How Reorganizing Your Content Drives Leads | Uberflip and Scripted
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The document discusses optimizing content for growth by focusing on key elements like experience, contextual calls-to-action, metrics, and contact information for further discussion. It notes the importance of what is being done with great content and ensuring the content is resonating with people. Metrics shown include an 80% increase in time on site, 49% increase in pages per visit, 10% decrease in bounce rate, and 21% and 800% increases in returning visitors and leads.
How Reorganizing Your Content Drives Leads | Uberflip and Scripted
- 1. You have great content. But what are you doing with it?
- 2. Page 2 #mktgnation14 2 million blog posts per day!
- 5. Page 5 #mktgnation14 This is what we want.
- 6. Page 6 #mktgnation14 Is your content resonating with people?
- 9. Time On Site 80% INCREASE Pages Per Visit Bounce Rate Returning Visitors Leads (Free Trial) 49% INCREASE 10% DECREASE 21% INCREASE 800% INCREASE THE RESULTS
- 10. THE RESULTS
- 11. YOUR CONTENT, OPTIMIZED FOR GROWTH
- 12. THE RESULTSKEY ELEMENTS Experience Contextual CTAs Metrics
- 13. THE RESULTSCONTACT Eric MacColl @MarketingEric Hana Abaza @HanaAbaza Nicole Karlis @NicoleKarlis