Härnu Narrative
- 1. A I R Air Mail Par Avion 1st Class Republic of härnu M A I L $ 0.00
- 2. Internet users growing from 2B to 4B “The next billion people are coming online, from India, China and even Africa. Massive numbers of people are going to come online from cultures we don't normally interact with.” – Jimmy Wales, Wikipedia Founder, November 2011 Confidential 2
- 3. Fueled by developing nations North America 78% Oceania 60% Europe 58% South America 40% Middle East 33% Caribbean 27% Central America 27% Asia Africa 24% 11% Internet Penetration as of March 2011 http://www.internetworldstats.com Confidential 3
- 4. Sparking a new digital age of discovery http://www.guardian.co.uk/global-‐development/poverty-‐matters/2012/jan/09/networked-‐world-‐geography-‐of-‐information-‐uneven Confidential 4
- 5. Creating a unique opportunity to connect the world Confidential 5
- 6. Top-down approaches becoming obsolete "The idea that cultural links have been lost is nonsensical. Only about a dozen people ever benefited from these trips. I can see that it arose out of altruistic motives after the war, but it just became about junkets.“ - Doncaster Mayor Peter Davies "Public sector austerity means that some marginal activities are harder to justify even if they don't cost very much. ! With Skype and the internet, you don't have to have coachloads of people travelling around to civic receptions. ! It's a paradox that as the world gets smaller, friendship links become more difficult to maintain. As is so often the way, however, the web may help distant siblings stay in touch. -‐ Tony Travers of the London School of Economics. Confidential 6
- 7. Current media bound by existing models Search Engines -‐ Companies with best SEO win -‐ Censorship filters -‐ Content targeting filters Existing Social Networks -‐ Bound by existing network of friends -‐ Everything shared by default Media Outlets -‐ Censorship filters -‐ Political motivations -‐ Corporate interests -‐ Content focused on maximizing ratings Confidential 7
- 8. Existing path to action incomplete • Awareness ! • Engagement ! • Empathy ! • Action Confidential 8
- 10. Confidential 11
- 16. Citizen journalism & sharing now mainstream http://www.bbc.co.uk/news/world-‐us-‐canada-‐16827237 Confidential 12
- 17. Journalist questions given priority Confidential 13
- 18. Readers get a local’s perspective with härnu sharing button http://www.bbc.co.uk/news/world-‐asia-‐16821218 14
- 21. Increase international knowledge Hi, my name is Jason, and I live in Seattle. I understand that Tashkent is one of our sister cities: http:// www.facebook.com/SeattleTashkent ! I’d like to connect with someone from Tashkent to learn more about your city and your country’s culture – especially Navruz which I saw celebrated here recently. Привет, меня зовут Джейсон, и я живу в Сиэтле. Я понимаю, что Ташкент является одним из наших городов-‐побратимов: http://www.facebook.com/ SeattleTashkent Я бы хотел, чтобы связаться с кем-‐то из Ташкента, чтобы узнать больше о вашем городе и культуре вашей страны -‐ особенно Навруз, который я видел отмечается здесь в последнее время. Confidential 15
- 22. Act as an ambassador 私の名前は聡です、と私は⽇日本、東 京でのクラフトビールをインポート /エクスポートビジネスの拠点を運 営しています。私は現在、⽇日本では まだ彼らのビールを配布していない ⼩小規模なクラフトビールと接続して いるよ。あなたが助けることができ る場合に連絡を取ってください。お かげ。 My name is Satoshi, and I operate a craft beer import / export business based in Tokyo, Japan. I’m looking to connect with small craft brewers that are not currently distributing their beer in Japan yet. Please get in touch if you can help. Thanks. Confidential 16
- 23. Example: KEXP Hi, my name is Darek and I’m a DJ at an independent radio station in Seattle USA called KEXP . My program features the best modern global music from all over the world. We recently featured a Mongolian band called Hanggai (see the video attached). I’m looking to connect with someone that knows the music scene well in Ulan Bator and can be my musical guide for this great city. 您好，我的名字是在美国⻄西雅图的独⽴立电台 称为KEXP Darek，我DJ。我的程序功能，从 世界各地的全球最好的现代⾳音乐。最近，我 们特⾊色的蒙古乐队杭盖（⻅见视频连接）。我 期待有⼈人知道⾳音乐场景以及在乌兰巴托，可 我对这个伟⼤大的城市的⾳音乐指导与连接。 Confidential 17
- 24. Example: KEXP To Libya, Mali: Hi, my name is Jason and I live in Seattle, USA. I recently heard a band on the radio called Tinariwen, who were just amazing. I'm looking to learn more about the Tuareg-‐ Berber culture and especially would love to learn more about the music there. Thanks! ! : إلى ليبيا ، مالي مرحبا، اسمي جيسون وأنا أعيش في سياتل ، الواليات المتحدة األمريكية. سمعت في اآلونة األخيرة على نطاق وصفه الراديو تيناريوين، الذين كانوا مجرد مدهشة. أنا أبحث لمعرفة المزيد عن ثقافة الطوارق والبربر وخصوصا !أحب لمعرفة المزيد حول الموسيقى هناك. شكرا Confidential 18
- 25. Example: Australia entered World War II shortly after the invasion of Poland, declaring war on Germany on 3 September 1939. By the end of the war, almost a million Australians had served in the armed forces, whose military units fought primarily in the European theatre, North African campaign, and the South West Pacific theatre. In addition, Australia came under direct attack for the first time in its history; its casualties from enemy action during the war were 27,073 killed and 23,477 wounded. Australian WWII vets and families that served in the middle-‐ East… The National WWII museum would like to hear from all vets and descendants of those that served in the 9th division at the battle of El Alamein in 1942. ! Share your personal story of the battle so that future generations may know and honor the sacrifices you made for us. Confidential 19
- 26. Example: Almost 1 million American service personnel, including about 100,000 African-‐ Americans, passed through Australia during World War II. American troops started arriving in Australia in December 1941 and during the next four years they became a continuous presence in Australian life, opening major cities to a new culture and making a substantial impact on the local economy. My father was stationed in Rockhampton, Australia during WWII. I’d like to talk to someone from Rockhampton about that time period, and learn a bit about how it was for servicemen and locals during that time. ! I look forward to hearing from you. Thanks. Confidential 20