Guiding Principles for Experience Design
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This document discusses guiding principles and how they can be used to codify and socialize an organization's beliefs. It provides examples of principles for a mobile app that focus on helping users plan and live in the moment, control their information, and connect with other users of the app. The document recommends that principles be developed by the organization itself and tied to its inherent identity, and that they should inform action and be trusted when facing challenges.
Guiding Principles for Experience Design
- 3. Designer
- 4. Dan Hill in ‘Dark Matter and Trojan Horses’ “Products have their attendant bureaucracy embedded within them. It is this that enables them to plummet or soar.”
- 12. Guiding Principles are a tool for codifying and socializing a set of beliefs.
- 17. Be the amplifier, not the soundtrack.
- 21. 1.Helps me make plans, on my time 2.Helps me live in the moment 3.Gives me control of my information 4.Helps me connect, Marine to Marine, not App to Marine 5.Feels simple and intuitive 6.Feels like it belongs alongside the apps I already use
- 22. Principles flow across organizations.
- 26. 1. Create your principles first (don’t reverse engineer them)
- 27. 2. Develop them yourself yourselves
- 28. 3. Tie them to who & what you inherently are, not who & what you want to be
- 29. 4. Order them rigorously
- 30. 5. When it gets hard — and it will — trust in them, and compel others to do the same