Hooked: How to Build Habit-Forming Products
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Nir Eyal's webinar discusses how to create habit-forming products by understanding the psychology behind user behavior. He emphasizes the role of internal and external triggers, motivation, ability, and the importance of variable rewards in engaging users. The presentation also raises ethical questions about manipulating user behavior and encourages building meaningful products that contribute positively to society.
Hooked: How to Build Habit-Forming Products
- 1. Nir Eyal! Hooked: How to Build Habit- Forming Products April 2014!
- 2. @DanielMcgaw #KISSwebinar Join us on Twi er!
- 3. @nireyal #KISSwebinar Join us on Twi er!
- 4. Nir Eyal Author @nireyal! Presenter! Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a lecturer at the Stanford Graduate School of Business.
- 5. WATCH THIS WEBINAR RECORDING NOW
- 9. P!A!
- 11. HEALTHTAP! REV! POCKET! BIA! LUMO! 7CUPS! EMODT! PANTRYLABS! Habitscanbeusedforgood.! REFRESH.IO!
- 18. EXTERNAL'TRIGGERS' The!informa@on!for!what!to!do!next!! is!within!the!trigger.! Billboards! SODA!
- 25. Do you know your customer s ! INTERNAL TRIGGER?!
- 32. Scroll!
- 33. Search!
- 34. Play!
- 38. ABILITY! the capacity to do a particular action!
- 43. 2009! 2010! 2011! 2012! 2014! through'the'years!
- 44. LOG IN WITH GOOGLE
- 74. Investments increase the likelihood of the next pass through the Hook in TWO ways.!
- 80. CONTENT!
- 81. DATA!
- 82. FOLLOWERS!
- 83. REPUTATION! 30!