#BiznessBranding & Marketing for Startup Businesses
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The document provides a guide on creating a marketing and branding plan, defining marketing as the process of delivering value to customers. It outlines key tasks such as creating a visual identity, developing an editorial calendar, scheduling posts, and measuring results through surveys and engagement metrics. The author also emphasizes the importance of automation tools and reminders to enhance marketing efforts.
#BiznessBranding & Marketing for Startup Businesses
- 1. Chisa D. Pennix-Brown, MBA Show Up & Show Out! Info@LadyBizness.com www.LadyBizness.com
- 4. What is Marketing? The American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
- 6. 2 Create a Visual for people to recognize Think about oColor oLogo oPrinting
- 10. 3 Create an Editorial Calendar oWhen are you going to post? oWhat are you going to post? oHow often you are going to post? TIPS Think about holidays when promoting Check local business events & calendars Use pop-culture to tie it into the message
- 11. 4 Find the Best Times to Post Automate Basic Messages oIFTTT.com oBufferApp.com oTwuffer.com oDlvr.it oGremln.com TIPS Remind yourself with your own calendar Set reminders in your phone
- 12. 5 Measure your results oUse surveys oAsk clients/customers oRegistrations oPurchases oLikes/Subscribers/Followers TIPS SurveyMonkey.com Wufoo.com Capture Email Addresses
- 13. Questions
- 16. Thank you! Please Complete your Survey. Please Leave a Review/Recommendation at Bit.ly/HireLadyBizness