Haier
- 1. LOGO HAIER
- 2. Contents 1. About Haier 2. Management 3. Reasons for the success
- 3. About Haier Introduction (29 manufacturing plants , 8 comprehensive R&D centers, 19 overseas trading companies , 60,000 global employees) Business (white goods) CEO (Zhang Ruimin) Haier in the world
- 4. Management features 1. Strategic 2. Management Philosophy and Model
- 5. Four Strategic Development Phases of Haier Brand Building Phase (1984-1991) Diversification Development Phase (1991-1998) Globalization Phase (1998-2005) Global Brand Building Strategy Phase (2005-)
- 6. Global Brand Building Strategy Phase T-Model 2005 Globalization Phase market chain integration method 1998 Diversification Development Phase OEC Model 1991 Brand Building Phase Quality management 1984 next
- 7. OEC Model O-Overall E-Everyone 、 Everything 、 OEC Model Everyday C-Control 、 Clear Back
- 8. T-Model What is T-Model? Team Today Target Time
- 9. The corporation culture of Haier is the leader's innovative value which is identified with by the staff of Haier
- 10. Development of Culture First Decade Second Decade Third Decade Selfless contribution and creating resources Serve the country commitment and winning global and commitment to excellence reputation to excellence Rapid response to individual-order Rapid response to take immediate actions combination, take immediate quick decision-making actions Start a business Innovate Globalization
- 11. 1 2 3 Everyone is a talent ， we do not take time Combine rights Value of people to find them with supervise but let them compete
- 12. Strategy of Haier Fourth stage Where welcome Haier's products Haier built factory in there Third stage If there is a market Haier built a factory Second stage To be number 1 in familiar field then jump to another First stage Activate the fish in shock Merger
- 13. Crisis Management Before Planning Crisis decisions happened staff training reduce the threat of crisis Dynamic adjustment and losses After Handling Crisis happened
- 14. Haier's Crisis Crisis lead to Diversify Fuzzy brand
- 15. Why can Haier be a success A strong concept of talent Do everything in detail A good management method More pay for more work PDCA No innovation, no improvement No rest
- 16. LOGO 组长：王晓博 (Management) 组员：伊晓敏（ About Haier ） 杨骁蒙（ Management ） 张慧芳（ Reasons for the success ）