A Project on Emergency
      Response System Solution
                     Design Brief 3
                     Done By:

                     Team B
                     Sanjeevani
               PGPEX VLMP 2009 – 10
               Batch

Project Sponsors:                          Key Resource:

Prof. Jayanta                              Dr. Nirmal Kumar
Chatterjee                                 PMO, Health
Prof. A. K. Mittal                         Centre,
IIT Kanpur                                 IIT Kanpur
                                                              1
                       Team B Sanjeevani
Team Members



 Collection & shifting       Transportation of     Transfer of Patient
      of Patient                 Patient               to Hospital

Group-4                  Group-6                 Group-2
Mohit Parmar             Roshan Batheri          Birendra Kumar
Ramesh Sathua            RBS Premkumar           Sushanta paul
Ravi Kumar               Rakesh Pathak           S Naga Gayathri
Amit Sharma              Subhasish Mohanty       Anshuman Srivastava
Om Prakash Sharma        Vinay Rajeev Lochana    Kishan Kona




                                                                         2
                             Team B Sanjeevani
Revision Sheet

Issue                                                Prepared        Approved
          Date           Modification Details                                        Distribution List
 No.                                                    By              By
                                                                                Sent to    Ack.          date
                                                                                  :        Sign
1       12-Aug-09                                  Sanjeevani                   JC / AK
                    1. Updated first level QFD
                       for Ambulance
2       23-Aug-09                                  Sanjeevani                   JC / AK
                    2. Patent Search
                    3. 3D CAD Model
                    1.      Manufacturing
3.      15-Sep-09                                  Sanjeevani                   JC / AK
                    2.      Marketing




           Legends:
           JC: Prof. Jayanta Chatterjee     AK: Prof. A. K. Mittal

                                                                                                                3
                                          Team B Sanjeevani
Chapter   Topics                           Page No

1.        Project Background
2.        Problem Statement
2.1.      Problem Description
2.2.      Team Profile
3.        Process Adopted
3.1.      Design for Six Sigma
3.2.      Innovation Phase
3.3.      Design Phase
3.4.      Optimization Phase
3.5       Verification Phase
4.        Marketing Plan
5.        Key Issues



                                                     4
                       Team B Sanjeevani
1. Project Background




                                  5
              Team B Sanjeevani
1. Project Background
•   The size of the Indian Health Care industry is estimated at around Rs. 2,000
    billion in 2008 and the industry is growing at 14% CAGR annually.
•   Hospital industry, especially the emergency health care, is a major part of the
    value chain in the industry.
•   Urbanization, ageing and globalized lifestyle changes combine to make chronic
    and non-communicable diseases such as cardio-vascular diseases, depression
    and traffic accidents pose a major threat to the human beings.
•   Especially in the Indian context, cardio-vascular diseases, unintentional injuries
    (traffic accidents, fire accidents, etc) and intentional injuries (self-inflicted
    injuries) poses major issue.
•   Therefore, emergency health care system plays a major key role in saving lives
    in the above mentioned critical systems.
•   In order to address this issue, VLM students as part of their curriculum have
    been assigned a project by IIT-Kanpur.
•   The project focuses on improving the existing emergency service provided by
    Health Centre within the campus.
•   However, the team has not limited itself in designing solution for this purpose
    alone but also tried to add / further modify the solution to cover the major
    market in the emergency service sector within the Healthcare industry.
                                                                                         6
                                  Team B Sanjeevani
1. Project Background
                                           •   Hospital industry, especially the
                                               emergency health care, is a
                                               major part of the value chain in
                                               the industry.
                                           •   Urbanization, ageing and
              Healthcare Industry              globalized lifestyle changes
                                               combine to make chronic and
                                               non-communicable diseases
            CAGR – 14%                         such as cardio-vascular diseases,
                                               depression and traffic accidents
                                               pose a major threat to the human
                                               beings.
Rs. crore




                                           •   Especially in the Indian context,
                                                   –   cardio-vascular diseases,
                                                   –   unintentional injuries (traffic
                                                       accidents, fire accidents, etc) and
                                                   –   intentional injuries (self-inflicted
                                                       injuries) poses major issue.
                                           •   Therefore, emergency health
                                               care system plays a major key
                                               role in saving lives in the above
                                               mentioned critical systems.


                                                                                              7
                               Team B Sanjeevani
1. Project Background…

• In order to address the issues, VLM students as part
  of their curriculum have been assigned a project by
  the Project Sponsors, IIT-Kanpur.
• The project focuses on improving the existing
  emergency service provided by Health Centre within
  the campus.
• However, the team has not limited itself in designing
  solution for this purpose alone but also attempted to
  add / further modify the solution to address the major
  portion of the market in the emergency service
  sector within the Indian Healthcare industry.



                                                           8
                      Team B Sanjeevani
2. Problem Statement




                                  9
              Team B Sanjeevani
2. Problem Statement




The existing emergency response service provided by the Health
Centre at IIT Kanpur needs some improvement in terms of
minization of effort in collecting the patient, transferring the patient
to the ambulance and further transfer of patient to the main
hospital at Kanpur city.




                                                                           10
                            Team B Sanjeevani
2.1. Problem Description

•   Currently while carrying out these operations the Health Centre
    faces certain key issues such as:
         • moving patient from multi-storey buildings
         • maximum effort in transferring the patient into the ambulance
         • inadequate space in the existing ambulance to accommodate
           required instruments to provide first aid to the patient
         • transferring the patient from the ambulance to the stretcher at
           the main hospital
         • carrying the patient in the multi-storey hospital
         • Manually carrying the stretcher to hospital bed
         • Shifting the patient from stretcher to hospital bed
         • ambulance door obstructing the hospital staff movements
         • Lack of auxiliary supporting systems


                                                                             11
                              Team B Sanjeevani
2.2. Team Profile
•   The above problem has been divided into three phases by the project
    sponsors viz.,
     – collection and shifting of patient
     – transportation of patient through ambulance and
     – transfer of patient to hospital.
•   The above phases have been assigned within Team ‘Sanjeevani’ into
    three sub-groups created by the project sponsors.
Work Allocation
•   First phase of the project – Group 4
•   Second phase of the project – Group 6
•   Third phase of the project – Group 2
•   It appears that from the QFD, the work content of Group 4 and Group
    2 are same.
•   However, a unique patient transfer system is being envisaged by
    Group 2 in addition to the stretcher


                                                                          12
                                  Team B Sanjeevani
3. Process Adopted




                                  13
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3.1. Design for Six Sigma

• After much deliberation, the team has decided to
  adopt ‘Design for Six Sigma’ process for this project
                                 Phases




                       Design             Optimization   Verificatio
Innovation phase   development                                   n
                                                phase
                         phase                               phase




                                   Gates
                                                                       14
                          Team B Sanjeevani
3.2.1. Innovation Phase




                                  15
              Team B Sanjeevani
3.2.1.1. Innovation Phase – Phase 1 & 3




                                          16
                 Team B Sanjeevani
3.2.1.1. Market Segmentation Analysis




 Note: The above forecast is only for stretchers sold along with Ambulance. Demand for
 stretchers alone is not considered due to data non-availability
                                                                                         17
                                 Team B Sanjeevani
3.2.1.1. Market Segmentation Analysis
                                       Key Application

              Non-Wheeled         • Basic Life Support / Non-
                Stretcher           emergency situations




  Stretcher




                 Wheeled          •   Emergency service
                 Stretcher



                                                                18
              Team B Sanjeevani
3.2.1.1. Market Segmentation Analysis




                                        19
              Team B Sanjeevani
3.2.1.2. Competition Analysis




             Desco Stretcher             Jupiter Manufacturing Works    Anand Surgical Industries
         Retail Price - Rs. 15,000          Retail Price - Rs. 10,000    Retail Price - Rs. 15,000
            Key Specifications                 Key Specifications          Key Specifications
         • Length – 1900 mm                 • Length – 1950 mm          • Length – 1900 mm
         • Width – 560 mm                   • Width – 500 mm            • Width – 560 mm
         • Height – 900 mm                  • Height – 920 mm           • Height – 900 mm
         • Versatility – high               • Versatility – Medium      • Versatility – high




• Majority of the players in this market are having similar design
• Denso is one of the leading manufacturers of ambulance stretcher




                                                                                                     20
                                          Team B Sanjeevani
3.2.1.3. Voice of Customer
  Key Areas             Voice of the Customer




                                                21
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3.2.1.4. Quality Function Deployment
                                  Areas to be worked:
                                  • Comfortable space to lie down on
                                    stretcher
                                  • Less jerks on stretcher while
                                    carrying
                                  • Stretcher to have adjustable leg
                                    to adjust the height for ease of
                                    movement of the patient to the
                                    ambulance and also to the
                                    platform
                                  • Should not bend or collapse in
                                    case of heavier loads
                                  • Patient should not fail form
                                    stretcher while shifting
                                  • Stretcher support must be
                                    durable
                                  • Stretcher should be rust free
                                  • Should be able to carry patients
                                    weighing 150 kg
                                  • Easy transfer of patient from
                                    stretcher to ambulance
                                  • Foldable stretcher
                                  • Washable (accessibility to
                                    stretcher parts for ease of
                                    cleaning / sterilization)



                                                                       22
              Team B Sanjeevani
3.2.1.5. Global Benchmark
  Stryker, Germany   Ferno, USA
                                             • Dr. Nirmal Kumar,
                                               PMO advised that the
                                               stretcher should be of
                                               multi-functionality use.
                                             • He also advised that
                                               M/s.Stryker, Germany
                                               is a very competitive
                                               product (Date: 18th
                                               Aug 2009).
                                             • The stretchers are
                                               generally made of
                                               Aluminium alloy
                                             • The bed part is made
                                               of composite materials
                                               or high density foam
                                               with Rexin cover

                                                                          23
                         Team B Sanjeevani
3.2.1.6. 95th Percentile Man




                                   Dimensions of 95th
                                   Percentile man
                                   has been
                                   considered for
                                   designing the
                                   stretcher




                                                        24
               Team B Sanjeevani
3.2.1.7. Idea Generation
                             Methodology Adopted
•   Based on the understandings during the interaction with customers,
    the team has conducted a workshop on 19th August 2009 to bring out
    each participant’s ideas regarding the each phase of the project.
•   Fifteen ideas have been generated, out of which 3 ideas were short
    listed for concept evaluation.
•   Following are the criteria considered for selecting the final 3 ideas:
     – Level of innovation
     – Feasibility to complete the project before final milestone
     – Availability of resources and facilities
•   The sub-team responsible for phase-2 part of the project has zeroed in
    on the final concept out of the top 3 ideas.
•   Henceforth, any design improvements would be pursued on the final
    concept and the final design have been frozen.




                                                                             25
                                  Team B Sanjeevani
3.2.1.7. Idea Generation




  Generated
    Ideas




                                   26
               Team B Sanjeevani
3.2.1.7. Idea Generation

• Collection and Delivery of Patient:




                                          27
                      Team B Sanjeevani
3.2.1.8. Concept Cadence


             Aug’09                       Mid Sep’09



                                 Ambulance
   Phase-1                        Stretcher




   Phase-2

                                 Collection &
                                  Delivery
                                  Stretcher



                                                       28
                      Team B Sanjeevani
3.2.1.9. Target Product Positioning




                                   New Stretcher




                   Versatility

                                                   29
               Team B Sanjeevani
3.2.1.10. Target Product Profile




                                   30
               Team B Sanjeevani
3.2.2. Innovation Phase – Phase 2




                                    31
               Team B Sanjeevani
3.2.2.1. Market Segmentation Analysis




                                        32
              Team B Sanjeevani
3.2.2.1. Market Segmentation Analysis
                                        Key Application

                                   • Transport to local hospital
                                   • Transfer to physiotherapy
              Basic Life Support     and Dialysis




                                   •   Cardiac Emergencies
                                   •   Transport of critically ill
               Advanced Life                     patients
  Ambulance
                 Support           •   Birth related emergency
                                   •   Fire Emergency




                                   •   Rural Areas
                Mobile Units       •   Rescue operations




                                                                     33
               Team B Sanjeevani
3.2.2.1. Market Segmentation Analysis




                                        34
              Team B Sanjeevani
3.2.2.2. Competition Analysis




Force Motors Tempo Traveler           Tata Winger                   Maruti Omni                     Tata Ace
  Retail Price - Rs. 7.5 lakh   Retail Price - Rs. 4.7 lakh   Retail Price - Rs. 2.5 lakh   Retail Price - Rs. 2.6 lakh
     Key Specifications            Key Specifications            Key Specifications           Key Specifications
  • Length – 5415 mm            • Length – 4520 /             • Length – 3370 mm            • Length – 3790 mm
  • Width – 1902 mm               4920 mm                     • Width – 1410 mm             • Width – 1500 mm
  • Height – 2550 mm            • Width – 1905 mm             • Height – 1640 mm            • Height – 1845 mm
  • Ground Clearance -          • Height – 2050 /             • Ground Clearance -          • Ground Clearance -
    190 mm                        2445 mm                       165 mm                        160 mm
                                • Ground Clearance -
                                  165 mm

  • Maruti Omni is the smallest vehicle in the Ambulance category.
  • It is expected that Tata Ace Magic Ambulance would compete with Maruti Omni.
  • Maruti Omni sells only in the Basic Life Support Segment
  • Traveler and Winger cannot be compared with Maruti Omni in view of the size though the vehicles
    compete in the same segment

                                                                                                                      35
                                            Team B Sanjeevani
3.2.2.3. Voice of Customer
  Key Areas             Voice of the Customer




                                                36
              Team B Sanjeevani
3.2.2.4. Quality Function Deployment
                                  Areas to be worked:
                                  • Less vibration inside the vehicle
                                  • Less door opening effort
                                  • More space to keep stretcher
                                  • Drip stand to be accommodated
                                  • Biodegradable sachets for
                                    emergencies such as vomiting
                                  • Seat for relatives and hospital
                                    staff
                                  • Stretcher should slide easily
                                    without effort in ambulance
                                  • Should not break for heavier
                                    loads
                                  • More space for two oxygen
                                    cylinders
                                  • Communication and feedback to
                                    doctor
                                  • Mobile communication and
                                    wireless facilities
                                  • Ease of pushing the trolley into
                                    the ambulance
                                  • Proper lighting required
                                  • Direct transfer of patient from
                                    stretcher to ambulance
                                  • Ease of access to patient while
                                    transferring
                                                                        37
              Team B Sanjeevani
3.2.2.5. Global Benchmark
                       Mercedes Sprinter
                                                • Mercedes Sprinter is one of
                                                  the largest selling
                         Key Dimensions           ambulance in the world
                                                • Normal practice is either to
  Ambulance box                                   buy a chassis cab and build
  on chassis cab
                                                  ambulance box on the
                                                  chassis or to buy a Panel
                                                  Van and modify it has
                                                  ambulance – cost effective
                                                  approach
   Guides for
   stretcher entry
                                                • While building ambulance
                                                  on chassis cab would be a
                                                  more cost effective
                                                  approach than building on
                                                  a Panel Van version
                                                • Ambulance build on Panel
                                                  Van version would score on
   Twin Stretchers                                vibration aspects
                                                • Smaller vehicles similar to
                                                  Maruti Omni are used for
                                                  veterinary ambulance
                                                  applications
 Multi-Storage Space
                                                                                 38
                            Team B Sanjeevani
3.2.2.5. Global Benchmark
           Mercedes Sprinter
                        Equipments Available

                           •       Defibrillator / Monitor
                           •       Syringe driver
                           •       Suction unit
                           •       High Flow CPAP
                           •       Syringes and Needles
                           •       Drugs
                           •       Additional equipment
                                   (Infusions, Intubation
                                   equipment...)
                           •       Additional equipment (CPAP-
                                   Helmet, Immobilization
                                   equipment...)
                           •       Medical gloves
                           •       Stretcher
                           •       Oxylog 3000 ventilator
                           •       Emergency suitcase and
                                   backpack
                                                                 39
               Team B Sanjeevani
3.2.2.5. Global Benchmark
                  Warning Systems

Passive Systems




Active Systems




                                       40
                   Team B Sanjeevani
3.2.2.5. Global Benchmark
         Other Types of Ambulances in Road Transport




Two Wheeler Based                              Trailer Based




     Bus Based                                  Cycle Based
                                                               41
                        Team B Sanjeevani
3.2.2.6. Standards

• European Union – CEN 1789
• United States – GSA-KKK-A-1822F
   – No dynamic test
   – No automotive test manikin
   – Mandates no ‘crumple zone’
   – No impact tested anchorages for occupant restraint or
     equipment
   – Internal, not independent
• India – no standards are legislated




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                        Team B Sanjeevani
3.2.2.7. Idea Generation
                             Methodology Adopted
•   Based on the understandings during the interaction with customers,
    the team has conducted a workshop on 19th August 2009 to bring out
    each participant’s ideas regarding the each phase of the project.
•   Fifteen ideas have been generated, out of which 3 ideas were short
    listed for concept evaluation.
•   Following are the criteria considered for selecting the final 3 ideas:
     – Level of innovation
     – Feasibility to complete the project before final milestone
     – Availability of resources and facilities
•   The sub-team responsible for phase-2 part of the project has zeroed in
    on the final concept out of the top 3 ideas.
•   Henceforth, any design improvements would be pursued on the final
    concept and the final design have been frozen.




                                                                             43
                                  Team B Sanjeevani
3.2.2.7. Idea Generation

  Generated
    Ideas




                                   44
               Team B Sanjeevani
3.2.2.7. Idea Generation
             Top 3 Ideas Selected




                                    45
                Team B Sanjeevani
3.2.2.8. Concept Cadence
            Aug’09                 Mid Sep’09
 Entry
                                          Concept 1




 Economy                                   Modified
                                          Maruti Omni




 High End                                   Future
                                           Concept




                                                        46
                     Team B Sanjeevani
3.2.2.8. Target Product Positioning




                                     Future Concept




           Modified Maruti Omni




                                                      47
                 Team B Sanjeevani
3.2.2.9. Target Product Profile




       3.1 L




                                   48
               Team B Sanjeevani
DESIGN ALTERNATE EVALUATION




                               49
           Team B Sanjeevani
Pugh Analysis Basic support Vehicle

                                               Base Design
Alternatives                   Basic Version
                                               As it is Now
                                                              Option 1     Option 2   Option 3
Criteria (mark a '+' or '-')   Weightage

   Comfort                       2               0               +             +        ++
   Safety                        2               0               +             _         +
   Reliability                   1               0               0             0         0
   Amneties                      1               0               +             +         +
   Manufacturability             2               0               _             _         _
   Timeframe                     1               0               _             -         0
   Cost                          1               0               -             -         -
   Total                                                         1             -3        4
OPTION 1 : Base Design side + Side door opening + Co-driver Seat movement by 80 mm

Option 2: Base design with side door opening+ rotatable side co--driver seat

Option 3: Option 1 + rail guides




                                                                                                 50
                                                     Team B Sanjeevani
Pugh Analysis Advanced Vehicle

Alternatives                   Basic V        Option 1     Option 2        Option 3


Criteria (mark a '+' or '-')   Weitage



Comfort                        2                 +            ++             ++


Safety                         2                 +             +              +


Reliability                    1                 0             0              0


Amneties                       3                 +            +++            +++


Manufacturability              2                 _             _              _


Timeframe                      1                 0             _              _


Cost                           1                 _             -             --


Total                                     4                   11             10



OPTION 1 : Wheel base 1840 Base + 2 Strecher layout
Option 2: Wheel base 4025 + 2 strcher + passenger seating + emergency OT
Option 3: Option 3 with Wheel base 4325




                                                                                      51
                                                Team B Sanjeevani
3.3. Design Phase




                                  52
              Team B Sanjeevani
3.3.1. Basic Life Support Stretcher
 Color                There shall be no restrictions concerning the painted color of the
                      stretcher
 Restraining straps   The stretcher must be provided with the restraining straps at
                      three positions
                      1. Chest 2.Waist 3. Thigh with a minimum width of two inches.
 Stretcher in van     The van should have proper means to secure the stretcher in
                      van at all conditions.
 Crash requirement    The stretcher should be crash stable.
 Cloth requirement    The cloth or other material used in stretcher must be
                      biodegradable.
 Bumpers              The stretcher should have rubber bumpers at four corners.
 Treatment            The stretcher should be pre treated and pre coated.
 Stretcher scoop      Must be adjustable for various size of patients
 Weight               Must be capable to carry a load of 160 kg
 requirement
 Good grip            The stretcher should have a good grip
 Chair as well as     The stretcher should act as chair and stretcher both.
 stretcher
 First aid kit        Stretcher should carry first aid kit also.

                                                                                           53
                                Team B Sanjeevani
3.3.2. Stretcher Design




 Economy




                                   High end




 Mid level
                                              54
               Team B Sanjeevani
3.3.2. Stretcher Design




                                   55
               Team B Sanjeevani
3.3.2. Stretcher Design




                                   56
               Team B Sanjeevani
DFMEA




                            57
        Team B Sanjeevani
DFMEA - Stretcher




                                  58
              Team B Sanjeevani
3.3. Design Phase Ambulance




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             Team B Sanjeevani
3.3.4. Ambulance

    Specifications              Sanjeevani SX -  Sanjeevani-              Sanjeevini  Sanjeevini          Winger High    Maruti      Sprinter long
                                Advanced Support EX basic                 BOP concept BOP future          Roof Ambulance OMNI
                                                 support                              concept
1   Dimensions and weight

    Wheelbase                   4025                      1840            1800          1800              3200           1840        4325
    Front overhang              920                       733             na            na                780            733         930
    Rear overhang               1641                      565             na            na                940            565         1690
    Ground clerance             288                       165             300           300               165            165         288
    Overall length              6578                      3136            3000          3000              4920           3136        6945
    Turning Radius                                        4.1m                                            6.4m           4.1m
    Track,Front                 1697                      1210            na            na                               1210
    Track,Rear                  1621                      1210            na            na                               1210
    Max width                   2088                      1400            1200          1200              1650           1400        2475
    Permitted front axle load   15                                        --            --                                           15.6
    Permitted GVW               2220                      1215            --            --                2850           1215        2220
    Kerb weight                 1280                      790             --            --                1720           790         1280
    internal length             4152                                                                      2755                       ~4300
                                                          2100            1800 stretcher 1800 stretcher                  2100
2   Driveline-Engine
    Model                       OM646 DELA -              Petrol Engine   NA            Petrol            1998 TC IC     Petrol      OM646 DELA -
                                diesel                                                                                   Engine      diesel
    Type                        4 cylinder 2148 cc        0.796L          NA            single cylinder                  0.796L      4 cylinder
                                                                                        150cc                                        2148 cc

    Output                      88 bhp / 65 kW at 3800                                  14.09@8500 90Hp@4300 rpm         38(28)/55   88 bhp / 65 kW at
                                rpm                       38(28)/5500 kw NA             BHP@RPM                          00 kw       3800 rpm
    Torque                                                                              12.76@6500 190Nm@2000-                       220 Nm at 1400-
                                220 Nm at 1400-2600 rpm   71/3500         NA            Nm@rpm     3000rpm               71/3500     2600 rpm




                                                                                                                                                60
                                                            Team B Sanjeevani
Sanjeevani BOP




                        61
    Team B Sanjeevani
BOP Concept idea generation




                                 62
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Sanjeevani BOP




                                 63
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Specifications
                                     Specifications              Sanjeevini  Sanjeevini
                                                                 BOP concept BOP future
                                                                             concept
                                1    Dimensions and weight

                                     Wheelbase                   1800          1800
                                     Front overhang              na            na
                                     Rear overhang               na            na
                                     Ground clerance             300           300
                                     Overall length              3000          3000
                                     Turning Radius
                                     Track,Front                 na            na
                                     Track,Rear                  na            na
                                     Max width                   1200          1200
                                     Permitted front axle load   --            --
                                     Permitted GVW               --            --
                                     Kerb weight                 --            --
                                     internal length
                                                                 1800 stretcher 1800 stretcher
                                2    Driveline-Engine
                                     Model                       NA            Petrol

                                     Type                        NA            single cylinder
                                                                               150cc

                                     Output                                    14.09@8500
                                                                 NA            BHP@RPM
                                     Torque                                    12.76@6500
                                                                 NA            Nm@rpm




                                                                                           64
                 Team B Sanjeevani
Sanjeevani EX
Basic Support Vehicle




                         65
     Team B Sanjeevani
Concepts




                               66
           Team B Sanjeevani
3.3.4 Specification

    Specifications              Sanjeevani SX -  Sanjeevani-              Sanjeevini  Sanjeevini          Winger High    Maruti   Sprinter long
                                Advanced Support EX basic                 BOP concept BOP future          Roof Ambulance OMNI
                                                 support                              concept
1   Dimensions and weight

    Wheelbase                   4025                      1840            1800          1800              3200           1840     4325
    Front overhang              920                       733             na            na                780            733      930
    Rear overhang               1641                      565             na            na                940            565      1690
    Ground clerance             288                       165             300           300               165            165      288
    Overall length              6578                      3136            3000          3000              4920           3136     6945
    Turning Radius                                        4.1m                                            6.4m           4.1m
    Track,Front                 1697                      1210            na            na                               1210
    Track,Rear                  1621                      1210            na            na                               1210
    Max width                   2088                      1400            1200          1200              1650           1400     2475
    Permitted front axle load   15                                        --            --                                        15.6
    Permitted GVW               2220                      1215            --            --                2850           1215     2220
    Kerb weight                 1280                      790             --            --                1720           790      1280
    internal length             4152                                                                      2755                    ~4300
                                                          2100            1800 stretcher 1800 stretcher                  2100
2   Driveline-Engine
    Model                       OM646 DELA -              Petrol Engine   NA            Petrol            1998 TC IC     Petrol   OM646 DELA -
                                diesel                                                                                   Engine   diesel
    Type                        4 cylinder 2148 cc        0.796L          NA            single cylinder                  0.796L   4 cylinder
                                                                                        150cc                                     2148 cc

    Output                      88 bhp / 65 kW at 3800                                  14.09@8500 90Hp@4300 rpm 38(28)/55        88 bhp / 65 kW at
                                rpm                       38(28)/5500 kw NA             BHP@RPM                  00 kw            3800 rpm
    Torque                                                                              12.76@6500 190Nm@2000-                    220 Nm at 1400-
                                220 Nm at 1400-2600 rpm   71/3500         NA            Nm@rpm     3000rpm       71/3500          2600 rpm




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                                                            Team B Sanjeevani
3.3.4. Ambulance

•   Solutions for Rear Door
     – Ambulance with rear door side ward opening (twin doors)
•   Packaging solutions
     – Patient compartment increase by 80mm by forward movement of co driver
       seat to increase Stretcher area up to 1800mmx505mm.
     – The inside layout has been re-designed to accommodate the following:
         • Two stretcher compatibility
         • Two oxygen cylinders compatibity
         • First aid box
         • Foldable co-passenger seat (seat packaged along with two stretchers)
         • Rail guides to usher stretcher into ambulance (under development)


     – Key packaging space dimensions proposed for Patient compartment;
       1081HX1135WX1800L




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3.3.4. Ambulance




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3.3.4. Ambulance Offer Drawing




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3.3.4. Ambulance Offer Drawing




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3.3.4. Ambulance Offer Drawing




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3.3.4. Ambulance Offer Drawing




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3.3.4. Ambulance Offer Drawing




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3.3.4. Ambulance Offer Drawing




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The Proto Development




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Proto Development at IITK




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The Concept Prototype




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Concept Prototype




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Sanjeevani SX
Advanced life Support
Vehicle




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3.3.4 Specification – Advanced Support

    Specifications              Sanjeevani SX -  Sanjeevani-              Sanjeevini  Sanjeevini          Winger High    Maruti   Sprinter long
                                Advanced Support EX basic                 BOP concept BOP future          Roof Ambulance OMNI
                                                 support                              concept
1   Dimensions and weight

    Wheelbase                   4025                      1840            1800          1800              3200           1840     4325
    Front overhang              920                       733             na            na                780            733      930
    Rear overhang               1641                      565             na            na                940            565      1690
    Ground clerance             288                       165             300           300               165            165      288
    Overall length              6578                      3136            3000          3000              4920           3136     6945
    Turning Radius                                        4.1m                                            6.4m           4.1m
    Track,Front                 1697                      1210            na            na                               1210
    Track,Rear                  1621                      1210            na            na                               1210
    Max width                   2088                      1400            1200          1200              1650           1400     2475
    Permitted front axle load   15                                        --            --                                        15.6
    Permitted GVW               2220                      1215            --            --                2850           1215     2220
    Kerb weight                 1280                      790             --            --                1720           790      1280
    internal length             4152                                                                      2755                    ~4300
                                                          2100            1800 stretcher 1800 stretcher                  2100
2   Driveline-Engine
    Model                       OM646 DELA -              Petrol Engine   NA            Petrol            1998 TC IC     Petrol   OM646 DELA -
                                diesel                                                                                   Engine   diesel
    Type                        4 cylinder 2148 cc        0.796L          NA            single cylinder                  0.796L   4 cylinder
                                                                                        150cc                                     2148 cc

    Output                      88 bhp / 65 kW at 3800                                  14.09@8500 90Hp@4300 rpm 38(28)/55        88 bhp / 65 kW at
                                rpm                       38(28)/5500 kw NA             BHP@RPM                  00 kw            3800 rpm
    Torque                                                                              12.76@6500 190Nm@2000-                    220 Nm at 1400-
                                220 Nm at 1400-2600 rpm   71/3500         NA            Nm@rpm     3000rpm       71/3500          2600 rpm




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3.3.5. CAD Models - ProE




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Drawings




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Drawings




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The Proto Development




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Proto Development at Fine Arts




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The Concept Prototype




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Sanjeevani SX




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Sanjeevani SX




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Sanjeevani SX




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Sanjeevani SX




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Sanjeevani SX




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Sanjeevani SX




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Sanjeevani SX




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Sanjeevani SX




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Sanjeevani SX




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Sanjeevani SX




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Sanjeevani SX




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Sanjeevani SX




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Sanjeevani SX




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3.3.4. Ambulance - DFMEA




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PUGH MATRIX - CONCEPT SELECTION


                                                 Base Design             Option
 Alternatives                                                                      Option 2   Option 3   Option 4
                                                       As it is Now           1



 Criteria (mark a '+' or '-')   Weightage


 Comfort                        1                0                         ---       ++          -         ++

 Safety                         2                0                         0         ++          +         ++

 Reliability                    1                0                         0                     +         ++

 Amneties                       1                0                             -      +          +          +

 Manufacturability              2                0                         0         ---        ---         0

 Timeframe                      1                0                         0         ---         -          0

 Cost                           2                0                         0         ---         +          +

 Total                                                                     -1         -2         -2        10

 OPTION 1 : Detachable stretcher with sheet metal blades

 Option 2 : Detachable stretcher with light weight composite material blades

 Option 3:Nylon net stretcher

 Option 3:Foldable stretcher with canvas as the supporting material




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Earlier Design-Scoop Stretcher


  •Easily Removable
  •Patient transfer to bed with Minimum effort.
  •Portable
  •Low Cost




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Improvements Required

• Stretcher weight should be minimum where as
  designed stretcher is around 20-22Kg
• Portability- Improvement. Stretcher should be
  foldable and to be carried by a single person even in
  hill areas.
• Comfort ability and Flexibility at Narrow paths




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Modified/New Design

• Portability
• Light weight
• Flexibility
• Environment focus
• Simple




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Foldable Stretcher




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Features of new design

• Portable- can carried by a single person
• Flexible – foldable and detachable parts
• Light weight
• Flexible at narrow paths
• Easy pick up from source and Transfer of patient to
  destination.
• Low cost
• Promoting Green Environment




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Collection cum Transfer stretcher




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After inserting two side bars




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Inserting spacers




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Lifting the patient




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Patent Summary




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Approach Followed

• Obtained Patent information
      • India
      • International
• Shortlisted Patents based on similarity design ,
  functionality and usability
• Further narrowed down by matching current designs
  with respect patent information.




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Patent Search( India and International)




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Patent Seatch( India and International)




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Sheet for bedding




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Patent Search( India and
International)




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3.4. Optimization Phase




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Manufacturing - Stretcher




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Manufacturing - Stretcher




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3.5. Verification Phase




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Stretcher




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4. Marketing Plan




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Mission Statement:
Serving the society/Community with highest quality standards to meet
the pre-hospital personnel emergencies.




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Market Analysis:
  - External environment
  - Internal Environment




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MARKET RESEARCH:                        THE EXTERNAL ENVIRONMENT

Economic: The Indian economy is growing at a rapid rate with economy
registering a growth of 6-8 % annually

Demographic: India with a huge population offers a good opportunity to be in the
health care sector. Number of Hospitals in the country are ever increasing and
more and more no of people are visiting the country to meet their health care
needs available with quality infrastructure at affordable rates.




 Technological : New hospitals and newer medical features are introduced in the
 country
 Lifestyle: Increasing urbanisation leading to high consumption of junk foods with
 low exercise regime is leading to high healthcare expenditure

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Market Research: External Environment


                                  Global Healthcare
                                  industry expenditure
                                  survey results




                                  Low expenditure set to
                                  increase due to high
                                  disposable incomes




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Healthcare expenditure and life Expectancy




 Transportation accounts to
 ~12 % of the overall
 hospital expenditure
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House hold Health care Expenditure &
Treatment types




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Hospital Types and Spread




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Internal Environment :
Major Reasons for the use of Ambulance in the Country

                        Arrivals by Ambulance 1.July - Sep 30, 2008 Top Ten categories source Victoria Hospital

      chest pain                                                                                                                    652



        collapse                                                                                                        536



   inj.head/scalp                                                                            383



       dyspnoea                                                                  323



       abdo.pain                                                         271



       overdose                                                      260



       laceration                                                    259



          unwell                                                   243



      convulsion                                               233



     unspecified                                             219                           Source Victoria Hospital
                    0             100                200                   300               400                  500         600         700




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Internal Environment : Employee Salary Structure   India:




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Current Market Situation:

Market Analysis:
   The Pre-hospital care industry is an unorganized industry in the
   country ,extremely fragmented with no clear market leaders in the
   country. There is no clear data available on market leader an d/or
   the market size of the service provider.


Market Segmentation:

1. The percent of pre-hospital providers who have access to on-line
   and off-line medical direction.
2. The percent of EMS agencies that have essential pediatric
   equipment and supplies, as outlined in the AAP Joint Guidelines
   for BLS and ALS ambulances
3. The percentage of hospitals that have written inter-facility transfer
   agreements & guidelines that specify alternate care sites that
   have the capabilities to meet the clinical needs of critically ill and
   injured pediatric patients.


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Agenda of Survey
•   To access what are the different types of stretchers and
    Ambulance accessories available in the local market
•   Make a cost comparison of the stretcher and the accessories.
•   The cost of modifying the ambulance so that our stretcher could
    fit in the same.
•   The various accessories which are required in case of
    emergency in addition to the stretcher
•   How these accessories are fitted in the ambulance
•   To find out various production and procurement mechanisms of
    stretcher and accessories




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Cost Analysis:




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FINDINGS
1. The time required to make the modifications range from 2
   days to a week.
2. All the vendors have their own workshops for the production
   and modification of ambulance and stretchers
3. They are offering customization as per customer
   requirements
4. Material of the existing stretcher is not of very good quality
   compared to what we are offering
5. Production processes applied for production of the existing
   stretchers is not of very good standard
6. There is no advertisement by local players of their product




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Competitive Advantage

•   On the basis of market survey we found that the cost of our stretcher is
    less by about 20% ( mass production may further reduce the cost)
•   Our stretcher has many features (explained by the design team) which
    differentiates it form the stretchers available in the market
•   We can capitalize on “zero advertisement by competitors” and can
    contact the hospitals to promote our product




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Snaps of Stretcher and Stand




  Scoop Stretcher : Poor in quality
  and without wheels


  Stands



                                          Types of Trolleys available for
                                          Order




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Industry Analysis
                                                                                                      Rivalry among
      Power of suppliers                                                                                 competition
  •Ambulance manufacturers are big car
                makers                                                                           •Established customized players
•Equipment makers for customization are                                                      •Good network with large hospital chains
          technology leaders                                                                     •Established distribution network
•Cheap source of products can be sourced                                                     •Supply chain efficiency to drive low cost
    from china quality problems seen
                                                            Porters
                                                             5 force
                                                            analysis

                  Threat of                                                                        Threat of new
                                                                                                        •Industry unorganized
                  substitutes:                                                                              entrants:
                                                                                                  • less capital required for entry.
                                                                                             •inflow of cheap manufactured products
•Availability of array of ambulances bigger in
                                                                                                           from china.
              sizes and variety .
                                                                                               •Existing car manufacturers entering
•Cheaper and established sources of stretcher           Power of Buyers                                   customization.
         makers as core competence                                                            •Dealers of manufacturers entering the
                                                    •Large private Hospital chains with                      business
                                                              bargaining power
                                                  •Small hospitals across the country with
                                                           less bargaining power
                                                   •NGOs – Low cost product preferred        Moderately attractive
                                                   •Government hospitals - tender from
                                                     government –low cost low margin         Industry
                                                          •Red cross requirements
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Bottom of the Pyramid


                           High
                           End


                         Economy


                           Entry


                           BOP


                           BOP


     Our focus is to offer product for all the segments
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• 4 Ps:




          •Product
          •Promotion
          •Price
          •Place




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Product Variants and Features:




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Product Variants and Features:




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Ambulance: Tempo Traveller Interior
Customization




       j




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Promotion Strategies:
Sales force deployment:
1.Sales force marketing in leading hospitals
2.Monthly awareness camp with leading doctors
3.Tie up with nursing, pharmacy healthcare educational institutions to bring
awareness early
4.Pham plats
5.Participation in Health Fairs


Media :
1.Radio
3. Newspaper –regional/national, weekly fortnightly health magazines
4. Billboards
Internet:
advertizing ,blogs by leading doctors
Social networking sites



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Price and Place Strategies:


    Price: The price of an ambulance varies greatly depending on
    the features that one would like to include in their ambulance. A
    basic life support ambulance can cost upwards of around Rs.3
    lakhs (smaller) to Rs. 5 lakhs (bigger). An advanced life support
    ambulance would cost upwards of about Rs. 15 lakhs. A paramedic
    ambulance would cost upwards of about Rs. 35-50 lakhs



    Place:
    -Sales office in Major Metros
    -Distribution channels in state capital cities
    -Dedicated website for Order receipt through Internet




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Conclusions from Market survey and Search


1. A lot of high end ambulances are imported to the country at huge
   premiums.
2. Big Hospital chains growing rapidly and are needing remounting and new
   high end and mid segment ambulances.
3. Good opportunity exist in contract /rental business.
4. Lot of new hospitals are being constructed in the country.
5. Low Ambulance density in huge part of the country , requiring low cost
   ambulances, demand primarily driven by Government and NGOs
6. Need to promote our product through sales representatives primarily .




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Target Market:

   1.Large Private hospital chains
   2.Hospitals under construction in major Metros, Towns
   3. NGOs
   4.Red cross societies
   5.Government hospitals
   6.Government run Telemedicine programs
   7.Small Private hospitals
   8.Small hospitals in towns
   9.Repair/ remount of existing ambulances.
   10.EMS providers




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Business Plan: Product Service
offerings:
1. Customize new ambulance to the needs of our customers.
2. Renovate and increase lifespan of existing ambulances.
3. Provide specialized EMS services across all the major Cities and towns in
   India.
4. Work on a contract/rental basis with leading hospitals on a long term basis.
5. Offer custom made stretchers to the Pharma industries.
6. Develop dedicated certified quality staff for emergency management
   services.




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Roll Out Plan
Product Launch Roadmap




 Initial Plan for Rollout
1. Hire 10 people for sales and promotion activities.
2. Operate from a main office in Kanpur.
3. Initial plan to sell the products in Metros/state capital till a critical
   mass of 1000 achieved in a year.
4. Work with government agencies and huge private hospital
   chains for bulk order.
5. Work with NGOs, RED cross societies


Goal : To reach 80 % of the Indian Market in the first year.
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Pan India Roll Out Plan
                              Plan to tie up with:
                              •Fortis Healthcare
                              •Apollo Hospitals Ltd.
                              •Wochhardt Ltd.
                              •Mallya and other leading hospitals




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Future Roadmap:

1. Explore export market of Africa, Sri lanka, South Asian Countries
   and east European countries
2. Strive to bring in more rural connectivity and expand network in the
   country.
3. Sign MOU with ISRO and bring in the concept of telemedicine to
   support Rural cause as CSR activity
4. Sign MOUs with Foreign insurance companies to get overseas patient
   to India and provide Clinical services and support infrastructure from
   their arrival to departure.
5. Link with hospitality sector and Airlines to bring in supply chain
   benefits in the process




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Brand Building

Objective: To strive to build brand equity across mass-markets
•   Approach Major Hospital chains and bring portfolio awareness
•   Make brochures and catalogs and distribute to the hospitals
    established across all the state capitals through Reps.
•   To collect a list of all the new hospitals under construction approach
    them with our product.
•   Work to tie up with central, state governments, NGOs and EMS
    providers to establish the market.
•   Develop products to reach a wide audience.
•   Price premiums based on perceived quality.




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Manpower Requirements:




 Company Needs

 -Hire and train People on EMS
 -Building to house 20 people and Shed for assembly activities
 (Kanpur Chosen).
 -Establish EMS documentation
 -Emergency preparedness/response Roles, responsibility and
 authorities defined, documented and communicated




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Expected Sales Volume and Profitability figures




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6. Key Issues




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A Project on Emergency
      Response System Solution
                     Design Brief 3
                     Done By:

                     Team B
                     Sanjeevani
               PGPEX VLMP 2009 – 10
               Batch

Project Sponsors:                          Key Resource:

Prof. Jayanta                              Dr. Nirmal Kumar
Chatterjee                                 PMO, Health
Prof. A. K. Mittal                         Centre,
IIT Kanpur                                 IIT Kanpur
                                                              1
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Team Members



 Collection & shifting       Transportation of     Transfer of Patient
      of Patient                 Patient               to Hospital

Group-4                  Group-6                 Group-2
Mohit Parmar             Roshan Batheri          Birendra Kumar
Ramesh Sathua            RBS Premkumar           Sushanta paul
Ravi Kumar               Rakesh Pathak           S Naga Gayathri
Amit Sharma              Subhasish Mohanty       Anshuman Srivastava
Om Prakash Sharma        Vinay Rajeev Lochana    Kishan Kona




                                                                         2
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Revision Sheet

Issue                                                Prepared        Approved
          Date           Modification Details                                        Distribution List
 No.                                                    By              By
                                                                                Sent to    Ack.          date
                                                                                  :        Sign
1       12-Aug-09                                  Sanjeevani                   JC / AK
                    1. Updated first level QFD
                       for Ambulance
2       23-Aug-09                                  Sanjeevani                   JC / AK
                    2. Patent Search
                    3. 3D CAD Model
                    1.      Manufacturing
3.      15-Sep-09                                  Sanjeevani                   JC / AK
                    2.      Marketing




           Legends:
           JC: Prof. Jayanta Chatterjee     AK: Prof. A. K. Mittal

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Chapter   Topics                           Page No

1.        Project Background
2.        Problem Statement
2.1.      Problem Description
2.2.      Team Profile
3.        Process Adopted
3.1.      Design for Six Sigma
3.2.      Innovation Phase
3.3.      Design Phase
3.4.      Optimization Phase
3.5       Verification Phase
4.        Marketing Plan
5.        Key Issues



                                                     4
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1. Project Background




                                  5
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1. Project Background
•   The size of the Indian Health Care industry is estimated at around Rs. 2,000
    billion in 2008 and the industry is growing at 14% CAGR annually.
•   Hospital industry, especially the emergency health care, is a major part of the
    value chain in the industry.
•   Urbanization, ageing and globalized lifestyle changes combine to make chronic
    and non-communicable diseases such as cardio-vascular diseases, depression
    and traffic accidents pose a major threat to the human beings.
•   Especially in the Indian context, cardio-vascular diseases, unintentional injuries
    (traffic accidents, fire accidents, etc) and intentional injuries (self-inflicted
    injuries) poses major issue.
•   Therefore, emergency health care system plays a major key role in saving lives
    in the above mentioned critical systems.
•   In order to address this issue, VLM students as part of their curriculum have
    been assigned a project by IIT-Kanpur.
•   The project focuses on improving the existing emergency service provided by
    Health Centre within the campus.
•   However, the team has not limited itself in designing solution for this purpose
    alone but also tried to add / further modify the solution to cover the major
    market in the emergency service sector within the Healthcare industry.
                                                                                         6
                                  Team B Sanjeevani
1. Project Background
                                           •   Hospital industry, especially the
                                               emergency health care, is a
                                               major part of the value chain in
                                               the industry.
                                           •   Urbanization, ageing and
              Healthcare Industry              globalized lifestyle changes
                                               combine to make chronic and
                                               non-communicable diseases
            CAGR – 14%                         such as cardio-vascular diseases,
                                               depression and traffic accidents
                                               pose a major threat to the human
                                               beings.
Rs. crore




                                           •   Especially in the Indian context,
                                                   –   cardio-vascular diseases,
                                                   –   unintentional injuries (traffic
                                                       accidents, fire accidents, etc) and
                                                   –   intentional injuries (self-inflicted
                                                       injuries) poses major issue.
                                           •   Therefore, emergency health
                                               care system plays a major key
                                               role in saving lives in the above
                                               mentioned critical systems.


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1. Project Background…

• In order to address the issues, VLM students as part
  of their curriculum have been assigned a project by
  the Project Sponsors, IIT-Kanpur.
• The project focuses on improving the existing
  emergency service provided by Health Centre within
  the campus.
• However, the team has not limited itself in designing
  solution for this purpose alone but also attempted to
  add / further modify the solution to address the major
  portion of the market in the emergency service
  sector within the Indian Healthcare industry.



                                                           8
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2. Problem Statement




                                  9
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2. Problem Statement




The existing emergency response service provided by the Health
Centre at IIT Kanpur needs some improvement in terms of
minization of effort in collecting the patient, transferring the patient
to the ambulance and further transfer of patient to the main
hospital at Kanpur city.




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2.1. Problem Description

•   Currently while carrying out these operations the Health Centre
    faces certain key issues such as:
         • moving patient from multi-storey buildings
         • maximum effort in transferring the patient into the ambulance
         • inadequate space in the existing ambulance to accommodate
           required instruments to provide first aid to the patient
         • transferring the patient from the ambulance to the stretcher at
           the main hospital
         • carrying the patient in the multi-storey hospital
         • Manually carrying the stretcher to hospital bed
         • Shifting the patient from stretcher to hospital bed
         • ambulance door obstructing the hospital staff movements
         • Lack of auxiliary supporting systems


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                              Team B Sanjeevani
2.2. Team Profile
•   The above problem has been divided into three phases by the project
    sponsors viz.,
     – collection and shifting of patient
     – transportation of patient through ambulance and
     – transfer of patient to hospital.
•   The above phases have been assigned within Team ‘Sanjeevani’ into
    three sub-groups created by the project sponsors.
Work Allocation
•   First phase of the project – Group 4
•   Second phase of the project – Group 6
•   Third phase of the project – Group 2
•   It appears that from the QFD, the work content of Group 4 and Group
    2 are same.
•   However, a unique patient transfer system is being envisaged by
    Group 2 in addition to the stretcher


                                                                          12
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3. Process Adopted




                                  13
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3.1. Design for Six Sigma

• After much deliberation, the team has decided to
  adopt ‘Design for Six Sigma’ process for this project
                                 Phases




                       Design             Optimization   Verificatio
Innovation phase   development                                   n
                                                phase
                         phase                               phase




                                   Gates
                                                                       14
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3.2.1. Innovation Phase




                                  15
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3.2.1.1. Innovation Phase – Phase 1 & 3




                                          16
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3.2.1.1. Market Segmentation Analysis




 Note: The above forecast is only for stretchers sold along with Ambulance. Demand for
 stretchers alone is not considered due to data non-availability
                                                                                         17
                                 Team B Sanjeevani
3.2.1.1. Market Segmentation Analysis
                                       Key Application

              Non-Wheeled         • Basic Life Support / Non-
                Stretcher           emergency situations




  Stretcher




                 Wheeled          •   Emergency service
                 Stretcher



                                                                18
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3.2.1.1. Market Segmentation Analysis




                                        19
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3.2.1.2. Competition Analysis




             Desco Stretcher             Jupiter Manufacturing Works    Anand Surgical Industries
         Retail Price - Rs. 15,000          Retail Price - Rs. 10,000    Retail Price - Rs. 15,000
            Key Specifications                 Key Specifications          Key Specifications
         • Length – 1900 mm                 • Length – 1950 mm          • Length – 1900 mm
         • Width – 560 mm                   • Width – 500 mm            • Width – 560 mm
         • Height – 900 mm                  • Height – 920 mm           • Height – 900 mm
         • Versatility – high               • Versatility – Medium      • Versatility – high




• Majority of the players in this market are having similar design
• Denso is one of the leading manufacturers of ambulance stretcher




                                                                                                     20
                                          Team B Sanjeevani
3.2.1.3. Voice of Customer
  Key Areas             Voice of the Customer




                                                21
              Team B Sanjeevani
3.2.1.4. Quality Function Deployment
                                  Areas to be worked:
                                  • Comfortable space to lie down on
                                    stretcher
                                  • Less jerks on stretcher while
                                    carrying
                                  • Stretcher to have adjustable leg
                                    to adjust the height for ease of
                                    movement of the patient to the
                                    ambulance and also to the
                                    platform
                                  • Should not bend or collapse in
                                    case of heavier loads
                                  • Patient should not fail form
                                    stretcher while shifting
                                  • Stretcher support must be
                                    durable
                                  • Stretcher should be rust free
                                  • Should be able to carry patients
                                    weighing 150 kg
                                  • Easy transfer of patient from
                                    stretcher to ambulance
                                  • Foldable stretcher
                                  • Washable (accessibility to
                                    stretcher parts for ease of
                                    cleaning / sterilization)



                                                                       22
              Team B Sanjeevani
3.2.1.5. Global Benchmark
  Stryker, Germany   Ferno, USA
                                             • Dr. Nirmal Kumar,
                                               PMO advised that the
                                               stretcher should be of
                                               multi-functionality use.
                                             • He also advised that
                                               M/s.Stryker, Germany
                                               is a very competitive
                                               product (Date: 18th
                                               Aug 2009).
                                             • The stretchers are
                                               generally made of
                                               Aluminium alloy
                                             • The bed part is made
                                               of composite materials
                                               or high density foam
                                               with Rexin cover

                                                                          23
                         Team B Sanjeevani
3.2.1.6. 95th Percentile Man




                                   Dimensions of 95th
                                   Percentile man
                                   has been
                                   considered for
                                   designing the
                                   stretcher




                                                        24
               Team B Sanjeevani
3.2.1.7. Idea Generation
                             Methodology Adopted
•   Based on the understandings during the interaction with customers,
    the team has conducted a workshop on 19th August 2009 to bring out
    each participant’s ideas regarding the each phase of the project.
•   Fifteen ideas have been generated, out of which 3 ideas were short
    listed for concept evaluation.
•   Following are the criteria considered for selecting the final 3 ideas:
     – Level of innovation
     – Feasibility to complete the project before final milestone
     – Availability of resources and facilities
•   The sub-team responsible for phase-2 part of the project has zeroed in
    on the final concept out of the top 3 ideas.
•   Henceforth, any design improvements would be pursued on the final
    concept and the final design have been frozen.




                                                                             25
                                  Team B Sanjeevani
3.2.1.7. Idea Generation




  Generated
    Ideas




                                   26
               Team B Sanjeevani
3.2.1.7. Idea Generation

• Collection and Delivery of Patient:




                                          27
                      Team B Sanjeevani
3.2.1.8. Concept Cadence


             Aug’09                       Mid Sep’09



                                 Ambulance
   Phase-1                        Stretcher




   Phase-2

                                 Collection &
                                  Delivery
                                  Stretcher



                                                       28
                      Team B Sanjeevani
3.2.1.9. Target Product Positioning




                                   New Stretcher




                   Versatility

                                                   29
               Team B Sanjeevani
3.2.1.10. Target Product Profile




                                   30
               Team B Sanjeevani
3.2.2. Innovation Phase – Phase 2




                                    31
               Team B Sanjeevani
3.2.2.1. Market Segmentation Analysis




                                        32
              Team B Sanjeevani
3.2.2.1. Market Segmentation Analysis
                                        Key Application

                                   • Transport to local hospital
                                   • Transfer to physiotherapy
              Basic Life Support     and Dialysis




                                   •   Cardiac Emergencies
                                   •   Transport of critically ill
               Advanced Life                     patients
  Ambulance
                 Support           •   Birth related emergency
                                   •   Fire Emergency




                                   •   Rural Areas
                Mobile Units       •   Rescue operations




                                                                     33
               Team B Sanjeevani
3.2.2.1. Market Segmentation Analysis




                                        34
              Team B Sanjeevani
3.2.2.2. Competition Analysis




Force Motors Tempo Traveler           Tata Winger                   Maruti Omni                     Tata Ace
  Retail Price - Rs. 7.5 lakh   Retail Price - Rs. 4.7 lakh   Retail Price - Rs. 2.5 lakh   Retail Price - Rs. 2.6 lakh
     Key Specifications            Key Specifications            Key Specifications           Key Specifications
  • Length – 5415 mm            • Length – 4520 /             • Length – 3370 mm            • Length – 3790 mm
  • Width – 1902 mm               4920 mm                     • Width – 1410 mm             • Width – 1500 mm
  • Height – 2550 mm            • Width – 1905 mm             • Height – 1640 mm            • Height – 1845 mm
  • Ground Clearance -          • Height – 2050 /             • Ground Clearance -          • Ground Clearance -
    190 mm                        2445 mm                       165 mm                        160 mm
                                • Ground Clearance -
                                  165 mm

  • Maruti Omni is the smallest vehicle in the Ambulance category.
  • It is expected that Tata Ace Magic Ambulance would compete with Maruti Omni.
  • Maruti Omni sells only in the Basic Life Support Segment
  • Traveler and Winger cannot be compared with Maruti Omni in view of the size though the vehicles
    compete in the same segment

                                                                                                                      35
                                            Team B Sanjeevani
3.2.2.3. Voice of Customer
  Key Areas             Voice of the Customer




                                                36
              Team B Sanjeevani
3.2.2.4. Quality Function Deployment
                                  Areas to be worked:
                                  • Less vibration inside the vehicle
                                  • Less door opening effort
                                  • More space to keep stretcher
                                  • Drip stand to be accommodated
                                  • Biodegradable sachets for
                                    emergencies such as vomiting
                                  • Seat for relatives and hospital
                                    staff
                                  • Stretcher should slide easily
                                    without effort in ambulance
                                  • Should not break for heavier
                                    loads
                                  • More space for two oxygen
                                    cylinders
                                  • Communication and feedback to
                                    doctor
                                  • Mobile communication and
                                    wireless facilities
                                  • Ease of pushing the trolley into
                                    the ambulance
                                  • Proper lighting required
                                  • Direct transfer of patient from
                                    stretcher to ambulance
                                  • Ease of access to patient while
                                    transferring
                                                                        37
              Team B Sanjeevani
3.2.2.5. Global Benchmark
                       Mercedes Sprinter
                                                • Mercedes Sprinter is one of
                                                  the largest selling
                         Key Dimensions           ambulance in the world
                                                • Normal practice is either to
  Ambulance box                                   buy a chassis cab and build
  on chassis cab
                                                  ambulance box on the
                                                  chassis or to buy a Panel
                                                  Van and modify it has
                                                  ambulance – cost effective
                                                  approach
   Guides for
   stretcher entry
                                                • While building ambulance
                                                  on chassis cab would be a
                                                  more cost effective
                                                  approach than building on
                                                  a Panel Van version
                                                • Ambulance build on Panel
                                                  Van version would score on
   Twin Stretchers                                vibration aspects
                                                • Smaller vehicles similar to
                                                  Maruti Omni are used for
                                                  veterinary ambulance
                                                  applications
 Multi-Storage Space
                                                                                 38
                            Team B Sanjeevani
3.2.2.5. Global Benchmark
           Mercedes Sprinter
                        Equipments Available

                           •       Defibrillator / Monitor
                           •       Syringe driver
                           •       Suction unit
                           •       High Flow CPAP
                           •       Syringes and Needles
                           •       Drugs
                           •       Additional equipment
                                   (Infusions, Intubation
                                   equipment...)
                           •       Additional equipment (CPAP-
                                   Helmet, Immobilization
                                   equipment...)
                           •       Medical gloves
                           •       Stretcher
                           •       Oxylog 3000 ventilator
                           •       Emergency suitcase and
                                   backpack
                                                                 39
               Team B Sanjeevani
3.2.2.5. Global Benchmark
                  Warning Systems

Passive Systems




Active Systems




                                       40
                   Team B Sanjeevani
3.2.2.5. Global Benchmark
         Other Types of Ambulances in Road Transport




Two Wheeler Based                              Trailer Based




     Bus Based                                  Cycle Based
                                                               41
                        Team B Sanjeevani
3.2.2.6. Standards

• European Union – CEN 1789
• United States – GSA-KKK-A-1822F
   – No dynamic test
   – No automotive test manikin
   – Mandates no ‘crumple zone’
   – No impact tested anchorages for occupant restraint or
     equipment
   – Internal, not independent
• India – no standards are legislated




                                                             42
                        Team B Sanjeevani
3.2.2.7. Idea Generation
                             Methodology Adopted
•   Based on the understandings during the interaction with customers,
    the team has conducted a workshop on 19th August 2009 to bring out
    each participant’s ideas regarding the each phase of the project.
•   Fifteen ideas have been generated, out of which 3 ideas were short
    listed for concept evaluation.
•   Following are the criteria considered for selecting the final 3 ideas:
     – Level of innovation
     – Feasibility to complete the project before final milestone
     – Availability of resources and facilities
•   The sub-team responsible for phase-2 part of the project has zeroed in
    on the final concept out of the top 3 ideas.
•   Henceforth, any design improvements would be pursued on the final
    concept and the final design have been frozen.




                                                                             43
                                  Team B Sanjeevani
3.2.2.7. Idea Generation

  Generated
    Ideas




                                   44
               Team B Sanjeevani
3.2.2.7. Idea Generation
             Top 3 Ideas Selected




                                    45
                Team B Sanjeevani
3.2.2.8. Concept Cadence
            Aug’09                 Mid Sep’09
 Entry
                                          Concept 1




 Economy                                   Modified
                                          Maruti Omni




 High End                                   Future
                                           Concept




                                                        46
                     Team B Sanjeevani
3.2.2.8. Target Product Positioning




                                     Future Concept




           Modified Maruti Omni




                                                      47
                 Team B Sanjeevani
3.2.2.9. Target Product Profile




       3.1 L




                                   48
               Team B Sanjeevani
DESIGN ALTERNATE EVALUATION




                               49
           Team B Sanjeevani
Pugh Analysis Basic support Vehicle

                                               Base Design
Alternatives                   Basic Version
                                               As it is Now
                                                              Option 1     Option 2   Option 3
Criteria (mark a '+' or '-')   Weightage

   Comfort                       2               0               +             +        ++
   Safety                        2               0               +             _         +
   Reliability                   1               0               0             0         0
   Amneties                      1               0               +             +         +
   Manufacturability             2               0               _             _         _
   Timeframe                     1               0               _             -         0
   Cost                          1               0               -             -         -
   Total                                                         1             -3        4
OPTION 1 : Base Design side + Side door opening + Co-driver Seat movement by 80 mm

Option 2: Base design with side door opening+ rotatable side co--driver seat

Option 3: Option 1 + rail guides




                                                                                                 50
                                                     Team B Sanjeevani
Pugh Analysis Advanced Vehicle

Alternatives                   Basic V        Option 1     Option 2        Option 3


Criteria (mark a '+' or '-')   Weitage



Comfort                        2                 +            ++             ++


Safety                         2                 +             +              +


Reliability                    1                 0             0              0


Amneties                       3                 +            +++            +++


Manufacturability              2                 _             _              _


Timeframe                      1                 0             _              _


Cost                           1                 _             -             --


Total                                     4                   11             10



OPTION 1 : Wheel base 1840 Base + 2 Strecher layout
Option 2: Wheel base 4025 + 2 strcher + passenger seating + emergency OT
Option 3: Option 3 with Wheel base 4325




                                                                                      51
                                                Team B Sanjeevani
3.3. Design Phase




                                  52
              Team B Sanjeevani
3.3.1. Basic Life Support Stretcher
 Color                There shall be no restrictions concerning the painted color of the
                      stretcher
 Restraining straps   The stretcher must be provided with the restraining straps at
                      three positions
                      1. Chest 2.Waist 3. Thigh with a minimum width of two inches.
 Stretcher in van     The van should have proper means to secure the stretcher in
                      van at all conditions.
 Crash requirement    The stretcher should be crash stable.
 Cloth requirement    The cloth or other material used in stretcher must be
                      biodegradable.
 Bumpers              The stretcher should have rubber bumpers at four corners.
 Treatment            The stretcher should be pre treated and pre coated.
 Stretcher scoop      Must be adjustable for various size of patients
 Weight               Must be capable to carry a load of 160 kg
 requirement
 Good grip            The stretcher should have a good grip
 Chair as well as     The stretcher should act as chair and stretcher both.
 stretcher
 First aid kit        Stretcher should carry first aid kit also.

                                                                                           53
                                Team B Sanjeevani
3.3.2. Stretcher Design




 Economy




                                   High end




 Mid level
                                              54
               Team B Sanjeevani
3.3.2. Stretcher Design




                                   55
               Team B Sanjeevani
3.3.2. Stretcher Design




                                   56
               Team B Sanjeevani
DFMEA




                            57
        Team B Sanjeevani
DFMEA - Stretcher




                                  58
              Team B Sanjeevani
3.3. Design Phase Ambulance




                                 59
             Team B Sanjeevani
3.3.4. Ambulance

    Specifications              Sanjeevani SX -  Sanjeevani-              Sanjeevini  Sanjeevini          Winger High    Maruti      Sprinter long
                                Advanced Support EX basic                 BOP concept BOP future          Roof Ambulance OMNI
                                                 support                              concept
1   Dimensions and weight

    Wheelbase                   4025                      1840            1800          1800              3200           1840        4325
    Front overhang              920                       733             na            na                780            733         930
    Rear overhang               1641                      565             na            na                940            565         1690
    Ground clerance             288                       165             300           300               165            165         288
    Overall length              6578                      3136            3000          3000              4920           3136        6945
    Turning Radius                                        4.1m                                            6.4m           4.1m
    Track,Front                 1697                      1210            na            na                               1210
    Track,Rear                  1621                      1210            na            na                               1210
    Max width                   2088                      1400            1200          1200              1650           1400        2475
    Permitted front axle load   15                                        --            --                                           15.6
    Permitted GVW               2220                      1215            --            --                2850           1215        2220
    Kerb weight                 1280                      790             --            --                1720           790         1280
    internal length             4152                                                                      2755                       ~4300
                                                          2100            1800 stretcher 1800 stretcher                  2100
2   Driveline-Engine
    Model                       OM646 DELA -              Petrol Engine   NA            Petrol            1998 TC IC     Petrol      OM646 DELA -
                                diesel                                                                                   Engine      diesel
    Type                        4 cylinder 2148 cc        0.796L          NA            single cylinder                  0.796L      4 cylinder
                                                                                        150cc                                        2148 cc

    Output                      88 bhp / 65 kW at 3800                                  14.09@8500 90Hp@4300 rpm         38(28)/55   88 bhp / 65 kW at
                                rpm                       38(28)/5500 kw NA             BHP@RPM                          00 kw       3800 rpm
    Torque                                                                              12.76@6500 190Nm@2000-                       220 Nm at 1400-
                                220 Nm at 1400-2600 rpm   71/3500         NA            Nm@rpm     3000rpm               71/3500     2600 rpm




                                                                                                                                                60
                                                            Team B Sanjeevani
Sanjeevani BOP




                        61
    Team B Sanjeevani
BOP Concept idea generation




                                 62
             Team B Sanjeevani
Sanjeevani BOP




                                 63
             Team B Sanjeevani
Specifications
                                     Specifications              Sanjeevini  Sanjeevini
                                                                 BOP concept BOP future
                                                                             concept
                                1    Dimensions and weight

                                     Wheelbase                   1800          1800
                                     Front overhang              na            na
                                     Rear overhang               na            na
                                     Ground clerance             300           300
                                     Overall length              3000          3000
                                     Turning Radius
                                     Track,Front                 na            na
                                     Track,Rear                  na            na
                                     Max width                   1200          1200
                                     Permitted front axle load   --            --
                                     Permitted GVW               --            --
                                     Kerb weight                 --            --
                                     internal length
                                                                 1800 stretcher 1800 stretcher
                                2    Driveline-Engine
                                     Model                       NA            Petrol

                                     Type                        NA            single cylinder
                                                                               150cc

                                     Output                                    14.09@8500
                                                                 NA            BHP@RPM
                                     Torque                                    12.76@6500
                                                                 NA            Nm@rpm




                                                                                           64
                 Team B Sanjeevani
Sanjeevani EX
Basic Support Vehicle




                         65
     Team B Sanjeevani
Concepts




                               66
           Team B Sanjeevani
3.3.4 Specification

    Specifications              Sanjeevani SX -  Sanjeevani-              Sanjeevini  Sanjeevini          Winger High    Maruti   Sprinter long
                                Advanced Support EX basic                 BOP concept BOP future          Roof Ambulance OMNI
                                                 support                              concept
1   Dimensions and weight

    Wheelbase                   4025                      1840            1800          1800              3200           1840     4325
    Front overhang              920                       733             na            na                780            733      930
    Rear overhang               1641                      565             na            na                940            565      1690
    Ground clerance             288                       165             300           300               165            165      288
    Overall length              6578                      3136            3000          3000              4920           3136     6945
    Turning Radius                                        4.1m                                            6.4m           4.1m
    Track,Front                 1697                      1210            na            na                               1210
    Track,Rear                  1621                      1210            na            na                               1210
    Max width                   2088                      1400            1200          1200              1650           1400     2475
    Permitted front axle load   15                                        --            --                                        15.6
    Permitted GVW               2220                      1215            --            --                2850           1215     2220
    Kerb weight                 1280                      790             --            --                1720           790      1280
    internal length             4152                                                                      2755                    ~4300
                                                          2100            1800 stretcher 1800 stretcher                  2100
2   Driveline-Engine
    Model                       OM646 DELA -              Petrol Engine   NA            Petrol            1998 TC IC     Petrol   OM646 DELA -
                                diesel                                                                                   Engine   diesel
    Type                        4 cylinder 2148 cc        0.796L          NA            single cylinder                  0.796L   4 cylinder
                                                                                        150cc                                     2148 cc

    Output                      88 bhp / 65 kW at 3800                                  14.09@8500 90Hp@4300 rpm 38(28)/55        88 bhp / 65 kW at
                                rpm                       38(28)/5500 kw NA             BHP@RPM                  00 kw            3800 rpm
    Torque                                                                              12.76@6500 190Nm@2000-                    220 Nm at 1400-
                                220 Nm at 1400-2600 rpm   71/3500         NA            Nm@rpm     3000rpm       71/3500          2600 rpm




                                                                                                                                             67
                                                            Team B Sanjeevani
3.3.4. Ambulance

•   Solutions for Rear Door
     – Ambulance with rear door side ward opening (twin doors)
•   Packaging solutions
     – Patient compartment increase by 80mm by forward movement of co driver
       seat to increase Stretcher area up to 1800mmx505mm.
     – The inside layout has been re-designed to accommodate the following:
         • Two stretcher compatibility
         • Two oxygen cylinders compatibity
         • First aid box
         • Foldable co-passenger seat (seat packaged along with two stretchers)
         • Rail guides to usher stretcher into ambulance (under development)


     – Key packaging space dimensions proposed for Patient compartment;
       1081HX1135WX1800L




                                                                                  68
                               Team B Sanjeevani
3.3.4. Ambulance




                                  69
              Team B Sanjeevani
3.3.4. Ambulance Offer Drawing




                                  70
              Team B Sanjeevani
3.3.4. Ambulance Offer Drawing




                                  71
              Team B Sanjeevani
3.3.4. Ambulance Offer Drawing




                                  72
              Team B Sanjeevani
3.3.4. Ambulance Offer Drawing




                                  73
              Team B Sanjeevani
3.3.4. Ambulance Offer Drawing




                                  74
              Team B Sanjeevani
3.3.4. Ambulance Offer Drawing




                                  75
              Team B Sanjeevani
The Proto Development




                                76
            Team B Sanjeevani

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Healthcare Project [Compatibility Mode]

  • 1. A Project on Emergency Response System Solution Design Brief 3 Done By: Team B Sanjeevani PGPEX VLMP 2009 – 10 Batch Project Sponsors: Key Resource: Prof. Jayanta Dr. Nirmal Kumar Chatterjee PMO, Health Prof. A. K. Mittal Centre, IIT Kanpur IIT Kanpur 1 Team B Sanjeevani
  • 2. Team Members Collection & shifting Transportation of Transfer of Patient of Patient Patient to Hospital Group-4 Group-6 Group-2 Mohit Parmar Roshan Batheri Birendra Kumar Ramesh Sathua RBS Premkumar Sushanta paul Ravi Kumar Rakesh Pathak S Naga Gayathri Amit Sharma Subhasish Mohanty Anshuman Srivastava Om Prakash Sharma Vinay Rajeev Lochana Kishan Kona 2 Team B Sanjeevani
  • 3. Revision Sheet Issue Prepared Approved Date Modification Details Distribution List No. By By Sent to Ack. date : Sign 1 12-Aug-09 Sanjeevani JC / AK 1. Updated first level QFD for Ambulance 2 23-Aug-09 Sanjeevani JC / AK 2. Patent Search 3. 3D CAD Model 1. Manufacturing 3. 15-Sep-09 Sanjeevani JC / AK 2. Marketing Legends: JC: Prof. Jayanta Chatterjee AK: Prof. A. K. Mittal 3 Team B Sanjeevani
  • 4. Chapter Topics Page No 1. Project Background 2. Problem Statement 2.1. Problem Description 2.2. Team Profile 3. Process Adopted 3.1. Design for Six Sigma 3.2. Innovation Phase 3.3. Design Phase 3.4. Optimization Phase 3.5 Verification Phase 4. Marketing Plan 5. Key Issues 4 Team B Sanjeevani
  • 5. 1. Project Background 5 Team B Sanjeevani
  • 6. 1. Project Background • The size of the Indian Health Care industry is estimated at around Rs. 2,000 billion in 2008 and the industry is growing at 14% CAGR annually. • Hospital industry, especially the emergency health care, is a major part of the value chain in the industry. • Urbanization, ageing and globalized lifestyle changes combine to make chronic and non-communicable diseases such as cardio-vascular diseases, depression and traffic accidents pose a major threat to the human beings. • Especially in the Indian context, cardio-vascular diseases, unintentional injuries (traffic accidents, fire accidents, etc) and intentional injuries (self-inflicted injuries) poses major issue. • Therefore, emergency health care system plays a major key role in saving lives in the above mentioned critical systems. • In order to address this issue, VLM students as part of their curriculum have been assigned a project by IIT-Kanpur. • The project focuses on improving the existing emergency service provided by Health Centre within the campus. • However, the team has not limited itself in designing solution for this purpose alone but also tried to add / further modify the solution to cover the major market in the emergency service sector within the Healthcare industry. 6 Team B Sanjeevani
  • 7. 1. Project Background • Hospital industry, especially the emergency health care, is a major part of the value chain in the industry. • Urbanization, ageing and Healthcare Industry globalized lifestyle changes combine to make chronic and non-communicable diseases CAGR – 14% such as cardio-vascular diseases, depression and traffic accidents pose a major threat to the human beings. Rs. crore • Especially in the Indian context, – cardio-vascular diseases, – unintentional injuries (traffic accidents, fire accidents, etc) and – intentional injuries (self-inflicted injuries) poses major issue. • Therefore, emergency health care system plays a major key role in saving lives in the above mentioned critical systems. 7 Team B Sanjeevani
  • 8. 1. Project Background… • In order to address the issues, VLM students as part of their curriculum have been assigned a project by the Project Sponsors, IIT-Kanpur. • The project focuses on improving the existing emergency service provided by Health Centre within the campus. • However, the team has not limited itself in designing solution for this purpose alone but also attempted to add / further modify the solution to address the major portion of the market in the emergency service sector within the Indian Healthcare industry. 8 Team B Sanjeevani
  • 9. 2. Problem Statement 9 Team B Sanjeevani
  • 10. 2. Problem Statement The existing emergency response service provided by the Health Centre at IIT Kanpur needs some improvement in terms of minization of effort in collecting the patient, transferring the patient to the ambulance and further transfer of patient to the main hospital at Kanpur city. 10 Team B Sanjeevani
  • 11. 2.1. Problem Description • Currently while carrying out these operations the Health Centre faces certain key issues such as: • moving patient from multi-storey buildings • maximum effort in transferring the patient into the ambulance • inadequate space in the existing ambulance to accommodate required instruments to provide first aid to the patient • transferring the patient from the ambulance to the stretcher at the main hospital • carrying the patient in the multi-storey hospital • Manually carrying the stretcher to hospital bed • Shifting the patient from stretcher to hospital bed • ambulance door obstructing the hospital staff movements • Lack of auxiliary supporting systems 11 Team B Sanjeevani
  • 12. 2.2. Team Profile • The above problem has been divided into three phases by the project sponsors viz., – collection and shifting of patient – transportation of patient through ambulance and – transfer of patient to hospital. • The above phases have been assigned within Team ‘Sanjeevani’ into three sub-groups created by the project sponsors. Work Allocation • First phase of the project – Group 4 • Second phase of the project – Group 6 • Third phase of the project – Group 2 • It appears that from the QFD, the work content of Group 4 and Group 2 are same. • However, a unique patient transfer system is being envisaged by Group 2 in addition to the stretcher 12 Team B Sanjeevani
  • 13. 3. Process Adopted 13 Team B Sanjeevani
  • 14. 3.1. Design for Six Sigma • After much deliberation, the team has decided to adopt ‘Design for Six Sigma’ process for this project Phases Design Optimization Verificatio Innovation phase development n phase phase phase Gates 14 Team B Sanjeevani
  • 15. 3.2.1. Innovation Phase 15 Team B Sanjeevani
  • 16. 3.2.1.1. Innovation Phase – Phase 1 & 3 16 Team B Sanjeevani
  • 17. 3.2.1.1. Market Segmentation Analysis Note: The above forecast is only for stretchers sold along with Ambulance. Demand for stretchers alone is not considered due to data non-availability 17 Team B Sanjeevani
  • 18. 3.2.1.1. Market Segmentation Analysis Key Application Non-Wheeled • Basic Life Support / Non- Stretcher emergency situations Stretcher Wheeled • Emergency service Stretcher 18 Team B Sanjeevani
  • 19. 3.2.1.1. Market Segmentation Analysis 19 Team B Sanjeevani
  • 20. 3.2.1.2. Competition Analysis Desco Stretcher Jupiter Manufacturing Works Anand Surgical Industries Retail Price - Rs. 15,000 Retail Price - Rs. 10,000 Retail Price - Rs. 15,000 Key Specifications Key Specifications Key Specifications • Length – 1900 mm • Length – 1950 mm • Length – 1900 mm • Width – 560 mm • Width – 500 mm • Width – 560 mm • Height – 900 mm • Height – 920 mm • Height – 900 mm • Versatility – high • Versatility – Medium • Versatility – high • Majority of the players in this market are having similar design • Denso is one of the leading manufacturers of ambulance stretcher 20 Team B Sanjeevani
  • 21. 3.2.1.3. Voice of Customer Key Areas Voice of the Customer 21 Team B Sanjeevani
  • 22. 3.2.1.4. Quality Function Deployment Areas to be worked: • Comfortable space to lie down on stretcher • Less jerks on stretcher while carrying • Stretcher to have adjustable leg to adjust the height for ease of movement of the patient to the ambulance and also to the platform • Should not bend or collapse in case of heavier loads • Patient should not fail form stretcher while shifting • Stretcher support must be durable • Stretcher should be rust free • Should be able to carry patients weighing 150 kg • Easy transfer of patient from stretcher to ambulance • Foldable stretcher • Washable (accessibility to stretcher parts for ease of cleaning / sterilization) 22 Team B Sanjeevani
  • 23. 3.2.1.5. Global Benchmark Stryker, Germany Ferno, USA • Dr. Nirmal Kumar, PMO advised that the stretcher should be of multi-functionality use. • He also advised that M/s.Stryker, Germany is a very competitive product (Date: 18th Aug 2009). • The stretchers are generally made of Aluminium alloy • The bed part is made of composite materials or high density foam with Rexin cover 23 Team B Sanjeevani
  • 24. 3.2.1.6. 95th Percentile Man Dimensions of 95th Percentile man has been considered for designing the stretcher 24 Team B Sanjeevani
  • 25. 3.2.1.7. Idea Generation Methodology Adopted • Based on the understandings during the interaction with customers, the team has conducted a workshop on 19th August 2009 to bring out each participant’s ideas regarding the each phase of the project. • Fifteen ideas have been generated, out of which 3 ideas were short listed for concept evaluation. • Following are the criteria considered for selecting the final 3 ideas: – Level of innovation – Feasibility to complete the project before final milestone – Availability of resources and facilities • The sub-team responsible for phase-2 part of the project has zeroed in on the final concept out of the top 3 ideas. • Henceforth, any design improvements would be pursued on the final concept and the final design have been frozen. 25 Team B Sanjeevani
  • 26. 3.2.1.7. Idea Generation Generated Ideas 26 Team B Sanjeevani
  • 27. 3.2.1.7. Idea Generation • Collection and Delivery of Patient: 27 Team B Sanjeevani
  • 28. 3.2.1.8. Concept Cadence Aug’09 Mid Sep’09 Ambulance Phase-1 Stretcher Phase-2 Collection & Delivery Stretcher 28 Team B Sanjeevani
  • 29. 3.2.1.9. Target Product Positioning New Stretcher Versatility 29 Team B Sanjeevani
  • 30. 3.2.1.10. Target Product Profile 30 Team B Sanjeevani
  • 31. 3.2.2. Innovation Phase – Phase 2 31 Team B Sanjeevani
  • 32. 3.2.2.1. Market Segmentation Analysis 32 Team B Sanjeevani
  • 33. 3.2.2.1. Market Segmentation Analysis Key Application • Transport to local hospital • Transfer to physiotherapy Basic Life Support and Dialysis • Cardiac Emergencies • Transport of critically ill Advanced Life patients Ambulance Support • Birth related emergency • Fire Emergency • Rural Areas Mobile Units • Rescue operations 33 Team B Sanjeevani
  • 34. 3.2.2.1. Market Segmentation Analysis 34 Team B Sanjeevani
  • 35. 3.2.2.2. Competition Analysis Force Motors Tempo Traveler Tata Winger Maruti Omni Tata Ace Retail Price - Rs. 7.5 lakh Retail Price - Rs. 4.7 lakh Retail Price - Rs. 2.5 lakh Retail Price - Rs. 2.6 lakh Key Specifications Key Specifications Key Specifications Key Specifications • Length – 5415 mm • Length – 4520 / • Length – 3370 mm • Length – 3790 mm • Width – 1902 mm 4920 mm • Width – 1410 mm • Width – 1500 mm • Height – 2550 mm • Width – 1905 mm • Height – 1640 mm • Height – 1845 mm • Ground Clearance - • Height – 2050 / • Ground Clearance - • Ground Clearance - 190 mm 2445 mm 165 mm 160 mm • Ground Clearance - 165 mm • Maruti Omni is the smallest vehicle in the Ambulance category. • It is expected that Tata Ace Magic Ambulance would compete with Maruti Omni. • Maruti Omni sells only in the Basic Life Support Segment • Traveler and Winger cannot be compared with Maruti Omni in view of the size though the vehicles compete in the same segment 35 Team B Sanjeevani
  • 36. 3.2.2.3. Voice of Customer Key Areas Voice of the Customer 36 Team B Sanjeevani
  • 37. 3.2.2.4. Quality Function Deployment Areas to be worked: • Less vibration inside the vehicle • Less door opening effort • More space to keep stretcher • Drip stand to be accommodated • Biodegradable sachets for emergencies such as vomiting • Seat for relatives and hospital staff • Stretcher should slide easily without effort in ambulance • Should not break for heavier loads • More space for two oxygen cylinders • Communication and feedback to doctor • Mobile communication and wireless facilities • Ease of pushing the trolley into the ambulance • Proper lighting required • Direct transfer of patient from stretcher to ambulance • Ease of access to patient while transferring 37 Team B Sanjeevani
  • 38. 3.2.2.5. Global Benchmark Mercedes Sprinter • Mercedes Sprinter is one of the largest selling Key Dimensions ambulance in the world • Normal practice is either to Ambulance box buy a chassis cab and build on chassis cab ambulance box on the chassis or to buy a Panel Van and modify it has ambulance – cost effective approach Guides for stretcher entry • While building ambulance on chassis cab would be a more cost effective approach than building on a Panel Van version • Ambulance build on Panel Van version would score on Twin Stretchers vibration aspects • Smaller vehicles similar to Maruti Omni are used for veterinary ambulance applications Multi-Storage Space 38 Team B Sanjeevani
  • 39. 3.2.2.5. Global Benchmark Mercedes Sprinter Equipments Available • Defibrillator / Monitor • Syringe driver • Suction unit • High Flow CPAP • Syringes and Needles • Drugs • Additional equipment (Infusions, Intubation equipment...) • Additional equipment (CPAP- Helmet, Immobilization equipment...) • Medical gloves • Stretcher • Oxylog 3000 ventilator • Emergency suitcase and backpack 39 Team B Sanjeevani
  • 40. 3.2.2.5. Global Benchmark Warning Systems Passive Systems Active Systems 40 Team B Sanjeevani
  • 41. 3.2.2.5. Global Benchmark Other Types of Ambulances in Road Transport Two Wheeler Based Trailer Based Bus Based Cycle Based 41 Team B Sanjeevani
  • 42. 3.2.2.6. Standards • European Union – CEN 1789 • United States – GSA-KKK-A-1822F – No dynamic test – No automotive test manikin – Mandates no ‘crumple zone’ – No impact tested anchorages for occupant restraint or equipment – Internal, not independent • India – no standards are legislated 42 Team B Sanjeevani
  • 43. 3.2.2.7. Idea Generation Methodology Adopted • Based on the understandings during the interaction with customers, the team has conducted a workshop on 19th August 2009 to bring out each participant’s ideas regarding the each phase of the project. • Fifteen ideas have been generated, out of which 3 ideas were short listed for concept evaluation. • Following are the criteria considered for selecting the final 3 ideas: – Level of innovation – Feasibility to complete the project before final milestone – Availability of resources and facilities • The sub-team responsible for phase-2 part of the project has zeroed in on the final concept out of the top 3 ideas. • Henceforth, any design improvements would be pursued on the final concept and the final design have been frozen. 43 Team B Sanjeevani
  • 44. 3.2.2.7. Idea Generation Generated Ideas 44 Team B Sanjeevani
  • 45. 3.2.2.7. Idea Generation Top 3 Ideas Selected 45 Team B Sanjeevani
  • 46. 3.2.2.8. Concept Cadence Aug’09 Mid Sep’09 Entry Concept 1 Economy Modified Maruti Omni High End Future Concept 46 Team B Sanjeevani
  • 47. 3.2.2.8. Target Product Positioning Future Concept Modified Maruti Omni 47 Team B Sanjeevani
  • 48. 3.2.2.9. Target Product Profile 3.1 L 48 Team B Sanjeevani
  • 49. DESIGN ALTERNATE EVALUATION 49 Team B Sanjeevani
  • 50. Pugh Analysis Basic support Vehicle Base Design Alternatives Basic Version As it is Now Option 1 Option 2 Option 3 Criteria (mark a '+' or '-') Weightage Comfort 2 0 + + ++ Safety 2 0 + _ + Reliability 1 0 0 0 0 Amneties 1 0 + + + Manufacturability 2 0 _ _ _ Timeframe 1 0 _ - 0 Cost 1 0 - - - Total 1 -3 4 OPTION 1 : Base Design side + Side door opening + Co-driver Seat movement by 80 mm Option 2: Base design with side door opening+ rotatable side co--driver seat Option 3: Option 1 + rail guides 50 Team B Sanjeevani
  • 51. Pugh Analysis Advanced Vehicle Alternatives Basic V Option 1 Option 2 Option 3 Criteria (mark a '+' or '-') Weitage Comfort 2 + ++ ++ Safety 2 + + + Reliability 1 0 0 0 Amneties 3 + +++ +++ Manufacturability 2 _ _ _ Timeframe 1 0 _ _ Cost 1 _ - -- Total 4 11 10 OPTION 1 : Wheel base 1840 Base + 2 Strecher layout Option 2: Wheel base 4025 + 2 strcher + passenger seating + emergency OT Option 3: Option 3 with Wheel base 4325 51 Team B Sanjeevani
  • 52. 3.3. Design Phase 52 Team B Sanjeevani
  • 53. 3.3.1. Basic Life Support Stretcher Color There shall be no restrictions concerning the painted color of the stretcher Restraining straps The stretcher must be provided with the restraining straps at three positions 1. Chest 2.Waist 3. Thigh with a minimum width of two inches. Stretcher in van The van should have proper means to secure the stretcher in van at all conditions. Crash requirement The stretcher should be crash stable. Cloth requirement The cloth or other material used in stretcher must be biodegradable. Bumpers The stretcher should have rubber bumpers at four corners. Treatment The stretcher should be pre treated and pre coated. Stretcher scoop Must be adjustable for various size of patients Weight Must be capable to carry a load of 160 kg requirement Good grip The stretcher should have a good grip Chair as well as The stretcher should act as chair and stretcher both. stretcher First aid kit Stretcher should carry first aid kit also. 53 Team B Sanjeevani
  • 54. 3.3.2. Stretcher Design Economy High end Mid level 54 Team B Sanjeevani
  • 55. 3.3.2. Stretcher Design 55 Team B Sanjeevani
  • 56. 3.3.2. Stretcher Design 56 Team B Sanjeevani
  • 57. DFMEA 57 Team B Sanjeevani
  • 58. DFMEA - Stretcher 58 Team B Sanjeevani
  • 59. 3.3. Design Phase Ambulance 59 Team B Sanjeevani
  • 60. 3.3.4. Ambulance Specifications Sanjeevani SX - Sanjeevani- Sanjeevini Sanjeevini Winger High Maruti Sprinter long Advanced Support EX basic BOP concept BOP future Roof Ambulance OMNI support concept 1 Dimensions and weight Wheelbase 4025 1840 1800 1800 3200 1840 4325 Front overhang 920 733 na na 780 733 930 Rear overhang 1641 565 na na 940 565 1690 Ground clerance 288 165 300 300 165 165 288 Overall length 6578 3136 3000 3000 4920 3136 6945 Turning Radius 4.1m 6.4m 4.1m Track,Front 1697 1210 na na 1210 Track,Rear 1621 1210 na na 1210 Max width 2088 1400 1200 1200 1650 1400 2475 Permitted front axle load 15 -- -- 15.6 Permitted GVW 2220 1215 -- -- 2850 1215 2220 Kerb weight 1280 790 -- -- 1720 790 1280 internal length 4152 2755 ~4300 2100 1800 stretcher 1800 stretcher 2100 2 Driveline-Engine Model OM646 DELA - Petrol Engine NA Petrol 1998 TC IC Petrol OM646 DELA - diesel Engine diesel Type 4 cylinder 2148 cc 0.796L NA single cylinder 0.796L 4 cylinder 150cc 2148 cc Output 88 bhp / 65 kW at 3800 14.09@8500 90Hp@4300 rpm 38(28)/55 88 bhp / 65 kW at rpm 38(28)/5500 kw NA BHP@RPM 00 kw 3800 rpm Torque 12.76@6500 190Nm@2000- 220 Nm at 1400- 220 Nm at 1400-2600 rpm 71/3500 NA Nm@rpm 3000rpm 71/3500 2600 rpm 60 Team B Sanjeevani
  • 61. Sanjeevani BOP 61 Team B Sanjeevani
  • 62. BOP Concept idea generation 62 Team B Sanjeevani
  • 63. Sanjeevani BOP 63 Team B Sanjeevani
  • 64. Specifications Specifications Sanjeevini Sanjeevini BOP concept BOP future concept 1 Dimensions and weight Wheelbase 1800 1800 Front overhang na na Rear overhang na na Ground clerance 300 300 Overall length 3000 3000 Turning Radius Track,Front na na Track,Rear na na Max width 1200 1200 Permitted front axle load -- -- Permitted GVW -- -- Kerb weight -- -- internal length 1800 stretcher 1800 stretcher 2 Driveline-Engine Model NA Petrol Type NA single cylinder 150cc Output 14.09@8500 NA BHP@RPM Torque 12.76@6500 NA Nm@rpm 64 Team B Sanjeevani
  • 65. Sanjeevani EX Basic Support Vehicle 65 Team B Sanjeevani
  • 66. Concepts 66 Team B Sanjeevani
  • 67. 3.3.4 Specification Specifications Sanjeevani SX - Sanjeevani- Sanjeevini Sanjeevini Winger High Maruti Sprinter long Advanced Support EX basic BOP concept BOP future Roof Ambulance OMNI support concept 1 Dimensions and weight Wheelbase 4025 1840 1800 1800 3200 1840 4325 Front overhang 920 733 na na 780 733 930 Rear overhang 1641 565 na na 940 565 1690 Ground clerance 288 165 300 300 165 165 288 Overall length 6578 3136 3000 3000 4920 3136 6945 Turning Radius 4.1m 6.4m 4.1m Track,Front 1697 1210 na na 1210 Track,Rear 1621 1210 na na 1210 Max width 2088 1400 1200 1200 1650 1400 2475 Permitted front axle load 15 -- -- 15.6 Permitted GVW 2220 1215 -- -- 2850 1215 2220 Kerb weight 1280 790 -- -- 1720 790 1280 internal length 4152 2755 ~4300 2100 1800 stretcher 1800 stretcher 2100 2 Driveline-Engine Model OM646 DELA - Petrol Engine NA Petrol 1998 TC IC Petrol OM646 DELA - diesel Engine diesel Type 4 cylinder 2148 cc 0.796L NA single cylinder 0.796L 4 cylinder 150cc 2148 cc Output 88 bhp / 65 kW at 3800 14.09@8500 90Hp@4300 rpm 38(28)/55 88 bhp / 65 kW at rpm 38(28)/5500 kw NA BHP@RPM 00 kw 3800 rpm Torque 12.76@6500 190Nm@2000- 220 Nm at 1400- 220 Nm at 1400-2600 rpm 71/3500 NA Nm@rpm 3000rpm 71/3500 2600 rpm 67 Team B Sanjeevani
  • 68. 3.3.4. Ambulance • Solutions for Rear Door – Ambulance with rear door side ward opening (twin doors) • Packaging solutions – Patient compartment increase by 80mm by forward movement of co driver seat to increase Stretcher area up to 1800mmx505mm. – The inside layout has been re-designed to accommodate the following: • Two stretcher compatibility • Two oxygen cylinders compatibity • First aid box • Foldable co-passenger seat (seat packaged along with two stretchers) • Rail guides to usher stretcher into ambulance (under development) – Key packaging space dimensions proposed for Patient compartment; 1081HX1135WX1800L 68 Team B Sanjeevani
  • 69. 3.3.4. Ambulance 69 Team B Sanjeevani
  • 70. 3.3.4. Ambulance Offer Drawing 70 Team B Sanjeevani
  • 71. 3.3.4. Ambulance Offer Drawing 71 Team B Sanjeevani
  • 72. 3.3.4. Ambulance Offer Drawing 72 Team B Sanjeevani
  • 73. 3.3.4. Ambulance Offer Drawing 73 Team B Sanjeevani
  • 74. 3.3.4. Ambulance Offer Drawing 74 Team B Sanjeevani
  • 75. 3.3.4. Ambulance Offer Drawing 75 Team B Sanjeevani
  • 76. The Proto Development 76 Team B Sanjeevani
  • 77. Proto Development at IITK 77 Team B Sanjeevani
  • 78. The Concept Prototype 78 Team B Sanjeevani
  • 79. Concept Prototype 79 Team B Sanjeevani
  • 80. Sanjeevani SX Advanced life Support Vehicle 80 Team B Sanjeevani
  • 81. 3.3.4 Specification – Advanced Support Specifications Sanjeevani SX - Sanjeevani- Sanjeevini Sanjeevini Winger High Maruti Sprinter long Advanced Support EX basic BOP concept BOP future Roof Ambulance OMNI support concept 1 Dimensions and weight Wheelbase 4025 1840 1800 1800 3200 1840 4325 Front overhang 920 733 na na 780 733 930 Rear overhang 1641 565 na na 940 565 1690 Ground clerance 288 165 300 300 165 165 288 Overall length 6578 3136 3000 3000 4920 3136 6945 Turning Radius 4.1m 6.4m 4.1m Track,Front 1697 1210 na na 1210 Track,Rear 1621 1210 na na 1210 Max width 2088 1400 1200 1200 1650 1400 2475 Permitted front axle load 15 -- -- 15.6 Permitted GVW 2220 1215 -- -- 2850 1215 2220 Kerb weight 1280 790 -- -- 1720 790 1280 internal length 4152 2755 ~4300 2100 1800 stretcher 1800 stretcher 2100 2 Driveline-Engine Model OM646 DELA - Petrol Engine NA Petrol 1998 TC IC Petrol OM646 DELA - diesel Engine diesel Type 4 cylinder 2148 cc 0.796L NA single cylinder 0.796L 4 cylinder 150cc 2148 cc Output 88 bhp / 65 kW at 3800 14.09@8500 90Hp@4300 rpm 38(28)/55 88 bhp / 65 kW at rpm 38(28)/5500 kw NA BHP@RPM 00 kw 3800 rpm Torque 12.76@6500 190Nm@2000- 220 Nm at 1400- 220 Nm at 1400-2600 rpm 71/3500 NA Nm@rpm 3000rpm 71/3500 2600 rpm 81 Team B Sanjeevani
  • 82. 3.3.5. CAD Models - ProE 82 Team B Sanjeevani
  • 83. Drawings 83 Team B Sanjeevani
  • 84. Drawings 84 Team B Sanjeevani
  • 85. The Proto Development 85 Team B Sanjeevani
  • 86. Proto Development at Fine Arts 86 Team B Sanjeevani
  • 87. The Concept Prototype 87 Team B Sanjeevani
  • 88. Sanjeevani SX 88 Team B Sanjeevani
  • 89. Sanjeevani SX 89 Team B Sanjeevani
  • 90. Sanjeevani SX 90 Team B Sanjeevani
  • 91. Sanjeevani SX 91 Team B Sanjeevani
  • 92. Sanjeevani SX 92 Team B Sanjeevani
  • 93. Sanjeevani SX 93 Team B Sanjeevani
  • 94. Sanjeevani SX 94 Team B Sanjeevani
  • 95. Sanjeevani SX 95 Team B Sanjeevani
  • 96. Sanjeevani SX 96 Team B Sanjeevani
  • 97. Sanjeevani SX 97 Team B Sanjeevani
  • 98. Sanjeevani SX 98 Team B Sanjeevani
  • 99. Sanjeevani SX 99 Team B Sanjeevani
  • 100. Sanjeevani SX 100 Team B Sanjeevani
  • 101. 3.3.4. Ambulance - DFMEA 101 Team B Sanjeevani
  • 102. PUGH MATRIX - CONCEPT SELECTION Base Design Option Alternatives Option 2 Option 3 Option 4 As it is Now 1 Criteria (mark a '+' or '-') Weightage Comfort 1 0 --- ++ - ++ Safety 2 0 0 ++ + ++ Reliability 1 0 0 + ++ Amneties 1 0 - + + + Manufacturability 2 0 0 --- --- 0 Timeframe 1 0 0 --- - 0 Cost 2 0 0 --- + + Total -1 -2 -2 10 OPTION 1 : Detachable stretcher with sheet metal blades Option 2 : Detachable stretcher with light weight composite material blades Option 3:Nylon net stretcher Option 3:Foldable stretcher with canvas as the supporting material 102 Team B Sanjeevani
  • 103. Earlier Design-Scoop Stretcher •Easily Removable •Patient transfer to bed with Minimum effort. •Portable •Low Cost 103 Team B Sanjeevani
  • 104. Improvements Required • Stretcher weight should be minimum where as designed stretcher is around 20-22Kg • Portability- Improvement. Stretcher should be foldable and to be carried by a single person even in hill areas. • Comfort ability and Flexibility at Narrow paths 104 Team B Sanjeevani
  • 105. Modified/New Design • Portability • Light weight • Flexibility • Environment focus • Simple 105 Team B Sanjeevani
  • 106. Foldable Stretcher 106 Team B Sanjeevani
  • 107. Features of new design • Portable- can carried by a single person • Flexible – foldable and detachable parts • Light weight • Flexible at narrow paths • Easy pick up from source and Transfer of patient to destination. • Low cost • Promoting Green Environment 107 Team B Sanjeevani
  • 108. Collection cum Transfer stretcher 108 Team B Sanjeevani
  • 109. After inserting two side bars 109 Team B Sanjeevani
  • 110. Inserting spacers 110 Team B Sanjeevani
  • 111. Lifting the patient 111 Team B Sanjeevani
  • 112. Patent Summary 112 Team B Sanjeevani
  • 113. Approach Followed • Obtained Patent information • India • International • Shortlisted Patents based on similarity design , functionality and usability • Further narrowed down by matching current designs with respect patent information. 113 Team B Sanjeevani
  • 114. Patent Search( India and International) 114 Team B Sanjeevani
  • 115. Patent Seatch( India and International) 115 Team B Sanjeevani
  • 116. Sheet for bedding 116 Team B Sanjeevani
  • 117. Patent Search( India and International) 117 Team B Sanjeevani
  • 118. 3.4. Optimization Phase 118 Team B Sanjeevani
  • 119. Manufacturing - Stretcher 119 Team B Sanjeevani
  • 120. Manufacturing - Stretcher 120 Team B Sanjeevani
  • 121. 3.5. Verification Phase 121 Team B Sanjeevani
  • 122. Stretcher 122 Team B Sanjeevani
  • 123. 4. Marketing Plan 123 Team B Sanjeevani
  • 124. Mission Statement: Serving the society/Community with highest quality standards to meet the pre-hospital personnel emergencies. 124 Team B Sanjeevani
  • 125. Market Analysis: - External environment - Internal Environment 125 Team B Sanjeevani
  • 126. MARKET RESEARCH: THE EXTERNAL ENVIRONMENT Economic: The Indian economy is growing at a rapid rate with economy registering a growth of 6-8 % annually Demographic: India with a huge population offers a good opportunity to be in the health care sector. Number of Hospitals in the country are ever increasing and more and more no of people are visiting the country to meet their health care needs available with quality infrastructure at affordable rates. Technological : New hospitals and newer medical features are introduced in the country Lifestyle: Increasing urbanisation leading to high consumption of junk foods with low exercise regime is leading to high healthcare expenditure 126 Team B Sanjeevani 2–126
  • 127. Market Research: External Environment Global Healthcare industry expenditure survey results Low expenditure set to increase due to high disposable incomes 127 Team B Sanjeevani
  • 128. Healthcare expenditure and life Expectancy Transportation accounts to ~12 % of the overall hospital expenditure 128 Team B Sanjeevani
  • 129. House hold Health care Expenditure & Treatment types 129 Team B Sanjeevani
  • 130. Hospital Types and Spread 130 Team B Sanjeevani
  • 131. Internal Environment : Major Reasons for the use of Ambulance in the Country Arrivals by Ambulance 1.July - Sep 30, 2008 Top Ten categories source Victoria Hospital chest pain 652 collapse 536 inj.head/scalp 383 dyspnoea 323 abdo.pain 271 overdose 260 laceration 259 unwell 243 convulsion 233 unspecified 219 Source Victoria Hospital 0 100 200 300 400 500 600 700 131 Team B Sanjeevani
  • 132. Internal Environment : Employee Salary Structure India: 132 Team B Sanjeevani
  • 133. Current Market Situation: Market Analysis: The Pre-hospital care industry is an unorganized industry in the country ,extremely fragmented with no clear market leaders in the country. There is no clear data available on market leader an d/or the market size of the service provider. Market Segmentation: 1. The percent of pre-hospital providers who have access to on-line and off-line medical direction. 2. The percent of EMS agencies that have essential pediatric equipment and supplies, as outlined in the AAP Joint Guidelines for BLS and ALS ambulances 3. The percentage of hospitals that have written inter-facility transfer agreements & guidelines that specify alternate care sites that have the capabilities to meet the clinical needs of critically ill and injured pediatric patients. 133 Team B Sanjeevani
  • 134. Agenda of Survey • To access what are the different types of stretchers and Ambulance accessories available in the local market • Make a cost comparison of the stretcher and the accessories. • The cost of modifying the ambulance so that our stretcher could fit in the same. • The various accessories which are required in case of emergency in addition to the stretcher • How these accessories are fitted in the ambulance • To find out various production and procurement mechanisms of stretcher and accessories 134 Team B Sanjeevani
  • 135. Cost Analysis: 135 Team B Sanjeevani
  • 136. FINDINGS 1. The time required to make the modifications range from 2 days to a week. 2. All the vendors have their own workshops for the production and modification of ambulance and stretchers 3. They are offering customization as per customer requirements 4. Material of the existing stretcher is not of very good quality compared to what we are offering 5. Production processes applied for production of the existing stretchers is not of very good standard 6. There is no advertisement by local players of their product 136 Team B Sanjeevani
  • 137. Competitive Advantage • On the basis of market survey we found that the cost of our stretcher is less by about 20% ( mass production may further reduce the cost) • Our stretcher has many features (explained by the design team) which differentiates it form the stretchers available in the market • We can capitalize on “zero advertisement by competitors” and can contact the hospitals to promote our product 137 Team B Sanjeevani
  • 138. Snaps of Stretcher and Stand Scoop Stretcher : Poor in quality and without wheels Stands Types of Trolleys available for Order 138 Team B Sanjeevani
  • 139. Industry Analysis Rivalry among Power of suppliers competition •Ambulance manufacturers are big car makers •Established customized players •Equipment makers for customization are •Good network with large hospital chains technology leaders •Established distribution network •Cheap source of products can be sourced •Supply chain efficiency to drive low cost from china quality problems seen Porters 5 force analysis Threat of Threat of new •Industry unorganized substitutes: entrants: • less capital required for entry. •inflow of cheap manufactured products •Availability of array of ambulances bigger in from china. sizes and variety . •Existing car manufacturers entering •Cheaper and established sources of stretcher Power of Buyers customization. makers as core competence •Dealers of manufacturers entering the •Large private Hospital chains with business bargaining power •Small hospitals across the country with less bargaining power •NGOs – Low cost product preferred Moderately attractive •Government hospitals - tender from government –low cost low margin Industry •Red cross requirements 139 Team B Sanjeevani
  • 140. Bottom of the Pyramid High End Economy Entry BOP BOP Our focus is to offer product for all the segments 140 Team B Sanjeevani
  • 141. • 4 Ps: •Product •Promotion •Price •Place 141 Team B Sanjeevani
  • 142. Product Variants and Features: 142 Team B Sanjeevani
  • 143. Product Variants and Features: 143 Team B Sanjeevani
  • 144. Ambulance: Tempo Traveller Interior Customization j 144 Team B Sanjeevani
  • 145. Promotion Strategies: Sales force deployment: 1.Sales force marketing in leading hospitals 2.Monthly awareness camp with leading doctors 3.Tie up with nursing, pharmacy healthcare educational institutions to bring awareness early 4.Pham plats 5.Participation in Health Fairs Media : 1.Radio 3. Newspaper –regional/national, weekly fortnightly health magazines 4. Billboards Internet: advertizing ,blogs by leading doctors Social networking sites 145 Team B Sanjeevani
  • 146. Price and Place Strategies: Price: The price of an ambulance varies greatly depending on the features that one would like to include in their ambulance. A basic life support ambulance can cost upwards of around Rs.3 lakhs (smaller) to Rs. 5 lakhs (bigger). An advanced life support ambulance would cost upwards of about Rs. 15 lakhs. A paramedic ambulance would cost upwards of about Rs. 35-50 lakhs Place: -Sales office in Major Metros -Distribution channels in state capital cities -Dedicated website for Order receipt through Internet 146 Team B Sanjeevani
  • 147. Conclusions from Market survey and Search 1. A lot of high end ambulances are imported to the country at huge premiums. 2. Big Hospital chains growing rapidly and are needing remounting and new high end and mid segment ambulances. 3. Good opportunity exist in contract /rental business. 4. Lot of new hospitals are being constructed in the country. 5. Low Ambulance density in huge part of the country , requiring low cost ambulances, demand primarily driven by Government and NGOs 6. Need to promote our product through sales representatives primarily . 147 Team B Sanjeevani
  • 148. Target Market: 1.Large Private hospital chains 2.Hospitals under construction in major Metros, Towns 3. NGOs 4.Red cross societies 5.Government hospitals 6.Government run Telemedicine programs 7.Small Private hospitals 8.Small hospitals in towns 9.Repair/ remount of existing ambulances. 10.EMS providers 148 Team B Sanjeevani
  • 149. Business Plan: Product Service offerings: 1. Customize new ambulance to the needs of our customers. 2. Renovate and increase lifespan of existing ambulances. 3. Provide specialized EMS services across all the major Cities and towns in India. 4. Work on a contract/rental basis with leading hospitals on a long term basis. 5. Offer custom made stretchers to the Pharma industries. 6. Develop dedicated certified quality staff for emergency management services. 149 Team B Sanjeevani
  • 150. Roll Out Plan Product Launch Roadmap Initial Plan for Rollout 1. Hire 10 people for sales and promotion activities. 2. Operate from a main office in Kanpur. 3. Initial plan to sell the products in Metros/state capital till a critical mass of 1000 achieved in a year. 4. Work with government agencies and huge private hospital chains for bulk order. 5. Work with NGOs, RED cross societies Goal : To reach 80 % of the Indian Market in the first year. 150 Team B Sanjeevani
  • 151. Pan India Roll Out Plan Plan to tie up with: •Fortis Healthcare •Apollo Hospitals Ltd. •Wochhardt Ltd. •Mallya and other leading hospitals 151 Team B Sanjeevani
  • 152. Future Roadmap: 1. Explore export market of Africa, Sri lanka, South Asian Countries and east European countries 2. Strive to bring in more rural connectivity and expand network in the country. 3. Sign MOU with ISRO and bring in the concept of telemedicine to support Rural cause as CSR activity 4. Sign MOUs with Foreign insurance companies to get overseas patient to India and provide Clinical services and support infrastructure from their arrival to departure. 5. Link with hospitality sector and Airlines to bring in supply chain benefits in the process 152 Team B Sanjeevani
  • 153. Brand Building Objective: To strive to build brand equity across mass-markets • Approach Major Hospital chains and bring portfolio awareness • Make brochures and catalogs and distribute to the hospitals established across all the state capitals through Reps. • To collect a list of all the new hospitals under construction approach them with our product. • Work to tie up with central, state governments, NGOs and EMS providers to establish the market. • Develop products to reach a wide audience. • Price premiums based on perceived quality. 153 Team B Sanjeevani
  • 154. Manpower Requirements: Company Needs -Hire and train People on EMS -Building to house 20 people and Shed for assembly activities (Kanpur Chosen). -Establish EMS documentation -Emergency preparedness/response Roles, responsibility and authorities defined, documented and communicated 154 Team B Sanjeevani
  • 155. Expected Sales Volume and Profitability figures 155 Team B Sanjeevani
  • 156. 6. Key Issues 156 Team B Sanjeevani
  • 157. A Project on Emergency Response System Solution Design Brief 3 Done By: Team B Sanjeevani PGPEX VLMP 2009 – 10 Batch Project Sponsors: Key Resource: Prof. Jayanta Dr. Nirmal Kumar Chatterjee PMO, Health Prof. A. K. Mittal Centre, IIT Kanpur IIT Kanpur 1 Team B Sanjeevani
  • 158. Team Members Collection & shifting Transportation of Transfer of Patient of Patient Patient to Hospital Group-4 Group-6 Group-2 Mohit Parmar Roshan Batheri Birendra Kumar Ramesh Sathua RBS Premkumar Sushanta paul Ravi Kumar Rakesh Pathak S Naga Gayathri Amit Sharma Subhasish Mohanty Anshuman Srivastava Om Prakash Sharma Vinay Rajeev Lochana Kishan Kona 2 Team B Sanjeevani
  • 159. Revision Sheet Issue Prepared Approved Date Modification Details Distribution List No. By By Sent to Ack. date : Sign 1 12-Aug-09 Sanjeevani JC / AK 1. Updated first level QFD for Ambulance 2 23-Aug-09 Sanjeevani JC / AK 2. Patent Search 3. 3D CAD Model 1. Manufacturing 3. 15-Sep-09 Sanjeevani JC / AK 2. Marketing Legends: JC: Prof. Jayanta Chatterjee AK: Prof. A. K. Mittal 3 Team B Sanjeevani
  • 160. Chapter Topics Page No 1. Project Background 2. Problem Statement 2.1. Problem Description 2.2. Team Profile 3. Process Adopted 3.1. Design for Six Sigma 3.2. Innovation Phase 3.3. Design Phase 3.4. Optimization Phase 3.5 Verification Phase 4. Marketing Plan 5. Key Issues 4 Team B Sanjeevani
  • 161. 1. Project Background 5 Team B Sanjeevani
  • 162. 1. Project Background • The size of the Indian Health Care industry is estimated at around Rs. 2,000 billion in 2008 and the industry is growing at 14% CAGR annually. • Hospital industry, especially the emergency health care, is a major part of the value chain in the industry. • Urbanization, ageing and globalized lifestyle changes combine to make chronic and non-communicable diseases such as cardio-vascular diseases, depression and traffic accidents pose a major threat to the human beings. • Especially in the Indian context, cardio-vascular diseases, unintentional injuries (traffic accidents, fire accidents, etc) and intentional injuries (self-inflicted injuries) poses major issue. • Therefore, emergency health care system plays a major key role in saving lives in the above mentioned critical systems. • In order to address this issue, VLM students as part of their curriculum have been assigned a project by IIT-Kanpur. • The project focuses on improving the existing emergency service provided by Health Centre within the campus. • However, the team has not limited itself in designing solution for this purpose alone but also tried to add / further modify the solution to cover the major market in the emergency service sector within the Healthcare industry. 6 Team B Sanjeevani
  • 163. 1. Project Background • Hospital industry, especially the emergency health care, is a major part of the value chain in the industry. • Urbanization, ageing and Healthcare Industry globalized lifestyle changes combine to make chronic and non-communicable diseases CAGR – 14% such as cardio-vascular diseases, depression and traffic accidents pose a major threat to the human beings. Rs. crore • Especially in the Indian context, – cardio-vascular diseases, – unintentional injuries (traffic accidents, fire accidents, etc) and – intentional injuries (self-inflicted injuries) poses major issue. • Therefore, emergency health care system plays a major key role in saving lives in the above mentioned critical systems. 7 Team B Sanjeevani
  • 164. 1. Project Background… • In order to address the issues, VLM students as part of their curriculum have been assigned a project by the Project Sponsors, IIT-Kanpur. • The project focuses on improving the existing emergency service provided by Health Centre within the campus. • However, the team has not limited itself in designing solution for this purpose alone but also attempted to add / further modify the solution to address the major portion of the market in the emergency service sector within the Indian Healthcare industry. 8 Team B Sanjeevani
  • 165. 2. Problem Statement 9 Team B Sanjeevani
  • 166. 2. Problem Statement The existing emergency response service provided by the Health Centre at IIT Kanpur needs some improvement in terms of minization of effort in collecting the patient, transferring the patient to the ambulance and further transfer of patient to the main hospital at Kanpur city. 10 Team B Sanjeevani
  • 167. 2.1. Problem Description • Currently while carrying out these operations the Health Centre faces certain key issues such as: • moving patient from multi-storey buildings • maximum effort in transferring the patient into the ambulance • inadequate space in the existing ambulance to accommodate required instruments to provide first aid to the patient • transferring the patient from the ambulance to the stretcher at the main hospital • carrying the patient in the multi-storey hospital • Manually carrying the stretcher to hospital bed • Shifting the patient from stretcher to hospital bed • ambulance door obstructing the hospital staff movements • Lack of auxiliary supporting systems 11 Team B Sanjeevani
  • 168. 2.2. Team Profile • The above problem has been divided into three phases by the project sponsors viz., – collection and shifting of patient – transportation of patient through ambulance and – transfer of patient to hospital. • The above phases have been assigned within Team ‘Sanjeevani’ into three sub-groups created by the project sponsors. Work Allocation • First phase of the project – Group 4 • Second phase of the project – Group 6 • Third phase of the project – Group 2 • It appears that from the QFD, the work content of Group 4 and Group 2 are same. • However, a unique patient transfer system is being envisaged by Group 2 in addition to the stretcher 12 Team B Sanjeevani
  • 169. 3. Process Adopted 13 Team B Sanjeevani
  • 170. 3.1. Design for Six Sigma • After much deliberation, the team has decided to adopt ‘Design for Six Sigma’ process for this project Phases Design Optimization Verificatio Innovation phase development n phase phase phase Gates 14 Team B Sanjeevani
  • 171. 3.2.1. Innovation Phase 15 Team B Sanjeevani
  • 172. 3.2.1.1. Innovation Phase – Phase 1 & 3 16 Team B Sanjeevani
  • 173. 3.2.1.1. Market Segmentation Analysis Note: The above forecast is only for stretchers sold along with Ambulance. Demand for stretchers alone is not considered due to data non-availability 17 Team B Sanjeevani
  • 174. 3.2.1.1. Market Segmentation Analysis Key Application Non-Wheeled • Basic Life Support / Non- Stretcher emergency situations Stretcher Wheeled • Emergency service Stretcher 18 Team B Sanjeevani
  • 175. 3.2.1.1. Market Segmentation Analysis 19 Team B Sanjeevani
  • 176. 3.2.1.2. Competition Analysis Desco Stretcher Jupiter Manufacturing Works Anand Surgical Industries Retail Price - Rs. 15,000 Retail Price - Rs. 10,000 Retail Price - Rs. 15,000 Key Specifications Key Specifications Key Specifications • Length – 1900 mm • Length – 1950 mm • Length – 1900 mm • Width – 560 mm • Width – 500 mm • Width – 560 mm • Height – 900 mm • Height – 920 mm • Height – 900 mm • Versatility – high • Versatility – Medium • Versatility – high • Majority of the players in this market are having similar design • Denso is one of the leading manufacturers of ambulance stretcher 20 Team B Sanjeevani
  • 177. 3.2.1.3. Voice of Customer Key Areas Voice of the Customer 21 Team B Sanjeevani
  • 178. 3.2.1.4. Quality Function Deployment Areas to be worked: • Comfortable space to lie down on stretcher • Less jerks on stretcher while carrying • Stretcher to have adjustable leg to adjust the height for ease of movement of the patient to the ambulance and also to the platform • Should not bend or collapse in case of heavier loads • Patient should not fail form stretcher while shifting • Stretcher support must be durable • Stretcher should be rust free • Should be able to carry patients weighing 150 kg • Easy transfer of patient from stretcher to ambulance • Foldable stretcher • Washable (accessibility to stretcher parts for ease of cleaning / sterilization) 22 Team B Sanjeevani
  • 179. 3.2.1.5. Global Benchmark Stryker, Germany Ferno, USA • Dr. Nirmal Kumar, PMO advised that the stretcher should be of multi-functionality use. • He also advised that M/s.Stryker, Germany is a very competitive product (Date: 18th Aug 2009). • The stretchers are generally made of Aluminium alloy • The bed part is made of composite materials or high density foam with Rexin cover 23 Team B Sanjeevani
  • 180. 3.2.1.6. 95th Percentile Man Dimensions of 95th Percentile man has been considered for designing the stretcher 24 Team B Sanjeevani
  • 181. 3.2.1.7. Idea Generation Methodology Adopted • Based on the understandings during the interaction with customers, the team has conducted a workshop on 19th August 2009 to bring out each participant’s ideas regarding the each phase of the project. • Fifteen ideas have been generated, out of which 3 ideas were short listed for concept evaluation. • Following are the criteria considered for selecting the final 3 ideas: – Level of innovation – Feasibility to complete the project before final milestone – Availability of resources and facilities • The sub-team responsible for phase-2 part of the project has zeroed in on the final concept out of the top 3 ideas. • Henceforth, any design improvements would be pursued on the final concept and the final design have been frozen. 25 Team B Sanjeevani
  • 182. 3.2.1.7. Idea Generation Generated Ideas 26 Team B Sanjeevani
  • 183. 3.2.1.7. Idea Generation • Collection and Delivery of Patient: 27 Team B Sanjeevani
  • 184. 3.2.1.8. Concept Cadence Aug’09 Mid Sep’09 Ambulance Phase-1 Stretcher Phase-2 Collection & Delivery Stretcher 28 Team B Sanjeevani
  • 185. 3.2.1.9. Target Product Positioning New Stretcher Versatility 29 Team B Sanjeevani
  • 186. 3.2.1.10. Target Product Profile 30 Team B Sanjeevani
  • 187. 3.2.2. Innovation Phase – Phase 2 31 Team B Sanjeevani
  • 188. 3.2.2.1. Market Segmentation Analysis 32 Team B Sanjeevani
  • 189. 3.2.2.1. Market Segmentation Analysis Key Application • Transport to local hospital • Transfer to physiotherapy Basic Life Support and Dialysis • Cardiac Emergencies • Transport of critically ill Advanced Life patients Ambulance Support • Birth related emergency • Fire Emergency • Rural Areas Mobile Units • Rescue operations 33 Team B Sanjeevani
  • 190. 3.2.2.1. Market Segmentation Analysis 34 Team B Sanjeevani
  • 191. 3.2.2.2. Competition Analysis Force Motors Tempo Traveler Tata Winger Maruti Omni Tata Ace Retail Price - Rs. 7.5 lakh Retail Price - Rs. 4.7 lakh Retail Price - Rs. 2.5 lakh Retail Price - Rs. 2.6 lakh Key Specifications Key Specifications Key Specifications Key Specifications • Length – 5415 mm • Length – 4520 / • Length – 3370 mm • Length – 3790 mm • Width – 1902 mm 4920 mm • Width – 1410 mm • Width – 1500 mm • Height – 2550 mm • Width – 1905 mm • Height – 1640 mm • Height – 1845 mm • Ground Clearance - • Height – 2050 / • Ground Clearance - • Ground Clearance - 190 mm 2445 mm 165 mm 160 mm • Ground Clearance - 165 mm • Maruti Omni is the smallest vehicle in the Ambulance category. • It is expected that Tata Ace Magic Ambulance would compete with Maruti Omni. • Maruti Omni sells only in the Basic Life Support Segment • Traveler and Winger cannot be compared with Maruti Omni in view of the size though the vehicles compete in the same segment 35 Team B Sanjeevani
  • 192. 3.2.2.3. Voice of Customer Key Areas Voice of the Customer 36 Team B Sanjeevani
  • 193. 3.2.2.4. Quality Function Deployment Areas to be worked: • Less vibration inside the vehicle • Less door opening effort • More space to keep stretcher • Drip stand to be accommodated • Biodegradable sachets for emergencies such as vomiting • Seat for relatives and hospital staff • Stretcher should slide easily without effort in ambulance • Should not break for heavier loads • More space for two oxygen cylinders • Communication and feedback to doctor • Mobile communication and wireless facilities • Ease of pushing the trolley into the ambulance • Proper lighting required • Direct transfer of patient from stretcher to ambulance • Ease of access to patient while transferring 37 Team B Sanjeevani
  • 194. 3.2.2.5. Global Benchmark Mercedes Sprinter • Mercedes Sprinter is one of the largest selling Key Dimensions ambulance in the world • Normal practice is either to Ambulance box buy a chassis cab and build on chassis cab ambulance box on the chassis or to buy a Panel Van and modify it has ambulance – cost effective approach Guides for stretcher entry • While building ambulance on chassis cab would be a more cost effective approach than building on a Panel Van version • Ambulance build on Panel Van version would score on Twin Stretchers vibration aspects • Smaller vehicles similar to Maruti Omni are used for veterinary ambulance applications Multi-Storage Space 38 Team B Sanjeevani
  • 195. 3.2.2.5. Global Benchmark Mercedes Sprinter Equipments Available • Defibrillator / Monitor • Syringe driver • Suction unit • High Flow CPAP • Syringes and Needles • Drugs • Additional equipment (Infusions, Intubation equipment...) • Additional equipment (CPAP- Helmet, Immobilization equipment...) • Medical gloves • Stretcher • Oxylog 3000 ventilator • Emergency suitcase and backpack 39 Team B Sanjeevani
  • 196. 3.2.2.5. Global Benchmark Warning Systems Passive Systems Active Systems 40 Team B Sanjeevani
  • 197. 3.2.2.5. Global Benchmark Other Types of Ambulances in Road Transport Two Wheeler Based Trailer Based Bus Based Cycle Based 41 Team B Sanjeevani
  • 198. 3.2.2.6. Standards • European Union – CEN 1789 • United States – GSA-KKK-A-1822F – No dynamic test – No automotive test manikin – Mandates no ‘crumple zone’ – No impact tested anchorages for occupant restraint or equipment – Internal, not independent • India – no standards are legislated 42 Team B Sanjeevani
  • 199. 3.2.2.7. Idea Generation Methodology Adopted • Based on the understandings during the interaction with customers, the team has conducted a workshop on 19th August 2009 to bring out each participant’s ideas regarding the each phase of the project. • Fifteen ideas have been generated, out of which 3 ideas were short listed for concept evaluation. • Following are the criteria considered for selecting the final 3 ideas: – Level of innovation – Feasibility to complete the project before final milestone – Availability of resources and facilities • The sub-team responsible for phase-2 part of the project has zeroed in on the final concept out of the top 3 ideas. • Henceforth, any design improvements would be pursued on the final concept and the final design have been frozen. 43 Team B Sanjeevani
  • 200. 3.2.2.7. Idea Generation Generated Ideas 44 Team B Sanjeevani
  • 201. 3.2.2.7. Idea Generation Top 3 Ideas Selected 45 Team B Sanjeevani
  • 202. 3.2.2.8. Concept Cadence Aug’09 Mid Sep’09 Entry Concept 1 Economy Modified Maruti Omni High End Future Concept 46 Team B Sanjeevani
  • 203. 3.2.2.8. Target Product Positioning Future Concept Modified Maruti Omni 47 Team B Sanjeevani
  • 204. 3.2.2.9. Target Product Profile 3.1 L 48 Team B Sanjeevani
  • 205. DESIGN ALTERNATE EVALUATION 49 Team B Sanjeevani
  • 206. Pugh Analysis Basic support Vehicle Base Design Alternatives Basic Version As it is Now Option 1 Option 2 Option 3 Criteria (mark a '+' or '-') Weightage Comfort 2 0 + + ++ Safety 2 0 + _ + Reliability 1 0 0 0 0 Amneties 1 0 + + + Manufacturability 2 0 _ _ _ Timeframe 1 0 _ - 0 Cost 1 0 - - - Total 1 -3 4 OPTION 1 : Base Design side + Side door opening + Co-driver Seat movement by 80 mm Option 2: Base design with side door opening+ rotatable side co--driver seat Option 3: Option 1 + rail guides 50 Team B Sanjeevani
  • 207. Pugh Analysis Advanced Vehicle Alternatives Basic V Option 1 Option 2 Option 3 Criteria (mark a '+' or '-') Weitage Comfort 2 + ++ ++ Safety 2 + + + Reliability 1 0 0 0 Amneties 3 + +++ +++ Manufacturability 2 _ _ _ Timeframe 1 0 _ _ Cost 1 _ - -- Total 4 11 10 OPTION 1 : Wheel base 1840 Base + 2 Strecher layout Option 2: Wheel base 4025 + 2 strcher + passenger seating + emergency OT Option 3: Option 3 with Wheel base 4325 51 Team B Sanjeevani
  • 208. 3.3. Design Phase 52 Team B Sanjeevani
  • 209. 3.3.1. Basic Life Support Stretcher Color There shall be no restrictions concerning the painted color of the stretcher Restraining straps The stretcher must be provided with the restraining straps at three positions 1. Chest 2.Waist 3. Thigh with a minimum width of two inches. Stretcher in van The van should have proper means to secure the stretcher in van at all conditions. Crash requirement The stretcher should be crash stable. Cloth requirement The cloth or other material used in stretcher must be biodegradable. Bumpers The stretcher should have rubber bumpers at four corners. Treatment The stretcher should be pre treated and pre coated. Stretcher scoop Must be adjustable for various size of patients Weight Must be capable to carry a load of 160 kg requirement Good grip The stretcher should have a good grip Chair as well as The stretcher should act as chair and stretcher both. stretcher First aid kit Stretcher should carry first aid kit also. 53 Team B Sanjeevani
  • 210. 3.3.2. Stretcher Design Economy High end Mid level 54 Team B Sanjeevani
  • 211. 3.3.2. Stretcher Design 55 Team B Sanjeevani
  • 212. 3.3.2. Stretcher Design 56 Team B Sanjeevani
  • 213. DFMEA 57 Team B Sanjeevani
  • 214. DFMEA - Stretcher 58 Team B Sanjeevani
  • 215. 3.3. Design Phase Ambulance 59 Team B Sanjeevani
  • 216. 3.3.4. Ambulance Specifications Sanjeevani SX - Sanjeevani- Sanjeevini Sanjeevini Winger High Maruti Sprinter long Advanced Support EX basic BOP concept BOP future Roof Ambulance OMNI support concept 1 Dimensions and weight Wheelbase 4025 1840 1800 1800 3200 1840 4325 Front overhang 920 733 na na 780 733 930 Rear overhang 1641 565 na na 940 565 1690 Ground clerance 288 165 300 300 165 165 288 Overall length 6578 3136 3000 3000 4920 3136 6945 Turning Radius 4.1m 6.4m 4.1m Track,Front 1697 1210 na na 1210 Track,Rear 1621 1210 na na 1210 Max width 2088 1400 1200 1200 1650 1400 2475 Permitted front axle load 15 -- -- 15.6 Permitted GVW 2220 1215 -- -- 2850 1215 2220 Kerb weight 1280 790 -- -- 1720 790 1280 internal length 4152 2755 ~4300 2100 1800 stretcher 1800 stretcher 2100 2 Driveline-Engine Model OM646 DELA - Petrol Engine NA Petrol 1998 TC IC Petrol OM646 DELA - diesel Engine diesel Type 4 cylinder 2148 cc 0.796L NA single cylinder 0.796L 4 cylinder 150cc 2148 cc Output 88 bhp / 65 kW at 3800 14.09@8500 90Hp@4300 rpm 38(28)/55 88 bhp / 65 kW at rpm 38(28)/5500 kw NA BHP@RPM 00 kw 3800 rpm Torque 12.76@6500 190Nm@2000- 220 Nm at 1400- 220 Nm at 1400-2600 rpm 71/3500 NA Nm@rpm 3000rpm 71/3500 2600 rpm 60 Team B Sanjeevani
  • 217. Sanjeevani BOP 61 Team B Sanjeevani
  • 218. BOP Concept idea generation 62 Team B Sanjeevani
  • 219. Sanjeevani BOP 63 Team B Sanjeevani
  • 220. Specifications Specifications Sanjeevini Sanjeevini BOP concept BOP future concept 1 Dimensions and weight Wheelbase 1800 1800 Front overhang na na Rear overhang na na Ground clerance 300 300 Overall length 3000 3000 Turning Radius Track,Front na na Track,Rear na na Max width 1200 1200 Permitted front axle load -- -- Permitted GVW -- -- Kerb weight -- -- internal length 1800 stretcher 1800 stretcher 2 Driveline-Engine Model NA Petrol Type NA single cylinder 150cc Output 14.09@8500 NA BHP@RPM Torque 12.76@6500 NA Nm@rpm 64 Team B Sanjeevani
  • 221. Sanjeevani EX Basic Support Vehicle 65 Team B Sanjeevani
  • 222. Concepts 66 Team B Sanjeevani
  • 223. 3.3.4 Specification Specifications Sanjeevani SX - Sanjeevani- Sanjeevini Sanjeevini Winger High Maruti Sprinter long Advanced Support EX basic BOP concept BOP future Roof Ambulance OMNI support concept 1 Dimensions and weight Wheelbase 4025 1840 1800 1800 3200 1840 4325 Front overhang 920 733 na na 780 733 930 Rear overhang 1641 565 na na 940 565 1690 Ground clerance 288 165 300 300 165 165 288 Overall length 6578 3136 3000 3000 4920 3136 6945 Turning Radius 4.1m 6.4m 4.1m Track,Front 1697 1210 na na 1210 Track,Rear 1621 1210 na na 1210 Max width 2088 1400 1200 1200 1650 1400 2475 Permitted front axle load 15 -- -- 15.6 Permitted GVW 2220 1215 -- -- 2850 1215 2220 Kerb weight 1280 790 -- -- 1720 790 1280 internal length 4152 2755 ~4300 2100 1800 stretcher 1800 stretcher 2100 2 Driveline-Engine Model OM646 DELA - Petrol Engine NA Petrol 1998 TC IC Petrol OM646 DELA - diesel Engine diesel Type 4 cylinder 2148 cc 0.796L NA single cylinder 0.796L 4 cylinder 150cc 2148 cc Output 88 bhp / 65 kW at 3800 14.09@8500 90Hp@4300 rpm 38(28)/55 88 bhp / 65 kW at rpm 38(28)/5500 kw NA BHP@RPM 00 kw 3800 rpm Torque 12.76@6500 190Nm@2000- 220 Nm at 1400- 220 Nm at 1400-2600 rpm 71/3500 NA Nm@rpm 3000rpm 71/3500 2600 rpm 67 Team B Sanjeevani
  • 224. 3.3.4. Ambulance • Solutions for Rear Door – Ambulance with rear door side ward opening (twin doors) • Packaging solutions – Patient compartment increase by 80mm by forward movement of co driver seat to increase Stretcher area up to 1800mmx505mm. – The inside layout has been re-designed to accommodate the following: • Two stretcher compatibility • Two oxygen cylinders compatibity • First aid box • Foldable co-passenger seat (seat packaged along with two stretchers) • Rail guides to usher stretcher into ambulance (under development) – Key packaging space dimensions proposed for Patient compartment; 1081HX1135WX1800L 68 Team B Sanjeevani
  • 225. 3.3.4. Ambulance 69 Team B Sanjeevani
  • 226. 3.3.4. Ambulance Offer Drawing 70 Team B Sanjeevani
  • 227. 3.3.4. Ambulance Offer Drawing 71 Team B Sanjeevani
  • 228. 3.3.4. Ambulance Offer Drawing 72 Team B Sanjeevani
  • 229. 3.3.4. Ambulance Offer Drawing 73 Team B Sanjeevani
  • 230. 3.3.4. Ambulance Offer Drawing 74 Team B Sanjeevani
  • 231. 3.3.4. Ambulance Offer Drawing 75 Team B Sanjeevani
  • 232. The Proto Development 76 Team B Sanjeevani