How I used conventions from Sorority Row products in the production
- 1. How I used Sorority Row in the production of my film trailer By Katy Bailey
- 2. I researched thoroughly into the trailer and poster of Sorority Row, as a film which had the same genre and audience that I was aiming at, which was quite different from other horror films, by basing it on a chick flic and then having a disruption to equilibrium (Todorov) and changing to horror.
- 3. Trailer • I used the timings for the Sorority Row trailer as a template. It showed the disruption to equilibrium at 19 seconds after the production titles, so I did the same for mine. I found this effective as it did not give too long for the audience to notice it was horror, and therefore to draw in the correct target audience.
- 4. • The trailer showed the intertitles with the narrative after the horror genre had been introduced, I thought this was a good idea as the intertitles are effective to shape the narrative and the genre, and as the beginning of the trailer would not suit the intertitles theme (the font and colour scheme) and could give away the horror plot.
- 5. • As a major part of the make up to the trailer, and the shaping of the genre, I used a known, upbeat song to show emphasis the antithesis between this part of the trailer and the rest where it was horror, where the music was changed to shape the horror, to an eery music.
- 6. Poster I also researched carefully into the Posters for the films, and noted the codes and conventions within them. I noticed parts of both within the mise-en-scene which attracted me particularly to the posters, and therefore placed some of the features from each of the posters onto my one.
- 7. • In my poster I used the colour scheme from the one on the right, with the dark colouring, and found that the flames from the fire looked very effective but did not know how to fit it in. I then used the idea of the photographs in the poster on the left within mine, and put the idea of that with the flames, and came up with the idea of setting the photograph of the main character alight.