Hasselblad
- 1. case study// credentials Hasselblad Hasselblad TV - Mediatank
- 2. Hasselblad is a global leader in manufacturing medium format cameras for the world's best professional photographers. Their heritage defines the history of photography itself, including Hasselblad cameras being used to photograph man's first steps on the moon. As a forward-thinking company, Hasselblad wanted new ways to engage its global network of photographers. Skylab was briefed to develop an innovative digital solution to inspire and educate photographers worldwide. The Solution Hasselblad tv (HTV) - a multilingual online video platform built with our MediaTank technology. We'vebeenworkingwithHasselblad fornearlytwoyearstobringthis projecttofruition.HTVallows Hasselbladtobroadcastitsexclusive archivematerialas“StillsinMotion", givingusersarare,behindthescenes glimpseintotheworldofcutting-edge photography. Highlightsincludefootageof hotoshootswithA-listcelebrities, including… MartinScorsese,ChristopherWalken, JamesBluntandTomJones. andmaterialfromphotoshoots forprestigiousglobalcompanies suchas… Bugatti,FerrariandChanel. Thesitealsohouseseducational andtrainingvideosforaspiringand professionalphotographers,who wanttolearnhowtouseHasselblad cameras,lensesorsoftware. Aswellasdesigningandbuilding theplatform,Skylab,togetherwith theHasselbladteam,createdan enormous240filmsfromscratchto populateHTV.Thefilmswerecreated inEnglish,French,Italian,German, SpanishandChinese.Developedfor Mac,PC,iPhoneandiPaddevices, HTVstreamsHDvideoacrossa massivelyscalable,globalcontent deliverynetwork.Thismeansitcan withstandveryhighlevelsofactivity andsuddentrafficsurges. Toensureglobalreach,theplatform offersmulti-lingualchannels,including French,German,Italian,Spanishand Chinese,makingHTVanawesome multi-lingualshowcaseforSkylab andMediaTank. Abespokeuseruploadfacilityalso allowsphotographersaroundthe worldtosubmittheirownvideos andjointhecommunity. TheResult Theresultsspeakforthemselves. Theimpactinthefirstcoupleof dayssincelaunchhasbeendramatic; HTVhasattractedextremelyhigh trafficlevelsfromover4,000citiesin over140countriesaroundtheworld, withverydeeplevelsofengagement. . credentials case study//
- 5. Chris Russell-Fish Global Sales and Marketing Director Hasselblad Describestheprojectas“extremely excitingforHasselblad,ourcustomers andtradepartners” “Skylabhasproducedacomprehensive, state-of-the-art,standaloneeducationand researchtoolforHasselbladenthusiasts aroundtheworld.“ testimonial// credentials