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Investor Presentation
Preliminary financial results through December 2011
Safe Harbor Statement

This presentation may contain forward-looking statements regarding future events or the
future financial and operational performance of HealthWarehouse.com. Words such as
“targets,” “expects,” “believes,” “anticipates,” “intends,” “may,” “will,” “plan,” “continue,”
“forecast,” “remains,” “would,” “should,” “projected,” “focus” and similar expressions are
intended to identify forward-looking statements. Forward-looking statements are based on
current expectations, are not guarantees of future performance and involve assumptions,
risks, and uncertainties. Actual performance may differ materially from those contained or
implied in such forward-looking statements. Risks and uncertainties that could lead to such
differences could include, among other things: effects of changes in the economy; changes
in consumer spending; fluctuations in the stock market; changes affecting the Internet,
online retailing and advertising; difficulties establishing our brand and building a critical
mass of customers; the unpredictability of future revenues and expenses and potential
fluctuations in revenues and operating results; risks related to business combinations and
strategic alliances; possible tax liabilities relating to the collection of sales tax; consumer
trends; the level of competition; seasonality; the timing and success of expansion efforts;
changes in senior management; risks related to systems interruptions; possible
governmental regulation; and the ability to management a growing business. Additional
information regarding factors that potentially could affect our business, financial condition
and operating results is included in our periodic filings with the SEC on our Annual Reports
on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Forward-
looking statements represent our views as of today and we expressly disclaim any intent or
obligation to update any forward-looking statement.
Introduction | Company Details


 Founded:                       August 2007

 Headquarters:                  Florence, KY

 Stock Symbol:                  HEWA

 Employees:                     65

 Licenses:                      50 States + DC

 Certifications:                       DEA

 Awards:
Introduction | Our Mission

Build the most efficient delivery system for cash paying prescription
consumers




                                                        Other Cash
       Generic Rx                  Pet Rx
                                                        Platforms
Industry Trends | Why HealthWarehouse.com?

The traditional retail pharmacy model doesn’t fulfill customer requirements



                                    Costly



                                    Inconvenient



                                    Unpleasant
Industry Trends | Current Landscape

                                 Retail




                                                                   Prescriptions
 OTC




                                            Business to Business
                                                   Only




                               Mail-Order
Industry Trends | Current Landscape (continued)

Sales breakdown of select major US pharmacies – CY2011
Pharmacy                                  ℞ Sales1          Internet   ℞ Cash   ℞ 3rd Party   Generic ℞

Walgreens                                     $46,700         1%        3%         96%          74%

CVS Caremark                                   40,700         1%        1%         98%          76%

Rite Aid                                       17,800         0%        2%         97%          76%

Walmart                                        15,900         2%        20%        70%          65%

Kroger                                           7,200        1%        25%        65%          50%

Safeway                                          3,900        1%        10%        80%          50%

Target                                           3,400        2%        25%        70%          50%

Kmart                                            2,300        1%        30%        60%          50%

Supervalu                                        2,200        1%        10%        80%          50%

Costco                                           1,540        1%        25%        45%          70%

HealthWarehouse                                      10.4    100%       83%        17%          95%
Source: Company info, DrugStoreNews.com
Note:
1. In USD millions
Industry Trends | Current Landscape (continued)

Several brands have become obsolete by not changing their business models
Industry Trends | Name-Brand Medications Moving to Generics

Approximately $212 billion in name-brand medications will have become
generic by 2015
                                                                        28.3
                                                                      Plavix®
                                                                    Seroquel®
                                                                    Singulair®
                                                                      Actos®
                                                                     Lexapro®
                                                                     Diovan®
       13.8                                       13.5             Diovan HCT®                       13.8
                             12.6                                     Tricor®
   Prevacid®                                   Lipitor®(1)          Lidodem®                       Nexium®       9.8
                         Effexor XR®
   Topamax®                                     Zyprexa®              Viagra®                      Celebrex®
                           Flomax®                                                       6.9
    Valtrex®                                   Levaquin®                                          Proair HFA®   Abilify®
                          Aricept®
  Adderall XR®
                           Cozaar®                                                    Cymbalta®
                           Hyzaar®                                                     Aciphex®
                          Lovenox®

       2009                 2010                  2011                 2012            2013E        2014E       2015E
Source: Company info
Note:
1. Lipitor was initially released November 2011, with a broader release in May 2012
Industry Trends | Lipitor Case Study

Lipitor once sold for $150…




        Rent                            No significant increase in
        Inventory                        overhead to sell
        Employees                        nationwide
        $7 million to open
        10 mile radius

   Retail pharmacy needs 10x generic Lipitor prescriptions in a
   10 mile radius of store to cover current costs
                   …its generic version now sells for $15 at HealthWarehouse
Industry Trends | Change in Retail Pharmacy

Pharmacies have shifted a significant portion of their revenue stream away
from prescription medications




           Beer & Wine                                   Cafés




                                  Groceries
Corporate Overview | Accreditation

HealthWarehouse is among the few pharmacies that have VIPPS accreditation
Corporate Overview | Sources of Customer Acquisition


             Direct                                    Indirect
           Search Engines                       Insurance / Employers




         Social Media                    Primary Care Clinic Groups
Corporate Overview | Sources of Customer Acquisition (continued)




       Elderly                 Convenience                   Medicare
                                                            “Donut Hole”




      Chronic                    Younger                    Uninsured /
     Conditions                 Generation                 Under-Insured
Corporate Overview | Simplifying the Channel


      Current Supply Chain                 HealthWarehouse Model

          Manufacturer                            Manufacturer

           Wholesaler

           Distributor

           Pharmacy


            Consumer                                Consumer

      Cost paid by Consumer,                   Savings to Consumer,
       Employer, Insurance                     Employer, Insurance
Corporate Overview | Sample Cost Savings – Cash Price

HealthWarehouse delivers significant savings across a variety of prescription
medications without insurance, discount cards, or coupons
 Drug                                           QTY                 HW          CVS     Walgreens
 Actos 15mg                                      30              $178.00      $197.49   $203.49
 Amlodipine 2.5mg                                30                $3.50       $38.84    $41.49
 Atorvastatin 10mg                               30              $14.00       $137.49   $113.49
 Benicar 5mg                                     30              $79.00        $85.51    $92.19
 Diovan 40mg                                     30              $85.00        $93.11   $113.49
 Simvastatin 40mg                                30                $3.50       $52.49    $43.99
 Sumatriptan Succinate 100mg                      9              $21.00       $157.49   $199.99
 Tamsulosin HCL 0.4mg                            30              $18.00        $95.49   $108.99
 Valacyclovir 1000mg                             30              $80.00       $209.20   $209.20
 Zolpidem Tartrate 10mg                          30              $10.00        $49.16    $51.99
Source: Company info and GoodRx as of June 2012 – San Francisco, CA pricing
Corporate Overview | Delivery

HealthWarehouse offers a quick delivery time from the company’s
headquarters




                                                    Cincinnati, OH




                                 80% of US population reached in 2 days
Corporate Overview | Strong Customer Service

HealthWarehouse consistently ranks highly in third-party customer service ratings

                                                Customer Service Ratings 1
                   5.0
 Number of Stars




                   4.5


                   4.0


                   3.5




Source: Google Product Search as of June 2012
Note:
1. Based on reviews on various sources compiled by Google
Corporate Overview | Leading Technology in Industry – Pharmacy Fax Manager

TO COME
Corporate Overview | Platform’s Ease of Use – Pharmacy Refill Manager

TO COME
Growth Strategy | Current Opportunities

HealthWarehouse is a disruptive business model that is poised to benefit
from changing market dynamics within the prescription medication industry
     Disruptive business model
        Eliminate inefficiencies in drug distribution
        Provide consumers drug price transparency

     $212B brands off patent in 5 years
        By 2015, 94% of drugs sold will be cash generics
        Bring consumers affordable medications

     Low overhead
         Fast shipping
         Award-winning customer service
Growth Strategy | Current Opportunities (continued)

      Further Enhance Portal
         Increase traffic:
              Content - Similar to WebMD
              Community - Web 2.0, Facebook, Twitter
              Search Engines – Google, Yahoo & Bing - VIPPS
         Increase stickiness:
              Monitoring – Online Health Management
              Mobile – Blackberry, iPhone & Android

      Pursue Strategic Acquisitions
         OTC players (revenues/customers)
              Convert OTC customers to Rx
              Health 2.0 tools and sites
Financial Summary | Annual Financial Results



USD                    2008            2009           2010            2011

Revenue                 $1,270,527      $3,783,542      $5,691,765    $10,363,293

Gross Profit               299,900       1,148,284      $2,241,744     $4,622,767

Gross Margin (%)              23.6            30.4            39.4           44.6

Net Income               ($667,301)    ($2,439,502)   ($3,691,674 )   ($5,727,073)




                     Revenue Growth 82% Year-Over-Year
                   Gross Profit Growth 106% Year-Over-Year
Financial Summary | Key Annual Statistics



                      2008            2009            2010            2011

Orders                       22,951          59,614          71,376      143,787

Prescriptions                  170           17,853          67,577      157,650

Avg. Order Size              $55.36          $46.20          $79.74          $57.20

Refills                         17            4,235          23,789          71,930

Page views              1,144,189       4,057,959       5,248,524      11,316,353




                   Prescription Growth 133% Year-Over-Year
                      Refill Growth 202% Year-Over-Year
Financial Summary | Revenue and Prescription Growth

   HealthWarehouse continues to grow both its revenue and customer base…
                                           Revenue          Gross profit          Prescriptions filled
              3,000                                                                                                           50
                                               Revenue Growth 82% Year-Over-Year
                                             Gross Profit Growth 106% Year-Over-Year                                          45
              2,500
                                                                                                                              40

                                                                                                                              35




                                                                                                                                   Prescriptions ('000s)
              2,000
                                                                                                                              30
USD ('000s)




              1,500                                                                                                           25

                                                                                                                              20
              1,000
                                                                                                                              15

                                                                                                                              10
               500
                                                                                                                              5

                  -                                                                                                           -
                      Q109   Q209   Q309   Q409      Q110      Q210        Q310     Q410      Q111       Q211   Q311   Q411


                                       …and still has significant capacity to meet future growth
Financial Summary | Prescription Growth – New and Refills

Refills continue to comprise a larger share of prescriptions
                                  Refills    New




                                                                       23,982
                                                              21,365
                                                     20,320
                                            20,053
                               14,893
             9,756   12,335                                            21,996
                                                     17,138   20,377
   7,077                                    12,419
             5,698    5,883    8,977
   3,231

   Q110      Q210     Q310     Q410         Q111     Q211     Q311     Q411
Financial Summary | Investor Appeal

HealthWarehouse is the only nationwide, online, mail-order pharmacy with
significant barriers to entry. Key strengths put the Company ahead

     Barriers to entry:
        Technology platform that puts us years ahead
        VIPPS accreditation
        Licensed in all 50 states and the District of Columbia

     Strong revenue growth

     Increasing website effectiveness

     Excellent track record of high customer satisfaction

     Market trends & economy favor our business model
Thank You

          7107 Industrial Rd
         Florence, KY 41042
        TEL: 1-866-885-0508
 http://www.HealthWarehouse.com

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HealthWarehouse.com Investor Presentation

  • 1. Investor Presentation Preliminary financial results through December 2011
  • 2. Safe Harbor Statement This presentation may contain forward-looking statements regarding future events or the future financial and operational performance of HealthWarehouse.com. Words such as “targets,” “expects,” “believes,” “anticipates,” “intends,” “may,” “will,” “plan,” “continue,” “forecast,” “remains,” “would,” “should,” “projected,” “focus” and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on current expectations, are not guarantees of future performance and involve assumptions, risks, and uncertainties. Actual performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such differences could include, among other things: effects of changes in the economy; changes in consumer spending; fluctuations in the stock market; changes affecting the Internet, online retailing and advertising; difficulties establishing our brand and building a critical mass of customers; the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results; risks related to business combinations and strategic alliances; possible tax liabilities relating to the collection of sales tax; consumer trends; the level of competition; seasonality; the timing and success of expansion efforts; changes in senior management; risks related to systems interruptions; possible governmental regulation; and the ability to management a growing business. Additional information regarding factors that potentially could affect our business, financial condition and operating results is included in our periodic filings with the SEC on our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Forward- looking statements represent our views as of today and we expressly disclaim any intent or obligation to update any forward-looking statement.
  • 3. Introduction | Company Details  Founded: August 2007  Headquarters: Florence, KY  Stock Symbol: HEWA  Employees: 65  Licenses: 50 States + DC  Certifications: DEA  Awards:
  • 4. Introduction | Our Mission Build the most efficient delivery system for cash paying prescription consumers Other Cash Generic Rx Pet Rx Platforms
  • 5. Industry Trends | Why HealthWarehouse.com? The traditional retail pharmacy model doesn’t fulfill customer requirements Costly Inconvenient Unpleasant
  • 6. Industry Trends | Current Landscape Retail Prescriptions OTC Business to Business Only Mail-Order
  • 7. Industry Trends | Current Landscape (continued) Sales breakdown of select major US pharmacies – CY2011 Pharmacy ℞ Sales1 Internet ℞ Cash ℞ 3rd Party Generic ℞ Walgreens $46,700 1% 3% 96% 74% CVS Caremark 40,700 1% 1% 98% 76% Rite Aid 17,800 0% 2% 97% 76% Walmart 15,900 2% 20% 70% 65% Kroger 7,200 1% 25% 65% 50% Safeway 3,900 1% 10% 80% 50% Target 3,400 2% 25% 70% 50% Kmart 2,300 1% 30% 60% 50% Supervalu 2,200 1% 10% 80% 50% Costco 1,540 1% 25% 45% 70% HealthWarehouse 10.4 100% 83% 17% 95% Source: Company info, DrugStoreNews.com Note: 1. In USD millions
  • 8. Industry Trends | Current Landscape (continued) Several brands have become obsolete by not changing their business models
  • 9. Industry Trends | Name-Brand Medications Moving to Generics Approximately $212 billion in name-brand medications will have become generic by 2015 28.3 Plavix® Seroquel® Singulair® Actos® Lexapro® Diovan® 13.8 13.5 Diovan HCT® 13.8 12.6 Tricor® Prevacid® Lipitor®(1) Lidodem® Nexium® 9.8 Effexor XR® Topamax® Zyprexa® Viagra® Celebrex® Flomax® 6.9 Valtrex® Levaquin® Proair HFA® Abilify® Aricept® Adderall XR® Cozaar® Cymbalta® Hyzaar® Aciphex® Lovenox® 2009 2010 2011 2012 2013E 2014E 2015E Source: Company info Note: 1. Lipitor was initially released November 2011, with a broader release in May 2012
  • 10. Industry Trends | Lipitor Case Study Lipitor once sold for $150…  Rent  No significant increase in  Inventory overhead to sell  Employees nationwide  $7 million to open  10 mile radius Retail pharmacy needs 10x generic Lipitor prescriptions in a 10 mile radius of store to cover current costs …its generic version now sells for $15 at HealthWarehouse
  • 11. Industry Trends | Change in Retail Pharmacy Pharmacies have shifted a significant portion of their revenue stream away from prescription medications Beer & Wine Cafés Groceries
  • 12. Corporate Overview | Accreditation HealthWarehouse is among the few pharmacies that have VIPPS accreditation
  • 13. Corporate Overview | Sources of Customer Acquisition Direct Indirect Search Engines Insurance / Employers Social Media Primary Care Clinic Groups
  • 14. Corporate Overview | Sources of Customer Acquisition (continued) Elderly Convenience Medicare “Donut Hole” Chronic Younger Uninsured / Conditions Generation Under-Insured
  • 15. Corporate Overview | Simplifying the Channel Current Supply Chain HealthWarehouse Model Manufacturer Manufacturer Wholesaler Distributor Pharmacy Consumer Consumer Cost paid by Consumer, Savings to Consumer, Employer, Insurance Employer, Insurance
  • 16. Corporate Overview | Sample Cost Savings – Cash Price HealthWarehouse delivers significant savings across a variety of prescription medications without insurance, discount cards, or coupons Drug QTY HW CVS Walgreens Actos 15mg 30 $178.00 $197.49 $203.49 Amlodipine 2.5mg 30 $3.50 $38.84 $41.49 Atorvastatin 10mg 30 $14.00 $137.49 $113.49 Benicar 5mg 30 $79.00 $85.51 $92.19 Diovan 40mg 30 $85.00 $93.11 $113.49 Simvastatin 40mg 30 $3.50 $52.49 $43.99 Sumatriptan Succinate 100mg 9 $21.00 $157.49 $199.99 Tamsulosin HCL 0.4mg 30 $18.00 $95.49 $108.99 Valacyclovir 1000mg 30 $80.00 $209.20 $209.20 Zolpidem Tartrate 10mg 30 $10.00 $49.16 $51.99 Source: Company info and GoodRx as of June 2012 – San Francisco, CA pricing
  • 17. Corporate Overview | Delivery HealthWarehouse offers a quick delivery time from the company’s headquarters Cincinnati, OH 80% of US population reached in 2 days
  • 18. Corporate Overview | Strong Customer Service HealthWarehouse consistently ranks highly in third-party customer service ratings Customer Service Ratings 1 5.0 Number of Stars 4.5 4.0 3.5 Source: Google Product Search as of June 2012 Note: 1. Based on reviews on various sources compiled by Google
  • 19. Corporate Overview | Leading Technology in Industry – Pharmacy Fax Manager TO COME
  • 20. Corporate Overview | Platform’s Ease of Use – Pharmacy Refill Manager TO COME
  • 21. Growth Strategy | Current Opportunities HealthWarehouse is a disruptive business model that is poised to benefit from changing market dynamics within the prescription medication industry  Disruptive business model  Eliminate inefficiencies in drug distribution  Provide consumers drug price transparency  $212B brands off patent in 5 years  By 2015, 94% of drugs sold will be cash generics  Bring consumers affordable medications  Low overhead  Fast shipping  Award-winning customer service
  • 22. Growth Strategy | Current Opportunities (continued)  Further Enhance Portal  Increase traffic:  Content - Similar to WebMD  Community - Web 2.0, Facebook, Twitter  Search Engines – Google, Yahoo & Bing - VIPPS  Increase stickiness:  Monitoring – Online Health Management  Mobile – Blackberry, iPhone & Android  Pursue Strategic Acquisitions  OTC players (revenues/customers)  Convert OTC customers to Rx  Health 2.0 tools and sites
  • 23. Financial Summary | Annual Financial Results USD 2008 2009 2010 2011 Revenue $1,270,527 $3,783,542 $5,691,765 $10,363,293 Gross Profit 299,900 1,148,284 $2,241,744 $4,622,767 Gross Margin (%) 23.6 30.4 39.4 44.6 Net Income ($667,301) ($2,439,502) ($3,691,674 ) ($5,727,073) Revenue Growth 82% Year-Over-Year Gross Profit Growth 106% Year-Over-Year
  • 24. Financial Summary | Key Annual Statistics 2008 2009 2010 2011 Orders 22,951 59,614 71,376 143,787 Prescriptions 170 17,853 67,577 157,650 Avg. Order Size $55.36 $46.20 $79.74 $57.20 Refills 17 4,235 23,789 71,930 Page views 1,144,189 4,057,959 5,248,524 11,316,353 Prescription Growth 133% Year-Over-Year Refill Growth 202% Year-Over-Year
  • 25. Financial Summary | Revenue and Prescription Growth HealthWarehouse continues to grow both its revenue and customer base… Revenue Gross profit Prescriptions filled 3,000 50 Revenue Growth 82% Year-Over-Year Gross Profit Growth 106% Year-Over-Year 45 2,500 40 35 Prescriptions ('000s) 2,000 30 USD ('000s) 1,500 25 20 1,000 15 10 500 5 - - Q109 Q209 Q309 Q409 Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411 …and still has significant capacity to meet future growth
  • 26. Financial Summary | Prescription Growth – New and Refills Refills continue to comprise a larger share of prescriptions Refills New 23,982 21,365 20,320 20,053 14,893 9,756 12,335 21,996 17,138 20,377 7,077 12,419 5,698 5,883 8,977 3,231 Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411
  • 27. Financial Summary | Investor Appeal HealthWarehouse is the only nationwide, online, mail-order pharmacy with significant barriers to entry. Key strengths put the Company ahead  Barriers to entry:  Technology platform that puts us years ahead  VIPPS accreditation  Licensed in all 50 states and the District of Columbia  Strong revenue growth  Increasing website effectiveness  Excellent track record of high customer satisfaction  Market trends & economy favor our business model
  • 28. Thank You 7107 Industrial Rd Florence, KY 41042 TEL: 1-866-885-0508 http://www.HealthWarehouse.com