Guide series creating the ultimate interactive experience through social media

Editor's Notes

• #13: Which platforms are most popular and usedAvgnoprofitFacebook community is over 8,000 and 98% of nonprofits have a Facebook pageFoursquare (checkmark icon)
• #14: Which platforms are most popular and usedAvgnoprofitFacebook community is over 8,000 and 98% of nonprofits have a Facebook pageFoursquare (checkmark icon)
• #17: Which platforms are most popular and usedAvgnoprofitFacebook community is over 8,000 and 98% of nonprofits have a Facebook pageFoursquare (checkmark icon)
• #19: Utilizing a Twitter Widgetin your design allows you to easily pull in the latest Tweets on your Twitter account into your site and establish a vital cross-link between one of the most popular social networks today and your site. Stylized to match your design, the Twitter Widget fits seamlessly into your design and adds activity and excitement to your site.
• #21: Especially for new visitors to your website
• #22: Utilizing theFlickr Widget on your home page allows you to display your wealth of photography from Flickr on your site. Anything from most recently added images to entire image categories can be pulled from Flickr dynamically. It’s adds an exciting visual flair to your site.
• #29: A school’s social media presence is an extension of the school’s brand. What is your brand all about? Is it playful and joking or conservative and buttoned-up? It’s important that a consistent voice is implemented across all of the school’s major social media platforms — a school with an ultra-serious Facebook page and an offbeat and sarcastic Twitter account will just look like it’s having an identity crisis.Keep in mind that each platform has nuances, so the voice will never be exactly the same across all platforms. Content may need to be re-worked to fit with the feel of each platform.One more – treat your audience like you would if you were face-to-face. Offer help, give them a warm welcome, and offer the same courtesies you would in person.
• #30: EdgeRank is kind of Facebook’s way of determining what your fans will find “interesting.” You may have noticed through your personal Facebook use that not all of your friend’s statuses show up in your news feed. This is because Facebook, through your activity, has deemed them “uninteresting” to you. The same situation can applied for school’s Facebook Pages. This means that not all of your fans end up seeing your school’s Facebook posts. Depending on when you post and your fan engagement, it’s estimated about 10% of your fans will ever get to see your Facebook activity.
• #31: I collected data on more than 1.3 million posts published on the top 10,000 pages
• #32: I collected data on more than 1.3 million posts published on the top 10,000 pages
• #33: I collected data on more than 1.3 million posts published on the top 10,000 pages
• #34: You can now schedule your posts on Facebook
• #35: Engagement defined as Likes and Comments by the study
• #36: Engagement defined as Replies and Retweets by the study. Under 100 characters allows followers to add comments on RTs
• #38: A school’s social media presence is an extension of the school’s brand. What is your brand all about? Is it playful and joking or conservative and buttoned-up? It’s important that a consistent voice is implemented across all of the school’s major social media platforms — a school with an ultra-serious Facebook page and an offbeat and sarcastic Twitter account will just look like it’s having an identity crisis.Keep in mind that each platform has nuances, so the voice will never be exactly the same across all platforms. Content may need to be re-worked to fit with the feel of each platform.One more – treat your audience like you would if you were face-to-face. Offer help, give them a warm welcome, and offer the same courtesies you would in person.
• #43: Kindergarten graduation and of a student pursuing their dream
• #44: Kindergarten graduation and of a student pursuing their dream
• #45: Graduation. Sporting events, science fairs, community work, assemblies
• #46: Graduation. Sporting events, science fairs, community work, assemblies
• #49: Graduation. Sporting events, science fairs, community work, assemblies
• #50: I saw this last week and thought it was relevant for this webinar. Tough Mudder events raise money for the Wounded Warrior Project. What do they do well here? They post a photo, specifically one that’s interesting. Bonus: The photo contains their logo (important if shared). Their post is short. And it encourages people to comment, in a more casual tone. Look at all those Likes, Comments and Shares, which are helpful for their EdgeRank, along with the fact it’s a photo
• #51: I saw this last week and thought it was relevant for this webinar. Tough Mudder events raise money for the Wounded Warrior Project. What do they do well here? They post a photo, specifically one that’s interesting. Bonus: The photo contains their logo (important if shared). Their post is short. And it encourages people to comment, in a more casual tone. Look at all those Likes, Comments and Shares, which are helpful for their EdgeRank, along with the fact it’s a photo
• #55: 846px x 403px
• #56: How are you doing against your goals?
• #60: How are you doing against your goals?
• #62: Track Referrals and new visitors from social sites
• #68: Free Online ToolAccess anywhere you have internetYour one stop shot for managing your social presence ..Monitoring, publishing, engaging