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MITIGATING OUR NATION’S RISKS:
CALLING UPON THE WHOLE COMMUNITY
Mitigating Our Nation’s Risks – Calling Upon the Whole Community
AUTHOR BIOGRAPHIES
Megan Clifford
Megan Clifford, a Principal at Booz Allen, is a leader of the firm’s Federal Emergency Management Agency (FEMA) market
team. She oversees the firm’s support to FEMA clients, providing support in the areas of policy analysis, program design
and development, stakeholder engagement, grants management, and program management focused on efficiencies and
effectiveness. Ms. Clifford has more than 14 years of experience serving a variety of clients, including the Department
of Homeland Security, Department of Justice, Department of Energy, and Department of Defense. She is a member of
the Association of Flood Plain Managers, National Grants Management Association, and Project Management Institute.

Marko Bourne
Marko Bourne, a Principal at Booz Allen, is a leader of the firm’s Federal Emergency Management Agency (FEMA)
market team and is on the leadership team of Booz Allen’s Justice and Homeland Security practice. He oversees
the firm’s support to emergency management clients and provides strategic planning for the homeland security and
emergency management market. Mr. Bourne has more than 27 years of experience in emergency services, emergency
management, policy, governmental and legislative affairs, and public affairs. Previously, he was the director of policy
and program analysis for FEMA and director of business development for Homeland Security at Earth Tech Inc./Tyco
International. Mr. Bourne also served as acting director of the Department of Homeland Security’s National Incident
Management System Integration Center and deputy director of FEMA’s Preparedness Division. He has authored several
articles; has extensive media and public speaking experience; and is a member of the DomPrep Journal’s DomPrep40
Advisory Board, an interactive advisory board focusing primarily on all-hazard preparedness, as well as response and
recovery operations. He is a member of the National Emergency Managers Association and the Association of State
Flood Plain Managers.




Mitigating Our Nation’s Risks – Calling Upon the Whole Community
INTRODUCTION
    In the United States, losses from natural disasters1
    and the frequency of events are both on the rise; 2011        150
    set a record with 99 major disaster declarations.2 With
    state and federal budgets declining, the emergency            100
    management community is challenged to do more
                                                                    50
    with less while continuing to improve resilience to all
    hazards. The whole community approach to mitigation              0
    offers a collaborative way forward to improve community           1940         1960           1980           2000      2020
    resilience to all hazards on federal, state, local, tribal,
    and territorial levels.                                                      Annual U.S Major Disaster Declarations2


    Great strides are being made in the field of hazard mitigation at the community and federal levels. The Federal Emergency
    Management Agency’s (FEMA) Risk Mapping, Assessment, and Planning (MAP) program works alongside communities to
    build a better understanding of local flood risks. In addition, FEMA’s Community Rating System (CRS) incentivizes local
    mitigation action through discounted flood insurance rates. The number of communities participating in the program
    since its inception in 1999 has increased by nearly 25 percent,3 demonstrating increased mitigation action across 18
    proven mitigation actions within the areas of public information, mapping and regulations, flood damage reductions, and
    flood preparedness.

    However, our work as a nation is not finished. With total national losses exceeding $573 billion4 for the years 1960 to 2009
    (2009 dollars), we must come to a better understanding of what it means to mitigate our risks, both individually and as
    communities. This involves continuing to improve community and individual risk awareness through persistent and better risk
    communication efforts—and encouraging ownership of risk and responsibility for action. In addition, we must encourage better
    building codes and community planning and building practices, and expand the participants in mitigation activities to include
    the whole community.5 Examples of whole community often include citizen groups, and local and national businesses. For
    mitigation, the whole community must also include the insurance, real estate, building, and lending industries, as well as local
    planning officials and media.




1                                                           Mitigating Our Nation’s Risks – Calling Upon the Whole Community
SURVEY AND PANEL DISCUSSION:
CALLING UPON THE WHOLE COMMUNITY
Booz Allen Hamilton has been actively engaged in resiliency and recovery issues for a number of years through our work
with FEMA and our Megacommunity™ 6 approach. Recently, we have gained additional insight and perspectives on the
hazard mitigation challenges we face as a nation by connecting directly with the hazard mitigation community. In March
2012, we conducted a Hazard Mitigation Survey, polling the nation’s hazard mitigation and insurance professionals
on the status of hazard mitigation today and their beliefs on the best approaches to community disaster resilience.
With a 60 percent response rate, the survey had 120 respondents with the largest group identifying themselves as
State Hazard Mitigation Officers or State Floodplain Managers—47 in total, with all 10 FEMA regions represented. In
addition to offering their opinions on emergency preparedness and hazard mitigation issues, participants provided
concrete views on how to improve community natural hazard resilience, including accountable development, increased
risk awareness at all levels of community, improved action on known risks, and a responsible and insured citizenry.
Complete survey results are included in this report in Appendix A.

To further this important discussion and build on the survey findings, we called together industry thought leaders in late
April 2012 in Washington, DC. The event, “Mitigating Our Nation’s Risks: Calling Upon the Whole Community,” provided an
open forum to gain a deeper insight into the critical issues facing the hazard mitigation industry. Event panelists included:

•	 Mr. Dave Miller, Associate Administrator, Federal Insurance and Mitigation Administration, FEMA
•	 Dr. C.J. Huff, Joplin Schools Superintendent
•	 Mr. Larry Larson, Executive Director, Association of State Flood Plain Managers
•	 Mr. Matt Gannon, Assistant Vice President, National Association of Mutual Insurance Companies
•	 Admiral Thad Allen (USCG, Ret.), Senior Vice President, Booz Allen Hamilton.

With the survey results as a starting point, the panelists discussed the need for a sustainable model that engages
the whole community at all levels. They emphasized the importance of understanding and communicating risk—and
translating that awareness of risk into appropriate mitigation action by the community and individual.

This report combines the panelists’ perspectives and lessons with several important findings from our survey. It offers a
comprehensive view of the current state of the nation’s hazard mitigation efforts and how whole community thinking can
significantly improve mitigation. This report explores several areas—including communications and mitigation action—
that are essential for the whole community approach to succeed. By sharing this insight, we hope to further the dialogue
on this vital and compelling national issue.




Mitigating Our Nation’s Risks – Calling Upon the Whole Community                                                                2
UNDERSTANDING AND COMMUNICATING RISK
    Community awareness and response to risk are a central component in the whole community approach to mitigation.
    Panelists stressed the importance of local officials fully understanding their community’s risks, that they know what
    drives and sustains their community, and that officials are able to prioritize mitigation actions and engage communities
    based on those understandings. By understanding and engaging their community’s drivers alongside their risks, and
    communicating and planning for those risks within a framework of community priorities, officials raise risk awareness
    and increase ownership by co-producing solutions among community members.

    Complicating the challenge to improve risk awareness is variable media coverage. 62 percent of survey respondents
    indicated that local media only covers the issues after a disaster or when citizens complain. National and local media
    needs to be more proactive, rather than reactive, in educating communities about risk awareness and risk ownership.
    Improved media education before crises occur and resultant reporting before an incident may improve awareness and
    understanding in communities and potentially influence individual and community behaviors and attitudes about mitigation
    and resilience. With a better informed, proactive media reporting on resiliency and mitigation issues prior to disasters,
    individuals who are at risk may be more ready to make informed decisions and take appropriate mitigation action.

    Community outreach, working with elected officials, and engaging the media may lead to a better discussion, and
    ultimately decisions and actions in response to risk; however, survey respondents and industry panelists are keenly
    aware of the gap between individuals learning about risks and believing those risks will impact them directly. In general,
    citizens’ beliefs that they are vulnerable (or immune) to risks varies widely in communities (some fully understand
    their risk; some know of risks in their community, but do not internalize the risk; and others are simply unaware of the
    risk). However, 85 percent of industry professionals surveyed stated regardless of their level of understanding, most
    individuals do not take proper precautions. One respondent wrote, “Most people flat out understand the risks, but figure
    the government will help if something bad happens.” Another wrote, “People know the risk, [they are] just not willing to
    accept it will happen to them.” Information may be readily available and public outreach may draw attention to necessary
    hazard mitigation efforts, and yet, most still do not actively take steps to protect themselves from risk. This led panelists
    to discuss the importance of behavioral influence and change approaches, the need to address current actions that lead
    to ignoring, even denying risks, and the importance of progressive building codes and planning regulations.

    For behavioral change to occur, the panelists discussed the need for personal accountability, where individuals reach
    a level of “risk acceptance,” being aware of the risk and its associated costs, and consciously choosing to accept that
    risk. Public campaigns, marketing, and incentive-based strategies are essential to raise risk awareness on an individual
    level. Even then, communication efforts must appeal to individual interests to overcome an inherent bias that “risk is
    something that happens to everyone else, not me.” Panelists underscored the need to change the community dynamic,
    with a focus on communicating the value proposition to the whole community. Prompting individuals to understand and
    act on their risk must include targeted messages that speak directly to consequences to them and to their community’s
    overall safety and economic wellbeing, not just about the perils of the hazard.




3                                                          Mitigating Our Nation’s Risks – Calling Upon the Whole Community
TRANSLATING AWARENESS INTO ACTION
For increased disaster resilience, communities and individuals must move beyond risk awareness to effective mitigation
action. In the survey, 62 percent of respondents indicated that individuals taking effective mitigation action (e.g.,
purchasing adequate insurance to cover most perils or making their homes and businesses safer structures) based
on a better overall understanding of risk would most improve resiliency at the personal and family level. In addition, 40
percent of those surveyed believe that development occurs without regard to natural hazards. Since mitigation must
protect all citizens, in addition to striving for behavioral change, panelists discussed the importance of community
mitigation actions that work for all members of the community such as progressive building codes and insurance.

Mitigation action of this kind can only occur if communities coordinate across the community for informed decisionmaking.
One survey respondent wrote, “Strong codes and greater coordination between emergency managers and building
professionals” are the hallmarks of a whole community approach to mitigation. The panelists indicated that as we
develop and redevelop our communities, stakeholders must consider the economic, social, and environmental value of
each decision. This suggests a need for better education on the benefits of planned mitigation actions and an expansion
of the whole community of mitigation to include businesses, community organizations, developers, planners, lenders,
and real estate professionals.

Industry thought leaders discussed as examples of behavior change the successful outreach efforts of the automobile
safety industry and their work with crash-test dummies, as well as recovery activities of individuals in Joplin, Missouri
who experienced extreme tornado events on May 22, 2011. In the automobile safety example, as a result of outreach
campaigns that demonstrated in graphic detail what happens to crash-test dummies in vehicular accidents, the general
public began to demand vehicle safety features, and car producers began to compete for vehicle safety awards.
Ultimately, this directly led to safer individuals and communities. In Joplin, Missouri, officials and the community have
purposely, and at times organically, adopted a whole community approach to recovery with numerous examples of
individuals and organizations contributing to the recovery effort. Although Joplin’s behavioral change examples may have
been the result of a disaster, panelists suggested these behavioral changes may have taken root pre-disaster within
the community’s school system. Regardless of when the changes within the community occurred, they are positive
and appear to be long-lasting. School children appear to be emotionally closer to one another with a deeper sense of
community, and rebuilding efforts include improved building codes and tornado safe rooms.

In this industry, the Institute of Business and Home Safety’s (IBHS) research center in South Carolina replicates the
effect of natural disasters on commercial and residential buildings. One panelist suggested communication campaigns
illustrating the benefits of improved building codes could do for building and home safety what crash-test dummies did
for cars. Further, by demonstrating the benefits of model building codes and safe building incentives, development may
also begin to compete on safety issues. As with car safety standards, consumers will better understand their risks
and start to demand higher safety standards. Industry thought leaders believe that these measures will lead to more
responsible and accountable development. However, taking this action will also require a willingness on the part of
State, local, and tribal governments to take on potentially difficult decisions on adopting and enforcing safe building
codes and standards.

In addition to responsible development, the role of insurance was discussed in relation to mitigation action. With the
goal of a better insured citizenry, approximately 66 percent of survey respondents indicated that the insurance and
reinsurance industry needs to develop and market multi-hazard products and coverage. In addition, about 32 percent
of participants see an advantage in greater risk pooling across regions of the country of insured to create greater
economies of scale in pricing.




Mitigating Our Nation’s Risks – Calling Upon the Whole Community                                                            4
The panelists also discussed Congressional reauthorization of the National Flood Insurance Program (NFIP) and
    comprehensive flood insurance reform. Although they agreed the current state and challenges facing NFIP need to be
    addressed, they differed on approaches. Specifically, some panelists stated that subsidized insurance encourages
    deferred risk and development in floodplains, while others countered federal insurance is the only insurance available to
    everyone whereas unsubsidized private insurance would be cost prohibitive to some. In the survey, most respondents
    disagreed that the federal government should increase subsidies for hazard insurance based on risk, and a majority of
    respondents believe education of risks to all natural hazards will lead to an increased number and comprehensiveness
    of all-hazard insurance policies. One panelist suggested that the program needs to be reauthorized now, and that these
    questions will then be investigated further.


    CONCLUSION
    This report illustrates the many challenges—for individuals, families, communities, and as a nation—on the path of
    natural hazard resiliency. From Booz Allen’s Hazard Mitigation Survey and panel discussion, it becomes clear that
    stakeholders at all levels see the overall importance of a whole community approach to hazard mitigation, but also
    recognize that dealing with the surrounding strategic, political, and legislative issues makes implementation of a whole
    community approach a challenging process.

    In realizing a whole community approach, the overarching theme involves expanding hazard communication and
    mitigation efforts of current and new stakeholders in order to understand community drivers as well as all-hazard risks,
    and utilizing strategic measures such as behavioral change and improving building codes and planning regulations to
    increase individual responsibility and individual resilience. Industry thought leaders agree that risk communication is
    the starting point. Community stakeholders need to effectively communicate that mitigation activities save lives. People
    must understand that they are not safe unless they take action to protect them from risk.

    Translating that risk awareness into mitigation action on an individual and community level entails collaboration
    and cooperation across the whole community. Responsible development, model building codes and safe building
    initiatives, and appropriate insurance levels balancing risk and affordability—these discussions must involve community
    stakeholders coming together from across different industries. To successfully achieve this level of risk awareness
    and mitigation action requires leadership. Industry thought leaders underscore the importance of building leadership
    capacity. In today’s current economic climate—where doing less with more is the norm on local, state and federal
    levels—effective and capable leaders on the community level can help guide the whole community towards resiliency.




5                                                        Mitigating Our Nation’s Risks – Calling Upon the Whole Community
SOURCES AND CITATIONS
1.	 Hazards & Vulnerability Research Institute (2011). The Spatial Hazard Events and Losses Database for the United States, Version 9.0 [Online
    Database]. Columbia, SC: University of South Carolina (http://www.sheldus.org).

2.	 Federal Emergency Management Agency (FEMA), Declared Disasters by Year or State webpage (http://www.fema.gov/news/disaster_totals_
    annual.fema).

3.	FEMA, Resource Record Details, CRS Communities by State webpage (http://www.fema.gov/library/viewRecord.do?id=5818).

4.	 Raw data for years 1999–2009, provided by Wesley E. Highfield, PhD, Assistant Professor, Department of Marine Sciences, Texas A&M Uni-
    versity at Galveston, April 2011.

5.	 Hazards & Vulnerability Research Institute (2011). The Spatial Hazard Events and Losses Database for the United States, Version 9.0 [Online
    Database]. Columbia, SC: University of South Carolina (http://webra.cas.sc.edu/hvri/products/sheldusproducts.aspx#Losses).

6.	FEMA, Whole Community webpage (http://www.fema.gov/about/wholecommunity.shtm).


Booz Allen wishes to express its appreciation to the survey participants; the panelists; Dr. Sam Brody and Dr. Wes
Highfield from Texas A&M University for their contributions of the CRS data; Association of Flood Plain Managers (ASFPM);
the National Association of Mutual Insurance Companies (NAMIC) and Raymond Morrell, North Dakota State Hazard
Mitigation Officer, for their assistance in disseminating the survey; Will Meyer for his survey development and research;
and Bill Lesser, Federal Emergency Management Agency, for his insight and guidance.




Mitigating Our Nation’s Risks – Calling Upon the Whole Community                                                                                  6
APPENDIX A
    Hazard Mitigation and Hazard Insurance Professionals Survey Results




7                              Mitigating Our Nation’s Risks – Calling Upon the Whole Community
Hazard Mitigation and Hazard Insurance Professionals Survey Results
[Survey graphics and conclusions as presented in the preliminary report]
Q1 & Q2: The survey had 120 respondents with the largest group identifying as State Hazard Mitigation Officers or State
Floodplain Managers (39.5%), followed by Mitigation Subject Matter Experts (SME) (29.4%), and Local or Tribal Mitigation
Planners (16%). Respondents work or reside in at least one FEMA Region, with all 10 FEMA Regions represented.



  1. Please identify your area of responsibility (select one).

                                                                                              Response     Response
                                                                                                Percent       Count

              State Hazard Mitigation
                                                                                                 39.5%          47
     Officer/State Floodplain Manager

       Local/Tribal Mitigation Planner                                                           16.0%          19


     Mitigation Subject Matter Expert                                                            29.4%          35


         Federal Mitigation Specialist                                                            7.6%           9


             Hazard Insurance Agent                                                               0.8%           1


    Hazard Insurance Subject Matter
                                                                                                  4.2%           5
                               Expert


         Federal Insurance Specialist                                                             2.5%           3


                                                                                  Other (please specify)        25


                                                                                   answered question           119

                                                                                    skipped question              1




Mitigating Our Nation’s Risks – Calling Upon the Whole Community                                                           8
2. Please identify the geographic FEMA Region in which you reside/work (select one).

                                                                                  Response      Response
                                                                                    Percent        Count

      Region I                                                                         7.6%            9


      Region II                                                                        1.7%            2


     Region III                                                                       19.5%           23


     Region IV                                                                         8.5%           10


      Region V                                                                        11.9%           14


     Region VI                                                                         7.6%            9


     Region VII                                                                        9.3%           11


    Region VIII                                                                       28.0%           33


     Region IX                                                                         1.7%            2


      Region X                                                                         4.2%            5


                                                                         answered question           118

                                                                          skipped question             2




9                                            Mitigating Our Nation’s Risks – Calling Upon the Whole Community
Q3: What do you believe is the greatest reason damages from natural disasters continue to rise every year?
The majority of respondents (approximately 40%) stated that the greatest reason disaster damages continue to rise
is because development occurs without regard to natural hazards. Another 23% of respondents stated that damages
from natural disasters rise primarily due to a failure to incorporate hazard mitigation requirements in land use planning.
Overall, the responses show that industry professionals believe that addressing problems with community development
is central to improving community resilience.



  3. Of the options below, what do you believe is the greatest reason damages from natural
  disasters continue to rise every year?

                                                                                               Response     Response
                                                                                                 Percent        Count

    A lack of risk assessments and a
       framework to plan and execute                                                               3.5%             4
         structural mitigation projects


       Low responsibility for personal
                                                                                                  12.3%            14
             preparedness in citizens


         Failure to incorporate hazard
  mitigation requirements in land use                                                             22.8%            26
                              planning


         Development occurs without
                                                                                                  39.5%            45
            regard to natural hazards

       Greater population density and
                                                                                                  11.4%            13
                population movement


        The frequency and severity of
   events is increasing due to climate                                                            10.5%            12
                               change


                                                                                     answered question            114

                                                                                      skipped question              6




Mitigating Our Nation’s Risks – Calling Upon the Whole Community                                                             10
Q4: To achieve maximum community disaster resilience:
     Most respondents (approximately 62%) indicated that mitigation should be treated equally with preparedness,
     prevention, protection, response, and recovery activities to achieve maximum community resilience. However, about
     35% of respondents stated mitigation should be a top priority. The conclusion, based on the responses, is that to
     achieve maximum disaster resilience, mitigation in communities needs to be in balance with, or even prioritized above,
     other emergency management activities.



       4. To achieve maximum community disaster resilience:

                                                                                                 Response     Response
                                                                                                   Percent        Count

         Mitigation should be a top priority                                                        34.5%           39


              Mitigation should be treated
                equally with preparedness,
                                                                                                    61.9%           70
                    prevention, protection,
         response, and recovery activities

                      Other activities (e.g.,
      preparedness, response) should be                                                              3.5%             4
                 prioritized over mitigation


                                                                                       answered question           113

                                                                                         skipped question            7




11                                                       Mitigating Our Nation’s Risks – Calling Upon the Whole Community
Q5: Which of the following would most improve a community’s disaster resilience?
Most respondents (approximately 41%) indicated that better development regulations and enforcement would most
improve a community’s disaster resilience. Following closely behind, approximately 32% of respondents selected improved
local threat recognition, warning, response, and recovery capabilities. Approximately 20% of respondents indicated that
improved comprehensive planning and tools would most improve community resilience. The most selected response
indicates that community development once again surfaces as key to improving a community’s disaster resilience.



                                                               ’
  5. Which of the following would most improve a communitys disaster resilience?

                                                                                             Response     Response
                                                                                               Percent        Count

    Improved comprehensive planning
                                                                                                19.5%           22
                tools and capabilities


    Improved local threat recognition,
      warning, response and recovery                                                            31.9%           36
                          capabilities


      Better development regulations
                                                                                                40.7%           46
                    and enforcement

        An increase in those insured
                                                                                                 8.0%             9
            against natural disasters


                                                                                   answered question           113

                                                                                     skipped question            7




Mitigating Our Nation’s Risks – Calling Upon the Whole Community                                                          12
Q6: Which of the following would most improve resiliency at the personal and family level?
     The majority of respondents (approximately 62%) indicated that the way to most improve resiliency at the personal and
     family level is to improve the ability for the individual to understand risk and account for it in safer structures and/or
     adequate insurance. Another significant percentage (approximately 26%) indicated that improving risk awareness and
     prioritization and encouraging individual and family emergency plans be developed would most improve personal and
     family resiliency. In summary, the respondents believe that risk awareness, understanding, and associated mitigating
     actions will most improve individual and family resilience.



       6. Which of the following would most improve resiliency at the personal and family level?

                                                                                                    Response      Response
                                                                                                      Percent        Count

              Improve risk awareness and
               prioritization and encourage
                                                                                                       25.7%            29
           individual and family emergency
                        plans be developed


        Require adequate hazard insurance
           by individuals based on the risk                                                            12.4%            14
             associated with their location


           Improve the ability for individual
           to understand risk and account
                                                                                                       61.9%            70
           for it in safer structures and/or
                       adequate insurance


                                                                                          answered question            113

                                                                                            skipped question             7




13                                                         Mitigating Our Nation’s Risks – Calling Upon the Whole Community
Q7: Generally, citizens in my community:
Respondents stated that in general, citizens in their community are aware of the most likely and/or consequential risk
but do not take proper precautions or citizens in their community are unaware of the most likely and/or consequential
risk and do not take proper precautions (approximately 46% and 41%, respectively). About 13% of respondents indicated
that citizens in their community are aware of the most likely and/or consequential risk and take proper precautions.
Based on the responses, nearly 88% of respondents believe citizens in their community do not take proper precautions
to mitigate their consequential risk, regardless of the level of awareness.



  7. Generally, citizens in my community:

                                                                                            Response     Response
                                                                                              Percent        Count

          Are aware of the most likely
     and/or consequential risk but do                                                          46.4%            52
          not take proper precautions

   Are aware of the most likely and/or
   consequential risk and take proper                                                          12.5%            14
                          precautions


        Are unaware of the most likely
    and/or consequential risk and do                                                           41.1%            46
          not take proper precautions


                                                                                  answered question           112

                                                                                    skipped question             8




Mitigating Our Nation’s Risks – Calling Upon the Whole Community                                                         14
Q8: Generally, citizens in my community are aware of flood map initiatives.
     A large majority of respondents (nearly 71%) stated that the extent that citizens in their community are aware of flood
     map initiatives was “little” or “not at all.” Fewer than 2% of respondents indicated that citizens in their communities are
     “aware of flood map initiatives.” Together, the responses suggest a need to increase outreach to heighten awareness
     of flood maps in communities.


       8. Generally, citizens in my community are aware of flood map initiatives.

                                                                                                   Response       Response
                                                                                                     Percent          Count

                         To a great extent                                                             1.8%               2


                     To a moderate extent                                                             27.7%             31


                            To little extent                                                          58.0%             65


                                 Not at all                                                           12.5%             14


                                                                                        answered question              112

                                                                                          skipped question               8




15                                                         Mitigating Our Nation’s Risks – Calling Upon the Whole Community
Q9: Generally, citizens in my community are aware of National Flood Insurance.
Nearly 95% of respondents indicated that citizens in their community had “moderate” to “no” awareness of National
Flood Insurance. Approximately 5% of respondents indicated that citizens in their community are aware of National Flood
Insurance “to a great extent.” Approximately 4% of respondents indicated that citizens had no awareness of National
Flood Insurance. Together, the responses suggest citizen awareness of National Flood Insurance could be increased.



  9. Generally, citizens in my community are aware of National Flood Insurance.

                                                                                           Response      Response
                                                                                             Percent         Count

                   To a great extent                                                           5.4%              6


               To a moderate extent                                                           42.0%             47


                      To little extent                                                        49.1%             55


                           Not at all                                                          3.6%              4


                                                                                 answered question            112

                                                                                   skipped question              8




Mitigating Our Nation’s Risks – Calling Upon the Whole Community                                                          16
Q10: Generally, to increase the number of flood insurance policies in force, the National Flood Insurance Program
     (NFIP) needs:
     Answers varied across the respondents. Nearly 34% of respondents stated that a larger and more informed population
     of insured individuals would create economies of scale in pricing and increase the number of insured; another 30% of
     respondents indicated that better educated members of the insurance, real estate, and banking industries on NFIP
     requirements would do so. A small number of respondents (6%) indicated that more federal subsidies for premiums to
     offset reluctance to purchase insurance were needed to increase the number of flood insurance policies. Overall, the
     majority of responses indicate that a more informed population, including members of the insurance, real estate, and
     banking industries would help increase the number of flood insurance policies in force.



       10. Generally, to increase the number of flood insurance policies in force, the National Flood
       Insurance Program (NFIP) needs (select one):

                                                                                                Response     Response
                                                                                                 Percent        Count

          Better educated members of the
        insurance, real estate and banking                                                         30.0%           33
          industries on NFIP requirements


               A larger and more informed
                 population of insured that
                                                                                                   33.6%           37
         would create economies of scale
                                  in pricing

                Less federal subsidies for
         premiums to allow for better cost                                                         12.7%           14
        realization and risk understanding


                More federal subsidies for
         premiums to offset reluctance to                                                           5.5%            6
                       purchase insurance


        Less government involvement as a
         primary insurer and more as a re-
                                                                                                   18.2%           20
        insurer for all perils as opposed to
         direct provider of flood insurance


                                                                                      answered question          110

                                                                                        skipped question           10




17                                                      Mitigating Our Nation’s Risks – Calling Upon the Whole Community
Q11: The insurance and reinsurance industry need to develop and market multi-hazard products/coverage
Approximately 66% of respondents indicated that they agree the insurance and reinsurance industry need to develop
and market multi-hazard products/coverage. A small percentage of respondents (9%) disagreed with the statement.
Approximately 25% of respondents indicated a neutral response to this question. Overall, the responses suggest that
there may be a gap in understanding and/or availability of multi-hazard products and coverage offered by the insurance
and reinsurance industry.



  11. The insurance and reinsurance industry need to develop and market multihazard -
  products/coverage

                                                                                            Response      Response
                                                                                              Percent        Count

                             Agree                                                             66.4%            73


                            Neutral                                                            24.5%            27


                           Disagree                                                             9.1%            10


                                                                                  answered question           110

                                                                                    skipped question            10




Mitigating Our Nation’s Risks – Calling Upon the Whole Community                                                         18
Q12: The federal government should increase subsidies for hazard insurance based on the risks present in specific
     locales and environments.
     Most respondents (nearly 60%) disagreed with the statement that the federal government should increase subsidies
     for hazard insurance based on risk. Another set of respondents (approximately 21%) remained neutral on this
     statement. Although responses varied, when considered together with responses to question 13, it is clear that the
     majority of respondents believe that if subsidies are to be increased, increases should not be based on risks present
     in specific locales.



       12. The federal government should increase subsidies for hazard insurance based on the
       risks present in specific locales and environments.

                                                                                               Response       Response
                                                                                                Percent          Count

                                  Agree                                                           19.3%             21


                                 Neutral                                                          21.1%             23


                               Disagree                                                           59.6%             65


                                                                                     answered question            109

                                                                                       skipped question             11




19                                                       Mitigating Our Nation’s Risks – Calling Upon the Whole Community
Q13: Generally, to increase the number and comprehensiveness of all-hazard insurance policies in force, the insurance
industry needs:
The majority of respondents (62%) indicated that a better informed community of their risks to all natural hazards will
lead to an increase in number and comprehensiveness of all-hazard insurance policies. Also significant, about 32% of
respondents believe that greater risk pooling across regions of the country of insured to create greater economies of
scale in pricing would be advantageous. In summary, the most selected response suggests that educating the community
about their risk is the most important factor in increasing the number and breadth of active insurance policies.



  13. Generally, to increase the number and comprehensiveness of all-hazard insurance
  policies in force, the insurance industry needs (select one):

                                                                                           Response       Response
                                                                                             Percent          Count

      A better informed community of
                                                                                              62.0%              67
      their risks to all natural hazards

   Greater risk pooling across regions
    of the country of insured to create
                                                                                              32.4%              35
        greater economies of scale in
                                 pricing


      Federal subsidies for premiums                                                           0.9%               1


   More government involvement as a
                                                                                               4.6%               5
                             re-insurer


                                                                                 answered question             108

                                                                                   skipped question             12




Mitigating Our Nation’s Risks – Calling Upon the Whole Community                                                          20
Q14: How well do your local media (print, broadcast, and online) cover hazard mitigation and insurance issues (e.g.,
     reports about local mitigation projects, new flood maps, insurance needs, etc.)?
     A clear majority of respondents (62%) indicated that local media only cover the issues after a disaster or when citizens
     complain. This response suggests that most respondents believe the media is reactive rather than proactive when
     it comes to providing news about hazards and insurance. Improved media education and resultant reporting before
     an incident may improve awareness and understanding in communities and potentially result in greater community
     engagement and action related to mitigation activities.



       14. How well do your local media (print, broadcast and online) cover hazard mitigation and
       insurance issues (e.g., reports about local mitigation projects, new flood maps, insurance
       needs, etc.)? Select one:

                                                                                                  Response     Response
                                                                                                    Percent        Count

         They generally do not understand
                                                                                                     18.5%            20
                   or report on the issues


          They only cover the issues after
               a disaster or when citizens                                                           62.0%            67
                                  complain

           They occasionally report on the
                                                                                                      6.5%             7
          issues, but typically get it wrong


           They generally do a good job at
                                                                                                     12.0%            13
                      reporting the issues


           They cover the issues very well
        and regularly promote responsible
                                                                                                      0.9%             1
          action by citizens living in areas
                        subject to hazards


                                                                                        answered question           108

                                                                                          skipped question            12




21                                                        Mitigating Our Nation’s Risks – Calling Upon the Whole Community
Q15: What are the most important hazard mitigation efforts?
Development and associated building codes and regulations once again top survey responses. More than 53% of
respondents indicated that building codes and regulations that accurately reflect the local risk and mitigations measures
that address those risks are the most important hazard mitigation efforts. Perhaps just as significantly, less than 4%
chose increased numbers of insured against identified hazards as the most important hazard mitigation effort. These
results emphasize the importance of working closely with the building industry to ensure awareness of local risks and
mitigation measures.



  15. What are the most important hazard mitigation efforts? Please select one.

                                                                                             Response      Response
                                                                                               Percent        Count

   Structural mitigation projects (i.e.,
   home buy outs, building retrofits,-                                                          22.4%            24
          storm water improvements)


      Building codes and regulations
      that accurately reflect the local
                                                                                                53.3%            57
       risk and mitigations measures
             that address those risks

       Increased numbers of insured
                                                                                                 3.7%             4
            against identified hazards


            Risk assessment, hazard
      identification, and effective risk                                                        20.6%            22
                public communication


                                                                                 Other (please specify)          10



                                                                                  answered question             107

                                                                                    skipped question             13




Mitigating Our Nation’s Risks – Calling Upon the Whole Community                                                            22
Q16: What is the most significant barrier to improving a community’s disaster resilience?
     The majority of respondents (approximately 54%) selected a lack of community action to take precautions on known
     risks as the most significant barrier to improving a community’s disaster resilience. These responses emphasize the
     importance of moving beyond risk awareness to changing behavior and taking action to overcome the barriers to
     improving a community’s disaster resilience.



       16. From the list below, what is the most significant barrier to improving a community’s
       disaster resilience?

                                                                                                 Response   Response
                                                                                                  Percent      Count

          A lack of understanding of risks
                                                                                                   26.2%          28
                    within the community


       Obtaining and maintaining accurate
                                                                                                   19.6%          21
                          risk knowledge


            A lack of community action to
                                                                                                   54.2%          58
         take precautions on known risks

                                                                                   Other (please specify)
                                                                                                                  17



                                                                                    answered question           107

                                                                                      skipped question           13




23                                                      Mitigating Our Nation’s Risks – Calling Upon the Whole Community
Q17: In your opinion what are the important hallmarks of a comprehensive whole community approach to mitigation?
We received written responses from 104 survey participants. Reponses ranged from a single sentence to several
paragraphs. A diverse group of hazard mitigation and insurance professionals provided responses. The following themes
emerged regarding important hallmarks of a comprehensive whole community approach to mitigation:

•	 Educating citizens about risks and promoting individual accountability through appropriate insurance at the individual
   and municipality levels

•	 Identifying vulnerable people, property, and critical facilities and directing resources to projects that reduce risks

•	 Further integrating preparedness and mitigation activities

•	 Educating citizens about what it means to live in a high-risk area and/or promoting a reduction in inhabiting high-risk
   areas

•	 Further integrating emergency managers with other disciplines.



  17. In your opinion what are the important hallmarks of a comprehensive whole community
  approach to mitigation?

                                                                                                               Response
                                                                                                                  Count

                                                                                                                    104


                                                                                    answered question               104

                                                                                      skipped question               16




Mitigating Our Nation’s Risks – Calling Upon the Whole Community                                                             24
05.051.12

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Mitigating Our Nation’s Risks – Calling Upon the Whole Community

  • 1. MITIGATING OUR NATION’S RISKS: CALLING UPON THE WHOLE COMMUNITY
  • 2. Mitigating Our Nation’s Risks – Calling Upon the Whole Community
  • 3. AUTHOR BIOGRAPHIES Megan Clifford Megan Clifford, a Principal at Booz Allen, is a leader of the firm’s Federal Emergency Management Agency (FEMA) market team. She oversees the firm’s support to FEMA clients, providing support in the areas of policy analysis, program design and development, stakeholder engagement, grants management, and program management focused on efficiencies and effectiveness. Ms. Clifford has more than 14 years of experience serving a variety of clients, including the Department of Homeland Security, Department of Justice, Department of Energy, and Department of Defense. She is a member of the Association of Flood Plain Managers, National Grants Management Association, and Project Management Institute. Marko Bourne Marko Bourne, a Principal at Booz Allen, is a leader of the firm’s Federal Emergency Management Agency (FEMA) market team and is on the leadership team of Booz Allen’s Justice and Homeland Security practice. He oversees the firm’s support to emergency management clients and provides strategic planning for the homeland security and emergency management market. Mr. Bourne has more than 27 years of experience in emergency services, emergency management, policy, governmental and legislative affairs, and public affairs. Previously, he was the director of policy and program analysis for FEMA and director of business development for Homeland Security at Earth Tech Inc./Tyco International. Mr. Bourne also served as acting director of the Department of Homeland Security’s National Incident Management System Integration Center and deputy director of FEMA’s Preparedness Division. He has authored several articles; has extensive media and public speaking experience; and is a member of the DomPrep Journal’s DomPrep40 Advisory Board, an interactive advisory board focusing primarily on all-hazard preparedness, as well as response and recovery operations. He is a member of the National Emergency Managers Association and the Association of State Flood Plain Managers. Mitigating Our Nation’s Risks – Calling Upon the Whole Community
  • 4. INTRODUCTION In the United States, losses from natural disasters1 and the frequency of events are both on the rise; 2011 150 set a record with 99 major disaster declarations.2 With state and federal budgets declining, the emergency 100 management community is challenged to do more 50 with less while continuing to improve resilience to all hazards. The whole community approach to mitigation 0 offers a collaborative way forward to improve community 1940 1960 1980 2000 2020 resilience to all hazards on federal, state, local, tribal, and territorial levels. Annual U.S Major Disaster Declarations2 Great strides are being made in the field of hazard mitigation at the community and federal levels. The Federal Emergency Management Agency’s (FEMA) Risk Mapping, Assessment, and Planning (MAP) program works alongside communities to build a better understanding of local flood risks. In addition, FEMA’s Community Rating System (CRS) incentivizes local mitigation action through discounted flood insurance rates. The number of communities participating in the program since its inception in 1999 has increased by nearly 25 percent,3 demonstrating increased mitigation action across 18 proven mitigation actions within the areas of public information, mapping and regulations, flood damage reductions, and flood preparedness. However, our work as a nation is not finished. With total national losses exceeding $573 billion4 for the years 1960 to 2009 (2009 dollars), we must come to a better understanding of what it means to mitigate our risks, both individually and as communities. This involves continuing to improve community and individual risk awareness through persistent and better risk communication efforts—and encouraging ownership of risk and responsibility for action. In addition, we must encourage better building codes and community planning and building practices, and expand the participants in mitigation activities to include the whole community.5 Examples of whole community often include citizen groups, and local and national businesses. For mitigation, the whole community must also include the insurance, real estate, building, and lending industries, as well as local planning officials and media. 1 Mitigating Our Nation’s Risks – Calling Upon the Whole Community
  • 5. SURVEY AND PANEL DISCUSSION: CALLING UPON THE WHOLE COMMUNITY Booz Allen Hamilton has been actively engaged in resiliency and recovery issues for a number of years through our work with FEMA and our Megacommunity™ 6 approach. Recently, we have gained additional insight and perspectives on the hazard mitigation challenges we face as a nation by connecting directly with the hazard mitigation community. In March 2012, we conducted a Hazard Mitigation Survey, polling the nation’s hazard mitigation and insurance professionals on the status of hazard mitigation today and their beliefs on the best approaches to community disaster resilience. With a 60 percent response rate, the survey had 120 respondents with the largest group identifying themselves as State Hazard Mitigation Officers or State Floodplain Managers—47 in total, with all 10 FEMA regions represented. In addition to offering their opinions on emergency preparedness and hazard mitigation issues, participants provided concrete views on how to improve community natural hazard resilience, including accountable development, increased risk awareness at all levels of community, improved action on known risks, and a responsible and insured citizenry. Complete survey results are included in this report in Appendix A. To further this important discussion and build on the survey findings, we called together industry thought leaders in late April 2012 in Washington, DC. The event, “Mitigating Our Nation’s Risks: Calling Upon the Whole Community,” provided an open forum to gain a deeper insight into the critical issues facing the hazard mitigation industry. Event panelists included: • Mr. Dave Miller, Associate Administrator, Federal Insurance and Mitigation Administration, FEMA • Dr. C.J. Huff, Joplin Schools Superintendent • Mr. Larry Larson, Executive Director, Association of State Flood Plain Managers • Mr. Matt Gannon, Assistant Vice President, National Association of Mutual Insurance Companies • Admiral Thad Allen (USCG, Ret.), Senior Vice President, Booz Allen Hamilton. With the survey results as a starting point, the panelists discussed the need for a sustainable model that engages the whole community at all levels. They emphasized the importance of understanding and communicating risk—and translating that awareness of risk into appropriate mitigation action by the community and individual. This report combines the panelists’ perspectives and lessons with several important findings from our survey. It offers a comprehensive view of the current state of the nation’s hazard mitigation efforts and how whole community thinking can significantly improve mitigation. This report explores several areas—including communications and mitigation action— that are essential for the whole community approach to succeed. By sharing this insight, we hope to further the dialogue on this vital and compelling national issue. Mitigating Our Nation’s Risks – Calling Upon the Whole Community 2
  • 6. UNDERSTANDING AND COMMUNICATING RISK Community awareness and response to risk are a central component in the whole community approach to mitigation. Panelists stressed the importance of local officials fully understanding their community’s risks, that they know what drives and sustains their community, and that officials are able to prioritize mitigation actions and engage communities based on those understandings. By understanding and engaging their community’s drivers alongside their risks, and communicating and planning for those risks within a framework of community priorities, officials raise risk awareness and increase ownership by co-producing solutions among community members. Complicating the challenge to improve risk awareness is variable media coverage. 62 percent of survey respondents indicated that local media only covers the issues after a disaster or when citizens complain. National and local media needs to be more proactive, rather than reactive, in educating communities about risk awareness and risk ownership. Improved media education before crises occur and resultant reporting before an incident may improve awareness and understanding in communities and potentially influence individual and community behaviors and attitudes about mitigation and resilience. With a better informed, proactive media reporting on resiliency and mitigation issues prior to disasters, individuals who are at risk may be more ready to make informed decisions and take appropriate mitigation action. Community outreach, working with elected officials, and engaging the media may lead to a better discussion, and ultimately decisions and actions in response to risk; however, survey respondents and industry panelists are keenly aware of the gap between individuals learning about risks and believing those risks will impact them directly. In general, citizens’ beliefs that they are vulnerable (or immune) to risks varies widely in communities (some fully understand their risk; some know of risks in their community, but do not internalize the risk; and others are simply unaware of the risk). However, 85 percent of industry professionals surveyed stated regardless of their level of understanding, most individuals do not take proper precautions. One respondent wrote, “Most people flat out understand the risks, but figure the government will help if something bad happens.” Another wrote, “People know the risk, [they are] just not willing to accept it will happen to them.” Information may be readily available and public outreach may draw attention to necessary hazard mitigation efforts, and yet, most still do not actively take steps to protect themselves from risk. This led panelists to discuss the importance of behavioral influence and change approaches, the need to address current actions that lead to ignoring, even denying risks, and the importance of progressive building codes and planning regulations. For behavioral change to occur, the panelists discussed the need for personal accountability, where individuals reach a level of “risk acceptance,” being aware of the risk and its associated costs, and consciously choosing to accept that risk. Public campaigns, marketing, and incentive-based strategies are essential to raise risk awareness on an individual level. Even then, communication efforts must appeal to individual interests to overcome an inherent bias that “risk is something that happens to everyone else, not me.” Panelists underscored the need to change the community dynamic, with a focus on communicating the value proposition to the whole community. Prompting individuals to understand and act on their risk must include targeted messages that speak directly to consequences to them and to their community’s overall safety and economic wellbeing, not just about the perils of the hazard. 3 Mitigating Our Nation’s Risks – Calling Upon the Whole Community
  • 7. TRANSLATING AWARENESS INTO ACTION For increased disaster resilience, communities and individuals must move beyond risk awareness to effective mitigation action. In the survey, 62 percent of respondents indicated that individuals taking effective mitigation action (e.g., purchasing adequate insurance to cover most perils or making their homes and businesses safer structures) based on a better overall understanding of risk would most improve resiliency at the personal and family level. In addition, 40 percent of those surveyed believe that development occurs without regard to natural hazards. Since mitigation must protect all citizens, in addition to striving for behavioral change, panelists discussed the importance of community mitigation actions that work for all members of the community such as progressive building codes and insurance. Mitigation action of this kind can only occur if communities coordinate across the community for informed decisionmaking. One survey respondent wrote, “Strong codes and greater coordination between emergency managers and building professionals” are the hallmarks of a whole community approach to mitigation. The panelists indicated that as we develop and redevelop our communities, stakeholders must consider the economic, social, and environmental value of each decision. This suggests a need for better education on the benefits of planned mitigation actions and an expansion of the whole community of mitigation to include businesses, community organizations, developers, planners, lenders, and real estate professionals. Industry thought leaders discussed as examples of behavior change the successful outreach efforts of the automobile safety industry and their work with crash-test dummies, as well as recovery activities of individuals in Joplin, Missouri who experienced extreme tornado events on May 22, 2011. In the automobile safety example, as a result of outreach campaigns that demonstrated in graphic detail what happens to crash-test dummies in vehicular accidents, the general public began to demand vehicle safety features, and car producers began to compete for vehicle safety awards. Ultimately, this directly led to safer individuals and communities. In Joplin, Missouri, officials and the community have purposely, and at times organically, adopted a whole community approach to recovery with numerous examples of individuals and organizations contributing to the recovery effort. Although Joplin’s behavioral change examples may have been the result of a disaster, panelists suggested these behavioral changes may have taken root pre-disaster within the community’s school system. Regardless of when the changes within the community occurred, they are positive and appear to be long-lasting. School children appear to be emotionally closer to one another with a deeper sense of community, and rebuilding efforts include improved building codes and tornado safe rooms. In this industry, the Institute of Business and Home Safety’s (IBHS) research center in South Carolina replicates the effect of natural disasters on commercial and residential buildings. One panelist suggested communication campaigns illustrating the benefits of improved building codes could do for building and home safety what crash-test dummies did for cars. Further, by demonstrating the benefits of model building codes and safe building incentives, development may also begin to compete on safety issues. As with car safety standards, consumers will better understand their risks and start to demand higher safety standards. Industry thought leaders believe that these measures will lead to more responsible and accountable development. However, taking this action will also require a willingness on the part of State, local, and tribal governments to take on potentially difficult decisions on adopting and enforcing safe building codes and standards. In addition to responsible development, the role of insurance was discussed in relation to mitigation action. With the goal of a better insured citizenry, approximately 66 percent of survey respondents indicated that the insurance and reinsurance industry needs to develop and market multi-hazard products and coverage. In addition, about 32 percent of participants see an advantage in greater risk pooling across regions of the country of insured to create greater economies of scale in pricing. Mitigating Our Nation’s Risks – Calling Upon the Whole Community 4
  • 8. The panelists also discussed Congressional reauthorization of the National Flood Insurance Program (NFIP) and comprehensive flood insurance reform. Although they agreed the current state and challenges facing NFIP need to be addressed, they differed on approaches. Specifically, some panelists stated that subsidized insurance encourages deferred risk and development in floodplains, while others countered federal insurance is the only insurance available to everyone whereas unsubsidized private insurance would be cost prohibitive to some. In the survey, most respondents disagreed that the federal government should increase subsidies for hazard insurance based on risk, and a majority of respondents believe education of risks to all natural hazards will lead to an increased number and comprehensiveness of all-hazard insurance policies. One panelist suggested that the program needs to be reauthorized now, and that these questions will then be investigated further. CONCLUSION This report illustrates the many challenges—for individuals, families, communities, and as a nation—on the path of natural hazard resiliency. From Booz Allen’s Hazard Mitigation Survey and panel discussion, it becomes clear that stakeholders at all levels see the overall importance of a whole community approach to hazard mitigation, but also recognize that dealing with the surrounding strategic, political, and legislative issues makes implementation of a whole community approach a challenging process. In realizing a whole community approach, the overarching theme involves expanding hazard communication and mitigation efforts of current and new stakeholders in order to understand community drivers as well as all-hazard risks, and utilizing strategic measures such as behavioral change and improving building codes and planning regulations to increase individual responsibility and individual resilience. Industry thought leaders agree that risk communication is the starting point. Community stakeholders need to effectively communicate that mitigation activities save lives. People must understand that they are not safe unless they take action to protect them from risk. Translating that risk awareness into mitigation action on an individual and community level entails collaboration and cooperation across the whole community. Responsible development, model building codes and safe building initiatives, and appropriate insurance levels balancing risk and affordability—these discussions must involve community stakeholders coming together from across different industries. To successfully achieve this level of risk awareness and mitigation action requires leadership. Industry thought leaders underscore the importance of building leadership capacity. In today’s current economic climate—where doing less with more is the norm on local, state and federal levels—effective and capable leaders on the community level can help guide the whole community towards resiliency. 5 Mitigating Our Nation’s Risks – Calling Upon the Whole Community
  • 9. SOURCES AND CITATIONS 1. Hazards & Vulnerability Research Institute (2011). The Spatial Hazard Events and Losses Database for the United States, Version 9.0 [Online Database]. Columbia, SC: University of South Carolina (http://www.sheldus.org). 2. Federal Emergency Management Agency (FEMA), Declared Disasters by Year or State webpage (http://www.fema.gov/news/disaster_totals_ annual.fema). 3. FEMA, Resource Record Details, CRS Communities by State webpage (http://www.fema.gov/library/viewRecord.do?id=5818). 4. Raw data for years 1999–2009, provided by Wesley E. Highfield, PhD, Assistant Professor, Department of Marine Sciences, Texas A&M Uni- versity at Galveston, April 2011. 5. Hazards & Vulnerability Research Institute (2011). The Spatial Hazard Events and Losses Database for the United States, Version 9.0 [Online Database]. Columbia, SC: University of South Carolina (http://webra.cas.sc.edu/hvri/products/sheldusproducts.aspx#Losses). 6. FEMA, Whole Community webpage (http://www.fema.gov/about/wholecommunity.shtm). Booz Allen wishes to express its appreciation to the survey participants; the panelists; Dr. Sam Brody and Dr. Wes Highfield from Texas A&M University for their contributions of the CRS data; Association of Flood Plain Managers (ASFPM); the National Association of Mutual Insurance Companies (NAMIC) and Raymond Morrell, North Dakota State Hazard Mitigation Officer, for their assistance in disseminating the survey; Will Meyer for his survey development and research; and Bill Lesser, Federal Emergency Management Agency, for his insight and guidance. Mitigating Our Nation’s Risks – Calling Upon the Whole Community 6
  • 10. APPENDIX A Hazard Mitigation and Hazard Insurance Professionals Survey Results 7 Mitigating Our Nation’s Risks – Calling Upon the Whole Community
  • 11. Hazard Mitigation and Hazard Insurance Professionals Survey Results [Survey graphics and conclusions as presented in the preliminary report] Q1 & Q2: The survey had 120 respondents with the largest group identifying as State Hazard Mitigation Officers or State Floodplain Managers (39.5%), followed by Mitigation Subject Matter Experts (SME) (29.4%), and Local or Tribal Mitigation Planners (16%). Respondents work or reside in at least one FEMA Region, with all 10 FEMA Regions represented. 1. Please identify your area of responsibility (select one). Response Response Percent Count State Hazard Mitigation 39.5% 47 Officer/State Floodplain Manager Local/Tribal Mitigation Planner 16.0% 19 Mitigation Subject Matter Expert 29.4% 35 Federal Mitigation Specialist 7.6% 9 Hazard Insurance Agent 0.8% 1 Hazard Insurance Subject Matter 4.2% 5 Expert Federal Insurance Specialist 2.5% 3 Other (please specify) 25 answered question 119 skipped question 1 Mitigating Our Nation’s Risks – Calling Upon the Whole Community 8
  • 12. 2. Please identify the geographic FEMA Region in which you reside/work (select one). Response Response Percent Count Region I 7.6% 9 Region II 1.7% 2 Region III 19.5% 23 Region IV 8.5% 10 Region V 11.9% 14 Region VI 7.6% 9 Region VII 9.3% 11 Region VIII 28.0% 33 Region IX 1.7% 2 Region X 4.2% 5 answered question 118 skipped question 2 9 Mitigating Our Nation’s Risks – Calling Upon the Whole Community
  • 13. Q3: What do you believe is the greatest reason damages from natural disasters continue to rise every year? The majority of respondents (approximately 40%) stated that the greatest reason disaster damages continue to rise is because development occurs without regard to natural hazards. Another 23% of respondents stated that damages from natural disasters rise primarily due to a failure to incorporate hazard mitigation requirements in land use planning. Overall, the responses show that industry professionals believe that addressing problems with community development is central to improving community resilience. 3. Of the options below, what do you believe is the greatest reason damages from natural disasters continue to rise every year? Response Response Percent Count A lack of risk assessments and a framework to plan and execute 3.5% 4 structural mitigation projects Low responsibility for personal 12.3% 14 preparedness in citizens Failure to incorporate hazard mitigation requirements in land use 22.8% 26 planning Development occurs without 39.5% 45 regard to natural hazards Greater population density and 11.4% 13 population movement The frequency and severity of events is increasing due to climate 10.5% 12 change answered question 114 skipped question 6 Mitigating Our Nation’s Risks – Calling Upon the Whole Community 10
  • 14. Q4: To achieve maximum community disaster resilience: Most respondents (approximately 62%) indicated that mitigation should be treated equally with preparedness, prevention, protection, response, and recovery activities to achieve maximum community resilience. However, about 35% of respondents stated mitigation should be a top priority. The conclusion, based on the responses, is that to achieve maximum disaster resilience, mitigation in communities needs to be in balance with, or even prioritized above, other emergency management activities. 4. To achieve maximum community disaster resilience: Response Response Percent Count Mitigation should be a top priority 34.5% 39 Mitigation should be treated equally with preparedness, 61.9% 70 prevention, protection, response, and recovery activities Other activities (e.g., preparedness, response) should be 3.5% 4 prioritized over mitigation answered question 113 skipped question 7 11 Mitigating Our Nation’s Risks – Calling Upon the Whole Community
  • 15. Q5: Which of the following would most improve a community’s disaster resilience? Most respondents (approximately 41%) indicated that better development regulations and enforcement would most improve a community’s disaster resilience. Following closely behind, approximately 32% of respondents selected improved local threat recognition, warning, response, and recovery capabilities. Approximately 20% of respondents indicated that improved comprehensive planning and tools would most improve community resilience. The most selected response indicates that community development once again surfaces as key to improving a community’s disaster resilience. ’ 5. Which of the following would most improve a communitys disaster resilience? Response Response Percent Count Improved comprehensive planning 19.5% 22 tools and capabilities Improved local threat recognition, warning, response and recovery 31.9% 36 capabilities Better development regulations 40.7% 46 and enforcement An increase in those insured 8.0% 9 against natural disasters answered question 113 skipped question 7 Mitigating Our Nation’s Risks – Calling Upon the Whole Community 12
  • 16. Q6: Which of the following would most improve resiliency at the personal and family level? The majority of respondents (approximately 62%) indicated that the way to most improve resiliency at the personal and family level is to improve the ability for the individual to understand risk and account for it in safer structures and/or adequate insurance. Another significant percentage (approximately 26%) indicated that improving risk awareness and prioritization and encouraging individual and family emergency plans be developed would most improve personal and family resiliency. In summary, the respondents believe that risk awareness, understanding, and associated mitigating actions will most improve individual and family resilience. 6. Which of the following would most improve resiliency at the personal and family level? Response Response Percent Count Improve risk awareness and prioritization and encourage 25.7% 29 individual and family emergency plans be developed Require adequate hazard insurance by individuals based on the risk 12.4% 14 associated with their location Improve the ability for individual to understand risk and account 61.9% 70 for it in safer structures and/or adequate insurance answered question 113 skipped question 7 13 Mitigating Our Nation’s Risks – Calling Upon the Whole Community
  • 17. Q7: Generally, citizens in my community: Respondents stated that in general, citizens in their community are aware of the most likely and/or consequential risk but do not take proper precautions or citizens in their community are unaware of the most likely and/or consequential risk and do not take proper precautions (approximately 46% and 41%, respectively). About 13% of respondents indicated that citizens in their community are aware of the most likely and/or consequential risk and take proper precautions. Based on the responses, nearly 88% of respondents believe citizens in their community do not take proper precautions to mitigate their consequential risk, regardless of the level of awareness. 7. Generally, citizens in my community: Response Response Percent Count Are aware of the most likely and/or consequential risk but do 46.4% 52 not take proper precautions Are aware of the most likely and/or consequential risk and take proper 12.5% 14 precautions Are unaware of the most likely and/or consequential risk and do 41.1% 46 not take proper precautions answered question 112 skipped question 8 Mitigating Our Nation’s Risks – Calling Upon the Whole Community 14
  • 18. Q8: Generally, citizens in my community are aware of flood map initiatives. A large majority of respondents (nearly 71%) stated that the extent that citizens in their community are aware of flood map initiatives was “little” or “not at all.” Fewer than 2% of respondents indicated that citizens in their communities are “aware of flood map initiatives.” Together, the responses suggest a need to increase outreach to heighten awareness of flood maps in communities. 8. Generally, citizens in my community are aware of flood map initiatives. Response Response Percent Count To a great extent 1.8% 2 To a moderate extent 27.7% 31 To little extent 58.0% 65 Not at all 12.5% 14 answered question 112 skipped question 8 15 Mitigating Our Nation’s Risks – Calling Upon the Whole Community
  • 19. Q9: Generally, citizens in my community are aware of National Flood Insurance. Nearly 95% of respondents indicated that citizens in their community had “moderate” to “no” awareness of National Flood Insurance. Approximately 5% of respondents indicated that citizens in their community are aware of National Flood Insurance “to a great extent.” Approximately 4% of respondents indicated that citizens had no awareness of National Flood Insurance. Together, the responses suggest citizen awareness of National Flood Insurance could be increased. 9. Generally, citizens in my community are aware of National Flood Insurance. Response Response Percent Count To a great extent 5.4% 6 To a moderate extent 42.0% 47 To little extent 49.1% 55 Not at all 3.6% 4 answered question 112 skipped question 8 Mitigating Our Nation’s Risks – Calling Upon the Whole Community 16
  • 20. Q10: Generally, to increase the number of flood insurance policies in force, the National Flood Insurance Program (NFIP) needs: Answers varied across the respondents. Nearly 34% of respondents stated that a larger and more informed population of insured individuals would create economies of scale in pricing and increase the number of insured; another 30% of respondents indicated that better educated members of the insurance, real estate, and banking industries on NFIP requirements would do so. A small number of respondents (6%) indicated that more federal subsidies for premiums to offset reluctance to purchase insurance were needed to increase the number of flood insurance policies. Overall, the majority of responses indicate that a more informed population, including members of the insurance, real estate, and banking industries would help increase the number of flood insurance policies in force. 10. Generally, to increase the number of flood insurance policies in force, the National Flood Insurance Program (NFIP) needs (select one): Response Response Percent Count Better educated members of the insurance, real estate and banking 30.0% 33 industries on NFIP requirements A larger and more informed population of insured that 33.6% 37 would create economies of scale in pricing Less federal subsidies for premiums to allow for better cost 12.7% 14 realization and risk understanding More federal subsidies for premiums to offset reluctance to 5.5% 6 purchase insurance Less government involvement as a primary insurer and more as a re- 18.2% 20 insurer for all perils as opposed to direct provider of flood insurance answered question 110 skipped question 10 17 Mitigating Our Nation’s Risks – Calling Upon the Whole Community
  • 21. Q11: The insurance and reinsurance industry need to develop and market multi-hazard products/coverage Approximately 66% of respondents indicated that they agree the insurance and reinsurance industry need to develop and market multi-hazard products/coverage. A small percentage of respondents (9%) disagreed with the statement. Approximately 25% of respondents indicated a neutral response to this question. Overall, the responses suggest that there may be a gap in understanding and/or availability of multi-hazard products and coverage offered by the insurance and reinsurance industry. 11. The insurance and reinsurance industry need to develop and market multihazard - products/coverage Response Response Percent Count Agree 66.4% 73 Neutral 24.5% 27 Disagree 9.1% 10 answered question 110 skipped question 10 Mitigating Our Nation’s Risks – Calling Upon the Whole Community 18
  • 22. Q12: The federal government should increase subsidies for hazard insurance based on the risks present in specific locales and environments. Most respondents (nearly 60%) disagreed with the statement that the federal government should increase subsidies for hazard insurance based on risk. Another set of respondents (approximately 21%) remained neutral on this statement. Although responses varied, when considered together with responses to question 13, it is clear that the majority of respondents believe that if subsidies are to be increased, increases should not be based on risks present in specific locales. 12. The federal government should increase subsidies for hazard insurance based on the risks present in specific locales and environments. Response Response Percent Count Agree 19.3% 21 Neutral 21.1% 23 Disagree 59.6% 65 answered question 109 skipped question 11 19 Mitigating Our Nation’s Risks – Calling Upon the Whole Community
  • 23. Q13: Generally, to increase the number and comprehensiveness of all-hazard insurance policies in force, the insurance industry needs: The majority of respondents (62%) indicated that a better informed community of their risks to all natural hazards will lead to an increase in number and comprehensiveness of all-hazard insurance policies. Also significant, about 32% of respondents believe that greater risk pooling across regions of the country of insured to create greater economies of scale in pricing would be advantageous. In summary, the most selected response suggests that educating the community about their risk is the most important factor in increasing the number and breadth of active insurance policies. 13. Generally, to increase the number and comprehensiveness of all-hazard insurance policies in force, the insurance industry needs (select one): Response Response Percent Count A better informed community of 62.0% 67 their risks to all natural hazards Greater risk pooling across regions of the country of insured to create 32.4% 35 greater economies of scale in pricing Federal subsidies for premiums 0.9% 1 More government involvement as a 4.6% 5 re-insurer answered question 108 skipped question 12 Mitigating Our Nation’s Risks – Calling Upon the Whole Community 20
  • 24. Q14: How well do your local media (print, broadcast, and online) cover hazard mitigation and insurance issues (e.g., reports about local mitigation projects, new flood maps, insurance needs, etc.)? A clear majority of respondents (62%) indicated that local media only cover the issues after a disaster or when citizens complain. This response suggests that most respondents believe the media is reactive rather than proactive when it comes to providing news about hazards and insurance. Improved media education and resultant reporting before an incident may improve awareness and understanding in communities and potentially result in greater community engagement and action related to mitigation activities. 14. How well do your local media (print, broadcast and online) cover hazard mitigation and insurance issues (e.g., reports about local mitigation projects, new flood maps, insurance needs, etc.)? Select one: Response Response Percent Count They generally do not understand 18.5% 20 or report on the issues They only cover the issues after a disaster or when citizens 62.0% 67 complain They occasionally report on the 6.5% 7 issues, but typically get it wrong They generally do a good job at 12.0% 13 reporting the issues They cover the issues very well and regularly promote responsible 0.9% 1 action by citizens living in areas subject to hazards answered question 108 skipped question 12 21 Mitigating Our Nation’s Risks – Calling Upon the Whole Community
  • 25. Q15: What are the most important hazard mitigation efforts? Development and associated building codes and regulations once again top survey responses. More than 53% of respondents indicated that building codes and regulations that accurately reflect the local risk and mitigations measures that address those risks are the most important hazard mitigation efforts. Perhaps just as significantly, less than 4% chose increased numbers of insured against identified hazards as the most important hazard mitigation effort. These results emphasize the importance of working closely with the building industry to ensure awareness of local risks and mitigation measures. 15. What are the most important hazard mitigation efforts? Please select one. Response Response Percent Count Structural mitigation projects (i.e., home buy outs, building retrofits,- 22.4% 24 storm water improvements) Building codes and regulations that accurately reflect the local 53.3% 57 risk and mitigations measures that address those risks Increased numbers of insured 3.7% 4 against identified hazards Risk assessment, hazard identification, and effective risk 20.6% 22 public communication Other (please specify) 10 answered question 107 skipped question 13 Mitigating Our Nation’s Risks – Calling Upon the Whole Community 22
  • 26. Q16: What is the most significant barrier to improving a community’s disaster resilience? The majority of respondents (approximately 54%) selected a lack of community action to take precautions on known risks as the most significant barrier to improving a community’s disaster resilience. These responses emphasize the importance of moving beyond risk awareness to changing behavior and taking action to overcome the barriers to improving a community’s disaster resilience. 16. From the list below, what is the most significant barrier to improving a community’s disaster resilience? Response Response Percent Count A lack of understanding of risks 26.2% 28 within the community Obtaining and maintaining accurate 19.6% 21 risk knowledge A lack of community action to 54.2% 58 take precautions on known risks Other (please specify) 17 answered question 107 skipped question 13 23 Mitigating Our Nation’s Risks – Calling Upon the Whole Community
  • 27. Q17: In your opinion what are the important hallmarks of a comprehensive whole community approach to mitigation? We received written responses from 104 survey participants. Reponses ranged from a single sentence to several paragraphs. A diverse group of hazard mitigation and insurance professionals provided responses. The following themes emerged regarding important hallmarks of a comprehensive whole community approach to mitigation: • Educating citizens about risks and promoting individual accountability through appropriate insurance at the individual and municipality levels • Identifying vulnerable people, property, and critical facilities and directing resources to projects that reduce risks • Further integrating preparedness and mitigation activities • Educating citizens about what it means to live in a high-risk area and/or promoting a reduction in inhabiting high-risk areas • Further integrating emergency managers with other disciplines. 17. In your opinion what are the important hallmarks of a comprehensive whole community approach to mitigation? Response Count 104 answered question 104 skipped question 16 Mitigating Our Nation’s Risks – Calling Upon the Whole Community 24