Guidance Credentials
- 2. WHY WE EXISTTHINGS AREN’T GETTING ANY EASIER......... the traditional communications landscape has changed irrevocably. Managing effective activity in this environment applies enormous pressure, both on clients and their existing agency partners.Guidance’s role is to help relieve this pressure.
- 3. WHAT?We’re an integration agency – we offer our clients smart, effective solutions to make headway in an ever changing, ever evolving communications landscape. We work alongside agencies, brands and publishers, fostering a rich understanding of their business, developing a clear strategic plan and then putting the appropriate infrastructure in place to achieve an effective result.We’re a smart addition to your existing service structure. Our clients and agency partners have a clear point of contact with a senior strategist. We then manage the implementation and development of required infrastructure across a broad spectrum of resources and relationships – both internal and external. This structure delivers our clients with a powerful ‘one-stop-shop’ that still manages to remain lean, nimble and highly cost effective.DIGITAL ENABLEMENTProviding the ultimate communication plan in the modern age requires a rich understanding of the digital realm – advertising techniques, appropriate use of social marketing, effective integration of e-commerce, customer relationship management strategies, SEO and more.Guidance has over 13 years experience in the interactive field both locally and globally. We see digital as the glue that holds an effective marketing programme together and this is the backbone of our offering to clients.
- 4. WHO?MARK BOWLINGDirector and founder of Guidance, Mark has over 15 years experience in the advertising and communications sector both locally and in the United Kingdom. Mark is a media specialist, digital advocate and business development consultant. An entrepreneur at heart, Mark acts as advisor and mentor to a range of new business start-ups, especially in the online sector. Mark operates as lead consultant and strategist for our client base.THE REST OF THE TEAMGuidance employs a full time project manager, part-time designers, developers and SEO specialists. We also have a trusted network of independent specialists and advisors that are brought on board as and when required.
- 5. COPING WITH FRAGMENTATIONTHE CHALLENGEIn an integrated world where all aspects of business from product design to sales channels and marketing are getting ever more complex with a higher degree of technical difficulty the challenge is operational. When it comes to pulling together great ideas and the production of great ideas there are increasing numbers of hands touching an initiative. OUR SOLUTION: CONNECTORSWe play a key role by connecting the moving parts of the integrated machine. We have an appreciation for the creative/ innovative process and how technology and media enables this. We create links between these components to allow our clients to easily benefit from a holistic offering that is greater than the sum of it’s parts. Think of us as the small cog in the middle of the machine that creates leverage and spins the big ones faster...
- 6. HOW WE OPERATE AS CONNECTORS
- 7. SERVICES AND PROCESSINSIGHT | CREATIVITY | BUSINESS DEVELOPMENT | PROJECT MANAGEMENT | DIGITAL STRATEGIC PLANNING: We always start by fostering a clear understanding of our client’s business, objectives and requirements. Using a mix of ongoing consultation, research, insight and experience we will work with your wider support network to analyse and recommend a clear strategic route forwards. Our recommendations will focus on how we connect the dots between your advertising campaigns and the back end that supports them and will include a clear roadmap of necessary components for a fully integrated communications plan. Budget and cost efficiency are always key so elements will be prioritised as necessary to deliver the optimum affordable plan for our clientsDIGITAL INFRASTRUCTURE: Digital recommendations will never be made in isolation of clear strategy in-line with the wider business and objectives. We will scope and deliver multiple digital solutions as required including:Website Design and development | Search – optimisation, keyword research and adwords activity | Social media activity | Email/ CRM strategy | E-commerce solutions | Campaign creative asset development (flash/ rich media) | Mobile solutions | Goal setting and conversion optimisationCAMPAIGN ACTIVITY - DIGITAL: Guidance offers a full digital campaign service using a mix of various tools and initiatives including banner campaigns, paid search, Facebook advertising, affiliate programmes and more. We subscribe to the latest research products, adserving technologies and will continually plan, buy, analyse and refine activityROI: A focus on return on investment permeates everything that we do. We implement a logical, step by step process that pulls together multiple streams, delivering our clients with an ROI package that takes us from valuable insight through to measurable sales improvements
- 8. DIGITAL PROJECTSwww.snapstar.co.nzA fresh start up that is already making waves in the Gen Y pool, Snapstar is a smart, modern example of digital publishing that is platform agnostic and connects the interests of multiple bodies within the entertainment industry. In just 9 months since hard launch the site has already jumped the Tasman to Australia with much wider, global expansion not far behind. Guidance has been involved as a key partner with Snapstar all the way through from inception and initial business planning through to market rollout, commercialisation and more.Specific services provided have included:Initial business plan development including funding strategy and assistance prospecting first round investmentDesigning the commercial model from the ground upEngineering the brand/ advertising offering, creation of a holistic system that connects the dots between sponsorship, events, content development, the snapstar website and social media channelsStructuring required sales and account service resource to support market roll-out
- 9. DIGITAL PROJECTSwww.1-day.co.nzA recent partnership – 1-day.co.nz is the countries largest E-Commerce site (and the 5 largest site in the country full stop) with over 1,200,000 users accessing every month. Guidance was appointed by 1-day to overhaul their brand/ sales offering and help improve their current email systemSpecific services provided have included:Migration of advertising system + infrastructure from existing third party sales agency to an in-house offering. Result = 100%+ improvement in advertising revenues within a five month windowDevelopment of a segmentation strategy, allowing richer use of existing 350,000 consumer email databaseOngoing work with key partnership/ affiliate arrangementsOngoing development of new technology + initiatives
- 10. DIGITAL PROJECTSwww.allteams.comAllTeams is a foundation client of Guidance’s. We were brought on board to help move the AllTeams project from conceptual phase all the way through to development and beyond. Designed as a proprietary social network built around hierachical organisations the initial roll-out has focused on club sports in NZ. We have also successfully sold the platform in to the department of Culture, Media and Sport in the United Kingdom with a view to pushing the platform out across a potential pool of 20,000 schools as their centralised sports management system.Specific services provided have included:Business planning input and assistance with initial investor funding pitchesAssistance with creation and subsequent development of the sites commercial offeringManagement and appointment of key suppliers including creative agency
- 11. DIGITAL PROJECTSwww.ruraltrader.co.nzRuraltrader was built to capitalise on the emerging rural digital market and has positioned itself as the leading portal in the segment. We were brought on board in the early stages of the development process to help structure a more robust business and technical model moving forwards.Specific services provided have included:Business planning input and assistance with initial investor funding pitchesAssistance with creation and subsequent development of the sites commercial offeringProject managed the later stage web development process including a necessary migration away from incumbent developers mid build
- 12. ROI: DATA MANAGEMENT SOLUTIONSAuditing, consultancy and inputDelivery of database solutionsAutomated or offloaded data entryDevelopment catered to client needs
- 13. ROI: EFFECTIVE REPORTINGFast, concise and effective reportingFully customised to client requirements
- 14. ROI: ROBUST ANALYTICSStatistically robust analytics and forecastingIsolates multiple data variables including economic and competitive conditions
- 15. CLIENTS WE’VE WORKED WITH