How Internal Communication Delivers Business Value
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The document discusses the importance of internal communication in delivering business value, emphasizing the need to focus on employee experience and organizational purpose. It highlights the responsibility of internal communication departments to drive behavior that aligns with strategic goals rather than just sharing minor news. The text advocates for innovative communication strategies that engage employees and create meaningful workplace experiences.
How Internal Communication Delivers Business Value
- 1. HOW INTERNAL COMMUNICATION DELIVERS BUSINESS VALUE MACS 12-11-2018 Bloch&Østergaard Jonas Bladt Hansen Creating organisations where people want to show up
- 2. 211/12/20182 Enterprise IG11/12/20182 I’ve got 8 seconds
- 3. 33 Enterprise IG TIME SPENT ON SOCIAL IN A LIFETIME 3 1 year, 10 months 1 year, 7 months 1 year, 2 months 8 months 18 days 5 years, 4 months on social media https://hackernoon.com/how-much-time-do-people-spend-on-their-mobile-phones-in-2017-e5f90a0b10a6
- 4. 4 HOW IT CHANGES THE ROLE OF INTERNAL COMMUNICATION VERSION 1.0 VERSION 2.0 Act
- 5. WHAT I WILL TALK ABOUT TODAY WHY PURPOSE IS IMPORTANT THREE FOCUS AREAS FOR INTERNAL COMMUNICATION VERSION 2.0 HOW TO GET ATTENTION HOW TO GET STARTED 5
- 8. 8 VOLVO WORKS WITH SAFETY Aiming for zero “Vision 2020 is about reducing the number of people that die or are seriously injured in road traffic accidents to zero. Protecting and caring for people is at the heart of Volvo Cars’ philosophy and this is our commitment to saving lives.”
- 9. 9 THE PURPOSE OF THE PURPOSE Shape Identity Set a direction Prioritize Motivate Help people lead themselves Branding and employee advocacy
- 10. DEFINE THE PURPOSE OF INTERNAL COMMUNICATION 10
- 11. MANY INTERNAL COMMUNICATION DEPARTMENTS FOCUS ON THE WRONG THINGS Strategicimportance Opportunity to influence behavior Awareness communication Drive behavior in strategic important areas Minor news Interesting stuff but does not support strategic agenda
- 12. FOCUS ON WHAT GIVES MOST BUSINESS VALUE Strategicimportance Opportunity to influence behavior Awareness Drive behavior in strategic important areas Minor news Interesting stuff but does not support strategic agenda
- 14. ENGAGED PEOPLE @WORK IN EURASIA 14 Gallup, State of the Global Workplace, 2017
- 15. WHY IT IS IMPORTANT 15 Organizations in the top quartile of the global employee engagement database are 17% more productive and 21% more profitable than those in the bottom quartile” • Gallup, State of the global workforce, 2017
- 16. WE FORGOT THE FOCUS ON THE EMPLOYEE EXPERIENCE 16 Satisfied Passionate FrustratedApathetic EmployeeExperience Employee Engagement Source: Worktrends 2016, IBM/Globoforce Employee Experience Index study Trust Appreciation Identification Motivation
- 17. 17 CREATING EXPERIENCES IN THE MOMENTS THAT MATTERS MY REWARDS MY PERSONAL EXPERIENCES MY GROWTH MY IMPACT MY TOOLS MY LAST IMPRESSION MY PHYSICAL WORKPLACE MY LEADER MY FIRST IMPRESSION MY COLLEAGUES MY CUSTOMERS
- 18. 18
- 19. FRICTI N 19
- 20. ENABLE PEOPLE TO COMMUNICATE 20
- 21. 1. ENABLE PEOPLE TO COMMUNICATE 21 IT’S A MATTER OF... TRUST
- 23. 2311/12/201823 PULSE SCORES OFFICEVIBE HELPS YOUR LEADERS IMPROVE BASED ON FREQUENT FEEDBACK FROM EMPLOYEES
- 24. 2412 November 201824 EMPLOYEE ADVOCACY A WAY TO ENGAGE YOUR COLLEAGUES AS AMBASSADORS. FIRST RESULTS ARE PROMISING
- 25. LET YOUR COLLEAGUES EXPERIENCE THE COMPANY PURPOSE 25
- 26. 26 CREATING EXPERIENCES IN THE MOMENTS THAT MATTERS MY REWARDS MY PERSONAL EXPERIENCES MY GROWTH MY IMPACT MY TOOLS MY LAST IMPRESSION MY PHYSICAL WORKPLACE MY LEADER MY FIRST IMPRESSION MY COLLEAGUES MY CUSTOMERS
- 27. CASE: WD-40 27 Purpose: “We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities.”
- 28. 28 INSPIRE TO ACTION IN THE MOMENTS THAT MATTERS
- 29. 29 INSPIRE COLLEAGUES TO ACT IN THEIR MOMENTS THAT MATTER Information related to action B Information related to action A Action A Information/UX designed to succeed with the desired action Action B Out of sync – how we communicate most of the time What we should aim for
- 30. 3011/12/201830 Enterprise IG12 November 2018 3 0
- 31. 31 PERSONAS GET A BETTER UNDERSTANDING OF YOUR COLLEAGUES BY CREATING PERSONAS 11/12/201831 Arla Personas - Source: https://www.gatehouse.co.uk/personas-where-efficiency-meets-empathy/
- 32. 32 CHECKIN A USER CENTRIC FRONT PAGE AND NAVIGATION FOCUSED AROUND USER NEEDS IN AN “I NEED TO...” NAVIGATION Screenshot, Arla’s Intranet CheckIn, 2016
- 33. 33 KNOW HOW TO GET ATTENTION
- 34. 11/19/201834 IT’S MORE THAN WORDS CAN SAY COMMUNICATION STRATEGIES TOO OFTEN NEGLECTS HOW HUMAN BEINGS REALLY THINK AND ACT
- 35. EasyAttractiveSocialTimely THE EAST MODEL 35 Source: Behavioural Insights Team, UK Government
- 36. WHICH VIDEO WOULD YOU LIKE TO WATCH? Same message, different content 36 Air New ZealandContinental/United Airlines
- 37. 3712 November 201837 EASY & ATTRACTIVE GETTING YOUR MESSAGE OUT IN 8 SECONDS
- 39. 39 SOCIAL ENGAGE COLLEAGUES IN COMMUNICATING ABOUT YOUR ORGANIZATION 11/19/201839
- 40. 4011/19/201840 SIMPLE PUSHING THE MOST IMPORTANT MESSAGES OUT ON MOBILE 11/19/2018 4 0 Arla’s annual report is out. Revenue is up by…
- 41. TIMELY THE MOBILE COMPANY “3” USES A MOBILE PLATFORM TO STAY CONNECTED WITH THEIR FRONT LINE EMPLOYEES
- 42. 42 HOW TO GET STARTED
- 43. LEVELS OF SUCCESS 43http://engageemployee.com/wp-content/uploads/2018/05/2.-1220-1240-Eoin-Cotter-Poppulo.pdf What they should be measuring! What many IC departments measure
- 44. 44 BUILDING AN ACTIVITY PLAN WITH THE BUSINESS 11/19/2018 44 AREA 1 AREA 2 AREA 2 MEASUREMENT LINKED TO STRATEGIC OBJECTIVES MEASUREMENT LINKED TO STRATEGIC OBJECTIVES MEASUREMENT LINKED TO STRATEGIC OBJECTIVES FOCUS AREAS W H Y W H A T H O W GOALS SUPPORTED WHY IS THIS IMPORTANT WHY IS THIS IMPORTANT WHY IS THIS IMPORTANT WHAT ARE YOU GOING TO DO WHAT ARE YOU GOING TO DO WHAT ARE YOU GOING TO DO HOW ARE YOU GOING TO DO IT? HOW ARE YOU GOING TO DO IT? HOW ARE YOU GOING TO DO IT?
- 45. 11/12/201845 HOW INTERNAL COMMS DELIVERS VALUE IN A DISTRACTED WORLD BE WHERE YOUR COLLEAGUES ARE • Focus on purpose and business value before you focus on content and channels! • Ask – what do you want people to feel and do? • Focus on what your colleagues needs and less on what they want. • Be patient. Identify windows of opportunities to try out new things • Be bold, try out new things and accept that you will fail (at least sometimes) • …but be data driven and make sure you fail fast