Homes for Heroes Program Presentation
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The document discusses Homes for Heroes, a program that provides savings of 25% of realtor commissions, discounted lending fees, and lower closing costs to educators, healthcare workers, military members, first responders, police officers, and fire fighters who are looking to buy or sell a home. The program was created after 9/11 to honor those who sacrifice and serve the community. Marketing strategies for the program include on-site visits, online ads on sites like Craigslist and Facebook, business partnerships with other hero-support organizations, and real estate agent affiliates. The goal is to provide real savings without red tape to local heroes.
Homes for Heroes Program Presentation
- 2. What we will discuss: • What is Homes for Heroes? • Who Benefits? • Who is a Hero? • How do you help? • How to Market? • Additional Strategies • …Ninja Marketing Strategies
- 3. The Mission To provide extraordinary savings to local heroes by giving real rebates and real discounts to the heroes that sacrifice and serve to make our community and our country a better place
- 4. The Story The Program was created in response to the tragic events of September 11, 2001 as a way to honor the sacrifices of the men and women who serve our country. It is a way to say “Thank You” for those that have given so much
- 5. Our Heroes Educators Healthcare Workers 6 1 Military (Active & Retired) 5 First Responders 2 4 3 Police Officers Fire Fighters
- 6. The Savings 25% of Realtor’s Gross Commissions For Buyers and Sellers Discounted Lending Fees with HFH Lenders Lower Title Closing Fees (where allowed by law) Other Real Estate Related Discounts (differ by Realtor) Discounts through local Friends of Heroes
- 7. This Program Is Unlike Other Hero Programs: • No Forms! • No Red Tape! • No Fine Print! • No Hidden Fees! • No Mandatory Areas To Buy! • No Catch!! • …it is a Win/Win
- 9. Dollars Real estate Sold In 2012 Of hero 115.9 Million
- 11. What do the Savings Look Like? Example: (Typical) savings on the purchase of a $250,000 Home: HFH Realtor Rebate HFH Lender Discount Title Company Discount $1875.00 500.00 100.00
- 12. Marketing: • • • • • • • • Market the name “Homes for Heroes” On Site Visits Online Ads Craigslist/Facebook Business to Business (Friends of Heroes) Testimonial Pages, Web Pages, Opt In New Heroes/H4H Marketing Real Estate Agents Affiliates… “partners”
- 13. Marketing: On Site Visits
- 14. Marketing: On Site Visits
- 23. Marketing: Business to Business (Friends of Heroes)
- 24. Marketing: Business to Business (Friends of Heroes)
- 25. Marketing: Business to Business (Friends of Heroes)
- 26. Marketing: Business to Business (Friends of Heroes)
- 27. Marketing: Business to Business (Friends of Heroes)
- 28. Marketing: Business to Business (Friends of Heroes)
- 29. Marketing: Testimonial Pages, Web Pages, Opt In
- 30. Marketing: Testimonial Pages, Web Pages, Opt In
- 31. Homes For Heroes Marketing and Leads
- 32. What You Do • • • • • • Become an affiliate Monthly fee to market as Homes for Heroes Your area/ zip code ROI Is it worth it? Helping is Number 1 Do you have MWS?
- 33. Thank you