Experimental design aims to control variability through strategies like random assignment and statistical analysis. This allows researchers to identify the effects of treatments by making groups as similar as possible on both observable and unknown characteristics. The document discusses key principles of experimental design like control through matching, randomization, and statistical adjustment. It also covers concepts like factors, levels, blocking, crossing, and nesting. Precision of estimates depends on whether a study uses simple random sampling or clustered sampling models that account for population structures.