Hello Crowd.
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The document discusses how the world of marketing needs to change to keep up with the digital age. It notes that customers now co-create brands through social media and empowered customers should be seen as collaborators, not just targets. It advocates establishing trust and relationships with customers above all else. Marketers need to understand customers on a personal level and learn from criticism to strengthen their brands. The future will be focused on customer experiences rather than just products.
Hello Crowd.
- 1. We all know the world has changed but has marketing caught up?
- 2. In 2009 humans produced more data than in the last 5000 years
- 3. We are moving from an industrial age to a networked economy and business needs to reboot
- 4. We need to bring back the customer
- 5. We need to re-establish relationships and build trust that has been lost
- 6. Brands are not just created anymore; they are co-created by customers through the social web
- 7. Loyalty programmes should be about brands creating loyalty to customers - not the other way around
- 8. Before you can get buy-in... ...you need to understand how it makes people FEEL
- 9. Empowered Customers are more potent than ever; think of them as a channel NOT a target
- 10. Your supporters are the message
- 11. In every negative comment about your brand, there is the opportunity for you to learn
- 12. The world’s strongest brands have both the strongest admirers & strongest detractors
- 13. The future of web experiences will be based around People, not Products
- 14. Social is a disruption
- 15. The EXPERIENCE becomes the SERVICE
- 16. We are taught via schools, governments and corporates to be closed, selective & controlling The exact opposite of Social
- 17. Crowd Media understand this shift
- 18. We are informal, direct and build strong relationships with our clients
- 19. We don’t do one night stands
- 20. We voice the unspeakable, challenge the status quo and get you to look at your business honestly
- 21. We include & inspire your people to nurture your customer experiences
- 22. We believe in meaningful disruption
- 23. We are a new breed of marketers helping brands navigate the digital and social landscape
- 24. “We need to use the internet to get off the internet & form a 21st Century Civil Society” Scott Heiferman
- 25. HELLOCROWD
- 26. Image Credits http://www.flickr.com/photos/simondee/3244889876 http://www.flickr.com/photos/lemsipmatt/3307844930 http://www.flickr.com/photos/rushantha/1102786014 http://www.flickr.com/photos/67769880@N00/4065965254 http://www.flickr.com/photos/73645804@N00/3597217248/ http://www.flickr.com/photos/kenyaboy7/2297007116 http://www.flickr.com/photos/orangelimey/4937719 http://www.flickr.com/photos/drumzo/5429568432 http://www.flickr.com/photos/anabadili/2450616428 http://www.flickr.com/photos/unconstructive_bry/2128993620 http://www.flickr.com/photos/isriya/2880296108 http://www.flickr.com/photos/wayneandwax/5112399463 http://www.flickr.com/photos/stawarz/3300414267 http://www.flickr.com/photos/obo-bobolina/3718498482 http://www.flickr.com/photos/darkb4dawn/3188721575 http://www.flickr.com/photos/saxonmoseley/73822602 http://www.flickr.com/photos/tobanblack/3765831017 http://www.flickr.com/photos/alanenglish/3949118647 http://www.flickr.com/photos/urbanwide/84107876 http://www.flickr.com/photos/walkadog/3868437337 http://www.flickr.com/photos/jon_ovington/4335484711 http://www.flickr.com/photos/schriste/2048054498 http://www.flickr.com/photos/origami_potato/5134223956