Halfway evaluation
- 1. Halfway EvaluationLibby, James and Issak present iSO
- 2. iSO’s Image iSO was raised in Essex and found himself in love with music from a young age, especially rap music. iSo was influenced by rap artists such as: Eminem, Beastie Boys and Wu-Tang. iSO grew up in a hectic environment full of drugs and alcohol. He was kicked out of his home at 17 years of age. He then moved to South London living with a friend he started to hone his craft of making music. He became heavily involved within music when he was discovered by Real Proviso Records’ music scouts Libby Collins and James Eagle.
- 3. Audience Attraction iSO’s album cover:• iSO’s debut album will be called ‘Identity’ • This is because as it is first official release it will give him an ‘Identity’ • The music is symbolic of iSO’s identity reinforcing the choice of name • The use of black in the background conforms to the Hip Hop genre which we identified in our research • The dark grainy colour contrasts the purple, red and yellow effect surrounding iSO
- 4. Eminem’s album cover for ‘Encore’ Our album cover Both albums feature the artist in the centre of the album cover, we felt that this was an important implementation. Both albums feature the albums’ name in a large text and font. Both albums are muted in colour schemes which conforms to the Hip-Hop genre. The parental advisory logo is present as there are explicit words present in the tracks on the album this is uniform to other rap albums in our Hip- Hop genre.
- 5. Audience Attraction iSO’s Twitter Profile iSO’s Facebook Profile Both the Twitter and Facebook header are identical except for the social media logo Everything that is posted on one social network will be posted on the other in order to maintain consistency
- 6. Our music video Our music video is a hybrid of performance and narrative. We have filmed in three different urban locations all in Chelmsford. We also have a time lapse of the sky to start the video. The majority of the video is performance which is the most common in the Hip-Hop genre.