How did you attract/address your audience?
- 1. How did you attract/address your audience? James Robinson
- 2. Questionnaire First of all by using Survey Monkey I created a questionnaire which I got my audience to complete which helped my to find out what they wanted.
- 3. I found that… When I asked what other content my audience were looking for the majority responded with Fashion. Therefore I knew it was important to incorporate this in to my magazine.
- 4. Evidence I made a reference to a fashion section of my magazine on my contents page which will keep them engaged in reading my magazine.
- 5. Then I found… I asked whether the audience would prefer a weekly, fortnightly or monthly magazine. I found they would prefer monthly, I think this is because it is more cost effective and with a monthly magazine you get more content.
- 6. Evidence Taking on this feedback I made it clear my magazine was monthly by putting ‘January 2013’ near my masthead. It was important that my magazine was based in January as most of the content revolved around previewing the year.
- 7. Furthermore… I asked whether the audience thought it was important my magazine had a website. The overwhelming response was yes, this is important as it branches out your magazine to other media such as YouTube and social network sites like Twitter, Facebook etc.
- 8. Evidence To make the audience aware of the website I included a link at the bottom of my contents page. This can help to collect subscriptions and keep the audience interested in your magazine.