Heardable: Real-Time Data Platform
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Heardable is a real-time data platform that provides insights into brand performance metrics online. It monitors over 15 million brands across social media, mobile, SEO, websites and more to measure brand health across categories like Portable, Searchable, Sociable, Measurable, Actionable and Shareable. Heardable offers products like a data publishing platform, industry benchmark reports, live widgets, workshops and strategic consulting to help brands and organizations make smarter business decisions. Key features include daily email updates, advanced reports, custom lists and interactive graphs.
Heardable: Real-Time Data Platform
- 1. A Real-Time Data Platform for Brands, Agencies and Publishers 2.23.12 heardable.com
- 2. Heardable answers vexing brand questions. 2
- 3. What’s the physical footprint of the Olive Garden brand? 3
- 4. How is Armani beating Calvin Klein online? 4
- 5. Does data ‘context’ provide strategic business value? Calvin Klein is one of the most-liked luxury clothing and accessories brands on Facebook, but it has 661% less daily mentions than Burberry -- why is that? The Heardable platform shows that Calvin Klein has strong brand equity but weak brand advocacy. 5
- 6. Is CBS Sports optimized for smartphone browsing? 6
- 7. Who are the top 100 brands on Facebook? Who were the leaders 2, 3, or 6 months ago? Yes, we can show that too! 7
- 8. Show me all websites that link to Facebook 8
- 9. What’s the social media trajectory of Toys“R”Us? 9
- 10. What does Intel.com’s visual site map look like? 10
- 11. Which international brands are FourSquare hotspots? 11
- 12. What are social advocates saying about Texas Instruments? 12
- 13. What is the emotional value of my press release content? 13
- 14. Heardable insights provide a business edge. 14
- 15. Advantage, you We help organizations make smarter, faster business decisions in a way that impacts tomorrow's quarterly results. Insights that give our clients an edge. Heardable puts online brand performance data into context -- allowing our customers to solve real business problems -- better, faster and cheaper than ever before. Heardable customers can do many things that previously could not be done -- such as spot business trends, or unearth lost revenue opportunities, just by looking at data differently. 15
- 16. Heardable makes brand monitoring easy social media mobile analytics SEO website usability Brand monitoring is Heardable is faster, currently a nightmare. easier and simpler. 16
- 17. Heardable monitors the levers through which online brand value is created Heardable’s real-time web crawler + data partners + proprietary scoring engine x 15 million brands x 773 data variables x each day = big brand data 17
- 18. Our brand health scores provide a baseline Brand health scores are comprised of 6 subscore categories highlighting a brand's online effectiveness: Portable, Searchable, Sociable, Measurable, Actionable and Shareable 18
- 20. Data publishing platform 20
- 21. Heardable pro ✓ Daily email updates ✓ Be the first to know ✓ Easy to share PDF’s ✓ Login account ✓ Access to live data ✓ Advanced reports ✓ Custom lists ✓ Market share data ✓ Interactive graphs ✓ Pay as you go ✓ No contracts ✓ No setup fees ✓ Terminate anytime Gain access to a powerful new brand analytics platform + get regular business intelligence reports (delivered via email) about any online brand (or group of brands) that you can share 21
- 22. Industry benchmark reports 22
- 23. Live widgets 23
- 24. Workshops Heardable hosts ‘brand health’ workshops Attendees each get a report on their company brand Includes a 1 year subscription to Heardable Pro Includes small group Q/A about their brand’s performance 24
- 25. Strategic Consulting Your consulting project needs Heardable expertise 25
- 26. About Heardable. 26
- 27. Founders Jon Samsel Founder & Managing Director at RoadLoans.com, a CEO & co-founder division of Ford Motor Co. (sold to Santander) Senior marketing executive at Bank of America, Ford Motor Company, Countrywide Consultant with Apple, Cisco, Oracle, Sybase, Sun John Sharp Chairman of Content and Systems CTO & co-founder Angel investor & advisor to numerous digital media and tech start-ups Inventor & co-author of several technology patents, including secure DNS Gunther Sonnenfeld Digital media & transmedia thought leader Co-founder & evangelist Fortune 500 & global non-profit experience Advisor to MomentFeed (location-based analytics), eCairn (social media monitoring) & TruEffect (digital media measurement) 27
- 28. International partnership with UBM 28
- 29. Testimonials “Heardable is a powerful platform for digital marketers” - Christophe Bertrand, Sr. Director of Product Marketing at Hitachi (HDS) “Heardable is the Dunn & Bradstreet of online brand health - I highly recommend it” - Virginia Nicoletti, Strategist Local for Facebook “Heardable offers a clean, concise way to measure the value of your brand” - Lynn Isenberg, Life Celebrations Expert for 1-800-Flowers 29
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