How Marketing Uses AI Top Data & Insights to Know.pdf
- 1. Adsy - Guest posting service HOW MARKETING USES AI: TOP DATA & INSIGHTS TO KNOW
- 2. How deep is AI usage in marketing nowadays? How often do marketers and company owners resort to AI help? As Deccan Herald reports the global artificial intelligence market can reach about 6 trillion by 2026. And by 2030, this number can grow up to $15.7 trillion. But what exactly is going on in terms of AI usage in marketing? What should professionals look for?
- 3. AI market size and funding According to Statista the market size was $95,602 million dollars in 2021, it’s going to reach a jaw-dropping $1,847,495 million dollars in 2030. Other respectful sources like IBM, Globe Newswire, Tractica, and others also confirm the increase in this market. AI market size worldwide in 2021 with forecast until 2030 in million US dollars (Statista, 2023)
- 4. Also, a worthy sign of AI growth is the AI-powered startups’ rise. And many of them are marketing-driven. For instance, here are the top three most funded AI-oriented marketing startups: Jasper - an AI platform enabling content strategies scaling for companies and teams - $131 million dollars. 01 02 03 Synthesia - an AI video platform allowing to generate content in different languages - almost $67 million dollars. Anyword - an AI copywriting software - around $30 million dollars.
- 5. AI adoption in organizations worldwide Thousands of companies use AI tools to optimize their business flows. Marketing is no exception with 26% of organizations using smart tools for marketing and sales optimization. Automation of IT processes 33% Security and threat detection Automation of business processes Marketing and sales Business analytics & intelligence Financial planning and analysis Conversational AI or virtual assistants Sensor data analysis AI monitoring and governance Fraud detection 29% 23% 22% 28% 22% 22% 26% 26% 22%
- 6. Statista shares that global total corporate investment in AI picked at almost $94 billion dollars in 2021. Our Word in Data provides similar insights and proves that private investments in AI only continue to grow. Another side of marketing AI takes by force is ads. AI- enabled media spending continues to grow. As such, AI-powered advertising spending amounted to around $370 billion dollars in 2022. Further projections see AI-enabled ad spending reach $1.3 trillion dollars a decade later.
- 7. Leading marketing technology innovations believed to be most impactful for advertising by marketers worldwide as of April 2022 (Statista) AI use cases in marketing higher level of personalization in advertising for potential customers, growth of natural language processing, chatbots sophistication, analysis of the big amount of user data, data-driven storytelling. 26% of marketers claimed measurement enhancements centered on non-cookie methods. 16% of marketers included improved ad opportunities in emerging channels (e.g., immersive games or TikTok) to the list. Besides, as Forbes reports, AI allows:
- 8. Also, overall interaction with users can be more efficient thanks to artificial intelligence usage. of marketers employed AI tools to automate customer interactions 90% of marketers employed AI tools to automate customer interactions, 88% of marketing professionals used AI to help them personalize customer journey across channels. 47% of marketers claimed they trusted artificial intelligence to target ads, 42% of respondents trusted AI to personalize content and offers in real-time, 39% of respondents said they trusted AI to optimize email send time. Based on Statista report:
- 9. Top perks of AI use in marketing time-saving, CX enhancement, better insights. As you can see the top three AI use perks in marketing are: IBM's report confirms this with 65% of companies sharing that AI- powered tools help to reduce time spent on manual and repetitive tasks.
- 10. 60% of marketers stated that the most popular reason for employing AI to improve customer experience is to predict customer behavior and needs, 47% of professionals shared that they use AI in their marketing company to uncover frequent customer journeys, 23% of respondents said that they use AI to improve MQLs (e.g. chatbots). Marketers pay very close attention to personalization. So, no wonder that the most popular reasons to use artificial intelligence tools spin around customization.
- 11. Top challenges using AI in marketing In its recent AI state report, McKinsey shared that 57% of respondents from developing economies and 47% from emerging markets worry about cybersecurity. Besides, other main concerns are regulatory compliance and explainability. Management of AI risks in emergin and developing markets (white - emerging, blue - developing)
- 12. 35% of respondents using AI and ML tools in their marketing programs shared that their main challenges were risk and governance issues, 31% of those working with AI and ML claimed that the AI and ML technologies were too difficult to utilize or deploy, 30% of marketing professionals said that AI and ML's costs were a challenge as well. The freshest data from Statista outlines similar fears among marketing professionals: AIAAIC Repository shares dozens of examples of how AI can trick users - from fake brand announcements to questionable social media network algorithms. That brings us to one essential conclusion. You need to be very attentive when using any of the AI tools. You still need to double-check some information and learn how to use these tools correctly.
- 14. adsy.com support@adsy.com @Adsy Guest Posting Service Would you like to strengthen your content marketing activity but do not trust AI yet? Get some help from Adsy. Order guest posts or article writing services at a fair price