How did you use new media technologies
- 1. How did you use new media technologies in the construction, research, planning and evaluation stages of your product? Eddie Clayton
- 2. Introduction • In preparation for my main task, I thoroughly researched and planned, before constructing my music video.
- 3. Research and Planning • During the research of the main task which was to create a music video, i frequently used YouTube to gain knowledge of other videos, and to generate some ideas for my own video. I analysed two relevant music videos on YouTube, this helped me to outline the key conventions of the genre i was portraying in my video, Punk Rock. During the researching stages, i created a presentation on audience research using the format of Prezi, an online website that allowed me to create an interactive presentation to display my work. This prezi was based on my target audience that I would be aiming my music video to.
- 4. Research and Planning • I often blogged using VLE during the research stages, this was very beneficial as i could present all my work on one appropriate format and track my own progress. I used Photoshop to design how i wanted my poster to look. I also used Photoshop when i made my Digipak by adding writing, blurring out objects and changing colours to connote the appropriate mood that was representative of the genre i was conveying.
- 5. Construction • For the construction of my music video, i used DSLR video cameras to obtain the footage. These cameras were relatively easy to use, and had all the facilities i required. Once i had this footage i uploaded it on to Imovie software, which allowed me to edit all my clips and add transitions in to my video. In addition Imovie also let me put the music tracks i was using for my video on to the programme. I used itunes to aquire the track i was using so i could play it on Imovie. All the footage that i downloaded was put on to the Imacs. The Imacs gave me all the necessary facilities i needed to make the changes to my video. I also used cross media convergence in the form of an IPAD when uploading footage.
- 6. ‘WE MEDIA’ • Once I had completed my music video, I uploaded it to Youtube. This gave me the potential to market my product to a mass audience. This then made me a ‘prosumer’ as I was uploading my own content to share to the world. Dan Gilmour’s ‘We media’ theory relates to the big global media conglomerates previously having all the power to provide the content for audiences. Since the birth of Web 2.0, platforms such as Youtube now make it possible for media audiences to produce their own content as well as consuming other media content. This has definitely benefitted the production and the distribution of my own music video.
- 7. Evaluations • When I write my evaluation questions I plan to present them in different formats that will use new media technology. I will use PowerPoint to present two of my questions and the other two questions will be presented directly to my blog. Overall new media technology played a vital role in the completion of my main task, as well as benefiting me during the researching and planning process, with the access to web 2.0 content. New media technology will also give me a variety of ways in which to present my evaluation questions.