Hitting The Mark by Skip Fidura
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The document discusses how a brand's email marketing compares to the top 60 global retailers. On average, brands scored 73% on key metrics like legal compliance, compelling calls to action, and strong propositions. However, emails often lacked shareability and mobile optimization. Copywriting and subject lines needed improvement as well. The document provides tips on specific elements like sign up forms, images, personalization, offers, and subject lines to strengthen email marketing performance.
Hitting The Mark by Skip Fidura
- 1. HITTING THE MARK HOW DO YOU STACK UP AGAINST THE WORLD’S LARGEST RETAILERS? dotMailer.co.uk/retail @SkipFidura
- 2. 60 global brands…that you can outdo Average score 73% Brands were legally compliant Calls to action were compelling Propositions were strong But… Emails weren’t shareable Mobile is still an afterthought Copywriting was mediocre Subject lines were prescriptive @SkipFidura
- 4. Follow up
- 10. ALT text
- 12. Link to web version @SkipFidura
- 13. Personalisation
- 17. Mobile
- 18. Tying It All Together @SkipFidura
- 19. Landing page