HootSuite is a social media management tool that allows users to monitor multiple social networks from one centralized location. It provides tabs for each account being managed where the user can select different data columns like newsfeeds, retweets, and messages. HootSuite also offers analytics on follower counts, likes, and other engagement metrics. It allows for team collaboration and monitoring of brands from any location through its mobile app. While basic use is free, additional reporting and team features require a paid subscription.