How is a 
paradigm 
formed?
A group ooff sscciieennttiissttss ppllaacceedd 55 mmoonnkkeeyyss iinn aa 
ccaaggee aanndd iinn tthhee mmiiddddllee,, aa llaaddddeerr wwiitthh bbaannaannaass 
oonn tthhee ttoopp..
Every ttiimmee aa mmoonnkkeeyy wweenntt uupp tthhee llaaddddeerr,, tthhee 
sscciieennttiissttss ssooaakkeedd tthhee rreesstt ooff tthhee mmoonnkkeeyyss wwiitthh 
ccoolldd wwaatteerr..
s After several sooaakkiinnggss,, eevveerryy ttiimmee aa mmoonnkkeeyy 
wweenntt uupp tthhee llaaddddeerr,, tthhee ootthheerrss bbeeaatt uupp tthhee oonnee 
oonn tthhee llaaddddeerr..
In time, no monkey dared ttoo ggoo uupp tthhee llaaddddeerr 
rreeggaarrddlleessss ooff tthhee tteemmppttaattiioonn..
Scientists tthheenn ddeecciiddeedd ttoo ssuubbssttiittuuttee oonnee ooff tthhee 
mmoonnkkeeyyss.. TThhee 11sstt tthhiinngg tthhiiss nneeww mmoonnkkeeyy ddiidd wwaass ttoo 
ggoo uupp tthhee llaaddddeerr.. IImmmmeeddiiaatteellyy tthhee ootthheerr mmoonnkkeeyyss 
bbeeaatt hhiimm uupp.. 
After several beatings, 
the new monkey learned 
not to climb the ladder 
even though he never 
knew why.
A 2nd monkey was substituted and the same occurred. 
The 1st monkey participated on the beating for the 2nd 
monkey. A 3rd monkey was exchanged and the beating 
was repeated. The 4th was substituted and the beating 
was repeated again and finally the 5th monkey was 
replaced. Now no monkey new why.
What was left was a group of 5 new monkeys, 
none of which had ever received a cold 
shower, however they continued to beat up 
any monkey who attempted to climb the 
ladder.
If it was possible to ask the monkeys why they would beat up 
all those who attempted to go up the ladder….. 
I bet you the answer would be…. 
“I don’t know – that’s how things are done around 
here” 
Does it sound familiar?
Don’t miss the opportunity to share this with 
others as they might ask themselves why we 
continue to do what we do, if there is a better 
way.
"Only two things are infinite: 
The universe and human 
stupidity. And I am not so sure 
about the former." 
Albert Einstein

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How is a paradigm created?

  • 1. How is a paradigm formed?
  • 2. A group ooff sscciieennttiissttss ppllaacceedd 55 mmoonnkkeeyyss iinn aa ccaaggee aanndd iinn tthhee mmiiddddllee,, aa llaaddddeerr wwiitthh bbaannaannaass oonn tthhee ttoopp..
  • 3. Every ttiimmee aa mmoonnkkeeyy wweenntt uupp tthhee llaaddddeerr,, tthhee sscciieennttiissttss ssooaakkeedd tthhee rreesstt ooff tthhee mmoonnkkeeyyss wwiitthh ccoolldd wwaatteerr..
  • 4. s After several sooaakkiinnggss,, eevveerryy ttiimmee aa mmoonnkkeeyy wweenntt uupp tthhee llaaddddeerr,, tthhee ootthheerrss bbeeaatt uupp tthhee oonnee oonn tthhee llaaddddeerr..
  • 5. In time, no monkey dared ttoo ggoo uupp tthhee llaaddddeerr rreeggaarrddlleessss ooff tthhee tteemmppttaattiioonn..
  • 6. Scientists tthheenn ddeecciiddeedd ttoo ssuubbssttiittuuttee oonnee ooff tthhee mmoonnkkeeyyss.. TThhee 11sstt tthhiinngg tthhiiss nneeww mmoonnkkeeyy ddiidd wwaass ttoo ggoo uupp tthhee llaaddddeerr.. IImmmmeeddiiaatteellyy tthhee ootthheerr mmoonnkkeeyyss bbeeaatt hhiimm uupp.. After several beatings, the new monkey learned not to climb the ladder even though he never knew why.
  • 7. A 2nd monkey was substituted and the same occurred. The 1st monkey participated on the beating for the 2nd monkey. A 3rd monkey was exchanged and the beating was repeated. The 4th was substituted and the beating was repeated again and finally the 5th monkey was replaced. Now no monkey new why.
  • 8. What was left was a group of 5 new monkeys, none of which had ever received a cold shower, however they continued to beat up any monkey who attempted to climb the ladder.
  • 9. If it was possible to ask the monkeys why they would beat up all those who attempted to go up the ladder….. I bet you the answer would be…. “I don’t know – that’s how things are done around here” Does it sound familiar?
  • 10. Don’t miss the opportunity to share this with others as they might ask themselves why we continue to do what we do, if there is a better way.
  • 11. "Only two things are infinite: The universe and human stupidity. And I am not so sure about the former." Albert Einstein