The document summarizes a new direct pay healthcare platform called Hello Health. It discusses problems with the current healthcare system like rising costs, administrative burdens on physicians, and lack of patient satisfaction. Hello Health promises to provide a better market, system, patient experience and outcomes through its direct pay model and technology platform. Key features include online scheduling, secure messaging, telehealth visits. It costs 7% of revenue but provides tools to help physicians transition and attract patients. The startup also offers an optional $5,000,000 fund to help with startup costs. Physicians could see improved profits of 20-40% and take-home pay increases of 40-60% by joining.