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Performance Is More Than Just Fast VMs



                 November 6, 2012
Software Development Has Evolved

• Agile methodology means rapid iteration
• Collaboration between cross-functional teams
• Responding to change over following a plan
• Customer satisfaction by rapid delivery of useful
  software features
• Welcome changing requirements, even late in
  development
Operations Must Evolve Too

• Infrastructure must rapidly adapt to new requirements from new
  SW features
• New applications like Big Data are driving unique networking &
  performance requirements
• Rapid change in Dev & Ops drives need for more collaboration
• Infrastructure must scale up & down quickly
• Business stakeholders need visibility to systems
• Fast evolution drives need for more documentation & greater
  dependence on predictable management tools
Choosing a Cloud Provider
  Requirements                   Solutions
  Cost Effective Agility         Price performance optimized for DevOps
                                 • Tiered configurations & automated deployment
                                 • Security, governance & compliance
  Predictable High Performance   Specialized dedicated servers
                                 • On Demand Bare Metal servers
                                 • Optional SSD storage
  Deployment Capability          Automated templates
                                 • 1-click deployment of applications & infrastructure stacks
                                 • Programmatic control using API
  Configuration Management       Support for industry standard tools
                                 • Simplified management of server configuration
                                 • Inherent knowhow
  Robust System                  Flexible Networking
                                 • Unified broadcast domain
                                 • Built-in redundancy
  Project Management             Self-documenting with audit trail
                                 • Single file configuration manager
                                 • Build language for the cloud
  Support                        High-touch support
                                 • Humans on a phone
                                 • 24/7 is required
NephOS the Cloud for the Future
NephoScale Cloud Services


              A world where the cloud helps companies develop, deploy,
              and improve their applications faster & with greater
              predictability & efficiency than ever before.
     Vision



              Build the best performing cloud platform to provide more
              than scalable compute & storage resources by enabling
              collaboration between development & operation teams
The Mission   based on best practices from agile software development
              with unique compute, storage, & networking technologies.
NephoScale Provides the ONLY Full Solution

• High performance cloud infrastructure
  – Fast VMs
  – Integrated virtual servers & dedicated servers
• NephOS Platform
  – CloudScript
  – Standardized Templates
  – Elastic Networking
• Collaboration between IT, Development & Business
  – Environment tailored for today’s DevOps methods
Fast VMs Aren’t The Only Thing, But…

• NephoScale leverages our founders’ experience in building three
  previous generation cloud platforms
• We believe speed is a secondary consideration in cloud
  performance, but our cloud flies
• NephoScale’s architecture is a uniquely tuned infrastructure
  delivering industry leading performance
  – CPU, RAM, disk & RAID
  – Virtualization software, BareMetal servers & SSD
  – Cloud Storage
  – Elastic networking
NephOS Platform
CloudScript

The industry’s first Build Language for the Cloud
• Fully idempotent
• Business readable domain specific
  language
• CloudScript Templates
  – Library of recipes & template for popular
    environments
  – Build, customize & save templates
• Catalyst for new paradigm
  – Collaboration - DevOps
  – Rapid iteration, prototype & deployment
  – Automation & continuous delivery
Treat Infrastructure as Code
Elastic Networking

• Dynamic – Adapts as servers are
  added/removed & workloads moved
• Flexible – Design & build unlimited
  isolated virtual networks w/layer 2
  broadcast domains
• Scalable – Unlimited broadcast
  domains/sub-domains (beyond 802.1Q
  VLAN spec of 4096 IDs)
• Robust – Redundancy, intelligent self-
  healing routing, keeps traffic secure &
  rebuilds itself
• Independent – Abstracted from the
  underlying hardware
NephoScale        High-Touch TM         Support

• Market leaders often treat customers like numbers
  – Phone trees
  – Knowledge bases
  – Limited scope support
• Industry leaders realize their customers’ success depends great
  support
  – Personalized pre-sales support to help customers succeed
  – Proactive support on how to leverage CloudScript to best deliver your
    application
  – Real-time operational support
  – US-based 24/7 phone support
  – Email, knowledge base, forum
Methods for Server Deployment
Customer Portal
                  •   Login and Provision server(s)            Depending on the application complexity -
                  •   Locate Credentials                        end to end process could take up to 4 hours
                  •   SSH or RDC to server(s)                  Best for lower volume static environments
                  •   Login to server(s)
                  •   Download and configure Apps


 RESTful API
                  •   From Host Make API calls to              Application configuration is same as Portal
                      provision servers                         deployment
                  •   Login to server(s)                       Provisioning is streamlined for larger server
                  •   Download and configure Apps               deployments time reduced 50%
                                                               Best for higher volume deployments with
                                                                limited modifications


CloudScript TM                                              
                  •   Define entire data center config in       Single CloudScript file posted to NephoScale
                      single text file - CloudScript            API that deploys entire cluster and stack
                  •   Server parameters defined in one         With pre-configured template, process can be
                      section (hostname, IPs, OS, etc)          reduced to 15 minutes or less
                  •   Define Config Mgmt dependencies          Best for varied server deployments requiring
                      such as configuring apps, and what        frequent iterations
                      data to inject
Customer Adoption


      Application                SMB-Mid Sized
                                  Enablement                       Enterprise
      Developers                  Commercial




 Manage infrastructure as                                   Legacy infrastructure
  code                         Internal and/or external
                                infrastructure                conversion to private
 Low legacy infrastructure                                   cloud
                               Internal IT orgs leverage
 Dynamic Resource -            external resources (MSP,     Mature IT practices
  based on application          VARs, etc)                   Hybrid cloud models for
  adoption rate                                               non critical applications


         Today                                                 Tomorrow
NephoScale Compute Environments

                            • Configuration Options
                      TM
                                   0.5GB 1 Core  32GB 16 Core VMs
 NephoScale Coudlet
                            • Linux & Windows Server options
   Virtual Servers          • Persistent Storage (RAID6)


                            • Configuration Options
                       TM
NephoScale BareMetal               2GB 2 Core  144GB 8 Core servers
                            • Linux & Windows Server options
  Dedicated Servers
                            • Optional High Performance SSD


              TM            • Object based cloud storage
     ObjectStor             • Triple Replication – 99.999% uptime
   Cloud Storage            • Accessible via Web Browser, Cloud
                              Fuse, or NephoScale API
Summary

NephoScale delivers the highest performance in the cloud
• Fast virtual servers
• BareMetal Dedicated servers & SSD drives
• Elastic Networking
• CloudScript
• Rapid deployments
• Unmatched service and support
• Rapid iteration—modify/update/reproduce environments
• Finally…A solution for DevOps
Special Webinar Offer

• 30-day Full Trial
• Program Details:
  – Free High-TouchTM On-boarding
  – Up to ten (10) CS4.4 cloud servers for 30 days
  – Unlimited ObjectStor bulk cloud storage
  – 3TB of outbound data transfer & unlimited free inbound transfer
• Total value of over $2,500
• No obligations – If we are not the best, we don’t deserve
  your business
Changing the Way Software Applications are
Developed & Delivered

For more information contact us at:
www.nephoscale.com
sales@nephoscale.com
855-637-4679
NephoScale Advantage

     NephOS                    Orchestration               App Development
     Platform                     Suite                      and Delivery


Elastic Networking
                           Powerful Cloud Service         •   3x Performance
Hybrid Environments
                           Provisioning and               •   10x Configuration
VPS and Bare Metal
                           management access                  efficiency
servers on single
                           methods                        •   Reduced time to
private Network
                           • CloudScript
                                          TM
                                                              market
Static IP Addresses        • RESTful API                  •   Lowest total cost of
One Click                  • Web Portal                       delivery
Configurations

With over 20 years experience building Cloud Services, NephoScale’s technical
team created NephOS - launching one of the industries most advanced cloud
platforms.

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High Performance Cloud Computing

  • 1. Performance Is More Than Just Fast VMs November 6, 2012
  • 2. Software Development Has Evolved • Agile methodology means rapid iteration • Collaboration between cross-functional teams • Responding to change over following a plan • Customer satisfaction by rapid delivery of useful software features • Welcome changing requirements, even late in development
  • 3. Operations Must Evolve Too • Infrastructure must rapidly adapt to new requirements from new SW features • New applications like Big Data are driving unique networking & performance requirements • Rapid change in Dev & Ops drives need for more collaboration • Infrastructure must scale up & down quickly • Business stakeholders need visibility to systems • Fast evolution drives need for more documentation & greater dependence on predictable management tools
  • 4. Choosing a Cloud Provider Requirements Solutions Cost Effective Agility Price performance optimized for DevOps • Tiered configurations & automated deployment • Security, governance & compliance Predictable High Performance Specialized dedicated servers • On Demand Bare Metal servers • Optional SSD storage Deployment Capability Automated templates • 1-click deployment of applications & infrastructure stacks • Programmatic control using API Configuration Management Support for industry standard tools • Simplified management of server configuration • Inherent knowhow Robust System Flexible Networking • Unified broadcast domain • Built-in redundancy Project Management Self-documenting with audit trail • Single file configuration manager • Build language for the cloud Support High-touch support • Humans on a phone • 24/7 is required
  • 5. NephOS the Cloud for the Future
  • 6. NephoScale Cloud Services A world where the cloud helps companies develop, deploy, and improve their applications faster & with greater predictability & efficiency than ever before. Vision Build the best performing cloud platform to provide more than scalable compute & storage resources by enabling collaboration between development & operation teams The Mission based on best practices from agile software development with unique compute, storage, & networking technologies.
  • 7. NephoScale Provides the ONLY Full Solution • High performance cloud infrastructure – Fast VMs – Integrated virtual servers & dedicated servers • NephOS Platform – CloudScript – Standardized Templates – Elastic Networking • Collaboration between IT, Development & Business – Environment tailored for today’s DevOps methods
  • 8. Fast VMs Aren’t The Only Thing, But… • NephoScale leverages our founders’ experience in building three previous generation cloud platforms • We believe speed is a secondary consideration in cloud performance, but our cloud flies • NephoScale’s architecture is a uniquely tuned infrastructure delivering industry leading performance – CPU, RAM, disk & RAID – Virtualization software, BareMetal servers & SSD – Cloud Storage – Elastic networking
  • 10. CloudScript The industry’s first Build Language for the Cloud • Fully idempotent • Business readable domain specific language • CloudScript Templates – Library of recipes & template for popular environments – Build, customize & save templates • Catalyst for new paradigm – Collaboration - DevOps – Rapid iteration, prototype & deployment – Automation & continuous delivery
  • 12. Elastic Networking • Dynamic – Adapts as servers are added/removed & workloads moved • Flexible – Design & build unlimited isolated virtual networks w/layer 2 broadcast domains • Scalable – Unlimited broadcast domains/sub-domains (beyond 802.1Q VLAN spec of 4096 IDs) • Robust – Redundancy, intelligent self- healing routing, keeps traffic secure & rebuilds itself • Independent – Abstracted from the underlying hardware
  • 13. NephoScale High-Touch TM Support • Market leaders often treat customers like numbers – Phone trees – Knowledge bases – Limited scope support • Industry leaders realize their customers’ success depends great support – Personalized pre-sales support to help customers succeed – Proactive support on how to leverage CloudScript to best deliver your application – Real-time operational support – US-based 24/7 phone support – Email, knowledge base, forum
  • 14. Methods for Server Deployment Customer Portal • Login and Provision server(s)  Depending on the application complexity - • Locate Credentials end to end process could take up to 4 hours • SSH or RDC to server(s)  Best for lower volume static environments • Login to server(s) • Download and configure Apps RESTful API • From Host Make API calls to  Application configuration is same as Portal provision servers deployment • Login to server(s)  Provisioning is streamlined for larger server • Download and configure Apps deployments time reduced 50%  Best for higher volume deployments with limited modifications CloudScript TM  • Define entire data center config in Single CloudScript file posted to NephoScale single text file - CloudScript API that deploys entire cluster and stack • Server parameters defined in one  With pre-configured template, process can be section (hostname, IPs, OS, etc) reduced to 15 minutes or less • Define Config Mgmt dependencies  Best for varied server deployments requiring such as configuring apps, and what frequent iterations data to inject
  • 15. Customer Adoption Application SMB-Mid Sized Enablement Enterprise Developers Commercial  Manage infrastructure as  Legacy infrastructure code  Internal and/or external infrastructure conversion to private  Low legacy infrastructure cloud  Internal IT orgs leverage  Dynamic Resource - external resources (MSP,  Mature IT practices based on application VARs, etc)  Hybrid cloud models for adoption rate non critical applications Today Tomorrow
  • 16. NephoScale Compute Environments • Configuration Options TM  0.5GB 1 Core  32GB 16 Core VMs NephoScale Coudlet • Linux & Windows Server options Virtual Servers • Persistent Storage (RAID6) • Configuration Options TM NephoScale BareMetal  2GB 2 Core  144GB 8 Core servers • Linux & Windows Server options Dedicated Servers • Optional High Performance SSD TM • Object based cloud storage ObjectStor • Triple Replication – 99.999% uptime Cloud Storage • Accessible via Web Browser, Cloud Fuse, or NephoScale API
  • 17. Summary NephoScale delivers the highest performance in the cloud • Fast virtual servers • BareMetal Dedicated servers & SSD drives • Elastic Networking • CloudScript • Rapid deployments • Unmatched service and support • Rapid iteration—modify/update/reproduce environments • Finally…A solution for DevOps
  • 18. Special Webinar Offer • 30-day Full Trial • Program Details: – Free High-TouchTM On-boarding – Up to ten (10) CS4.4 cloud servers for 30 days – Unlimited ObjectStor bulk cloud storage – 3TB of outbound data transfer & unlimited free inbound transfer • Total value of over $2,500 • No obligations – If we are not the best, we don’t deserve your business
  • 19. Changing the Way Software Applications are Developed & Delivered For more information contact us at: www.nephoscale.com sales@nephoscale.com 855-637-4679
  • 20. NephoScale Advantage NephOS Orchestration App Development Platform Suite and Delivery Elastic Networking Powerful Cloud Service • 3x Performance Hybrid Environments Provisioning and • 10x Configuration VPS and Bare Metal management access efficiency servers on single methods • Reduced time to private Network • CloudScript TM market Static IP Addresses • RESTful API • Lowest total cost of One Click • Web Portal delivery Configurations With over 20 years experience building Cloud Services, NephoScale’s technical team created NephOS - launching one of the industries most advanced cloud platforms.

Editor's Notes

  • #4: Poll question: Rank what is most important to you when you think of performance in the cloud? VM performance, deployment times, iterate, rebuild, API, network performance
  • #6: Polling question #2: How to you interact with a cloud platform: 1) portal, 2) API; 3) Cloud Management software (e.g. RightScale)
  • #9: Because this is your 3rd cloud, what types of lessons have you learned from the past and how did that affect the decisions you made when designing the architecture?
  • #10: Telemachus takes over this slide and discusses architecture
  • #12: Hand over to Tele for more input on how CloudScript allows you to treat infrastructure as code and how it creates a lifecycle
  • #13: Have Telemachus mention that there is a blog post on the NephoScale website on this topic. Also use an example to highlight the importance of Elastic Networking. Bruce wants you to talk about the difference between cocktail straw and multiport & some examples of how this functionality allows certain apps to be supported in the cloud due to our support for multi-cast capabilities
  • #14: Telemachus talks about pre-sales support, customer requirements, etc.
  • #18: This needs to be the sell slide; compel people to BUY!