How to capitalize on food waste: Grumbl (App intro "flipbook" pitch)
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The document presents a proposal for an app called GRUMBL that aims to monetize food waste. It estimates that $165 billion worth of food is wasted annually in the US, with 44% from excess food inventory that could be donated or sold. The app would allow retailers to list excess food items as flash deals that nearby users could quickly purchase via the app, helping retailers earn revenue from food that would otherwise be tossed. It outlines benefits for businesses, describes how the app works for retailers and users, and introduces the founding team which includes former Apple and Microsoft employees and the founder of a $3.5 million food distribution company, arguing that their expertise and network make them well-suited to successfully launch the app.
How to capitalize on food waste: Grumbl (App intro "flipbook" pitch)
- 1. Monetize on food waste. 1
- 2. That’s me! 2
- 3. Good + Not-so-Good 3
- 4. Not-So-Good News $165 Billion of Food Waste 4
- 5. Excess Food Supply + Edible = Food Waste 5
- 6. 44% 56% 6 $165 Bil
- 7. 44% 56% Excess Food Inventory 7 $165 Bil
- 8. Good News 8
- 9. Monetize on food waste. 9
- 10. What happens to food waste? 10
- 11. What happens to the excess food? 11
- 12. What happens to the excess food? Toss! • Lost $$ ! • Toxic gas 12
- 13. What happens to the excess food? Toss! Donate! • Lost $$ ! • Toxic gas • Lost $$ ! • Logistics/ Time 13
- 14. What happens to the excess food? Toss! Donate! Traditional ! Sale • Lost $$ ! • Toxic gas • Lost $$ ! • Logistics/ Time • Space / Time ! • BRAND devalued 14
- 15. What happens to the excess food? Toss! Donate! Traditional ! Sale • Lost $$ ! • Toxic gas • Lost $$ ! • Logistics/ Time devalued ? • Space / Time ! • BRAND 15
- 16. Benefits for businesses • Added Revenue • New Foot Traffic • Zero Added Infrastructure • Secure Brand ID 16
- 17. Monetize on food waste. 17
- 18. 18 Real-time, location based, quick sale app
- 19. 19 THE RETAILER
- 20. 20 1 THE USER 1
- 21. “Wow. This is incredible. It makes total sense.” Francisco, Grocer of Whole Foods Market “This is literally genius.” Z. Damato, Founder of $3.5Mil Midwest Food distribution company “Sign us up! There’s strong a need for this.” J.B., Store Leader, globally renown sustainability grocer featured by Rolling Stones “This is just what’s needed.” A. L., Founder of major food market distributor 21
- 22. 22 SUPPORTERS in.gredients Store Store Leadership, College of Technology Purdue Unviersity Dean Bertoline, SuperValue Former zero-waste lead, Software for Good founder and CEO … continued.
- 23. Who are we? TECH + FOOD experts 23
- 24. • Former Apple + Microsoft • 2 Successful Apps • Food distribution company $3.5Million in <4 years 24 Collectively….
- 25. Next steps… • Purchase data storage • User acquisition • Field research + deploy beta • (continued)
- 26. Monetize on food waste. 26
- 27. Available for iOS + Android Earth Day 2015 27
- 28. Bold Idea? Jobs? Execution? Team? Diversity? Monetize on food waste Multi-Billion $ improved economy Strategic! partnerships and beta Apple, Microsoft, Food expert 2 Females! 2 Males! Global team
- 29. QUESTIONS? 29
- 30. What makes this app different? TOP 3 REASONS • Monetization on food waste • Not a marketplace app rather, flash “deals” on excess food • Brand ID security
- 31. What would you do with $100K? • Purchase data storage • User acquisition • Field research + deploy beta
- 32. What would you do with the $100K? GRUMBL. beta Team in.gredients Entrepreneur Magazine, LA Times, Business Insider, Forbes, ABC News, Huffington Post, The Rolling Stones…etc over 20K collective social media followers 32
- 33. What makes you think the world is “ready?” (The increasing global awareness)
- 34. Why is THIS the team to make it happen? • Launched 2 successful apps • Founded $3.5Mil food distribution business • Well networked & recognized (TEDx, Apple winners) • Technical, business, and food experts • Support network = priceless.
- 35. GRUMBL. under TheGreenHabit 35
- 36. Why is THIS the team to make it happen?
- 37. GRUMBL. Key Partners 37
- 38. Key Advisors + Mentors • Google - Design mentor - M.B. • Apple - Engineer - M.C. • Evernote - Software Engineer - S.G. • Founder of $3.5Mil Midwest Food Distribution company - Z.D. • Featured Designer - Lindsey Fabrizio • 1000 year veteran to hunger - GRUMBL. 38
- 39. Zachary Damato • Founder, food distributor • $0 to $3.5Million revenue in <4 years • Served over 120 grocers, 150 corner stores, and 110 schools; over 400 locations 39
- 40. Local established nonprofit, VEAP Founder of Software for Good US zero-waste business council Documentary Film makers, Peg Leg Films In.gredients store Leadership 9000 monthly reaching food aide for food insecure people in the Minneapolis area Powered by technology, and partnered with those who make the world a better place. exp) Cystic Fibrosis Foundation, Minnesota Ovarian Cancer Alliance, Fair Trade USA, and Second Harvest Heartland. First ever zero-landfill certification alliance includes partnership with Disney, support from Executive Director, Sue Beets Canadian producers, known for sustainable action, globally recognized First publicly announced package-free grocery store, global media coverage and following Key Partners 40
- 41. Available for iOS + Android Earth Day 2015 41