Amanda Costello

College of Education and Human Development
University of Minnesota
@amandaesque
Working in the Idea Factory
how silos learn
Hello
My name is
Amanda
Content Strategy model
College
Dept.
How Silos Learn: Working in the Idea Factory
How Silos Learn: Working in the Idea Factory
How Silos Learn: Working in the Idea Factory
How Silos Learn: Working in the Idea Factory
silos!
You betcha.
spoiler alert:
You can’t report to
yourself
How Silos Learn: Working in the Idea Factory
How Silos Learn: Working in the Idea Factory
How Silos Learn: Working in the Idea Factory
bro, do
midwest?
you even
Minneapolis:
Mill
City
How Silos Learn: Working in the Idea Factory
How Silos Learn: Working in the Idea Factory
How Silos Learn: Working in the Idea Factory
how buildings learnby Stewart Brand
… not only to remain
sturdy with age
appropriate to its users
but to remain
as they themselves evolve.
-Stewart Brand
How Silos Learn: Working in the Idea Factory
How Silos Learn: Working in the Idea Factory
How Silos Learn: Working in the Idea Factory
How Silos Learn: Working in the Idea Factory
How Silos Learn: Working in the Idea Factory
Humans form groups
protection from crap
us vs. them
Unwilling to share
wreck Efficiency
“I sure hope all of my
hard work is being
secretly duplicated
elsewhere!”
- No One, Ever
Reduce Morale
higher ed
idea factory
myth of the lone genius
myth of the lone genius
20% thinkers
20 - 40% thinkers
higher education
motivation
1. resource scarcity
not enough space
not enough time
not enough people
not enough money
Athletics!
1. resource scarcity
2. Jealousy
they have something
I want
they have something
I want
I deserve
The politics
Sayre’s Law:
because the stakes
are so vicious
are so Low
silos dipped in
crazy sauce
image: K.C. Green, Gunshow #648
good news
everyone!
The Ivory Tower
photo by Michael G White
… not only to remain
sturdy with age
appropriate to its users
but to remain
as they themselves evolve.
-Stewart Brand
Site
Structure
Skin
Services
Space Plan
Stuff
Site (functionally eternal)
Structure (30 - 300 years)
Skin (20 years)
Services (7 - 15 years)
Space Plan (3 - 30 years)
Stuff (days/months)
How Silos Learn: Working in the Idea Factory
Working horizontally
who else?
chronicle.com/interactives/peers-network
Higher Ed Slam Book
How Silos Learn: Working in the Idea Factory
chronicle.com/interactives/peers-network
1. resource scarcity
2. Jealousy
How Silos Learn: Working in the Idea Factory
How Silos Learn: Working in the Idea Factory
build strong bridges
Working vertically
My Boss
Chief

of Staff
Chief

of Staff
other
Content Strategy model
College
Dept.
My Boss
Chief

of Staff
Chief

of Staff
other
Good: Therapy Session
bad: Fear
Eric Qualman, “Social Media Revolution 2015”
From Flickr User futureatlas.com
beloit mindset list
Class of 2019 mostly born in 1997
Never licked a stamp
Assume wifi is an
entitlement
Have no first-hand experience
with the charismatic celebrity of
princess diana
How Silos Learn: Working in the Idea Factory
do the work.
Give context.
be better.
You are not
literally trapped
metal death tube
in a
protection from crap
vomitoxin
Keep toxic in its silo
Change can happen
Site (functionally eternal)
Structure (30 - 300 years)
Skin (20 years)
Services (7 - 15 years)
Space Plan (3 - 30 years)
Stuff (days/months)
How Silos Learn: Working in the Idea Factory
invocation for beginnings
Ze Frank
My pencils are
even the dull ones
sharp enough,
will make
a mark.
Ze Frank
life isn’t just
of waiting for
a sequence
done.
Ze Frank
things to be
Start small…
but Start.
Let’s be in touch
amandac@umn.edu
@amandaesque
Thank you!
I can drink lattes forever.

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How Silos Learn: Working in the Idea Factory