HCP Overview by Dr Bill Toth
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The document outlines the biophotonic scanner program by Pharmanex, which focuses on utilizing a device that measures skin carotenoid levels as a biomarker for antioxidant status and health. It emphasizes the company's history, product development, and the financial opportunity for healthcare practitioners through the sale of health-related products and scanning services. The document also discusses the importance of antioxidants in the diet and offers insights into potential revenue models for practitioners engaged in the program.
HCP Overview by Dr Bill Toth
- 2. IT’S TOUGH OUT THERE 13-US0414BT
- 4. #1 Most Read article on Medscape in 2013 13-US0414BT
- 5. your life - and lifestyle - was just as important as your patients’? ..you could have a bigger impact with less sacrifice? EMBRACE POSSIBILITIES What if… 13-US0414BT
- 6. BioPhotonic Scanner Program • What if you were to support research & Outcomes • What if you were to Generate more Referrals • What if you were to Generate more Income 13-US0414BT
- 7. • 15 Years in the Pharmaceutical Industry (Wyeth) • Co-Founded Pharmanex in 1996 • Identified need for quality control and standards in nutritional formulations • Implemented 6S quality process • Achieved $50 million / year in sales • Purchased by NSE for $135 million (1998) • Authored THE AGING MYTH in 2011 (NYTBS) ORIGINS OF PHARMANEX Dr Joseph Chang 13-US0414BT
- 8. • 75 full time Staff Scientists • 150+ Scientific Associations Globally • Affiliations with Leading Universities • Rigorous 6S Quality Process: Pharmaceutical approach to formulation of nutritional supplements THE PHARMANEX DIFFERENCE 13-US0414BT
- 9. Global Opportunity – 53 Countries Record Revenue - $3.18 Billion 2013 NYSE: Symbol - NUS 30 Years of Stability and Success YOUR CORPORATE SUPPORT 0-US0114BT
- 10. 14-US0513NR is a Blockbuster Brand. $2 Billion+ in Sales 13-US0414BT
- 11. 14-US0513NR ANTI-AGING RESEARCH AND DEVELOPMENT TEAM FOCUSED ON THE SOURCES OF AGING 13-US0414BT
- 12. AGELOC Vitality HEATMAP YOUNG GENE EXPRESSION TARGET OLD GENE EXPRESSION OLD GENE EXPRESSION WITH AGELOC SCIENCE > RESET COLUMN 1 COLUMN 2 COLUMN 3 LOW EXPRESSION COLOR RANGE HIGH EXPRESSION COLUMN 3 SHOWS AGELOC SCIENCE RESET 92% OF THE GENES TOWARD A MORE YOUTHFUL GENE EXPRESSION PATTERN. Pharmanex Measures 13-US0414BT
- 13. • Developed at the University of Utah (Jarvik artificial heart) • Pharmanex purchased exclusive rights to device for 20 years • Patented, validated noninvasive antioxidant measurement instrument • Provide support for clinical outcomes, generate referrals, income PHARMANEX BIOPHOTONIC SCANNER 13-US0414BT
- 14. Higher Frequency Lower Frequency Wave Length (nm) 400 500 600 700 I R UV From 473 nm to 510 nm *Nobel Prize in Physics RAMAN SPECTROSCOPY* 13-US0414BT
- 15. Carotenoid antioxidants in stratum corneum WHAT DO WE MEASURE? 13-US0414BT
- 16. - Carotenoids (blood) are an indicator of total antioxidant status Carotenoids Predict Antioxidant Status 13-US0414BT
- 17. • “The totality of the evidence supports the use of skin carotenoid status as an objective biomarker of fruits/vegetable intake…” • “..skin carotenoids may effectively serve as an integrated biomarker of health…” • “Thus, this biomarker holds promise as both a health biomarker and an objective indicator of fruits & vegetables intake….” 13-US0414BT
- 18. Scamo S et al. Br J Nutr. 2013 Sep 14;110(5):911-7. • Good agreement between single and multiple measures (95% CI) • + association with intake of total carotenoids • “A single RRS measure was reasonably accurate at classifying usual skin carotenoid state.” 13-US0414BT
- 19. What causes oxidative stress? Environmental Toxins In our cars, homes > PCB’s, Dioxins, Phthalates In our Food > Pesticides/herbicides/Preservatives Toxins produced in the body Products of cellular metabolism, Yeast, bacteria, etc Emotional Stress Anxiety/Tension Fear Anger 13-US0414BT
- 21. Antioxidants from the foods you consume are incorporated into cells and tissues. The greater your consumption of antioxidant-containing fruits and vegetables, the higher the concentration found in your tissues. Beta-carotene* Lycopene* Lutein* *There are over 500 carotenoids found throughout nature, these are just a few examples found in our diets YOU ARE WHAT YOU EAT (and absorb) 13-US0414BT
- 22. % of adults aged ≥ 18 yrs who consumed fruit 2 or more times per day and vegetables 3 or more times per day FRUIT AND VEGETABLE CONSUMPTION CDC.gov State-Specific Trends in Fruit and Vegetable Consumption Among Adults United States, 2000-2009 13-US0414BT
- 23. “we recommend that ALL adults take a multi-vitamin daily” June 19, 2002 MINDSET SHIFT 13-US0414BT
- 24. The European Journal of Nutrition July 22, 2011 Vitamin/mineral supplementation in a German prospective cohort (EPIC-Heidelberg) ANTIOXIDANT SHIFT - 11 year study of 23,943 people - Examined vitamin supplements both with and without antioxidants. 13-US0414BT
- 25. THERE’s DATA OUT THERE 13-US0414BT
- 26. Feb 2014 data: n =18.5,000,000+ Mean SCS = 29,495 Skin Carotenoid Score Frequency LifePak 5-9 Fruits & VegetablesSmokers Average (2-3 Fruits & Vegetables) LifePak + 5-9 Fruits & Vegetables Obesity 13-US0414BT
- 27. Helps Protect the Body against the Symptoms of Aging • 60 + antioxidants • All 8 forms of natural Vitamin E • Alpha lipoic acid • Buffered vitamin C • Selenium, Copper, Zinc, Manganese • Over 20 Flavonoids: Te green97 catechins, quercetin, naringenin, hesperidin, grape seed polyphenols, trans-resveratrol… • And more 13-US0414BT
- 28. As your fees are cut, or stagnate, and your overhead continues to rise; will you, • Pinch pennies on overhead • Give only 5-7 minutes per patient • Work longer hours just to keep up • Use the “work ‘til you drop” retirement plan • Miss getting to see your kids grow up • Stress out, burnout or • Generally miss out on life • Or be proactive starting today 13-US0414BT BUSINESS SHIFT
- 29. • Support Research & Outcomes • Generate Referrals • Generate Income • Possible Exit Strategy Biophotonic Scanner Program 13-US0414BT
- 30. $2,750 Health Care Professional Pkg $500 Deposit (refundable) $80 Shipping of scanner $3,330 + Tax INITIAL STARTUP: ~ $3,500 LEASE: $209/MO OR FREE BioPhotonic Scanner 36 months @ $209/mo HOW TO GET A FREE LEASE: Add 6 patients to ADR in any calender month 13-US0414BT
- 31. $2,750 Health Care Practitioner Package Designed to help you recover your initial startup at your first scanning event by retailing the provided products. 2 ageLOC Vitality 7 LifePak Nano 2 g3 Juice Bottle (2 pack) 2 LifePak 1 Vitox 120ct 30 Scan Cards Only in 20pk (600 scan cards) 1 Certificate ADR Point 300 10 Scanner Portfolio Brochure 10 pack 5 Product Catalogs 1 Scanner Everest Edition DVD What’s in the HCP Package? 13-US0414BT
- 32. Charging the consumer for the initial scan is ESSENTIAL No charge = no perceived value; About the same as typical co-pay SCANNING FEE: $20 recommended minimum charge SCANNING REVENUE: ~ $12,000 Scan 2 or 3 consumers per day 50 scans per month x $20 = $1000 /mo = $12,000 /yr ILLUSTRATION Note that these figures do not represent a distributor’s profit, as they do not consider expenses incurred by a distributor in the promotion of his/her business. The model presented here is for illustrative purposes only. It is an idealized demonstration of how Nu Skin’s compensation plan and using a scanner in your office might work. In practice, no downline organization is built with such regularity and perfection. Many distributors drop out or underperform and building and maintaining a strong downline organization requires persistence and hard work. 13-US0414BT
- 33. If 50 Patients with $100 monthly ADR = $5,000/mo Sales Volume x 21% = $1,100* = Free Scanner Lease* + $13,200 Annual Revenue From Product + $12,000 Scanning Fees = $25,200 Total Annual Revenue * Not including retail markups * must meet requirements for free lease PRODUCT REVENUE ~ $25,200 /YR PATIENT PARTICIPATION ~ 10% On average 10% of your patients will decide for themselves to increase their antioxidant score and possibly improve their health by using our products. How do you see your numbers? ILLUSTRATION 13-US0414BT
- 34. • Practitioner uses the Pharmanex products to increase their own antioxidant score. • Practitioner recommends the products. • Patients are charged for the first scan • Staff participates and is incentivized $$ PROGRAM SUCCESS 13-US0414BT
- 35. • Initial patient or re-activation exam • You’ve seen it on Dr Oz and now we have one • Meet the doctor or nutritional education night • Back to school screening • Athletic Performance programs • Lifestyle programs • Weight Loss programs IMPLEMENTATION 13-US0414BT
- 36. BE PROACTIVE START TODAY 1. Purchase the Health Care Practitioner’s Starter Package. 2. Schedule follow-up so we can assist you and your staff on how to implement your Bio Scan Wellness Program The only required purchase to become a distributor is the not-for-profit Business Portfolio. All other product purchases, including any product packages, are optional. You may purchase products individually and not in product packages. There are no bonuses paid for recruiting. All bonuses and commissions are paid only when qualifying products are sold. There are no guarantees of financial success. To qualify for any bonus you must meet all requirements of the Sales Compensation Plan including retail sales to customers. For a complete summary of distributor earnings/bonuses paid to distributors at all levels within the Sales Compensation Plan, please contact the company at 800-487-1000 or go to www.nuskinenterprises.com 13-US0414BT
- 37. Pharmanex BioPhotonic Scanner Provides a Measurable Difference 13-US0414BT
- 38. OK GOOD BETTER G3 + Vitality $110 Lifepak Nano + Vitality $155 Lifepak Nano + Vitality + G3 $210 2 bottles G3 1 ageLOC™ Vitality $4 / Day SKU # 01103934 1 Lifepak Nano 1 ageLOC™ Vitality $5 / day SKU # 01103890 1 Lifepak Nano, 1 ageLOC™ Vitality 2 bottles G3 $6 / day SKU # 01103891 Suggested Consumer Packages Scanner Guarantee – get your score – use our products for 60 days as directed – then get re-scanned. If your score doesn’t go up - you get Full 100% Refund. 13-US0414BT