HANDLING YOUR MEDIA PRESENCE - THINK TANKS AND SOCIAL NETWORKS
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The document discusses the role of social media and technology in enhancing the communication and operational strategies of think tanks. It emphasizes the importance of understanding audience needs, effective content management, and engagement through various online platforms. The document also outlines specific strategies for utilizing social media to address local and global challenges and highlights the necessity of having dedicated communication resources.
HANDLING YOUR MEDIA PRESENCE - THINK TANKS AND SOCIAL NETWORKS
- 1. HANDLING YOUR MEDIA PRESENCE THINK TANKS AND SOCIAL NETWORKS Danica Radovanović Policy Research, Technology, and Advocacy Converge @ the HUB November 7-8, 2013 - Prague Flickr: Carole_
- 2. Technology is neither good nor bad; nor is it neutral. – First Krazenberg’s law of technology Technology is neither good nor bad; nor is it neutral. – First Krazenberg’s law of technology Social media and technology are shaping the worlds in which are societies functioning in their everyday life. Flickr: Halqil
- 3. Social network sites - a part of a wider social media landscape
- 4. Social networks as a communication and collaboration tool for dissemination of information, but also for… interaction with TT audiences and other institutions.
- 5. The Digital Media revolution has great potential for Think Tanks, first, it expands many educational opportunities, and then opportunities for research and development, collaborating with each other and other institutions, helping and addressing local and global challenges, Theaddressing the issues in the societies and Digital Media and social networks have great potential for Think Tanks, first, it expandslandscape, where changing the current many educational opportunities, and then opportunities for research and development, collaborating needed. with each other and other institutions, helping and addressing local and global challenges, addressing the issues in the societies and changing the current landscape, where needed.
- 6. Think about: • the social media needs of think tanks • strategies that will help in the effective and wise use of internet and web tools, having in mind: content, context, connection, and interaction in the community.
- 7. Points from Social Networks Sites (SNS) Think Tanks interactive workshop at Hub in Prague •Different organisations in South Eastern Europe (SEE) have different mission and target audiences. Different audiences have different needs in using social networks (not everyone will use Facebook, for example). •The main issue of SEE Think Tanks for establishing an online communication over SNS is the lack of appropriate resources (HR, money) and time. •Also, the lack of interaction and engagement with the target audience and lack of the constructive feedback microforms (“likes”) vs textual comments. Continued….
- 8. • there is the TTs need for an effective communication, and social media strategy
- 9. Effective Think Tanks Social Media Strategy – for communicating data and interacting with the audiences 1/2 0 One size does not fit all TTs 1.Know Your Audience 2. Listen first (needs, input, etc.) 3. Gather your social media portfolio (Facebook, Twitter, YouTube, Flickr, Google+, LinkedIn, RSS, etc.) 4. Manage content - find it searchable and sharable 5. Share the content – information and knowledge 6. Participate - commenting, enagagement, interaction, ask questions, online survey, call for action, etc. continued…
- 10. Effective Think Tanks Social Media Strategy – for communicating data and interacting with the audiences 2/2 7. Promote your data, promote your activities (depending on target audiences) 8. Tweet useful content, RT regularly, use #hashtags, engage your audience 9. Foster the use of “alternative” tools (example: Armenian Civilnet TV) 10. Community building 11. Have a social media strategy. If you don’t have a dedicated communication/social media manager, spend only an allocated amount of time on it. 12. Monitor and evaluate
- 11. TT EXAMPLES The Pew Internet & American Life Project - “fact –tank” http://www.pewinternet.org/ (Facebook, Twitter, RSS feeds, SlideShare, MySpace, & downloads data, interactive polls) Research to action (R2A) http://www.researchtoaction.org/ (Facebook, Twitter, Vimeo, Flickr, Netvibes, RSS) Institute of development studies http://www.ids.ac.uk/ (Connect - SNS, Share, Blogs) Oxford Internet Institute http://www.oii.ox.ac.uk/ (twitter, RSS feeds, mailing list, webcast, data visualizations)
- 12. Recommended reading: 1. Users of the world, unite! The challenges and opportunities of Social Media. http://www.sciencedirect.com/science/article/pii/S0007681309001232 2. Handbook of New Media: Social Shaping and Consequences of ICTs, edited by Leah A Lievrouw, Sonia Livingstone. http://books.google.com/books?hl=en&lr=&id=VwJ4xsYHboYC&oi=fnd&pg=PP 2&dq=social+media+and+research+organizations&ots=bpDuswtlev&sig=wNEzAxphpp86aX8sUbtAOSfvdA&redir_esc=y#v=onepage&q=social%20media%20a nd%20research%20organizations&f=false 3. Social Media and think tanks: lessons from London Thinks by Enrique Mendizabal on June 18, 2012. http://onthinktanks.org/2012/06/18/socialmedia-and-think-tanks-lessons-from-london-thinks/ 4. Connectivity Doesn’t End the Digital Divide, Skills Do #social_media. http://www.danicar.org/2011/12/15/connectivity-doesn%E2%80%99t-endthe-digital-divide-skills-do-social_media/ 5. Communications Strategy for Think-Tanks, http://pasos.org/7434/communications-strategy-for-think-tanks/
- 13. Contact: Danica Radovanovic, information specialist. Social media consultant and internet researcher danica@danicar.org www.danicar.org @DanicaR