hcs data proposal
- 1. Request for Proposal to Switch Food Products Submitted by: Gina Leymeister Date: October 2, 2014
- 2. Abstract The Highlands of Wyomissing had customer complaints for over a year now about the quality of the food they are being severed. This has hindered our outlook on future residents, and could potentially give the company a negative reputation. A switch in products is suggested to alleviate this situation and could increase the revenue and decrease the amount of illness of the current residents. Request for Proposal To switch food products from Conventional to Organic. Goal The proposal to switch Conventional to Organic will improve the surveys of the residents and put us at the top of the list as one of the best nursing homes to retire too. Objective Switching food merchandise from Conventional to Organic will improve health of the residents by 75% within the first year and the entire community will be consuming organic products. This implementation will be effective October 2, 2015.
- 3. Introduction/ Background In the past year, it has been documented by numerous surveys completed by the residents that the food that has been served is inadequate for the price that they pay. A switch in food produce will improve health of the residents and the staff. This will also eliminate most of the illnesses that are caused by conventional foods. Furthermore, this will become a vital part of the advertisement aspect for the company. By switching food products, head chefs and staff of the dining room will receive more recognition for the work and for the service that they are providing. Residents will also know that they are receiving the best care and the best quality of food that is out on the current market. Company profit will reveal an increased revenue by more future residents having an incentive to come to eat at The Highlands of Wyomissing. Credibility A study done by a Market Research Company that showed that consumers of conventional products are dissatisfied with its taste, quality and overall products (Food Journal, 2014). Retirement homes throughout Pennsylvania are 100% satisfied with organic products such as, Hearthstone and The Villa (Surveys Annual, 2013). Nursing homes/ retirement homes have decreased revenue by 55% by using conventional food products (Food Inc. 2013).
- 4. Budget The chart on the Appendix labeled 1, explains the benefits for switching from Conventional to Organic. In the dining area there are many different brands of equipment already there that are adequate for the switch. The supplies needed are the organic food products. This will cost about 50,000 dollars every three months to make the gradual switch by next year. Evaluation The switch from Conventional to Organic will be evaluated every three months by the President of the Highlands. Three month reports will be reviewed by the President and his board of directors. Documentation will include resident satisfaction, quality of the organic products, costs, barriers, modifications, compliance with the Food Safety Department of Health and other services. The experience of the chefs’, mangers and the people whose contracts are with the organic food companies will also be documented.