Hostex

The document discusses strategies for social media marketing in the hospitality industry. It emphasizes using social media channels like Facebook, Twitter, YouTube, and LinkedIn to engage customers, build your brand, and establish yourself as an expert. Specific tips include establishing clear goals, listening to your market, building out platforms, engaging audiences, and participating in conversations while avoiding spam. Trends in marketing highlighted include honesty, less interruptive ads, showing rather than telling customers, use of online video, targeting, integrated strategies, and social media.