High context vs low context !
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The document summarizes the key differences between high context and low context cultures. High context cultures are more relation-centered, focus on group process over goals, have centralized social structures, use non-verbal cues, and have implicit and indirect communication. Low context cultures are more task-centered, focus on goals, have decentralized social structures, rely more on verbal communication, and have more explicit and direct communication. The document provides examples of countries that demonstrate high and low context cultural characteristics.
High context vs low context !
- 1. Are you aware of the big difference?
- 2. ANADOLU UNIVERSITY Ceyda Kaya Sezin Sap Göker Harmanlı
- 3. High Context Low Context
- 4. High Context Low Context • Contents • Association • Relation-centered Task –centered Attention to group process Attention to the goal Social structure-centralized Social structure-decentralized Interaction Non-verbal Verbal Implicit Explicit Indirect Direct
- 5. High Context Low Context Association Relation centered Task centered
- 6. High Context Low Context Association Attention to group process Attention to goal
- 7. High Context Low Context Association Social structure - centeralized Social structure-decenteralized
- 8. High Context Low Context Interaction Nonverbal Verbal
- 9. High Context Low Context Interaction Implicit Explicit
- 10. High Context Low Context Interaction Indirect Direct
- 11. High Context Low Context Countries Japan U.S.A. China German Korea Scandinavian Arabic Countries North America Latin America Swiss France England
- 12. High Context Low Context Conclusion In conclusion, Association and interaction are the key differences between Low and High Context Culture !
- 13. High context culture Are you aware of the big difference? Low context culture