The document discusses keeping consistency across music products for a band. It emphasizes using the same font for the band name and song titles on the digipak and poster. A shot of the band together in a genre-appropriate location is used in the digipak, poster, and music video. Locations featured throughout the video, poster and digipak are low-key and stick to the genre to create a cohesive look. The only exception is pictures on the digipak cover that do not fit the mood of the other products.