Types of Affiliate Marketing
- 1. Boost other marketing channels with your affiliate programme and bridge the gap between online & offline
- 2. What's the goal of an Affiliate Programme? “…to expand the reach of brand & product beyond the means of a merchant’s own internal marketing. The promotion of the brand on external sites is in itself an endorsement of the brand which should not be undervalued…” 2
- 3. Online • Accuracy • Targeted • Optimisation • Rapidity • Metrics • Results Tracking Reach Speed Offline • Spend • Experience • Consultative • Established • Immediacy • Service Try before Considered Traditional you Buy Purchases 3
- 4. Technology Publisher Lets talk ‘INNOVATION’ Network Merchant 4
- 5. • Merges the real world with the virtual world Technology • Incorporates information/promotions for user location • Transactions can be made both on & offline • Commercial viability comes second to user experience 5
- 6. • Learning's taken from existing Merchant relationships • Driving users into stores using incentives Publisher • Social, Local & Mobile being increasingly adopted • Using Local & Mobile to drive members into merchant store • Aiming to increase both online and offline sales for merchant • Check-in CR: 16% • Growth • Clicks: 54% • Sales: 59% • CR: 12% • In-store cashback for full visibility 6
- 7. • Learning's taken from existing Merchant relationships • Driving users into stores using incentives Publisher • Social, Local & Mobile being increasingly adopted • After a point, ROI on paid search drops below the cost • Partnering with a PPC specialist within your Affiliate program can help maximize ROI on the long tail of search terms. 7
- 8. • Simple enough right? • Message best delivered consultatively (a.k.a in person) • Incremental? Profitable? • Agreement between online & offline departments • Opportunity must be mutually beneficial • Work with X-platform tracking Merchant • Visibility on user journey 8
- 9. • Technological flexibility • Minimize risk & leakage Network • Understand offline KPI’s as well as online 9
- 10. Summary Technology Publisher Innovation builds bridges Network Merchant 10
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