How a whole of community approach to using social media in times of crisis increases its effectiveness
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The document discusses the effectiveness of social media in crisis situations through a 'whole of community' approach, emphasizing collaboration among emergency services, government agencies, and the public. It highlights successful case studies like NYC's response to Hurricane Sandy and the Queensland floods, where two-way communication and community engagement played crucial roles in crisis management. Key recommendations include providing tools for public participation, educating citizens on social media use during emergencies, and integrating volunteers into the response efforts.
How a whole of community approach to using social media in times of crisis increases its effectiveness
- 1. Social Media in Times of Crisis National Conference Series Hosted by Eidos Institute 4 April 2013, State Library, Brisbane, Australia How a ‘whole of community’ approach to using social media in times of crisis increases its effectiveness Emergency 2.0 Wiki CEO & Founder Eileen Culleton
- 2. Overview Background on the Emergency 2.0 Wiki What is a “Whole of Community Approach”? New York City response to Hurricane Sandy Examples from Queensland Floods Examples Victoria Bushfires Key recommendations 2
- 4. Vision To help build resilient communities, empowered with the knowledge to use social media in emergency communications. Emergency agencies Government agencies Schools Community agencies and non profits Business Media The Public 4
- 8. What is a ‘Whole of Community’ approach? Emergency services and official agencies engaging with the community as ‘partners’ in the emergency response: Government Schools Hospitals Business NGOs Community groups Media The public 8
- 9. ‘Whole of Community’ approach Engaging with the community as partners Two way communication Integration between agencies Engaging digital volunteers Asking the community to share information from the scene Business helping business Community helping community 9
- 10. social media & mobile devices + real-time localised information + community participation = lives saved 10
- 11. NYC Response to Hurricane Sandy “Whole of community” response 11
- 12. NYC Response to Hurricane Sandy Opened up its data to enable emergency maps to be produced 12
- 13. NYC Response to Hurricane Sandy Crowdmaps empowered the public to share own reports, photos and videos 13
- 14. NYC Response to Hurricane Sandy Public could sign up to receive alerts based on geographical area 14
- 15. NYC Response to Hurricane Sandy Citizens downloaded emergency apps to receive alerts and emergency preparation information Red Cross Hurricane App FEMA Emergency Preparedness App 15
- 16. NYC Response to Hurricane Sandy Two way communication using social media 16
- 17. NYC Response to Hurricane Sandy Engaged digital volunteer groups 17
- 18. NYC Response to Hurricane Sandy Red Cross utilised digital operations centre for two way communications 18
- 19. NYC Response to Hurricane Sandy Schools Issued preparedness messages to staff and parents Alerted of pending school closures Alerted of schools being used as evacuation centres Rallied for donations and volunteers 19
- 20. NYC Response to Hurricane Sandy Hospitals Alerts for cancelled outpatients appointments and elective surgeries Alerts for pending evacuations Updates to patients’ families Updates to staff on reporting for work 20
- 21. NYC Response to Hurricane Sandy Integration between agencies 21
- 22. NYC Response to Hurricane Sandy Business helping Business 22
- 23. NYC Response to Hurricane Sandy Community helping Community 23
- 24. QLD Floods Local Government empowering community to help community 24
- 25. QLD Floods Local Government empowering community to help community 25
- 26. QLD Floods QLD Alert One stop shop for live information Twitter and Facebook feeds Official agencies only 26
- 27. VIC Bushfires Similar to QLD Alert, Disaster Connect brings together Twitter and Facebook feeds of official agencies Also feeds from community groups And feeds from hashtags #VICFIRES #BUSHFIRES Hosted by Green Cross Australia Harden Up program 27
- 28. VIC Bushfires Mobile apps to issue alerts and to empower community to help others Ability to share alerts using Twitter and Facebook Upload their own photos 28
- 29. Key recommendations 1. Provide Tools and the platforms to help the public help themselves, each other and emergency services and official agencies eg emergency apps, crowdmaps 2. Educate the public on how to use social media to help themselves, each other and emergency services 3. Engage in two way communication – ask the public to help 4. Engage digital volunteers For a ‘whole of community’ approach to using social media in times of crisis 29 Together, we can save lives…
- 30. Thank You! Wiki: http://emergency20wiki.org/wiki Blog: http://emergency20wiki.org/ LinkedIn: Emergency 2.0 Wiki Twitter: @emergency20wiki 30
- 31. References •http://emergency20wiki.org/wiki/index.php/Main_Page Photo slide 5 via Flicker Kingbob.net http://www.flickr.com/photos/kingbob86/5342341008/sizes/l/ in/photostream/ Graphic slide 7 via http://visual.ly/case-emergency-use-social- media Twitter screenshot via Open Gov Blog http://blog.opengovpartnership.org/2013/01/hurricane-sandy- open-data-social-media-nyc-rachel-haot/ All logos and brand references are copyright of their respective owners 31