How did you attract and address your audience new
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The document discusses how the author addressed and attracted their target audience for their magazine. They compared their magazine to NME magazine, which has a similar target audience. They analyzed NME's fonts, colors, images, and layout elements and incorporated similar designs into their own magazine to appeal to their target audience. They made some changes based on peer feedback, such as moving elements around on the cover, contents page, and double page spread to improve visibility and professionalism. Overall, modeling their magazine after a popular, successful publication like NME helped them design a product that would attract their target indie audience.
How did you attract and address your audience new
- 1. How did you attract and address your audience? Lareesa Warner
- 2. To begin, I will have to compare a professional magazine against my magazine which has a similar target audience. I will have to see what's similar and different in both magazines. NME has a very similar targeted audience, therefore I need to use NME magazine to help with creating my magazine. Professional Magazine My Magazine
- 3. Front cover In terms of fonts, NME has a very clear block font for the title, this allows everyone to be able to read it clearly and understandable. I decided to go against this and make my masthead took more creative which allows my masthead different and unique from others which relates to the genre of the magazine. NMEs sell lines are also very blocked and I decided to make my sell lines also like this so the readers can understand them clearly and know what included in the magazine. The colours used in both magazines are similar because I wanted to use binary opposite colours with would allow them to work well together and stand out. I found out from my initial research that red, yellow, blue with black and white does this very well and NME also uses these colours for the same reason. All these features and things appeal to my target audience due to the similarities with NMEs target audience. NME is a very successful music magazine and is a big part of alternative music, therefore I know the audience will find these elements appealing, whether this is due to their personal taste or due to reputation and popularity of NME magazine. People aged 18-25 in particular are very much affected by others opinions, and are likely to stray away from what they know is socially accepted, so keeping my products in line with popular magazines like NME is undoubtedly going to appeal to my targeted audience.
- 4. In terms of images, indie/alternative bands and artists are stereotypically know for their moody attitudes. I wanted to keep my images in line with this as it is a well recognised trait of the genre, as this is important for the targeted audience therefore they can recognise which type of magazine it is. I decided to change some of the traditional conventions of a bands photo, to make mine more unique which will appeal to my targeted audience as they are indie and they always want to stand out from everyone else. Usually in a band there are more males than females as they are usually classed as more dominate, therefore I decided to reverse this and add more females than males, so the females feel as important as the males. Also I decided to mix the race of the band therefore this would allow my magazine to gain a larger audience as no races feel discriminated against my magazine.
- 5. Contents Page Whilst doing my initial research of existing music magazine, I found out that NME is one of my favourite contents page layouts, because it is different from a lot of the content pages in other music magazines. I liked how the main article image is in the centre of the page and it is the largest image, this allows the readers to know which article is going to be the main one. This is a unique feature of the contents pageand because indies are individuals allows them to relate to this because it is different. I also like how there is a subscription box that allows the month reads to subscribe to the magazine and get more for their money. I arranged my magazine in a similar way, however my magazine is still unique even though I benefitted from NME by creating my contents page similar to the NMEs contents page. I also added some of my own features that I found out from my research. I added a competition which allows my readers to win something which could also persuade more buyers. I also added a Facebook, Twitter and website link which allows the readers to keep up with the magazine online. Finally I added a celebrities opinion of my magazine because if readers see that the a well known celeb reads my magazine then they may want to read my magazine.
- 6. Double page spread I found out from my initial research that is useful to have a montage of images rather than having one image, to allow the images to tell a story without using the article. I decided to choose my models who are around 17 years old ask this is who I want the main target audience to be because I want my readers to be able to relate to my models. A lot of music magazines double page spread an image dominates one full page, however I didn’t want to do this because I feel like putting the images at the top of the page creates a better layout as your eye automatically reads from top to bottom, therefore the readers will see the images before the text. Also I included two separate minor articles on either side of the main article to make the double page spread look more professional as then this splits up the double page spread and makes it look like NMEs magazines double page spread.
- 7. Changes made from my rough cut Ruff cut Final After getting feedback from my peers I found out that I didn’t have a lot changes to make to my front cover. I had to move the date and price because it covered the male models face and this didn’t look professional. I also had to move the sell like from one side of the cover to the other side, and also change the colour because this wasn’t very visible as it could be. I changed the colour to red because then this is more visible to the background colours. Also I had to move the main sell line ‘boys like girls’ and the other sell line up to make them more visible. I also I moved the bottom all stars sell line up to make this more visible. I made these changes to make my magazine look more professional.
- 8. Ruff cut Final Again I didn’t have many changes to make to my contents page. I had to change the size of the subscription box to make it look more full. I also had to make the twitter and Facebook logos smaller and add a website in because this would allow readers to keep in touch with the magazine. I then had to move the ‘more from’ list up to fit more onto my contents page to make it look more full because if the contents look full then the readers will think that the whole magazine is full with information. I added a celebs opinion of my magazine because if the readers see that a celeb likes my magazine then they may buy it because they may think they’ll like it too. I also added a competition to persuade more people to buy it because they think they’ll get something back from their money. My final major changes was to change the page numbers and add a page number at the bottom because it only looked like there was 8 pages, which wasn’t a good look for my magazine but now it looks more professional.
- 9. Ruff cut Final I had a more changes to make to the double page spread than the other pages of my magazine. The main thing I had to fill the gap at the end of my article. I fill this in by adding a direct quote from the article, this makes it look more professional. I also had to move all the text down it wasn’t as visible as it could have been. I also had to add a title onto this page to make it look more professional and also make the readers know who the band is if they don’t recognise them in the photos. Finally I had to add the page numbers on to the bottom of the pages to make the double page spread look more professional and so the readers can navigate through the magazine easily.
- 10. Final audience feedbackI then posted my magazine onto Facebook and Twitter and got some feedback, it was food to find out that the majority of the feed back was positive and very little I need to work on.