How does your media product represent particular social groups
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XOYO magazine targets 16-25 year olds, especially males, as this demographic listens to new and experimental electronic music. The magazine will feature articles about up-and-coming electronic artists to appeal to readers wanting to discover new music. While mainly aimed at males due to its masculine design, the magazine includes a feature on a female DJ to appeal to both genders. The magazine also appeals to all social classes as electronic music production is accessible to anyone now regardless of background.
How does your media product represent particular social groups
- 1. How does your media product represent particular social groups? A social group is a section of people that can be defined by their age, gender, social class or even religion. When looking at social groups to highlight a group of people, you can use certain features to meet their expectations. The target audience of XOYO magazine would be in the 16 – 25 age demographic. This is because within this age group of people, they mostly listen to new and upcoming music. With examples such as MixMag and NME, it is clear that my target audience are willing to listen to experimental music therefore will take an interest in the content of my magazine. XOYO will feature articles about fresh music from the electronic underground therefore appeal to people who want to discover new music. Also as I am targeting this age group, the way I have writtenwill relate and be understandable to them. This informal style of writing appeals to my target audience as it makes it easier to read whereas some people may not fully intake the information from a more formal magazine such UNCUT. XOYO is mainly focused at males within this age group. This is because of the house style I have used. It appeals more to males as the block lettering is more masculine with deeper colours. Also the content may seem more interesting to a male. This is because they are stereotypically more involved with this genre, only very few famous female DJs make their way into magazines. The main article on ‘MSTR BATE’ shows that he is male, the picture on the front cover states that he is dominant due to the way he is posing in the picture. As he has his hands over the speakers and is almost looking down on the audience it makes him seem superior. However I have added a feature on a female DJ in order to appeal to this part of the demographic. Females will recognize that this is not just a males magazine but also enjoyable for them too. Linking to both of the genders is my feature on festivals. Both women and men go to festivals therefore they can relate to this feature. Women always need a list of what to take with them and men never know what to bring therefore it caters to the needs of both genders. The background image is neither male nor female; the cosmic feel I have tried to create gives the magazine its own personality. It represents the experimental side to the music featured and alternative styles that it holds. My magazine appeals to most social classes. This is because from my own experiences, I know that people from all walks of life listen to these genres of music. In this modern age, anyone can become a music producer. This prosumer way of thinking causes more and more people to want to get involved with music production. As a result of this, my target audience social class can vary as it will appeal to both listeners of the music and also creators. Stereotypically electronic underground music would be associated with working class people, the origins and roots sprout from a working class background however with modern day technology people from all backgrounds can become involved. The style of my magazine is very informal therefor middle and working class people will understand the personality of the magazine.