Hit Your Target: InMail Best Practices | Talent Connect San Francisco 2014
4 likes2,686 views
The document outlines best practices for using InMail on LinkedIn to effectively engage candidates, emphasizing personalized and concise communication to prevent candidates from feeling spammed. It highlights the importance of understanding the candidate's journey and promoting the company's brand effectively through strategic messaging. Key tips include focusing on what the employer can offer to the candidate, crafting enticing messages, and being mobile-ready.
Hit Your Target: InMail Best Practices | Talent Connect San Francisco 2014
- 1. Hit your target: InMail best practices Tina Dover Executive Senior Recruiter iHeartMedia Rebecca Vertucci Recruitment Product Consultant LinkedIn Maya Toussaint Recruitment Product Consultant LinkedIn #intalent
- 3. Good morning, Jeff! Angels, InMail crimes have been committed! Candidates are feeling spammed. • Leads to low response rates • Dilutes the brand of recruiters #intalent
- 4. Help us work the case
- 5. Common InMail pitfalls We give them way too much information! They may opt out before ever speaking with us. #intalent
- 6. Common InMail pitfalls We make it all about us! Prospects should feel special, not like they have to do you a favor. #intalent
- 7. Common InMail pitfalls We make the prospect feel like a number. This message is an obvious template – nothing personalized, nothing to grab attention. #intalent
- 8. 45% LinkedIn traffic via mobile
- 9. InMail on mobile Prospects are on the go! Make that message short but impactful. #intalent
- 10. We must go undercover
- 11. Act like a recruiter, think like a candidate. – Adaptation of Steve Harvey’s book Act Like a Lady, Think Like a Man #intalent
- 12. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out
- 13. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out Each touch point is an opportunity to share your employee value proposition
- 14. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
- 15. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
- 16. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
- 17. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
- 18. Touch points along a prospect’s journey 1. Receives InMail 2. Visits your profile 3. Visits your company page 4. Views a job opportunity 5. Opts in or out #intalent
- 19. Time to gather clues!
- 20. Two strong adjectives to describe the opportunity What is the most important thing the person will accomplish? What is the role? Describe your company highlighting what makes you stand out from your competitors What are the top qualities your ideal candidate will have? #intalent
- 21. Top InMail tips This is what I can do for you! A targeted approach makes the prospect feel special. #intalent
- 22. Top InMail tips Don’t hide the hook. Let the prospect know right away what’s great about your company and the opportunity. #intalent
- 23. Top InMail tips Make it enticing to get back to you. InMail is just an initial contact, not the sales pitch or the prescreen. #intalent
- 24. Stand out in the crowd!
- 25. Strategic InMail template types Let’s connect! Networking Company followers Expertise request Groups & shared memberships Referrals #intalent
- 26. You are your company’s brand ambassador
- 27. Act like a recruiter, think like a marketer. – Adaptation of Steve Harvey’s book Act Like a Lady, Think Like a Man #intalent
- 28. Your brand The employee value proposition #intalent
- 29. InMail is an opportunity to promote your brand Never assume you know what’s known about your company. You can present your company in the most positive light possible and highlight accolades that may not be well known. #intalent
- 30. Things to consider when promoting your brand Recent strong hires Public articles or press Company news (on LinkedIn or corporate site) #intalent
- 31. Case study: iHeartMedia (formerly Clear Channel) “a hidden gem with undiscovered value and untapped potential” “Clear Channel had better facts than reputation. I love a business like this.” “Don’t think of it as 850 radio stations, towers and transmitters—think of it as 240 million consumers a month.” Source: Adweek, December 15, 2013, T.L. Stanley. http://www.adweek.com/news/advertising-branding/mtv-founder-bob-pittman-our-first-media-visionary-154510 #intalent
- 32. Brand best practices Drive home the employee value proposition Always leave them wanting more from your company InMail is your first touch point of the candidate brand experience Tell candidates what’s in it for them Speak to how your company develops individuals within the broader organization #intalent
- 33. Connect with your target Be mobile-ready! Act like a recruiter, think like a candidate Be authentic, unique and personal Be a brand ambassador Relationships matter #intalent
- 34. Congratulations!
- 35. Learn more …
- 36. Learning Center 30 resources in 10 languages … and growing! #intalent
- 37. InMail playbook Available in the Learning Center #intalent
- 38. InMail analytics reporting LinkedIn Recruiter > Reports > Job Analytics #intalent
- 39. LinkedIn Talent Blog http://talent.linkedin.com/blog #intalent