HootSuite 101 Workshop
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The Hootsuite 101 workshop by Mike Abasov covers the essentials of using Hootsuite for effective Twitter management, including listening, publishing, and measuring performance. Key topics include setting up streams, geolocation filtering, and the differences between free and pro versions. The workshop emphasizes interactive learning with opportunities for questions and provides additional resources for advanced techniques.
![Filters are awesome
• keyword → keyword city
• keyword → keyword ?
• keyword → keyword [GEOCODE]
• keyword → keyword -http
• keyword → keyword -RT
https://twitter.com/#!/search-home](https://image.slidesharecdn.com/hootsuiteworkshop-120924151547-phpapp02/85/HootSuite-101-Workshop-22-320.jpg)
HootSuite 101 Workshop
- 1. HootSuite 101 workshop by Mike Abasov
- 2. This is the slide where I try to seem like a big deal so that you don’t feel like your time and money are being wasted
- 3. What we’ll cover • What HootSuite is & why it’s so cool • Dominating Twitter with HootSuite • Pro vs. Free • Q&A
- 4. Before we begin • The slide deck will be shared • Follow the steps if you can • Ask questions at any time • Thanks for having me
- 10. 3 steps to dominating twitter with hootsuite
- 13. 200 Million+ Tweets Per Day
- 14. tweets you ALL Tweets (should) care about tweets about cute cats
- 18. Questions People talking about People talking about about startups, in English startups in Vancouver Marketing in Vancouver
- 19. setting up a new stream
- 20. setting up a new stream
- 21. examples
- 22. Filters are awesome • keyword → keyword city • keyword → keyword ? • keyword → keyword [GEOCODE] • keyword → keyword -http • keyword → keyword -RT https://twitter.com/#!/search-home
- 23. opportunity! 1. Follow 2. Add to a list 3. Respond
- 24. Geolocated search is magical It allows you to search for any tweets within a specific radius around your location
- 25. adding geolocation filtering click!
- 26. other listening ideas Monitor Twitter Lists
- 27. other listening ideas See all mentions, messages, etc.
- 28. other listening ideas Use contacts to follow/unfollow
- 29. always optimize • Play around with filters to see what works & what doesn’t • Apply the 80/20 rule • Find the top performing streams & get rid of the others
- 32. So you want to share a new blog post? :( ...But the link is too long
- 33. shortened! :) and it Tracks the number of clicks too
- 35. pro only
- 36. where do you get content?
- 38. app directory
- 39. RSS FEEDS
- 40. RSS FEEDS Enter the feed, choose networks, & frequency Add custom text Timing is an issue
- 42. HootSuite Analytics quite useless if you ask me...
- 43. some cool metrics • Ow.ly Click Summary — Free • Sentiment Analysis — Pro • Keyword Mentions — Pro
- 45. Keyword Mentions
- 46. Pro Vs. Free
- 48. The bottom line Pro is good if you work with clients, schedule a lot, and/or have more than five profiles Free is good if you have few profiles and don’t report to anyone
- 49. Questions and answers
- 50. Advanced local search http://marketingbeforefunding.com/2012/06/25/ advanced-social-listening-using-geolocation/ Netvibes tutorial http://marketingbeforefunding.com/2012/08/21/ ultimate-listening-dashboard/
- 51. advanced tips http://marketingbeforefunding.com/2012/07/17/6- effective-tips-that-will-forever-change-the-way-you- use-hootsuite-video/ another one http://marketingbeforefunding.com/2010/09/03/how- to-start-engaging-on-twitter-in-seconds/
- 52. Mike Abasov // helping startups kick ass at marketing website // marketingbeforefunding.com twitter // @mike_abasov