HaoLED Introduction
Download as PPT, PDF0 likes1,450 views
The Optimized Supply Chain Solutions document provides an overview of HaoLED Technology, a company that offers LED lighting solutions and quality assurance services along the supply chain. HaoLED was founded in 2010 and is headquartered in Guangzhou, China, with the mission to understand customer needs and develop full-impact solutions through technology development, quality assurance, and trading. The company focuses on the LED, solid state lighting, and energy efficient lighting industries, covering products, components, materials, and aims to develop international channels. HaoLED provides testing and inspection services to enhance quality assurance and help clients comply with regulations in different markets like the US.
![Paul Nie Founder and CEO, HaoLED Technology TEL: +86 20 6182 5253 FAX: +86 20 6196 8925 Mobile: +86 139 2225 3396 E-mail: [email_address] Website: www.haoled.com](https://image.slidesharecdn.com/haoledjan2011-110520072120-phpapp02/85/HaoLED-Introduction-36-320.jpg)
HaoLED Introduction
- 1. Company Overview — The Optimized Supply Chain Solutions
- 2. Table of contents Demand from the industry Who we are What we do Our business Global coverage Major activities Channels and Clients
- 3. Demand from the industry
- 4. Increasing demand for LED Lighting Applications
- 5. The threat for mass adoption for SSL Quality issues
- 6. Confusion of “Made in China” ??? Manufacturers (Chips, LEDs and Lightings) Fast adoption -- “10 cities 10000 lamps” program The place for “World Factory” again? Low cost -- all conventional lighting are made in China Supply chain – components and parts … Sounds a good idea But Quality problem Uncertainties
- 7. The bottle neck Buyer Importer Exporter Manufacturer Standardization Testing & Quality Assurance
- 8. Who we are
- 9. About HaoLED Hao means Excellent A young and dynamic company Officially started since July 2010 Global presence in shortest timeframe Headquartered in Guangzhou - China Covered North America, Latin America, Europe, ASEAN and China Develop and install global solutions for LED Sourcing services along the complete supply chain Testing and Inspection services to enhance quality assurance Start from standardization, testing and measurement Testing facilities in Guangzhou and Shanghai Situation today : commercial deployment started
- 10. Our mission To understand our customers needs and act proactively generating full impact solutions by developing an engine for technology development, quality assurance and trading .
- 11. Our vision Create state of the art LED solutions for the global market and thereby to lead the lighting revolution.
- 12. What we do
- 13. What we do Focus on LED, Solid State Lighting and Energy Efficient Lighting industry Covers lighting products, critical components and materials Aim to international channel development Innovative business model. Tailor-made technical solution Deep understanding to the whole supply chain Address Marketability issues Import and transfer advanced technology
- 14. Our business
- 15. The revolution of Supply Chain Solution for LED/SSL
- 16. Our capability for Regulations and compliance (US market) Authority Industry Stakeholder
- 17. Revolutionary, creative and high quality lighting systems Wide variety of interior and exterior applications, As an Innovator As an Integrator Commercial and industrial applications Residential applications. Municipalities, utilities and ESCOs The HaoLED Lighting Solutions
- 18. Safety EMC Energy Efficiency Optics performance Reliability Analysis Failure Analysis Material Analysis RoHS/REACH International Market Access Product inspection Factories audits Testing and Inspection Services
- 19. Our strategy
- 20. Our Strategy To be the technology leader in this growing market To convince existing companies equipped with classical lighting systems, to move to LED based technology To work with partners on larger clients. To develop the market, through new innovative concepts. To maintain a high level of R&D in order to keep our technological advance, through co-operation with manufacturers and experts. To lobby and « evangelize » Public Authorities (local and national).
- 21. What differentiate our solution? Own laboratories based on standards to supervise and guaranty the quality for our clients. Innovative business model, based on proven solutions from other market areas. Open for additional services not tied to a single solution. the experts provides the basis for further services. Provide additional revenues and reduce existing operating costs for our clients that want to benefit from lower labour cost in Asia
- 22. Supply Cycle: (EFFECTIVE & EFFICIENT SYSTEM RIGHT UPTO POINT OF USE) (RATIONAL PRESCRIPTION PREVENT WASTAGE) STANDARD, REGULATION, SPECIFICATION, POLICY & LEGAL FRAMEWORK PROCURE USE SELECTION DISTRIBUTE
- 23. Advantage of HaoLED The international buyers and importers hesitate to buy LED products from China The risk of procurement and uncertainty of quality They are approached by a lot of Chinese manufacturers and exporters with aggressive pricing We will provide solutions and recommendations State-of-the-art testing facilities in Guangzhou and Shanghai The importance of quality assurance procedures and the challenges of partnering with Chinese manufacturers Deep understanding about the quality
- 24. Case Study – USA market New players – IES SALC Hotter than Europe !? New regulations （ Safety requirements, Energy Star, Lighitng facts, FTC Label, Dseignlights Consortium…) Penalty to Non-compliant companies Capital and investment “ Made in China” vs “Made in USA”
- 25. American ways – Labeling system DOE Label FTC Labels
- 26. Our coverage
- 27. So, How?
- 28. About the Founder -- Paul Nie Paul is the founder and CEO of HaoLED Over 15 years of experiences in manufacturing, quality assurance, product testing and product certification. General Manager for Intertek SC China from 2000 to 2007 Built up the presence of ETL in China from scratch. Vice President of CTI from Mar 2007 to Jun 2010 Established the E&E Division and became the largest agent for UL Built up the1 st NVLAP assessed laboratory according to SSL standards (LM79/80). General Manager of DEKRA CTI from Mar 2008 to Jun 2010 Setup a Joint Venture between DEKRA and CTI, for product certification like GS, CE and CB.
- 29. About the Co-Founder – Topy Li Topy is the co-founder and COO of HaoLED Over 12 years of experiences in sales, marketing, quality assurance, product testing and product certification. Sales Manager for Intertek China from 2000 to 2007 Built up the presence of ETL in China from scratch. Director of E&E at CTI from Mar 2007 to Jun 2010 Established the E&E Division and became the largest agent for UL Built up the1 st NVLAP assessed laboratory according to SSL standards (LM79/80).
- 30. About Dr. Michael Koch Dr. Michael Koch is the Chief Representative of HaoLED Europe Based in Stuttgart, Germany Over 20 years of experience in different business areas such as Business development, Design, Engineering, Integration, Manufacturing, product testing and product certification Management experiences in various positions such as member of senior management team of the optical network group of Alcatel USA, founder and Managing director of mm-lab GmbH or head of the Certification body of DEKRA Certification.
- 31. About HaoLED Team Professional skills in solid state industry as well product certification and testing, inspection Product experts for LED lighting and lighting in general International marketing and sales experts Experts in the logistic and shipment Experts in inspections and quality assurance Carrier grade reliability (process know how) Business development and market intelligence Multinational team with wide range of international experiences
- 32. Major activities
- 33. Conference and exhibitions CES, Jan 2011, Las Vegas, USA -- Exhibitor Strategies in Light, Feb 2011, Santa Clara, USA -- Speaker Lightfair, May 2011, Philadelphia, USA -- Exhibitor SIL HK, May 2011, Hongkong -- Speaker SIL Japan, Sep 2011, Japan, -- Speaker SIL Europe, Oct 2011, Milan, Italy -- Speaker
- 35. Our Channels Utilities Market Dept Standard Organization Regulatory Bodies Municipalities Political influence Tax oversight Consulting engineers DOT’s Developers Building Owners Reps Com&Ind reps Power/Energy reps Direct Manuf. reps Emerging companies ESCO’s Energy Consultants Distributors Contractors Specifiers Show rooms Architectures Retailers Department Stores Wholesale Home improvement Discounters Grocery stores Online stores Importers Exporters Sourcing agents Direct sourcing
- 36. Paul Nie Founder and CEO, HaoLED Technology TEL: +86 20 6182 5253 FAX: +86 20 6196 8925 Mobile: +86 139 2225 3396 E-mail: [email_address] Website: www.haoled.com