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Introduction

   Ayumu AIZAWA
Developer Marketing Advocate
        Heroku Inc
Safe Harbor: Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and
assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the
results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could
be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans
of management for future operations, statements of belief, any statements concerning new, planned,
or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with
developing and delivering new functionality for our service, new products and services, our new
business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of
intellectual property and other litigation, risks associated with possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand,
retain, and motivate our employees and manage our growth, new releases of our service and
successful customer deployment, our limited history reselling non-salesforce.com products, and
utilization and selling to larger enterprise customers. Further information on potential factors that
could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-
Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing
important disclosures are available on the SEC Filings section of the Investor Information section of
our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public
statements are not currently available and may not be delivered on time or at all. Customers who
purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements.
“  Ayumu Aizawa
              @ayumin
                              “

Developer Marketing, Advocate
 Heroku Evangelist at Salesforce.com

Enterprise system architect at Accenture
            Ruby committer
    2009-2011 RubyKaigi organizer
What is Heroku?


 Heroku provides a platform as a service (PAAS)
 for building, deploying, and running cloud apps
 using Ruby. The architecture of our platform
 includes tools for deployment and management, a
 runtime for scalability, fault tolerance, and an add-
 ons system for extending the capabilities of our
 platform.
Feature



          Forget Servers
            Run Anythig
          See Everything
          Managed & Trust
12 Factor App
 The 12 Factor methodology can be applied to
 apps written in any programming language, and
 which use any combination of backing services
 (database, queue, memory cache, etc).




                                  http://www.12factor.net
Heroku in Japan
 Heroku just hired evangelist in Japan.
 He will ...
  - hold Heroku Meetup bimonthly.
  - hold Heroku Workshop each Q.
  - have many Heroku sessions at
    3rd party’s conferences/workshop.
  - tweet information via @herokujp.
Agenda



         Heroku Toolbelt
         Java on Heroku
         Heroku Postgres
           Heroku API
Heroku Toolbelt


                  Heroku Toolbelt
                   http://toolbelt.heroku.com

                  Java on Heroku
                  Heroku Postgres
                     Heroku API
Heroku Toolbelt




                  http://toolbelt.heroku.com
Java on Heroku


                 Heroku Toolbelt
                 Java on Heroku
                   http://java.heroku.com

                 Heroku Postgres
                   Heroku API
Java on Heroku




                 http://java.heroku.com
Heroku Postgres


                  Heroku Toolbelt
                  Java on Heroku
              Heroku Postgres
                  http://postgres.heroku.com

                    Heroku API
Heroku Postgres




                  http://postgres.heroku.com
Heroku API


             Heroku Toolbelt
             Java on Heroku
             Heroku Postgres
                Heroku API
              http://api-docs.hroku.com
Heroku API




             http://api-docs.heroku.com
Ruby Heroku Client




                     http://github.com/heroku/heroku.rb
Thank you
http://heroku.com

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Heroku Introduction

  • 1. Introduction Ayumu AIZAWA Developer Marketing Advocate Heroku Inc
  • 2. Safe Harbor: Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10- Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward- looking statements.
  • 3. “ Ayumu Aizawa @ayumin “ Developer Marketing, Advocate Heroku Evangelist at Salesforce.com Enterprise system architect at Accenture Ruby committer 2009-2011 RubyKaigi organizer
  • 4. What is Heroku? Heroku provides a platform as a service (PAAS) for building, deploying, and running cloud apps using Ruby. The architecture of our platform includes tools for deployment and management, a runtime for scalability, fault tolerance, and an add- ons system for extending the capabilities of our platform.
  • 5. Feature Forget Servers Run Anythig See Everything Managed & Trust
  • 6. 12 Factor App The 12 Factor methodology can be applied to apps written in any programming language, and which use any combination of backing services (database, queue, memory cache, etc). http://www.12factor.net
  • 7. Heroku in Japan Heroku just hired evangelist in Japan. He will ... - hold Heroku Meetup bimonthly. - hold Heroku Workshop each Q. - have many Heroku sessions at 3rd party’s conferences/workshop. - tweet information via @herokujp.
  • 8. Agenda Heroku Toolbelt Java on Heroku Heroku Postgres Heroku API
  • 9. Heroku Toolbelt Heroku Toolbelt http://toolbelt.heroku.com Java on Heroku Heroku Postgres Heroku API
  • 10. Heroku Toolbelt http://toolbelt.heroku.com
  • 11. Java on Heroku Heroku Toolbelt Java on Heroku http://java.heroku.com Heroku Postgres Heroku API
  • 12. Java on Heroku http://java.heroku.com
  • 13. Heroku Postgres Heroku Toolbelt Java on Heroku Heroku Postgres http://postgres.heroku.com Heroku API
  • 14. Heroku Postgres http://postgres.heroku.com
  • 15. Heroku API Heroku Toolbelt Java on Heroku Heroku Postgres Heroku API http://api-docs.hroku.com
  • 16. Heroku API http://api-docs.heroku.com
  • 17. Ruby Heroku Client http://github.com/heroku/heroku.rb