The document discusses four ways to attract and address the target audience for the film "Elizabeth's Diary":
1) The use of a young actress, Petrie Kimber, who would appeal to the target 16-25 male demographic.
2) Incorporating Elizabeth's diary as a central plot device, building intrigue around its hidden stories.
3) Leveraging the appeal of graphic blood and gore effects common to successful thriller genres.
4) Grounding the storylines in real-life teen issues like bullying and suicide to increase relatability.