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How do Convertible Notes Work?
Equity
Debt
Convertible Notes
Straight equity, the investors receive shares directly in the
company
Investors receive a monthly payment and they are the first
ones paid in case of bankruptcy
Hybrid instrument in which debt is converted into Equity at a
trigger event
The Trigger Event
The trigger event triggers the conversion of
the debt into equity, meaning that the
convertible notes become shares and the
convertible note holders become
shareholders. 

Types of trigger events
•  Investment
•  Liquidation
•  Expiry date
The Players
The Founders
 Other Original
shareholders
Convertible Notes
Investors
PROFESSIONAL INVESTORS 
are used to convertible notes for seed
or bridge funding
VC or later
stage
investors
The	
  DISCOUNT	
   The	
  CAP	
  
The discount is set to compensate
convertible note holders for the risk of
investing at an earlier stage.
The Founders
 Convertib
le Notes
Investors
THE COMPANY NEEDS MONEY
TO GROW
TRIGGER EVENT
1 Valuation is set at
the trigger even
negotiations
SET	
  VALUATION	
  
2 Cap and discount
are applied
APPLY	
  DISCOUNTS	
  
3 Final Equity is
given to
convertible notes
holder
GIVE	
  EQUITY	
  
4 Equity is given to
Trigger Event Investors
NEW	
  INVESTORS	
  
Average Discount
Rate (Equidam)
32,5%
A Cap is set to lock the maximum valuation
of conversion. This protects convertible
note holders in case the valuation grows
too much. 
NEW CAP TABLE IS FINALIZED
Other
Original
sharehold
ers
VC / New
Investors
CREDITS:	
   Credits for this infographic go to Daniel Faloppa and the whole team at www.equidam.com	
  
What is a convertible note: https://www.equidam.com/practical-advice-pricing-convertible-note/
Average convertible note discount: https://www.equidam.com/discount-rate-for-a-convertible-note/
Legal and financial resources for convertible notes: https://www.equidam.com/	
  

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How do Convertible Notes Work?

  • 1. How do Convertible Notes Work? Equity Debt Convertible Notes Straight equity, the investors receive shares directly in the company Investors receive a monthly payment and they are the first ones paid in case of bankruptcy Hybrid instrument in which debt is converted into Equity at a trigger event The Trigger Event The trigger event triggers the conversion of the debt into equity, meaning that the convertible notes become shares and the convertible note holders become shareholders. Types of trigger events •  Investment •  Liquidation •  Expiry date The Players The Founders Other Original shareholders Convertible Notes Investors PROFESSIONAL INVESTORS are used to convertible notes for seed or bridge funding VC or later stage investors The  DISCOUNT   The  CAP   The discount is set to compensate convertible note holders for the risk of investing at an earlier stage. The Founders Convertib le Notes Investors THE COMPANY NEEDS MONEY TO GROW TRIGGER EVENT 1 Valuation is set at the trigger even negotiations SET  VALUATION   2 Cap and discount are applied APPLY  DISCOUNTS   3 Final Equity is given to convertible notes holder GIVE  EQUITY   4 Equity is given to Trigger Event Investors NEW  INVESTORS   Average Discount Rate (Equidam) 32,5% A Cap is set to lock the maximum valuation of conversion. This protects convertible note holders in case the valuation grows too much. NEW CAP TABLE IS FINALIZED Other Original sharehold ers VC / New Investors CREDITS:   Credits for this infographic go to Daniel Faloppa and the whole team at www.equidam.com   What is a convertible note: https://www.equidam.com/practical-advice-pricing-convertible-note/ Average convertible note discount: https://www.equidam.com/discount-rate-for-a-convertible-note/ Legal and financial resources for convertible notes: https://www.equidam.com/