S   U   C   C   E   S   S   S   T   O   R Y




“We needed a mechanism that                   HBF
allowed us to be more efficient when          INDUSTRY	Insurance
provisioning storage and consolidate
our existing storage assets. We now           SOLUTIONS	 Enterprise Platform, Virtualisation
have a storage environment that is            	          Hardware — Hitachi Virtual Storage Platform
                                              	          Software — Hitachi Command Suite, Hitachi Dynamic Tiering
over 50% virtualised, and with the
                                              	Services — Provided by Hitachi TrueNorth™ Partner UXC Connect
vast scalability provided by the Virtual
Storage Platform we can quickly meet
project requirements, no matter how
big or small.   ”
Colin Rutherford
Senior Network Engineer (Infrastructure)
HBF
S   U   C   C   E   S   S   S   T   O   R Y                                                                                                       2




                                                                                                    a revamped storage architecture all in the
HBF Embraces Virtualised Storage Infrastructure with                                                one package,” he explains.

Hitachi Virtual Storage Platform                                                                    “In addition, with a looming virtual desktop
                                                                                                    infrastructure (VDI) project that involved
HBF is the largest private health insurer in Western Australia                                      more than 650 desktops being brought
                                                                                                    into the data centre, we needed a platform
and has been supporting the health and well-being of Western                                        that would deliver a seamless user experi-
Australians for nearly 70 years. With a network spread across 19                                    ence when transitioning from physical
                                                                                                    to virtual desktops. Performance tiering
service centres and its head office, HBF was planning to introduce                                  and dynamic pooling efficiencies were
a virtual desktop infrastructure and needed a way to efficiently                                    also key to meeting the highly volatile and
                                                                                                    performance-critical VDI workload without
manage and store this data. Hitachi Data Systems was selected to                                    costing the earth,” Rutherford adds.
meet this requirement with Hitachi Virtual Storage Platform.
                                                                                                    The Solution: A Virtualised
Background                                         located at the head office. With an enter-       Storage Infrastructure
                                                   prise storage platform that was beginning        HBF engaged independent information
Established in 1941, HBF (http://www.
                                                   to sprawl and components of that platform        and communication technologies (ICT)
hbf.com.au) is Western Australia’s leading
                                                   nearing end of life, HBF was looking to          provider UXC Connect to identify the
health insurer, providing health coverage
                                                   modernise its storage infrastructure and         most suitable solution to meet its storage
for 900,000 members across the region.
                                                   bring greater flexibility in the way it stores   requirements. Following an assessment
HBF also sells general insurance prod-
                                                   and manages its data.                            of the key technologies in this space,
ucts, including travel, car, life, and home
                                                                                                    HBF decided on Hitachi Virtual Storage
and contents insurance and prides itself           “Our existing storage network was starting
                                                                                                    Platform (VSP), with UXC Connect provid-
on providing the best personal experi-             to become fragmented and difficult to
                                                                                                    ing support with the configuration, builds,
ence possible for members. It is a strong          manage with aging storage practices. We
                                                                                                    quoting and ordering of the products.
supporter of community initiatives, such           were ultimately limiting any future scalabil-
as the HBF Run for a Reason and the                ity,” says Colin Rutherford, senior network      Enabling virtualisation of external SAN
HBF Rottnest Channel Swim. In 2010 and             engineer, HBF. “We have multiple manage-         storage from Hitachi and other vendors
2011, HBF paid out AUS$928 million in              ment points for storage infrastructure, so       into one pool, Hitachi VSP is the only 3D
health benefits, equating to over AUS$2.5          were looking to introduce storage virtu-         scaling storage platform designed for all
million every day.                                 alisation to underpin all new and existing       data types and the only enterprise storage
                                                   storage resources. This would allow for          architecture that flexibly adapts for perfor-
HBF has around 650 staff spread across
                                                   easier data migrations off aging hardware        mance and capacity.
19 service centres and its central office in
                                                   and consolidation of storage resources
Perth. These users all require access to                                                            Combined with Hitachi Command Suite
                                                   for improved utilisation, performance and
the data and internal business applications                                                         management software, the VSP gives




                                          “When introducing a technology change that affects so many end users,
                                          the user experience factor is absolutely crucial. The leading storage
                                          performance provided by the VSP has been an integral part of this
                                          successful deployment, giving us an extremely flexible and scalable virtual
                                          storage infrastructure for VDI and beyond.”
                                          Colin Rutherford
                                          Senior Network Engineer (Infrastructure)
                                          HBF
S   U   C   C   E   S   S   S   T   O   R Y                                                                                                    3




optimal infrastructure growth in all dimen-    fleet of HP thin client PCs to its 650 users    An added benefit is that HBF has the
sions and supports automated storage           across all offices. The organisation has        flexibility to decommission old storage
tiering, known as Hitachi Dynamic Tiering,     also been able to lower its information         systems and move data between storage
to automate the movement of data be-           technology services disk costs by taking        systems without any outages or impact to
tween tiers for higher performance and         advantage of storage pooling and tiering.       performance, ensuring business continuity
lower cost.                                                                                    at all times.
                                               “When introducing a technological change
Sitting above 3 existing Hitachi stor-         that affects so many end users, the user        A Look Forward
age systems (Hitachi Adaptable Modular         experience factor is absolutely crucial,”
Storage 500 and 2500, as well as Hitachi       notes Rutherford. “The leading storage          HBF is looking to further consolidate its
Network Storage Controller 55), the            performance provided by the VSP has             SAN storage platform in line with growing
VSP enables HBF to view all of its data        been an integral part of this successful        its virtual-to-physical server ratio. Having
as one entity. This means data can be          deployment, giving us an extremely flexible     tight storage integration to support this will
easily moved, allocated and provisioned        and scalable virtual storage infrastructure.”   be crucial, as more reliance is placed on
across environments. The VSP now hosts                                                         virtual infrastructure as opposed to physi-
                                               “To serve our performance requirements          cal infrastructure.
HBF’s core internal applications, including
                                               we are able to use our existing disk assets
VMware View for its 650 virtual desktops,                                                      HBF will also be looking to take advantage
                                               and dynamically tier across them. Rather
Microsoft SQL Databases, MRM (Siebel/                                                          of cloud storage offerings where possible,
                                               than having all our data sit on Tier 1 disk
Tibco/UDB) and Microsoft collaboration                                                         particularly with its development and testing
                                               on a single storage system, we can now
tools Lync and SharePoint.                                                                     environments. Additionally, the company is
                                               tier this data via pools and automatically
“Hitachi has proven its success in deliver-    place the most frequently accessed data         looking to the cloud for data replication and
ing high performance and reliability in the    on the more efficient, faster disk, while the   disaster recovery capabilities.
last 10 years that we have been using its      least accessible data is moved to the less      "Over the coming months the VSP will
storage systems,” says Rutherford. “Its        expensive, slower disk.                         allow us to further consolidate our storage
technology concepts are easy to digest,                                                        platform, leading to a reduction in cooling
                                               “During periods of high performance de-
with benefits immediately recognisable,                                                        and power costs and freeing up valu-
                                               mand, we can dynamically move our data
and it integrates seamlessly into our exist-                                                   able rack space in our data centre,” says
                                               up to a higher tier to get the best perfor-
ing infrastructure environment.                                                                Rutherford. “The VSP uses energy-efficient
                                               mance. This functionality was a key reason
“We needed a mechanism that allowed            for us choosing the Hitachi solution, as it     technology such as 2.5 inch drives, which
us to be more efficient when provision-        allows us to use far less physical disks,”      consume up to 40% less power than 3.5
ing storage and consolidating our existing     recalls Rutherford.                             inch drives.” According to Rutherford, over
storage assets. We now have a storage                                                          time, disk costs will slowly drop as more
                                               HBF has also been experiencing faster           and more projects can take advantage
environment that is over 50% virtualised,
                                               response times following the deployment,        of the pooling and tiering technology.
and with the vast scalability provided by
                                               which has resonated well with its end users.    Traditional spindle to performance relation-
the VSP we can quickly meet project
requirements, no matter how big or small,”                                                     ships no longer exist.
                                               “Our core VDI deployment is currently expe-
he explains.                                   riencing 3-4 millisecond response time when     “With its VMware integration, the VSP also
                                               accessing ‘writable disks,’ and the replicas    allows for a move toward private or public
“Furthermore, with storage lead times
                                               are peaking at 1 millisecond per 650+           cloud, with IT infrastructure being treated
often delaying projects, we now have a
                                               desktop read requests. Users have really em-    as a service to the business. HBF is a keen
mechanism to help alleviate the impact.
                                               braced the technology as the performance        adopter of new technologies that can help
This is achieved through dynamic provi-
                                               has been better than that provided by the       improve business operations, so cloud for
sioning and zero page reclaims to see the
                                               previous physical desktops.”                    us is not a matter of ‘if’ but ‘when’ and
actual storage being used and implement-
ing temporary overprovisioning,” says                                                          the VSP is a step in the right direction,”
                                               Rutherford adds: “While providing us with
Rutherford.                                                                                    concludes Rutherford.
                                               a better user experience, it allows us to
                                               react quicker to growth demands and
The Result: Improved Disk                      provision storage more effectively.”
Utilisation and Lower Costs
Since deploying Hitachi VSP, HBF has
been able to seamlessly introduce its VDI
project, progressively deploying a new
S   U   C   C    E   S   S       S   T   O   R Y




Corporate Headquarters                                           Regional Contact Information
750 Central Expressway                                           Americas: +1 408 970 1000 or info@hds.com
Santa Clara, California 95050-2627 USA                           Europe, Middle East and Africa: +44 (0) 1753 618000 or info.emea@hds.com 	
www.HDS.com                                                      Asia Pacific: +852 3189 7900 or hds.marketing.apac@hds.com

Hitachi is a registered trademark of Hitachi, Ltd., in the United States and other countries. Hitachi Data Systems is a registered trademark and service mark of Hitachi, Ltd.,
in the United States and other countries.
All other trademarks, service marks and company names in this document or website are properties of their respective owners.
Notice: This document is for informational purposes only, and does not set forth any warranty, expressed or implied, concerning any equipment or service offered
or to be offered by Hitachi Data Systems Corporation.
© Hitachi Data Systems Corporation 2012. All Rights Reserved. SS-387-A DG May 2012

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Hitachi Data Systems and HBF Success Story

  • 1. S U C C E S S S T O R Y “We needed a mechanism that HBF allowed us to be more efficient when INDUSTRY Insurance provisioning storage and consolidate our existing storage assets. We now SOLUTIONS Enterprise Platform, Virtualisation have a storage environment that is Hardware — Hitachi Virtual Storage Platform Software — Hitachi Command Suite, Hitachi Dynamic Tiering over 50% virtualised, and with the Services — Provided by Hitachi TrueNorth™ Partner UXC Connect vast scalability provided by the Virtual Storage Platform we can quickly meet project requirements, no matter how big or small. ” Colin Rutherford Senior Network Engineer (Infrastructure) HBF
  • 2. S U C C E S S S T O R Y 2 a revamped storage architecture all in the HBF Embraces Virtualised Storage Infrastructure with one package,” he explains. Hitachi Virtual Storage Platform “In addition, with a looming virtual desktop infrastructure (VDI) project that involved HBF is the largest private health insurer in Western Australia more than 650 desktops being brought into the data centre, we needed a platform and has been supporting the health and well-being of Western that would deliver a seamless user experi- Australians for nearly 70 years. With a network spread across 19 ence when transitioning from physical to virtual desktops. Performance tiering service centres and its head office, HBF was planning to introduce and dynamic pooling efficiencies were a virtual desktop infrastructure and needed a way to efficiently also key to meeting the highly volatile and performance-critical VDI workload without manage and store this data. Hitachi Data Systems was selected to costing the earth,” Rutherford adds. meet this requirement with Hitachi Virtual Storage Platform. The Solution: A Virtualised Background located at the head office. With an enter- Storage Infrastructure prise storage platform that was beginning HBF engaged independent information Established in 1941, HBF (http://www. to sprawl and components of that platform and communication technologies (ICT) hbf.com.au) is Western Australia’s leading nearing end of life, HBF was looking to provider UXC Connect to identify the health insurer, providing health coverage modernise its storage infrastructure and most suitable solution to meet its storage for 900,000 members across the region. bring greater flexibility in the way it stores requirements. Following an assessment HBF also sells general insurance prod- and manages its data. of the key technologies in this space, ucts, including travel, car, life, and home HBF decided on Hitachi Virtual Storage and contents insurance and prides itself “Our existing storage network was starting Platform (VSP), with UXC Connect provid- on providing the best personal experi- to become fragmented and difficult to ing support with the configuration, builds, ence possible for members. It is a strong manage with aging storage practices. We quoting and ordering of the products. supporter of community initiatives, such were ultimately limiting any future scalabil- as the HBF Run for a Reason and the ity,” says Colin Rutherford, senior network Enabling virtualisation of external SAN HBF Rottnest Channel Swim. In 2010 and engineer, HBF. “We have multiple manage- storage from Hitachi and other vendors 2011, HBF paid out AUS$928 million in ment points for storage infrastructure, so into one pool, Hitachi VSP is the only 3D health benefits, equating to over AUS$2.5 were looking to introduce storage virtu- scaling storage platform designed for all million every day. alisation to underpin all new and existing data types and the only enterprise storage storage resources. This would allow for architecture that flexibly adapts for perfor- HBF has around 650 staff spread across easier data migrations off aging hardware mance and capacity. 19 service centres and its central office in and consolidation of storage resources Perth. These users all require access to Combined with Hitachi Command Suite for improved utilisation, performance and the data and internal business applications management software, the VSP gives “When introducing a technology change that affects so many end users, the user experience factor is absolutely crucial. The leading storage performance provided by the VSP has been an integral part of this successful deployment, giving us an extremely flexible and scalable virtual storage infrastructure for VDI and beyond.” Colin Rutherford Senior Network Engineer (Infrastructure) HBF
  • 3. S U C C E S S S T O R Y 3 optimal infrastructure growth in all dimen- fleet of HP thin client PCs to its 650 users An added benefit is that HBF has the sions and supports automated storage across all offices. The organisation has flexibility to decommission old storage tiering, known as Hitachi Dynamic Tiering, also been able to lower its information systems and move data between storage to automate the movement of data be- technology services disk costs by taking systems without any outages or impact to tween tiers for higher performance and advantage of storage pooling and tiering. performance, ensuring business continuity lower cost. at all times. “When introducing a technological change Sitting above 3 existing Hitachi stor- that affects so many end users, the user A Look Forward age systems (Hitachi Adaptable Modular experience factor is absolutely crucial,” Storage 500 and 2500, as well as Hitachi notes Rutherford. “The leading storage HBF is looking to further consolidate its Network Storage Controller 55), the performance provided by the VSP has SAN storage platform in line with growing VSP enables HBF to view all of its data been an integral part of this successful its virtual-to-physical server ratio. Having as one entity. This means data can be deployment, giving us an extremely flexible tight storage integration to support this will easily moved, allocated and provisioned and scalable virtual storage infrastructure.” be crucial, as more reliance is placed on across environments. The VSP now hosts virtual infrastructure as opposed to physi- “To serve our performance requirements cal infrastructure. HBF’s core internal applications, including we are able to use our existing disk assets VMware View for its 650 virtual desktops, HBF will also be looking to take advantage and dynamically tier across them. Rather Microsoft SQL Databases, MRM (Siebel/ of cloud storage offerings where possible, than having all our data sit on Tier 1 disk Tibco/UDB) and Microsoft collaboration particularly with its development and testing on a single storage system, we can now tools Lync and SharePoint. environments. Additionally, the company is tier this data via pools and automatically “Hitachi has proven its success in deliver- place the most frequently accessed data looking to the cloud for data replication and ing high performance and reliability in the on the more efficient, faster disk, while the disaster recovery capabilities. last 10 years that we have been using its least accessible data is moved to the less "Over the coming months the VSP will storage systems,” says Rutherford. “Its expensive, slower disk. allow us to further consolidate our storage technology concepts are easy to digest, platform, leading to a reduction in cooling “During periods of high performance de- with benefits immediately recognisable, and power costs and freeing up valu- mand, we can dynamically move our data and it integrates seamlessly into our exist- able rack space in our data centre,” says up to a higher tier to get the best perfor- ing infrastructure environment. Rutherford. “The VSP uses energy-efficient mance. This functionality was a key reason “We needed a mechanism that allowed for us choosing the Hitachi solution, as it technology such as 2.5 inch drives, which us to be more efficient when provision- allows us to use far less physical disks,” consume up to 40% less power than 3.5 ing storage and consolidating our existing recalls Rutherford. inch drives.” According to Rutherford, over storage assets. We now have a storage time, disk costs will slowly drop as more HBF has also been experiencing faster and more projects can take advantage environment that is over 50% virtualised, response times following the deployment, of the pooling and tiering technology. and with the vast scalability provided by which has resonated well with its end users. Traditional spindle to performance relation- the VSP we can quickly meet project requirements, no matter how big or small,” ships no longer exist. “Our core VDI deployment is currently expe- he explains. riencing 3-4 millisecond response time when “With its VMware integration, the VSP also accessing ‘writable disks,’ and the replicas allows for a move toward private or public “Furthermore, with storage lead times are peaking at 1 millisecond per 650+ cloud, with IT infrastructure being treated often delaying projects, we now have a desktop read requests. Users have really em- as a service to the business. HBF is a keen mechanism to help alleviate the impact. braced the technology as the performance adopter of new technologies that can help This is achieved through dynamic provi- has been better than that provided by the improve business operations, so cloud for sioning and zero page reclaims to see the previous physical desktops.” us is not a matter of ‘if’ but ‘when’ and actual storage being used and implement- ing temporary overprovisioning,” says the VSP is a step in the right direction,” Rutherford adds: “While providing us with Rutherford. concludes Rutherford. a better user experience, it allows us to react quicker to growth demands and The Result: Improved Disk provision storage more effectively.” Utilisation and Lower Costs Since deploying Hitachi VSP, HBF has been able to seamlessly introduce its VDI project, progressively deploying a new
  • 4. S U C C E S S S T O R Y Corporate Headquarters Regional Contact Information 750 Central Expressway Americas: +1 408 970 1000 or info@hds.com Santa Clara, California 95050-2627 USA Europe, Middle East and Africa: +44 (0) 1753 618000 or info.emea@hds.com www.HDS.com Asia Pacific: +852 3189 7900 or hds.marketing.apac@hds.com Hitachi is a registered trademark of Hitachi, Ltd., in the United States and other countries. Hitachi Data Systems is a registered trademark and service mark of Hitachi, Ltd., in the United States and other countries. All other trademarks, service marks and company names in this document or website are properties of their respective owners. Notice: This document is for informational purposes only, and does not set forth any warranty, expressed or implied, concerning any equipment or service offered or to be offered by Hitachi Data Systems Corporation. © Hitachi Data Systems Corporation 2012. All Rights Reserved. SS-387-A DG May 2012