Hackney Central - The Vibrant Heart of London
- 2. design and retail hub creating up to 200 jobs and attracting visitors and investment to the borough. The hub will be developed around Hackney’s existing Burberry store in Chatham Place, an anchor to attract other fashion designers and retailers to open outlet stores east of the town centre, also incorporating studios, while funding for improvements to the nearby Mare Street Narrow Way is also in place. Hackney as a whole has seen 21% business growth since 2004, nearly double London’s rate. This new activity is concentrated primarily in media, technology A £1billion investment in the London and consulting. Between 1994 and 2007, Hackney Overground rail network has transformed saw a 27% drop in VAT-registered manufacturing Hackney Central’s links to the rest of businesses. What grew to fill the manufacturing London and the South East, with a vastly improved workspace were creative and technology businesses, service opening up ready access to the town as well as fashion designers and artists. centre for the whole region. This brochure will tell you more about what Hackney Hackney Central is becoming a destination town Central town centre can offer your business, and centre - over 100,000 people visit the area to see why you should move to one of the most exciting, performances at the Hackney Empire each year, dynamic and creative parts of London. a number set to increase now that the Hackney Picturehouse cinema has opened on the other side of Mare Street. Hackney Council has secured £5.3 million to make major improvements to the Hackney Central town Jules Pipe, centre area. The funding will develop a new fashion Mayor of Hackney FOREWORD 2
- 3. Hackney Empire It’s great to be part of a vibrant growing community and have the world on our doorstep. Clarie Middleton, Chief Executive, Hackney Empire 3
- 4. HACKNEY CENTRAL TOWN CENTRE OPPORTUNITY SITES Site reference Site name A1 Tesco east, Morning Lane north side A2 Tesco west / Mare Street backs, Morning Lane A3 5-13 Morning Lane A4 Clapton Bus Depot A5 Retail frontage west of Clapton Bus Depot fronting Mare Street A6 Railway arches, Bohemia Place A7 2-20 Morning Lane and Hackney Trades Hall B1 7-19 Amhurst Road and Council owned Station car park B2 Hackney Central Station Ticket Hall C1 The Rectory, 356 Mare Street, Land rear of 392-396 Mare Street and Learning Trust site D1 1-17 Lower Clapton Road, Clarence House and 2-12a Clarence Road D2 302-304 Mare Street E1 Florfield Road depot, Maurice Bishop House and 13 Reading Lane F1 7a Sylvester Road and ’the washouse’, 117 Wilton Way F2 1-10 Great Eastern buildings and land to the rear of 29-39 Horton Road (LBH ownership only) 4
- 5. KEY 01 Mare St East – New Urban Quarter 02 Amhurst Road 03 Mare Street 04 St John’s Church Gardens 05 Civic Heart 06 Mixed Use Employment 07 Traditional Streets 08 Kenmure Triangle 09 Clarence Mews & Clarence Road 10 Residential Estate 5
- 6. YOUR CUSTOMERS The median household income for Hackney Central The Hackney Empire welcomes more than 100,000 is £35,880, compared with £21,949 in Newham, and customers through its doors each year, including £38, 745 for Islington, and the town centre area has for its famous pantomime, acclaimed by national seen a 12% increase in population since 2007. and regional media time and time again as the finest in the capital. Hackney Central Library, Hackney Central is the second largest economic beside Hackney Town Hall on Mare Street, receives centre in the borough, with just under 7,500 close to 600,000 visitors per year, while the employees working and shopping locally. The Hackney Museum sees over 36,000. public sector is the primary employer with retail, real estate and education the next highest. High The new Hackney Picturehouse, from City Screen, street employees number approximately the same and situated opposite Hackney Town Hall, opened as Dalston. Borough-wide, the high street and in late 2011 and is attracting visitors not only from hospitality sectors employ 17% of the workforce. other parts of the borough but also from across east London. Research commissioned by the local authority shows that Hackney Central is in the midst of a Household names such as Marks & Spencer and pocket of households with high weekly expenditure Tesco are represented in Hackney Central, which take and preference for quality goods. advantage not only of the local residential density, but also of the public sector employment centres of Hackney Homemade Markets take place every Homerton Hospital and the local authority. Saturday and Sunday, in St John-at-Hackney Churchyard Gardens and in the Book Box courtyard Hackney is also an entrepreneurial borough, with respectively. They feature street food from around the number of self-employed people increasing by the world, as well as homemade and vintage 4% in 2007 and remaining 2-3% higher than the goods, and are part of a markets renaissance London average ever since; during 2010, 17% of including Broadway Market, Chatsworth Road Hackney residents were self employed. Market, and Goldsmith’s Row Book Market, which attract thousands of shoppers and visitors from Hackney and around London. 6
- 7. Hackney Homemade Market, St John-at-Hackney Churchyard Gardens. © Gary Manhine 7
- 8. Architect’s indicative impression of Hackney Central fashion hub scheme It’s great that more jobs will be created in the borough and that an outlet centre will have a knock-on effect for the local economy. Bringing retail tourism to Hackney will hopefully mean that everyone will benefit, from the small independent boutiques to the local designers and everyone in between. William Richard Green, Hackney-based fashion designer 8
- 9. We believe that a thriving neighbourhood cinema close to the heart of Hackney will have a huge effect on the local area, bringing opportunities for other businesses and for Hackney residents. The facility has been widely welcomed and has traded strongly from its launch. We look forward to building even larger audiences that will contribute positively to the footfall and economy of Mare Street. Lyn Goleby, Managing Director, City Screen Limited There is such pride in the area and real potential to boost economic activity. We believe there is a real opportunity to create a town centre that will entice local people to use the businesses and facilities more regularly and encourage visitors to spend more time in Hackney Central. Andrew Blythe, Lettings Manager, Stirling Ackroyd 9
- 10. We understand what it takes to deliver sustainable business growth for the Hackney fashion designer sector, and we support the proposed fashion hub development as a good opportunity to develop this. We know how to work with creative people, how to develop survival strategies for innovative businesses and provide confidence, not only to the designers themselves, but also to buyers, the finance community, manufacturers and the wider fashion industry. People recognise that the Centre for Fashion Enterprise really makes a difference. Wendy Malem, Director, Centre for Fashion Enterprise 10
- 11. £5.3MILLION FASHION AND TOWN CENTRE INVESTMENT Hackney Council has secured investment totalling It’s therefore no surprise that Hackney Central is £5.3million from the Greater London Authority to a hotspot for up-and-coming fashion talent: the develop a fashion hub around an existing Burberry world-renowned former Cordwainers College outlet store in Chatham Place, creating up to 200 campus in Mare Street is home to the London jobs, and a real boost to the visitor economy. College of Fashion, as well as the Centre for Fashion Enterprise (CFE). The Council is working in partnership with Network Rail in their development of twelve empty arches in The CFE is London’s pioneering business growth Morning Lane, and the new funding will ensure that incubator that supports and nurtures emerging the spaces are fitted out to a high quality specification fashion design talent, with a past and present suitable for fashion retail units, cafés, studios and roster of international designers including Erdem, restaurants. Work will also be done to improve the Peter Pilotto, Marios Schwab, Richard Nicoll and arches’ connection to the wider town centre. Meadham Kirchhoff. The centre provides high level industry intelligence for designers, guidance on Fashion and retail training programmes will be finance and production, and introduces marketing developed so that Hackney residents can get the and public relations expertise to help build brands. training and development they need to get both entry level jobs as well as more senior roles. Reflecting the growing cluster of fashion businesses which are drawn to east London and The funding will also allow the Council to appoint particularly to Hackney, the CFE is launching a new a team of architects and retail specialists to work Designer Manufacturer Innovation Support Centre with local businesses in the Mare Street, Narrow to focus on supporting local manufacturers to Way and Clarence Road area to produce design innovate and grow their businesses. guidelines and business plans that will attract as many customers to the town centre as possible. Businesses will then be able to bid for funding, through the Council, to carry out improvements to shop fronts in line with the guidelines. 11
- 12. AROUND HACKNEY CENTRAL Your customers are also drawn to the Hackney Central area by enormously popular and fashionable destinations are fast becoming some of the visited in London, featuring regularly in the media both here and abroad. BROADWAY MARKET LONDON FIELDS LIDO WILTON WAY The market, located at the Located in the North West corner This up-and-coming street Southern end of London Fields of Hackney’s immensely popular tucked away behind the town Park, takes place every Saturday London Fields Park, the lido is the hall has earned itself a feature and draws big crowds locally as capital’s only 50-metre outdoor in the pages of Time Out, being well as from all around London. heated swimming pool, attracting described as ‘Hackney’s latest 185,000 visitors last year. hipster haven’, with an eclectic With more than 100 stalls, mix of a vintage store, traditional Broadway Market’s mix of Featuring two cafes, it’s popular hair salon, café and independent tastes and cultures includes a whatever the weather, with some wine shop. very popular farmer’s market; venturing in with snow on the street food; crafts; organic and park outside. Popular with the fashion industry Fairtrade products; and original talents based around Hackney clothing, and has made it a jewel Restored by owner Hackney Central, Wilton Way is already in Hackney’s crown for attracting Council, and managed by GLL a destination for visitors to the visitors, and a very different, on the Council’s behalf, London borough, with local businesses highly individual rival to Borough Fields Lido is also a training organising their own outdoor Market. venue for the US Paralympic events, including street parties, swimming team, in preparation dog shows and Come Dine With Broadway Market booksellers for the 2012 Paralympic Games. Me-style banquets. and Hackney Council have also launched Goldsmith’s Row Book Pop star Sophie Ellis-Bextor Market, which takes place every joined 5,000 other revellers in Sunday. Wilton Way for a Royal Wedding street party in April, 2011, while members of her husband’s band The Feeling played an impromptu set in the street. 12
- 13. London Fields Lido, restored and reopened by Hackney Council, and which attracted 185,000 visitors last year 13
- 14. TRANSPORT Hackney Central has benefited from a £1billion By the end of 2012 an Overground extension from BARKING investment in the London Overground, which with a New Cross will link Hackney Central to Clapham high quality, and frequent service now links Hackney Junction, South West London, in a journey taking Central to the rest of London and an Underground barely 40 minutes. connection at Highbury & Islington station. Stansted Airport is just over 30 miles - or 50 minutes Three stops away on the Overground is Stratford - from Hackney Central, not only via the Eastway station, connecting Hackney Central through the and M11 but also through overground rail services at Docklands Light Railway to London City Airport; Hackney Downs and London Fields stations. as well as trains to Essex; and through nearby Stratford International station high speed South Hackney Central is well served by buses, with six of Eastern services to connections in Kent. London’s 10 most popular routes starting, ending and moving through the area, totalling more than 80million journeys per year. Camden More people cycle to work in Hackney than in almost anywhere else in Britain, and in Hackney Central key cycle routes link residential areas around Lower Clapton, Victoria Park and London Fields with routes to the City and beyond. By the end of 2012 an Overground extension from New Cross will link Hackney Central City of Westminster WA to Clapham Junction, South West London, TER LOO BRI in a journey taking barely 40 minutes DGE London Fields Cycle path through WESTMIN 14 STER BR IDGE
- 15. Walthamstow Manor House To Stansted Airport Waltham Central Finsbury Forest Park Stamford Hill Leytonstone To M11 and Clapton Stansted Airport KEY Stoke Newington Rectory Road Hackney Leyton Dalston Hackney Wanstead Park Dalston Downs Canonbury Kingsland Creative hub Hackney Homerton Central Dalston Highbury & Islington Junction Hackney Hackney Wick 2012 Olympic and Paralympic Central Park and venues London Olympic Stratford Hackney Islington Haggerston Fields Wick Park London Overground Crossrail 1 Central Line West District Line Hoxton Ham Bethnal Green Docklands Light Railway Mile Bow End Shoreditch Bethnal Green Church Newham Hammersmith & City Line Jubilee Line Shoreditch Piccadilly Line High Street Victoria Line Tower Northern Line City of Liverpool Street Hamlets Mainline Sevices London Canning Town London Bank City Airport International airport Shadwell Tower Hill Tower Gateway SOUTHWARK BRIDGE BLACKFRIARS BRIDGE LONDON BRIDGE Canary Wharf BRIDGE King North TOWER George V Greenwich London Crosharbour Bridge
- 16. CONTACTS For more information, please contact: Hackney Council Hackney Central Town Centre Co-ordinator on 020 8356 7748. Produced by Hackney Design, Communications & Print • March 2012 • PJ47499