How are you different?
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The document outlines a marketing strategy tailored for accountants and bookkeepers, focusing on the importance of establishing a Unique Selling Proposition (USP) to attract ideal clients by addressing their specific pain points. It includes examples of USP formulation and emphasizes the need for ongoing refinement of marketing strategies to distinguish from competitors. The next session will cover Facebook marketing basics.
How are you different?
- 1. #monthofmarketing MONTH OF MARKETING 2017 90 Day Marketing Plan Stream
- 2. #monthofmarketing ABOUT MATT Matt Wilkinson, Founder & CEO of Bizink Over 15 years working in online business. Worked exclusively with accountants & bookkeepers since 2010 Bizink helps busy accountants and bookkeepers grow using online marketing Work with firms in US, Canada, UK, Australia and New Zealand
- 3. #monthofmarketing RECAP FROM LAST SESSION Marketing to everybody is marketing to nobody Who do you want to work with? What are their pain points? How can you solve them? How are you different?
- 4. #monthofmarketing DOES IT MATTER IF YOU’RE DIFFERENT?
- 5. #monthofmarketing IMPORTANCE OF A USP Keeps your marketing focused Drives your messaging Stand out in an undifferentiated market Speak directly to deal prospect’s pain points Overcome inertia of tolerating average service
- 6. #monthofmarketing You must make the product interesting, not just make the ad different Rosser Reeves
- 7. #monthofmarketing WAYS TO BE DIFFERENT Price or service guarantee Positioning Offer a unique product or service Operate in a niche
- 8. #monthofmarketing USP FORMULA Industry > Market Segment > Ideal Prospect > Pain Points
- 9. #monthofmarketing BIZINK’S FORMULA Professional Financial Services > Accounting > Small to medium sized accounting firms in NZ and Australia who use latest tech and value marketing > Want modern websites with quality content and marketing tools
- 10. #monthofmarketing BIZINK’S FORMULA Professional Financial Services > Accounting & Bookkeeping > Small to medium sized accounting firms in English speaking countries who use latest tech and value marketing > Want more leads but lack time or skills to do marketing
- 11. #monthofmarketing USP STATEMENT Busy accountant or bookkeeper looking to grow? We’ll help you with marketing so you win more leads in less time
- 12. #monthofmarketing USP STATEMENT Marketing for busy accountants and bookkeepers More leads in less time We make accountants incredible online Websites and online marketing for accountants
- 13. #monthofmarketing ANOTHER EXAMPLE Construction > Owner managed building firms > Owner managed building firms with turnover between $500k and $2 million > Poor bookkeeping means tax time is very stressful, cash flow issues of getting paid on time and high outlay at start of projects.
- 14. #monthofmarketing ANOTHER EXAMPLE We remove stress for building firms by solving their admin nightmare and helping them keep more cash in their business.
- 16. #monthofmarketing SUMMING UP • USP is your elevator pitch to your ideal prospect • How are you DEEPLY different than your competitors? • It’s not easy – keep tweaking! • Gives you focus and drives your marketing
- 17. #monthofmarketing NEXT SESSION Facebook basics: pages, groups and ads Gayatri Wood, Bizink and The Wow Company Thursday 14th September, PDT: 12pm | EDT: 3pm | UK: 8pm
- 18. #monthofmarketing QUESTIONS? Marketing support: facebook.com/groups/bizinkascend/ Win stuff! monthofmarketing.com/prizes/