Harmonisation in ASEAN

Harmonisation of Food Standards in ASEAN
A Shared Vision For Regulatory Convergence
FIA Executive Summary

Contents
Introduction to This Guide
Foreword by FIA President
ASEAN and the Agro-food Industry
Map of the ASEAN Member States
The Importance of Regulatory Convergence
Regulatory Harmonisation in ASEAN
Regulatory Convergence in ASEAN and Beyond
Principles of Good Regulatory Practice
FIA Commitments for A Shared Vision in ASEAN
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5
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10
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12

HarmonisationofFoodStandardsinASEAN
1
Introduction to This Guide
Bev Postma, Executive Director, FIA
F
ounded by leading food and
beverage companies in 2010,
FIA represents suppliers,
manufacturers and retailers of food
who have a significant regional and
local footprint in Asia. FIA members’
common objective is to promote strong
and sustainable development of the
food value chain in ASEAN countries
and the broader Asia-Pacific region. To
this end we work with our supply chain
partners, small and large, to enhance
the region’s global competitiveness.
FIA is committed to providing full
support and partnership to the ASEAN
Secretariat and to respective Member
Governments in their endeavours to
achieve the 2015 Roadmap objectives
for the agro-food sector.
Together, our member companies
believe that under the 2015 Roadmap,
ASEAN has a unique opportunity to
shape regulatory frameworks and
standards that, based on the principles
set out in this Guide, can meet the
highest international benchmarks of
good regulatory practice. Regulatory
frameworks have a key impact on
trade and investment in the region
and, accordingly, the success of
ASEAN economic integration will
depend on the consistent application of
these principles.
This Guide has been produced by FIA
in full collaboration with the leading
industry associations in ASEAN. We
hope that, by highlighting the strengths
and opportunities for the food industry
in this region, we can work together to
accelerate the progress already made
by the ten Member States in achieving
the goals of the 2015 Roadmap.
FIA is committed to providing full support and partnership
to the ASEAN Secretariat and to respective Member
Governments in their endeavours to achieve the 2015
Roadmap objectives for the agro-food sector.

2
Foreword by FIA President
Pradeep Pant, President Kraft Foods Asia Pacific
T
he nations of South East Asia
have made significant progress
towards creating internationally
competitive, vibrant economies and
have lifted millions out of poverty.
Regional cooperation amongst the
ASEAN member states has been a key
component of this success. However,
we cannot afford to be complacent, as
issues such as food safety and food
security remain pressing concerns in
the region.
The agro-food sector is a key economic
sector throughout the ASEAN region,
but its potential is not yet fully exploited.
The path to sustained growth, as in
other sectors, requires continued
and enhanced investment and trade
– particularly intra-regional trade,
which has grown much less rapidly
than extra-ASEAN trade. Regulatory
frameworks are fundamental in this
respect, as they are powerful enablers
of trade and investment.
ASEAN has rightly set itself the
ambitious goal of achieving greater
economic integration and creating the
ASEAN Economic Community (AEC) by
2015 and the food industry stands ready
to support the delivery of this important
goal. However, we will not be able to
positively exploit the major welfare
creation potential of intra-ASEAN trade if
we do not remove unnecessary barriers
and align our regulatory frameworks
around common, science-based and
internationally recognised standards.
Increased regulatory cooperation
and convergence within ASEAN is
therefore essential. Equally we need
strong governance structures so as to
enforce standards consistently, fairly
and predictably.
All of this is at the core of ASEAN’s
2015 Roadmap1
, which FIA supports
and encourages wholeheartedly. The
vision is very ambitious and time is
short. Conscious of the importance
of the Roadmap for the future of our
businesses, and for the welfare of the
ASEAN peoples alike, we wish to put
our full weight behind ASEAN’s efforts to
create an effective Economic Community,
focusing on regulatory convergence in
the agro-food sector as a key next step.
A key enabler for the realisation of
the ASEAN Economic Community
(AEC) will be the active development
of partnerships and consultations with
the private sector. Recognising the
importance of this, ASEAN leaders have
indicated that they wish to forge win-win
partnerships among the public sector,
the private sector, ASEAN peoples and
the international community; and to
enhance the role of private sector and
local communities in the implementation
of the AEC.
FIA member companies are committed
to engaging proactively in this process
and to supporting - in collaboration
with our food value chain partners and
all other interested stakeholders - the
work of the ASEAN Member States,
collectively and individually, and the
ASEAN Secretariat to achieve their
harmonisation objectives for the agro-
food sector. Our commitments are set
out in this Guide, together with our five
core Principles of Good Regulatory
Practice to which we highly recommend
policymakers and regulators to subscribe
when designing and implementing
new legislation.
We are conscious that the road ahead is
challenging. However, we are convinced
that it is a worthwhile journey, which
will yield enhanced outcomes if all
stakeholders work together.
All below references last accessed on 20 June 2012.
1 ASEAN (2009), Roadmap for an ASEAN Community 2009-2015, Jakarta: ASEAN Secretariat, April 2009
FIA member companies are committed to engaging proactively in this
process and to supporting - in collaboration with our food value chain
partners and all other interested stakeholders - the work of the ASEAN
Member States

3
ASEAN and the Agro-food Industry
F
ounded in 1967 by Indonesia,
Malaysia, Philippines, Singapore,
and Thailand, the Association
of South East Asian Nations (ASEAN)
now has 10 members, including Brunei
Darussalam, Vietnam, Lao PDR,
Myanmar and Cambodia. ASEAN is
a region of huge economic, political,
cultural and linguistic diversity and this
has significant implications for how it
functions at the political, institutional
and operational levels and presents
considerable challenges to the realisation
of its aims and objectives.
Agriculture and the food processing and
manufacturing industries are important
sectors in most ASEAN member
states accounting for a significant
share of GDP across the region. The
contribution of agriculture alone to
GDP in 2009/2010 was significant; for
example, 50% in Myanmar and 33.4%
in Cambodia. The food processing and
manufacturing industry also makes
a significant contribution to GDP in
ASEAN, ranging from between 3.5%
(Indonesia) and 13.5% (Philippines)
in 2009/2010.
Equally, agro-based activities continue
to account for relatively high levels of
employment in several ASEAN countries
(e.g. 72% in Cambodia, 40% in Indonesia
and 42% in Thailand.)
Consequently, the majority of ASEAN
members rely heavily on the agro-food
sector for economic growth, trade and
investment. Therefore the success of
ASEAN’s efforts to stimulate the free
flow of agricultural commodities and
food products within and outside the
ASEAN region are extremely important.
The value of ASEAN agro-based exports
overall has grown significantly in the past
decade both within the ASEAN region
and with external trading partners,
rising from US$ 11,761 million in 2003
to over US$ 38,930 million in 2010,
representing a share of 2.6% and 3.6%
of total ASEAN exports in 2003 and
2010 respectively.
However, ASEAN members’ exports of
agro-based products within the ASEAN
region were less than 15% of total
ASEAN members’ exports of agro-based
products in 2010. Moreover, the share
of intra-ASEAN exports of agro-based
products has increased only very slowly
since 2003 (up from 11% in 2003 and
12% in 2009), despite ASEAN’s efforts to
remove trade barriers within the region.
These proportions are significantly lower
than the share of intra-ASEAN trade
in ASEAN members’ total exports,
indicating the enormous potential for
growth in agro-food products if ASEAN
can achieve its harmonisation objectives
and successfully eliminate the most
significant technical barriers to trade.
Overall, in value terms food industry
exportsforsixASEANcountries(Indonesia,
Malaysia, Thailand, Philippines, Vietnam
and Singapore) amounted to over US$
68.6 billion in 2009. Food exports also
accounted for over 17% of total exports
for Vietnam and Indonesia and over 14%
for Thailand. Consequently, regulatory
convergence and the alignment of
regulations and standards across
ASEAN with internationally recognised
standards (e.g. Codex Alimentarius
Standards) has a crucial role to play
in the continued development of food
industry exports from ASEAN to other
parts of the world.
FIA members are leading suppliers,
manufacturers and retailers of food.
All have a multi-country or regional
footprint in Asia, with a strong presence
in and commitment to ASEAN in
particular. Member companies actively
collaborate with numerous and diverse
supply chain partners, small and large,
throughout ASEAN countries to enhance
the competitiveness of the region’s
agro-food sector.
FIAmembercompanieshavemanufacturing
and distribution facilities across the region;
in 2009 within ASEAN this included 50
facilities in Indonesia, 23 in Thailand
and 9 in Malaysia. Combined members
employed directly nearly 60,000 people
(full-time equivalents) in six ASEAN
countries (Indonesia, Malaysia, Thailand,
Philippines, Vietnam and Singapore).
Net sales for FIA member companies
in those same six countries were over
US$11 billion in 2009, ranging from $669
million in Singapore and $876 million
in Vietnam to over US$2 billion each
in Indonesia, Philippines and Thailand.

4
Map of the ASEAN Member States
5. MALAYSIA
a. 28.86 million
b. $278.67 billion
c. $9656.25
d. 176.8% (2010)
e. $25.27 billion (2010)
f. 10.63% (2010)
g. 13.5% (2009)
h. 11.9% (2010)
10. VIETNAM
a. 87.84 million
b. $123.96 billion
c. $1411
d. 167.85%
e. $24.37 billion
f. 19.66%
g. 51.7% (2006)
h. 21% (2009)
4. LAO PDR
a. 6.29 million
b. $8.30 billion
c. $1319.60
d. 81.57%
e. $2.41 billion
f. 30.8%
g. N/A
h. N/A
9. THAILAND
a. 69.52 million
b. $345.65 billion
c. $4972
d. 148.13%
e. $42.75 billion
f. 12.37%
g. 41.5% (2009)
h. 13.23% (2010)
3. INDONESIA
a. 242.33 million
b. $846.83 billion
c. $3494.60
d. 55.87%
e. $142.92 billion
f. 16.88%
g. 38.3% (2010)
h. 16.36% (2010)
8. SINGAPORE
a. 5.18 million
b. $239.70 billion
c. $46,241
d. 391.23%
e. $76.27 million
f. 0.03%
g. 1.1% (2009)
h. 1.98% (2010)
2. CAMBODIA
a. 14.31 million
b. $12.88 billion
c. $900
d. 113.6% (2010)
e. $3.81 billion (2010)
f. 36.02% (2010)
g. 72.2% (2008)
h. 1.44% (2010)
7. PHILIPPINES
a. 94.85 million
b. $224.754 billion
c. $2369.52
d. 62%
e. $29.3 billion
f. 13.04%
g. 35.2% (2009)
h. 7.35% (2010)
1. BRUNEI DARUSSALAM
a. 405,938
b. $12.37 billion (2010)
c. $31,007.95 (2010)
d. 114.3% (2010)
e. $93.99 million (2010)
f. 0.76% (2010)
g. N/A
h. 0.09% (2006)
6. MYANMAR
a. 48.34 million
b. N/A
c. N/A
d. 0.31% (2004)
e. N/A
f. 48.35% (2004)
g. N/A
h. N/A
LEGEND
a. Total Population
b. Total GDP (current US$)
c. GDP per capita (current US$)
d. Total trade (% of GDP)
e. Size (value) of the agricultural sector
f. Agriculture (% of GDP)
g. Employment in Agriculture (% of total employment)
h. Food exports (% of merchandise exports)
Figures for 2011 unless otherwise stated
Source: World Bank http://databank.worldbank.org
6.
9.
10.
4.
2.
5.
3.
7.
1.
8.

5
The Importance of Regulatory Convergence
A
SEAN has rightly set itself the
ambitious goal of achieving
greater economic integration
and creating the ASEAN Economic
Community (AEC) by 2015, in line with
the Cha-am Hua Hin Declaration on the
Roadmap for the ASEAN Community
2009-20152
. This foresees the creation of
an ASEAN single market that facilitates
the free flow of trade in goods and
services within the region and attracts
inward investment. ASEAN and its
individual Members have much to gain
from greater economic integration and
harmonisation of standards, which
will provide benefits for both people
and businesses.
A decisive factor in the delivery of the
Roadmap will be the elimination of
non-tariff barriers (NTBs), especially
the harmonisation of national food
regulations and standards. As trade
tariffs have fallen in the region across
most sectors, attention has focused
increasingly on the need to eliminate
NTBs and technical barriers to trade
(TBTs), notably product standards and
certification, which are widely considered
to be the most significant obstacles to
expanding intra-ASEAN trade.
There are various policy options available
to address technical barriers. ASEAN
is committed to supporting the free
movement of goods primarily through the
harmonisation of members’ regulations
supported by mutual recognition
agreements (MRAs) (i.e. the acceptance
of technical regulations and standards
of other countries as equivalent to
domestic regulations or standards).
In this regard, science-based international
food regulations and standards play a
crucial role in underpinning the safety
and quality of agricultural commodities
and food products in order to protect
consumers and to foster fair and open
trade. There are several international
bodies engaged in food standards
harmonisation and convergence at
global level that establish the global
standards which ASEAN members
have expressed the intention to use as
the basis for their own harmonisation
efforts in the agro-food sector.
While the World Trade Organization
(WTO) does not itself set standards, it is
instrumentalinpromotingthedevelopment
and recognition of common international
standards and their proper application.
The WTO Sanitary and Phytosanitary
(SPS) Agreement and Technical Barriers
to Trade (TBT) Agreement both require
WTO members to apply national SPS and
Technical measures based on relevant
international and national standards,
guidelines and recommendations,
and to adhere to basic obligations on
transparency and non-discrimination.
This includes a requirement that national
technical regulations should not be
trade-distorting, nor discriminate unfairly
against third countries’ businesses
or exporters.
The SPS Agreement requires that SPS
measures adopted by WTO members
must be based on a risk assessment
appropriate to the circumstances, using
techniques developed by one of the
three formally recognised international
standard setting bodies (the ‘Three
Sisters’), namely:
“The amendment of laws and regulations is a challenge for all ASEAN members
now. Although ASEAN members have committed themselves to be more open to
investment from each other, their stringent laws and regulations have obstructed
the growth of trade and investment in the region.”
Dr. Surin Pitsuwan, ASEAN Secretary General
Department of Trade Negotiators’ Annual Symposium 2012
Codex Alimentarius
Commission (CAC)
food safety and quality standards
World Animal Health
Organisation (OIE)
standards relating to animal health
and zoonoses
The International Plant
Health Convention (IPPC)
standards pertaining to plant health
2 ASEAN (2009), Roadmap for an ASEAN Community 2009-2015, Jakarta: ASEAN Secretariat, April 2009

6
T
he TBT Agreement covers
regulations, standards and testing
and certification procedures in
general that are not covered by the
SPS (e.g. packaging and labelling
aspects not related to food safety). It is
possible for a regulation to contain both
elements (e.g. food safety provisions
under SPS and quality or compositional
requirements under TBT).
The WTO requires members to notify
changestotheirregulationsandstandards
and to provide sufficient time for other
WTO members to submit comments
to the national authority designated to
handle the comments prior to the entry
into force of a regulation.
Harmonisation of regulations and
standards alone is not sufficient.
Standards must also be properly
and consistently implemented and
enforced. The potential benefits of good
regulations and international standards
are undermined by inconsistent, arbitrary
or discriminatory implementation and
enforcement and by complex and
burdensome administrative procedures.
The absence of common science-based
regulations and standards, or the failure
to apply and enforce consistently
those measures that do exist, has a
number of widely recognised negative
consequences, including: the restriction
of regional integration and cross-border
trade; an increase in unnecessary
administrative and operational complexity;
and the creation of regulatory and legal
uncertainty for all stakeholders.
Hence an additional challenge for
ASEAN is to ensure an appropriate
regulatory system, based on recognised
Good Regulatory Practice (GRP)
and governance. Accordingly, the
endorsement of the ASEAN Good
Regulatory Practice Guide in February
2009 is a welcome recognition that
GRP is essential to the achievement of
ASEAN’s economic integration plans.
The challenge will be implementing
the principles in the GRP Guide in a
consistent and comprehensive way
throughout the ASEAN region.
ASEAN and its individual Members have
much to gain from greater economic
integration and harmonisation of
standards. Key potential benefits of
regulatory harmonisation and alignment
with international standards include:
• A reduction in overall regulatory
complexity and associated
compliance costs;
• Creation of a level playing field for
all economic actors; and
• The facilitation of intra-regional and
external trade.
For these benefits to be achieved
significant challenges will need to be
addressed and overcome. In particular,
it will require ASEAN members to:
• Enhance cooperation and
transparency within and across
national government departments,
between ASEAN committees and
bodies, and between ASEAN
members;
• E n d o r s e s c i e n c e - b a s e d
international standards as the
basis for regional measures and
minimise specific national provisions
in otherwise ‘common’ ASEAN or
global standards (i.e. limit provisions
to those that are genuinely required
and scientifically justified on public
health grounds in line with WTO
obligations);
• Enhance technical expertise
and the related infrastructure for
conformity assessment, based on
best practice within the region and
taking full advantage of capacity
building initiatives and support
offered by public and private
sector bodies;
• Demonstrate political commitment
at the highest levels to regulatory
reform and harmonisation based
on Good Regulatory Practice and
appropriate regulatory impact
assessment; and
• Recognise and embrace the
contribution of private sector
stakeholders to the development
and achievement of regulatory
convergence.
The Importance of Regulatory Convergence (cont’d)

7
Regulatory Harmonisation in ASEAN
R
egulatory harmonisation is an
essential element for the creation
of a truly integrated ASEAN
single market. One of the first initiatives
designed to support the creation of the
AEC was the ASEAN Free Trade Area
(AFTA) Agreement concluded in January
1992. This aimed to improve ASEAN’s
competitiveness by eliminating internal
tariffs and non-tariff barriers. In parallel,
the ASEAN Trade in Goods Agreement
(ATIGA), signed in February 2009 and in
force since May 2010, brought within a
single agreement all aspects of trade in
goods and provides the legal framework
to support the free flow of goods within
the AEC. The ATIGA contains substantive
chapters on a number of issues including
trade liberalisation, SPS measures, and
standards, technical regulations and
conformity assessment procedures; the
latter provides that Member States shall
take measures to mitigate, and where
possible eliminate, TBTs including by the
harmonisation of national standards in
accordance with relevant international
standards and practices.
However, significant NTBs and TBTs
remain in the food and agricultural
sectors, arising primarily from diverse
national rules and regulations. To stimulate
progress, ASEAN Leaders have adopted
other key initiatives, such as the ASEAN
EconomicCommunityBlueprint(“theAEC
Blueprint”) which was adopted during
the 13th
ASEAN Summit in November
2007. Intended as a comprehensive
master plan for the establishment of
the AEC3
, the AEC Blueprint includes
a detailed Strategic Schedule setting
out various priority actions, including
harmonisationoftheregulatoryframework
for agricultural products derived from
modern biotechnology, as well as the
safety and quality standards of certain
agri-foods. Agri-food products are one
of twelve priority integration sectors
identified in the AEC Blueprint, in
addition there is a detailed discussion
of the sector that identifies further
harmonisation of standards, technical
regulations and conformity assessment
procedures (TBTs) through alignment
with international practices as required to
enhance ASEAN trade in such products4
.
ASEAN has committed to addressing
NTBs in 12 priority integration sectors,
including agro-food products, via
increased harmonisation of standards
and regulations and related activities
across the region in line with its 2009-
2015 Roadmap.
For regulatory harmonisation to
advance in the region, much
depends on the commitment and
effectiveness of the bodies and
individuals concerned in the process.
Decisions within ASEAN are based
on consensus and ASEAN itself has
no enforcement powers. ASEAN is
supported by a relatively small
permanent Secretariat based in
Jakarta, Indonesia. Sectoral Ministerial
meetings oversee ASEAN cooperation
in specific sectors, including agriculture.
The key harmonisation activities
on food fall under the leadership of
the ASEAN Economics Ministers.
The harmonisation of food safety
standards and technical regulations is
only one element of a broader range
of ASEAN activities on agriculture and
food. Sustainable development, of which
both long-term food security and food
safety are important elements, is a core
challenge for the region and ASEAN
has launched numerous initiatives to
address it.
Key initiatives include:
• The Ministerial Understanding
(MU) on ASEAN Cooperation in
Food, Agriculture and Forestry
(signed in October 1993). This
provides the overarching framework
for ASEAN work in the agro-food
sector. It covers an ambitious range
of activities including food security,
fisheries and forestry, supporting
rural communities, food safety and
disease prevention.
• T h e A S E A N F o o d S a f e t y
Improvement Plan (AFSIP) is
intended to ensure both adequate
access to food and food safety,
including through regulatory
harmonisation.
However, responsibilities for strategic
planning and delivery of these initiatives
and work-streams are spread across a
number of ministerial and operational
bodies, both at ASEAN and at national
level (as illustrated below overleaf).
3 ASEAN (2009) “ASEAN Economic Community” - http://www.aseansec.org/18757.htm
4 ASEAN (2008) “ASEAN Economic Community Blueprint” - http://www.aseansec.org/5187-10.pdf

8
Regulatory Harmonisation in ASEAN (cont’d)
The main ASEAN bodies active in respect
of harmonisation and convergence of
food safety and quality standards fall
under the leadership of the ASEAN
Economics Ministers, namely:
• ASEAN Consultative Committee
on Standards and Quality (ACCSQ)
is the key body responsible for
coordinating work on standards and
mutual recognition, accreditation
and conformity assessment and
sector-specific harmonisation efforts.
It operates through specific Working
Groups, including the Prepared
Foodstuff Products Working Group.
• ACCSQ Prepared Foodstuff
Products Working Group (ACCSQ-
PFPWG) is the main body currently
engaged in regulatory harmonisation
and convergence in relation to
the food sector, its priority areas
include: transparency of prepared
foodstuffs regulatory regime among
ASEAN member countries; Mutual
Recognition Arrangements (MRAs);
technical infrastructure for prepared
foodstuffs; and food safety standards
for prepared foodstuffs.
• Two Task Forces have been
established to support the work
of the ACCSQ PFPWG in respect
of harmonisation of food safety
standards and on MRA development
for prepared foodstuffs, covering
the following topics:
ASEAN bodies involved in agro-food sector standards
and regulatory harmonisation
Ministers on
Agriculture and Forestry
(Amaf)
Senior Officials on
Agriculture & Forestry
(Sem-Amaf)
Asean
Task Force on Codex
(Atfc)
Task Force on
Harmonisation
Health Ministers Meeting
(Aem)
Senior Officials Meeting on
Health Development
(Som Hd)
Asean Expert Group
on Food Safety
Asean
Food Safety Network
Task Force on MRA
for prepared food
Ministers Meeting
in Science & Technology
(Ammst)
Committee on
Science & Technology
(Cost)
Sub-Sommittee on
Food Science & Technology
(Scfst)
Economic
Ministers Meeting
(Aem)
Senior Economic
Officials Meeting
(Seom)
Asean Consultative
Committee on Standards &
Quality (Accsq)
Prepared Foodstuffs
Product Working Group
(Pfpwg)
ACCSQ/PFPWG Task Force
on Harmonisation of Food Safety Standards for Prepared Foodstuff
• Food Control Systems
• Requirements for Labelling of Prepackaged Food
• Principles and requirements for Food Hygiene
ACCSQ PFPWG Task Force
on MRA Development for Prepared Foodstuff
• Food safety standards, conformity assessment, GMP and HACCP audit and certification
• Labelling (including mandatory statements, nutrition claims, etc)
• Registration of food products and food establishments

9
Regulatory Harmonisation in ASEAN (cont’d)
Despite its ambitious agenda, the
PFPWG has struggled over the years
to make significant progress on food
harmonisation. A first step in rationalising
ASEAN work on harmonising standards
and developing an ASEAN Common
Food Control Requirements (ACFCR)
approach was agreed by ACCSQ in
March 2005. This sought to provide
a common framework for ACCSQ to
work with other bodies and groups
within ASEAN to co-create the single
market, with each being assigned
responsibilities for delivering parts of
the overall outcomes. Although this
has helped to improve coordination
to some extent, it is recognised within
ASEAN that further efforts are needed
in this respect, particularly with regard
to food safety standards harmonisation,
if it is to meet its 2015 objective.
In the light of the 2015 target, and in
order to speed up the process, the
PFPWG is developing regional guidelines
on Good Manufacturing Practice
(GMP) and the application of HACCP
in inspection and certification.
A further positive step forward was
made at the PFPWG meeting in January
2012 with the adoption of a ‘decision
tree’ for harmonising divergence on
food safety standards as a tool for
policymakers in ASEAN.
In addition, there are welcome moves
now afoot to simplify the structure and
enhance coordination of work in respect
of the agro-food sector (food safety,
food standards, import and export
certification and inspection, elimination
of TBTs, etc.). It is to be hoped that this
will further improve the efficiency and
effectiveness of the work being done
to promote regional integration and to
stimulate more streamlined activities
and information sharing for the common
good in advance of the 2015 deadline.
Risk Assessment
Time given to AMS
to review their FSS
Filling in the Food Safety
Standards (FSS) Harmonisation
template
FSS harmonised among AMS
Evaluation of FSS
Similarities & Differences
Evaluation of FSS
Similarities & Differences
FSS harmonised among AMS
and with Codex Standards
Choices:
• Conducted at national level
by AMS
• Conducted simultaneously at
regional level by AMSs with
support from international
agencies

10
Regulatory Convergence in ASEAN and Beyond
ASEAN does not operate in a vacuum
and its regulatory convergence activities
are not taking place in isolation from
wider regional and global developments.
Indeed,thereareanumberofkeypotential
benefits that may result from alignment
with international standards and also
greater harmonisation of standards
both within ASEAN and more widely.
In addition, at the end of 2010, ASEAN
and its members were party to twenty-
two bilateral and seven multilateral trade
arrangements5
.Thesearrangementslink
the ten ASEAN members, individually and
collectively, with their closest neighbours
and biggest trading partners, including
the ASEAN+3 countries (i.e. China,
Japan and Korea), as well as Australia,
India, New Zealand, the United States
of America and the European Union.
As a result, overall applied tariff across
all goods has dropped significantly in
recent years, though this fall has not
been consistent across all sectors and
applied tariffs for sensitive sectors such
as agricultural products overall remain
higher than the average6
.
In particular, seven of ASEAN’s 10
member states are also participating in
theAsiaPacificEconomicCooperation
(APEC) initiative, namely: Brunei
Darussalam, Indonesia, Malaysia, The
Philippines, Singapore, Thailand and
Vietnam. Regulatory convergence and
good regulatory governance are core
priorities in APEC’s work and therefore it
is important that the ASEAN and APEC
regulatory activities are compatible
and consistent.
While these Agreements provide for the
reduction of tariffs and duties, many also
either contain or are complemented by
agro-foodandregulatory-relatedprovisions
that are relevant to regulatory cooperation
and convergence. For example, ASEAN
and China signed a Memorandum on
Strengthening SPS Cooperation in 2007
and a Memorandum of Understanding
on strengthening cooperation in the field
of TBTs in 20097
. Similar arrangements
have been signed with Japan and Korea
resulting in active cooperation among
regulatory authorities and officials in
ASEAN and its partner countries, such
as the ASEAN-Korea sub-committee on
TBT and SPS measures which deals
with issues relating to trade in goods.
In addition, Korea is one of several
countries that actively supports capacity
building in ASEAN member states to
promote trade facilitation.
Of major significance in the future will be
the conclusion of the planned multilateral
free trade agreement The Trans-Pacific
Partnership (TPP). Negotiations are
on-going and involve four ASEAN
members: Brunei Darussalam, Malaysia,
Singapore and Vietnam, together with
Australia, Chile, New Zealand, Peru,
and United States. Canada, Japan
and Mexico have also indicated their
interest in the TPP. The TPP is expected
to commit partners to comprehensive
market access and elimination of TBTs,
together with cross-cutting trade issues,
including the achievement of regulatory
coherence8
. Significantly, unlike APEC,
it is proposed that the TPP will include
binding commitments and obligations
on the partners.
“Building high quality regulatory environments in APEC economies is a key
component of APEC’s work to promote free and open trade and investment in
the region. Since its inception, APEC has promoted the use of good regulatory
practices and worked to reduce the negative impact of regulatory divergences on
trade and investment. APEC work in this area seeks to embed the concepts of
non-discrimination, transparency, and accountability into the regulatory cultures
of APEC economies, which help to create jobs and promote economic growth.”
2011 APEC Leaders’ Declaration
Other regional initiatives impacting ASEAN Regulatory Convergence
5 Centre for the Analysis of Regional Integration at Sussex (2011), Economic Integration in South East Asia and the Impact on the EU. p.22.
See: http://trade.ec.europa.eu/doclib/docs/2011/may/tradoc_147874.pdf
6 See: http://www.dfat.gov.au/publications/trade/APEC-2010-Bogor-Goals.html
7 ASEAN Secretariat (2009), Memorandum of Understanding on strengthening cooperation in the field of standards, technical regulations and conformity assessment.
See http://www.aseansec.org/15thsummit/MoU-Strengthening-Cooperation-in-the-Field-of-Standards-2.pdf
8 According to New Zealand’s Ministry of Foreign Affairs and Trade, “a greater degree of coherence in the regulations that govern global supply chains would streamline international trade, with
benefits for businesses and consumers. Over time it would remove unnecessary duplication, reduce costs, and unleash greater opportunities for small to medium sized businesses in particular.”
See: http://www.mfat.govt.nz/Trade-and-Economic-Relations/2-Trade-Relationships-and-Agreements/Trans-Pacific/index.php

11
Principles of Good Regulatory Practice
FIA believes that under its 2015 Roadmap, ASEAN has a unique opportunity
to shape regulatory frameworks and standards that, based on the principles
below, can meet the highest international benchmarks of good regulatory
practice. Regulatory frameworks have a key impact on trade and investment
and, accordingly, the success of ASEAN economic integration will depend on the
consistent application of these Principles.
1. Good
governance
The regulatory process – from
conception to implementation
and enforcement - should be in
line with internationally recognised
principles of good regulatory
governance and practice and
should be transparent and fair
to all;
3. Scientific basis,
proportionality and
non-discrimination
Individual regulations should be clear, proportionate
and non-discriminatory and be founded on sound,
scientifically based criteria consistently applied;
5. Minimal restrictiveness
All measures adopted should, in line with WTO principles, be no more restrictive than required to achieve the
appropriate level of sanitary or phytosanitary protection and have minimal, if any, negative trade effects.
2. Rigorous impact
assessment
All new regulations and standards should be subject to a regulatory impact
assessment prior to adoption, based on internationally recognised principles
and practices. The RIA process should provide for the possibility of legislation
to be amended or even dropped if the evidence gathered during the RIA
process provides clear evidence that that costs and/or negative impacts
outweigh the benefits;
4. Open consultation
The regulatory process should include a public
consultation and stakeholder engagement mechanism,
encouraging the active participation and contribution
of all relevant private and public sector stakeholders
and consumers throughout the policymaking process;
FIA members believe that science-based regulation (including food safety and quality standards), when consistently applied
and properly enforced, play a crucial role in underpinning the safety and quality of agricultural commodities and food
products, thereby ensuring the highest level of protection for consumers and facilitating fair and open trade.
To this end, FIA urges policymakers and regulators to subscribe to the five core principles set out below when designing
and implementing new legislation:

12
FIA Commitments for A Shared Vision in ASEAN
FIA members welcome the ambitious objectives and programmes of ASEAN and its Member States to progress regulatory
convergence and harmonisation of food safety and quality standards in the region. FIA is committed to providing full support
and partnership to the ASEAN Secretariat and to respective Member Governments in their endeavours to achieve the
Roadmap objectives for the agro-food sector.
Specifically, FIA member companies, in supporting and partnering ASEAN, make the following commitments:
FIA and its member companies are ready to step up and sustain their engagement with ASEAN over the long term, based
on the above commitments, in support of good regulatory practice and food standards harmonisation in the region. Our
commitment, support, expertise and resources would assist ASEAN and its members to achieve the required momentum
towards the establishment of the ASEAN Economic Community in 2015. The realisation of the Community is our shared
vision; it will bring benefits for ASEAN, its people and the business community operating in the region. The investment we
are making will have lasting benefits far beyond our own businesses.
Proactive
collaboration
To participate fully
in supporting the
harmonisation efforts
of ASEAN and its
members as a full
and proactive partner.
Rallying regional food value
chain support
To leverage our local and regional contacts in
the food value chain to build the necessary
critical mass to support Member States in
achieving their harmonisation objectives.
Leveraging international networks
To use our wider global networks and influence to gain both the full recognition and proactive support of
ASEAN’s key global partners for ASEAN intra-regional harmonisation and MRA efforts.
Capacity building
To provide our scientific and regulatory
expertise to facilitate capacity building
initiatives at ASEAN and Member States’
levels in support of the achievement of
regulatory quality and harmonisation
objectives and to assist the development
of the related infrastructure to support
such legislation.
Building the evidence base
To offer our expertise and resources to assist the ASEAN
Secretariat and relevant national government officials in their
regulatory convergence and harmonisation efforts, including:
a. Analysis of existing national regulations, identifying
inconsistencies and gaps, and benchmarking current
provisions against relevant international standards;
b. Assessing the impact of key NTBs together with the
benefits of regulatory harmonisation/convergence to ASEAN
economies.

Harmonisation in ASEAN

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