How Advertising & Sales Play Into the Amazon A9 Algorithm
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The webinar focuses on Amazon's A9 algorithm, which determines product rankings in search results based on factors like text match relevancy and sales velocity. Key strategies for influencing the algorithm include optimizing content, implementing Enhanced Brand Content, and executing data-driven advertising decisions. Ultimately, advertising is emphasized as a powerful tool to increase sales and enhance product visibility on Amazon.
How Advertising & Sales Play Into the Amazon A9 Algorithm
- 1. How Advertising & Sales Plays Into the Amazon A9 Algorithm Boost Your Product Ranks
- 2. Today’s Logistics Persephanie Arellano Webinar Coordinator ● Session recording and slides will be sent out ● Log back in anytime with the same link ● Resources available as handouts ● Submit questions for live Q&A
- 3. Tinuiti is the largest independent performance marketing agency across the triopoly. Some of our clients Our Recognition
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- 5. Today’s Speakers Meghan O’Keefe Team Strategist Marketplace Search Carlee Peszko Customer Success Manager (and Amazon seller)
- 6. 6 1. Intro to Amazon’s A9 Algorithm 2. Direct Factors: Text Match + Sales Velocity 3. Indirect Factors That Help Sales Velocity 4. What Can You Do To Influence The Algorithm? Agenda
- 7. Poll Question (example) What do you feel is most important when it comes to your Amazon Strategy? ● Content ● Reviews ● Advertising ● Pricing and Inventory
- 8. Introduction To Amazon’s A9 Algorithm
- 9. 9 “The A9 Algorithm is the system which Amazon uses to decide how products are ranked in search results.” https://www.repricerexpress.com/amazons-algorithm-a9
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- 11. What do Amazon sellers have control over? Tinuiti x Jungle Scout | Amazon A9 Algorithm
- 12. Direct Factors: Text Match + Sales Velocity
- 13. Text Match Relevancy Comprehensive Detail Page All elements must work together → cohesive message → A9 Optimized Communicate a cohesive message on your Detail Page. Understand the real estate available on your product page • Use concise, attractive aesthetics and content • Communicate reasons to buy Title Bullet Points Detail Page Imagery Product Descriptions Enhanced Content 13 Tinuiti x Jungle Scout | Amazon A9 Algorithm
- 14. Keyword Research for Text Match Relevancy 14 Tinuiti x Jungle Scout | Amazon A9 Algorithm
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- 16. Indirect Factors That Help Sales Velocity
- 18. 18 Tinuiti | Amazon A9 Algorithm Fulfillment Method
- 19. Enhanced Branded Content EBC Increased Conversion Rate by 17.85 Points Beet’ums | In Just 12 Days: • Increased CVR: 11.6% to 29.3% • More orders were placed • Increased sales 19 Tinuiti | Amazon A9 Algorithm
- 20. Compelling Images 20 Tinuiti | Amazon A9 Algorithm
- 21. What good looks like 21 Tinuiti x Jungle Scout | Amazon A9 Algorithm
- 22. Advertising Tinuiti x Jungle Scout | Amazon A9 Algorithm
- 23. Advertising Tinuiti x Jungle Scout | Amazon A9 Algorithm
- 24. Data Driven Decisions - Rank Tracker 24 Tinuiti x Jungle Scout | Amazon A9 Algorithm
- 25. What Can You Do To Influence The Algorithm?
- 26. Influencing the A9 Algorithm ● Consider text match relevancy with content ● Implement EBC / A+ ● Leverage FBA ● Advertising execution ● Data driven decision making 26 Tinuiti x Jungle Scout | Amazon A9 Algorithm
- 27. Key Takeaways Advertising Is The Most Powerful Lever To Increase Sales Make sure everything about your listing and ad strategy is relevant to your product and customer Show you are consistent and a reliable business partner to Amazon. Sales Velocity Is The Most Effective Way To Rank Higher In The SERP
- 28. Jungle Scout Prime Week Deals 28 Tinuiti x Jungle Scout | Amazon A9 Algorithm Save up to $1,500+ on our plans to start or grow your business on Amazon. https://junglescout.grsm.io/tinuiti https://www.junglescout.com/solutions/brands-agencies/
- 29. Schedule Your 1:1 Strategy Evaluation
- 30. Live Q&A Meghan O’Keefe Team Strategist Marketplace Search Carlee Peszko Customer Success Manager (and Amazon seller)
- 32. THANK YOU!